{ "id": 118, "date": "2014-11-25T10:50:41", "date_gmt": "2014-11-25T09:50:41", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=118" }, "modified": "2020-10-19T20:42:21", "modified_gmt": "2020-10-19T18:42:21", "slug": "advantages-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/avantages-sondages-en-ligne\/", "title": { "rendered": "Avantages de l'utilisation des enqu\u00eates en ligne" }, "content": { "rendered": "

Si vous \u00eates propri\u00e9taire d'une entreprise et que vous venez de vous lancer, il serait prudent d'envisager s\u00e9rieusement de r\u00e9aliser enqu\u00eates en ligne<\/a>. Elles conviennent aux \u00e9tudes de march\u00e9 car elles ne co\u00fbtent pas aussi cher que les enqu\u00eates classiques sur papier, sont plus rapides \u00e0 r\u00e9aliser et permettent un \u00e9ventail de questions beaucoup plus large. Vous trouverez ci-dessous une liste qui d\u00e9taille les avantages de la r\u00e9alisation d'enqu\u00eates sur Internet.<\/p>\n\n\n\n\n\n\n\n

Plus rapide<\/h3>\n\n\n\n

Pour ceux qui l'ignorent, vous pouvez r\u00e9aliser une enqu\u00eate en ligne \u00e0 une vitesse deux tiers plus rapide que celle d'une m\u00e9thode de recherche conventionnelle. Il n'est pas n\u00e9cessaire d'attendre que les questionnaires papier vous reviennent, car les donn\u00e9es que vous recherchez sont automatiquement collect\u00e9es. Cela signifie que vous obtiendrez un taux de r\u00e9ponse quasi instantan\u00e9. Les sp\u00e9cialistes du marketing en ligne ont d\u00e9clar\u00e9 que les r\u00e9ponses que vous recherchez sont normalement obtenues dans les trois premiers jours de votre projet d'\u00e9tude.<\/p>\n\n\n\n

Rentabilit\u00e9<\/h3>\n\n\n\n

Les co\u00fbts de recherche peuvent litt\u00e9ralement \u00eatre r\u00e9duits de 80% ou plus lorsque vous utilisez des questionnaires en ligne. Vous n'aurez pas besoin d'employer du personnel ou d'utiliser beaucoup de ressources lorsque vous utilisez un questionnaire en ligne. Vous pouvez \u00e9galement \u00e9conomiser sur les frais d'envoi. Les r\u00e9sultats de la recherche seront accessibles \u00e0 tout moment, car les r\u00e9ponses sont trait\u00e9es automatiquement.<\/p>\n\n\n\n

Pr\u00e9cisions suppl\u00e9mentaires<\/h3>\n\n\n\n

Les r\u00e9ponses des participants \u00e0 vos enqu\u00eates seront directement saisies dans le syst\u00e8me, ce qui r\u00e9duit consid\u00e9rablement les risques d'erreur. Les anciennes techniques d'enqu\u00eate d\u00e9pendaient de l'attention du travailleur afin d'ins\u00e9rer correctement chaque d\u00e9tail. Cela laisse une grande place \u00e0 l'erreur humaine, d'autant plus qu'il s'agit d'un processus tr\u00e8s fastidieux.<\/p>\n\n\n\n

Examen rapide<\/h3>\n\n\n\n

L'avantage des enqu\u00eates en ligne est qu'elles sont pr\u00eates \u00e0 \u00eatre utilis\u00e9es \u00e0 tout moment. Des tableaux et des graphiques peuvent \u00eatre utilis\u00e9s pour pr\u00e9senter les donn\u00e9es et la majorit\u00e9 des outils d'enqu\u00eate sur Internet fournissent des outils de tabulation et d'analyse ainsi que des ressources pour cr\u00e9er des tableaux si n\u00e9cessaire.<\/p>\n\n\n\n

Utilisation simple des participants<\/h3>\n\n\n\n

Il est un fait qu'en dehors de l'utilisation des smartphones, 90% des personnes ayant acc\u00e8s au web pr\u00e9f\u00e8rent r\u00e9pondre aux enqu\u00eates en ligne. Pour le participant, r\u00e9pondre \u00e0 l'enqu\u00eate en ligne est beaucoup plus rapide et peut \u00eatre fait \u00e0 tout moment \u00e0 sa convenance. De plus, si les participants n'aiment pas certaines des questions, ils peuvent simplement les ignorer.<\/p>\n\n\n\n

\"le<\/figure>\n\n\n\n

Les chercheurs peuvent facilement les utiliser<\/h3>\n\n\n\n

Pour le chercheur, l'utilisation d'enqu\u00eates en ligne permet de gagner beaucoup de temps. L'acc\u00e8s imm\u00e9diat \u00e0 des donn\u00e9es pr\u00e9cieuses peut \u00eatre tr\u00e8s utile pour un chercheur, car les donn\u00e9es peuvent \u00eatre transf\u00e9r\u00e9es facilement vers un logiciel d'analyse sp\u00e9cialis\u00e9 ou vers un tableur. Cela peut faciliter l'\u00e9valuation des donn\u00e9es et aider le chercheur.<\/p>\n\n\n\n

Pratique pour le style<\/h3>\n\n\n\n

Les enqu\u00eates en ligne peuvent facilement \u00eatre adapt\u00e9es \u00e0 la marque et au site Web de votre entreprise. Vous pouvez ajouter des logos d'entreprise, ainsi que la mise en page et les couleurs de votre choix pour l'enqu\u00eate. Les questions de l'enqu\u00eate peuvent \u00e9galement \u00eatre agr\u00e9ment\u00e9es de vid\u00e9os, de sons et d'images. Il est toutefois recommand\u00e9 de faire preuve de prudence, car une application trop importante peut prolonger le temps d'attente entre les questions et rendre leur chargement trop lent. De nombreuses personnes consid\u00e8rent que le fait d'attendre trop longtemps la question suivante est un \u00e9norme facteur de d\u00e9couragement et un obstacle.<\/p>\n\n\n\n

Consid\u00e9rablement sinc\u00e8re<\/h3>\n\n\n\n

Les \u00e9tudes de march\u00e9 ont constat\u00e9 que les r\u00e9ponses aux enqu\u00eates en ligne \u00e9taient plus longues et plus compl\u00e8tes. Cela s'explique par le fait que les utilisateurs en ligne se sentent plus en s\u00e9curit\u00e9 dans une atmosph\u00e8re aussi anonyme et qu'ils sont donc plus susceptibles de r\u00e9pondre de mani\u00e8re plus sinc\u00e8re.<\/p>\n\n\n\n

Plus exclusif<\/h3>\n\n\n\n

Les participants aux enqu\u00eates en ligne peuvent \u00eatre pr\u00e9s\u00e9lectionn\u00e9s afin d'\u00e9liminer ceux qui n'ont pas le profil id\u00e9al pour r\u00e9pondre \u00e0 leurs enqu\u00eates. De cette fa\u00e7on, vous pouvez \u00e9liminer les participants dont les donn\u00e9es ne seront pas b\u00e9n\u00e9fiques.<\/p>\n\n\n\n

Plus polyvalent<\/h3>\n\n\n\n

Les enqu\u00eates en ligne peuvent facilement \u00eatre personnalis\u00e9es pour chaque participant au fur et \u00e0 mesure qu'il avance dans l'enqu\u00eate. En fonction de la r\u00e9ponse du participant \u00e0 une question pr\u00e9c\u00e9dente, l'ordre des questions peut \u00eatre modifi\u00e9 ou certaines questions peuvent \u00eatre compl\u00e8tement ignor\u00e9es.<\/p>", "protected": false }, "excerpt": { "rendered": "

Si vous \u00eates propri\u00e9taire d'une entreprise et que vous d\u00e9butez, il serait peut-\u00eatre prudent d'envisager s\u00e9rieusement de r\u00e9aliser des enqu\u00eates en ligne. Elles conviennent aux \u00e9tudes de march\u00e9 parce qu'elles ne co\u00fbtent pas aussi cher que les enqu\u00eates classiques sur papier, qu'elles sont plus rapides \u00e0 r\u00e9aliser et qu'elles permettent de poser un \u00e9ventail de questions beaucoup plus large. Voici une liste [...]<\/p>", "protected": false }, "author": 1, "featured_media": 119, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-118", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nAvantages de l'utilisation des enqu\u00eates en ligne - SurveyRock Articles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/fr\/avantages-sondages-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avantages de l'utilisation des enqu\u00eates en ligne - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Si vous \u00eates propri\u00e9taire d'une entreprise et que vous venez de vous lancer, il serait prudent d'envisager s\u00e9rieusement de r\u00e9aliser des enqu\u00eates en ligne. 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