{ "id": 121, "date": "2014-11-28T10:56:36", "date_gmt": "2014-11-28T09:56:36", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=121" }, "modified": "2020-10-19T20:48:51", "modified_gmt": "2020-10-19T18:48:51", "slug": "advice-making-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/conseils-sur-les-enquetes-en-ligne\/", "title": { "rendered": "Conseils pour r\u00e9aliser des enqu\u00eates en ligne" }, "content": { "rendered": "

Dans tout type d'enqu\u00eate, il n'est pas rare que l'on vous pose des questions sur votre code postal et sur la fa\u00e7on dont vous avez d\u00e9couvert une entreprise particuli\u00e8re. Beaucoup d'entre nous ont entendu ces questions lorsqu'ils \u00e9taient au t\u00e9l\u00e9phone avec des compagnies de c\u00e2ble ou d'Internet. Ces questions sont pos\u00e9es car il est tr\u00e8s important pour une entreprise de conna\u00eetre l'attitude d'un client \u00e0 l'\u00e9gard d'un produit ou d'un service qu'il fr\u00e9quente.<\/p>\n\n\n\n\n\n\n\n

De m\u00eame, il existe beaucoup plus de donn\u00e9es sur les clients, notamment sur leurs sentiments et leurs pr\u00e9f\u00e9rences en mati\u00e8re de produits, ainsi que sur leurs caract\u00e9ristiques d\u00e9mographiques. Ces donn\u00e9es sont extr\u00eamement utiles aux entrepreneurs et aux propri\u00e9taires de petites entreprises s'ils poss\u00e8dent les connaissances n\u00e9cessaires pour recueillir correctement les informations et interpr\u00e9ter les r\u00e9sultats. Ce qu'il y a de bien avec les enqu\u00eates en ligne, c'est qu'elles permettent de recueillir des donn\u00e9es rapidement et efficacement, et qu'elles sont tr\u00e8s rentables. Voici quelques \u00e9tapes qui vous aideront \u00e0 vous lancer dans les enqu\u00eates.<\/p>\n\n\n\n

D\u00e9terminez vos objectifs<\/strong><\/h3>\n\n\n\n

Il est essentiel de d\u00e9terminer d'abord quels sont les objectifs de votre entreprise dans vos efforts pour mener \u00e0 bien votre enqu\u00eate en ligne. Il se peut que vous envisagiez une nouvelle ligne de produits ou que vous souhaitiez accumuler des informations qui renforceront les offres pour d'\u00e9ventuels investisseurs ou sp\u00e9cialistes du marketing. Vous pouvez m\u00eame souhaiter \u00e9valuer l'efficacit\u00e9 de vos strat\u00e9gies publicitaires. Vous devez \u00eatre en mesure de limiter la dur\u00e9e de votre enqu\u00eate, car vous devrez r\u00e9sister \u00e0 l'envie de poser des questions sur tout ce qui vous vient \u00e0 l'esprit. En fin de compte, cela signifie que vous devez avoir un un ensemble d'objectifs bien d\u00e9finis<\/strong> qui vous aidera \u00e0 identifier les questions que vous devez appliquer \u00e0 l'enqu\u00eate.<\/p>\n\n\n\n

\"fixer<\/figure>\n\n\n\n

Fonctionnement en marche arri\u00e8re<\/strong><\/h3>\n\n\n\n

D\u00e8s que vous avez d\u00e9termin\u00e9 vos objectifs, vous devez contempler les donn\u00e9es<\/strong> que vous souhaitez obtenir des r\u00e9sultats de l'enqu\u00eate, puis utilisez la pens\u00e9e inverse pour concevoir des questions qui traitent de ces sujets. Par exemple, si vous voulez savoir comment les clients appr\u00e9cient le service de votre entreprise, posez-leur toutes les questions auxquelles vous pouvez penser concernant la fa\u00e7on dont ils ont \u00e9t\u00e9 servis. Posez des questions sur des sujets tels que l'amabilit\u00e9 des employ\u00e9s, l'atmosph\u00e8re, etc. Veillez simplement \u00e0 ne pas demander des questions \u00e0 double sens<\/a>. Cela signifie que vous ne devez pas demander deux choses dans une m\u00eame question, ce qui pourrait d\u00e9router ou obliger le participant \u00e0 r\u00e9pondre d'une mani\u00e8re inattendue. Par exemple, ne posez pas de questions telles que \"Dans quelle mesure les op\u00e9rateurs du service client\u00e8le sont-ils accueillants et exp\u00e9riment\u00e9s ?\" Il se peut que les op\u00e9rateurs aient \u00e9t\u00e9 accueillants mais qu'ils n'aient pas \u00e9t\u00e9 tr\u00e8s exp\u00e9riment\u00e9s, ou l'inverse. Cela peut avoir un impact sur la fa\u00e7on dont le participant r\u00e9pond \u00e0 la question. Vous obtiendrez les meilleurs r\u00e9sultats si vous faites en sorte que les questions soient plus cibl\u00e9es et pertinentes par rapport \u00e0 vos objectifs.<\/p>\n\n\n\n

Soyez conscient de tout pr\u00e9jug\u00e9<\/strong><\/h3>\n\n\n\n

Vous connaissez probablement les types de r\u00e9ponses que vous \u00eates susceptibles d'obtenir dans vos enqu\u00eates. Cependant, c'est une erreur courante de cr\u00e9er des questions qui m\u00e8nent aux r\u00e9ponses que vous souhaitez. Par exemple : \"\u00cates-vous d'accord pour dire que les op\u00e9rateurs du service client\u00e8le \u00e9taient accueillants ?\" Si vous dirigez le participant de cette mani\u00e8re, il a tendance \u00e0 \u00eatre plus accueillant ou partial, m\u00eame si c'est faux. Pensez \u00e0 randomiser l'ordre des questions et assurez-vous qu'il s'agit de vraies questions et non d'affirmations.<\/p>\n\n\n\n

Exp\u00e9rimenter d'abord<\/strong><\/h3>\n\n\n\n

Il est bon de faire r\u00e9viser votre enqu\u00eate par une personne exp\u00e9riment\u00e9e. Elle doit \u00eatre claire et directe, avec des questions pr\u00e9cises. Veillez \u00e0 chronom\u00e9trer la personne qui r\u00e9pond \u00e0 l'enqu\u00eate. Si cela prend trop de temps ou s'il y a trop de questions, de nombreux participants ne finiront pas l'enqu\u00eate. Les questions ouvertes demanderont plus de temps pour y r\u00e9pondre. Cependant, elles donneront de meilleurs r\u00e9sultats. N'ayez donc pas peur et commencez \u00e0 utiliser une enqu\u00eate de type outil d'enqu\u00eate en ligne gratuit<\/strong><\/a>!<\/p>\n\n\n\n

Recueillir les r\u00e9sultats et \u00e9valuer les informations<\/strong><\/h3>\n\n\n\n

Il est essentiel que vous gardiez la trace de vos clients. Pour ce faire, vous pouvez \u00eatre amen\u00e9 \u00e0 envoyer des courriers \u00e9lectroniques pour obtenir un retour d'information, \u00e0 diffuser des publicit\u00e9s sur votre site Web et m\u00eame sur des sites tiers afin d'inciter davantage de personnes \u00e0 participer \u00e0 l'enqu\u00eate. Veillez \u00e0 ce que votre enqu\u00eate reste ouverte et disponible pendant une semaine afin de donner \u00e0 chacun une chance \u00e9quitable d'y participer. D\u00e8s que vous obtenez vos r\u00e9sultats, analysez-les et tirez vos propres conclusions. Une fois cela fait, revenez aux objectifs fondamentaux de la premi\u00e8re \u00e9tape et v\u00e9rifiez si vous les avez atteints gr\u00e2ce \u00e0 l'enqu\u00eate.<\/p>", "protected": false }, "excerpt": { "rendered": "

Dans tout type d'enqu\u00eate, il n'est pas rare que l'on vous pose des questions sur votre code postal et sur la mani\u00e8re dont vous avez entendu parler d'une entreprise en particulier. Beaucoup d'entre nous ont entendu ces questions lorsqu'ils \u00e9taient au t\u00e9l\u00e9phone avec des entreprises de c\u00e2blodistribution ou d'Internet. Ces questions sont pos\u00e9es parce que la connaissance qu'a une entreprise de l'attitude d'un client \u00e0 l'\u00e9gard d'un produit ou d'une [...]<\/p>", "protected": false }, "author": 1, "featured_media": 122, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 20 ], "class_list": [ "post-121", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-making-surveys" ], "yoast_head": "\nConseils pour r\u00e9aliser des enqu\u00eates en ligne - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Des conseils pour \u00e9laborer des enqu\u00eates en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/fr\/consigli-per-fare-sondaggi-online\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conseils pour r\u00e9aliser des enqu\u00eates en ligne - 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