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    "slug": "look-online-marketing-research",
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    "title": {
        "rendered": "Un regard sur la recherche marketing en ligne"
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        "rendered": "<p>Si vous voulez rester dans le monde des affaires, vous devez garder un \u0153il sur ce que veulent vos clients, et la recherche marketing via Internet est le moyen id\u00e9al pour y parvenir. Si vous pensez que les instincts et les suppositions sont une meilleure option, vous vous trompez lourdement. C'est pourquoi les propri\u00e9taires d'entreprises et les sp\u00e9cialistes du marketing se sont tourn\u00e9s vers les enqu\u00eates en ligne afin de collecter les donn\u00e9es n\u00e9cessaires \u00e0 la poursuite de leurs activit\u00e9s. Ces types d'enqu\u00eates peuvent \u00eatre utilis\u00e9s pour discerner les r\u00e9actions aux produits, les habitudes d'achat, l'\u00e9valuation des tailles de marketing, la reconnaissance de la marque et bien d'autres choses encore.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>COMMENT LES PROFESSIONNELS UTILISENT LES ENQU\u00caTES EN LIGNE<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Contacter le public<\/h3>\n\n\n\n<p>Si vous souhaitez obtenir des informations sp\u00e9cifiques de votre public cible, les enqu\u00eates en ligne sont certainement le moyen le plus efficace d'accomplir cette t\u00e2che - \u00e0 condition que vous disposiez d'\u00e9chantillons de march\u00e9 id\u00e9aux auxquels adresser vos enqu\u00eates. Il se peut que vous deviez construire une liste ou que vous en ayez d\u00e9j\u00e0 une, mais il est indispensable d'avoir des contacts \u00e0 qui adresser les enqu\u00eates !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9viser les prix et les attractions des produits<\/h3>\n\n\n\n<p>En recevant les commentaires des clients de votre <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">enqu\u00eates en ligne<\/a>vous \u00eates en mesure de construire des r\u00e9flexions qui apporteront plus de satisfaction aux clients, des am\u00e9liorations au produit et essentiellement des ventes. Si vous souhaitez obtenir un retour optimal, vous devrez poser des questions telles que : comment am\u00e9liorer notre produit ? Vous pouvez \u00e9galement demander aux clients ce qu'ils aiment dans les produits de la concurrence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Construire des techniques et des proc\u00e9dures pour les m\u00e9dias sociaux<\/h3>\n\n\n\n<p>Les enqu\u00eates en ligne vous feront rapidement comprendre l'importance des sites de m\u00e9dias sociaux. Les int\u00e9grer \u00e0 votre marketing d'entreprise vous aidera grandement \u00e0 comprendre quelles sources de m\u00e9dias vous devriez observer. Obtenir un \"retweet\" sur Twitter ou un \"like\" sur Facebook n'a qu'un effet limit\u00e9, mais les enqu\u00eates en ligne vous aident \u00e0 comprendre les \"pourquoi\" et peuvent vous aider \u00e0 trouver une nouvelle id\u00e9e pour votre march\u00e9. Pour savoir si les clients actuels seraient int\u00e9ress\u00e9s par de nouvelles caract\u00e9ristiques ou classifications de produits, Twitter ou Facebook peuvent \u00eatre des endroits parfaits pour mesurer la curiosit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"uniquement des enqu\u00eates sur les m\u00e9dias sociaux\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Enqu\u00eater et \u00e9valuer un march\u00e9 cibl\u00e9<\/h3>\n\n\n\n<p>L'une des principales d\u00e9penses de votre entreprise pourrait \u00eatre le marketing. Vous devez \u00eatre s\u00fbr que les techniques de marketing que vous envisagez vous apporteront le retour sur investissement pr\u00e9vu avant de commencer \u00e0 d\u00e9penser des fonds pour de nouvelles campagnes. Les \u00e9tudes de march\u00e9 en ligne vous aideront \u00e0 examiner les meilleurs prix des produits, les emplacements id\u00e9aux pour les magasins de d\u00e9tail et la taille possible du march\u00e9 sur lequel vous vous trouvez. Jauger le march\u00e9 avant d'y p\u00e9n\u00e9trer est toujours la meilleure solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Apprendre les meilleurs endroits pour cibler les clients<\/h3>\n\n\n\n<p>Vous avez besoin de distinguer des clients potentiels dans un nouvel emplacement ? Utilisez ces enqu\u00eates pour demander aux acheteurs potentiels leur \u00e2ge, leur sexe, leurs revenus, leur lieu de r\u00e9sidence, les endroits o\u00f9 ils font leurs cours, leurs loisirs, le nombre d'enfants qu'ils ont ou tout autre \u00e9l\u00e9ment. En proc\u00e9dant ainsi, vous pouvez d\u00e9couvrir o\u00f9 votre public est le plus susceptible de se trouver et comment le cibler !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Division du march\u00e9<\/h3>\n\n\n\n<p>Si vous devez faire pencher la balance en votre faveur, commencez \u00e0 envisager la segmentation du march\u00e9 des clients. Cela signifie essentiellement que vous vous concentrerez sur de plus petits groupes de consommateurs partageant des caract\u00e9ristiques communes, telles que la g\u00e9ographie, l'utilisation du produit, les donn\u00e9es d\u00e9mographiques ou le style de vie. Une enqu\u00eate en ligne est le moyen id\u00e9al de recueillir toutes ces informations n\u00e9cessaires en identifiant les diff\u00e9rentes divisions et ce qu'elles recherchent dans un produit ou un service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choisir la meilleure strat\u00e9gie \u00e0 employer<\/h3>\n\n\n\n<p>Votre client\u00e8le serait-elle plus r\u00e9ceptive \u00e0 un panneau d'affichage sur une autoroute ou \u00e0 une banni\u00e8re en ligne ? Si vous souhaitez exp\u00e9rimenter un nouveau format publicitaire, les enqu\u00eates en ligne vous aideront \u00e0 tirer une conclusion sur les supports les plus efficaces pour atteindre votre cible publique.<\/p>",
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        "rendered": "<p>Si vous voulez rester dans le monde des affaires, vous devez garder un \u0153il sur ce que veulent vos clients, et la recherche marketing via Internet est le moyen id\u00e9al pour y parvenir. Si vous pensez que les instincts et les suppositions sont une meilleure option, vous vous trompez lourdement. C'est pourquoi les propri\u00e9taires d'entreprises et les sp\u00e9cialistes du marketing ont [...]<\/p>",
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