{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/fr\/les-etudes-de-marche-aident-a-comprendre-les-clients\/", "title": { "rendered": "Comment les \u00e9tudes de march\u00e9 aident-elles \u00e0 comprendre vos clients ?" }, "content": { "rendered": "

Les \u00e9tudes de march\u00e9 sont la m\u00e9thode la plus efficace et la plus fr\u00e9quemment utilis\u00e9e pour obtenir des informations sur le march\u00e9 pour les organisations. Les enqu\u00eates permettent \u00e0 votre entreprise de comprendre vos march\u00e9s, vos clients et vos consommateurs. Elles vous permettent \u00e9galement de concevoir et de mettre en \u0153uvre des strat\u00e9gies de marketing pour non seulement conserver votre nom et votre part de march\u00e9, mais aussi pour vous aventurer sur de nouveaux march\u00e9s et m\u00eame cr\u00e9er votre propre march\u00e9 (en cr\u00e9ant une demande pour vos produits et services).<\/p>\n\n\n\n\n\n\n\n

\"Enqu\u00eate<\/figure><\/div>\n\n\n\n

Avec la croissance des m\u00e9dias sociaux et la mondialisation croissante, vous serez perdant si vous n'actualisez pas votre organisation en fonction des derni\u00e8res mises \u00e0 jour et \u00e9volutions technologiques. \u00c9tant donn\u00e9 que de plus en plus de personnes deviennent des adeptes de la technologie, il est imp\u00e9ratif pour votre organisation d'entrer en contact avec elles \u00e0 un niveau personnel. Cela vous permettra de mieux les comprendre et d'adapter votre organisation \u00e0 leurs besoins.<\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 en ligne vous donnent l'occasion de mieux conna\u00eetre vos clients. Voici comment les \u00e9tudes de march\u00e9 en ligne vous profitent :<\/p>\n\n\n\n

Savoir ce qu'ils veulent<\/h3>\n\n\n\n

Disons que vous envisagez de fournir des poulets congel\u00e9s, mais que votre public et vos clients sont tous v\u00e9g\u00e9taliens. Que faites-vous alors ? Il est utile de r\u00e9aliser des \u00e9tudes de march\u00e9 en ligne avant la conception et le lancement du produit. Elles vous permettent d'identifier vos clients et leurs pr\u00e9f\u00e9rences \u00e0 l'avance. Votre produit, ainsi con\u00e7u, sera mieux adapt\u00e9 aux besoins de vos clients.<\/p>\n\n\n\n

En outre, la plupart de vos clients ma\u00eetrisent l'informatique et pr\u00e9f\u00e9reront probablement r\u00e9pondre \u00e0 des enqu\u00eates en ligne plut\u00f4t qu'\u00e0 des enqu\u00eates orales ou imprim\u00e9es.<\/p>\n\n\n\n

Il est facile de r\u00e9pondre<\/h3>\n\n\n\n

Imaginez que vous envoyez un questionnaire imprim\u00e9 \u00e0 vos clients et que vous le recevez en retour sans r\u00e9ponse. Si vous trouvez cela ennuyeux, imaginez combien il doit \u00eatre ennuyeux pour votre client de prendre un stylo, de r\u00e9pondre \u00e0 vos questions et d'\u00e9crire des suggestions de ses propres mains ! Je veux dire, qui fait encore cela ? Imaginez \u00e0 quel point cela doit \u00eatre irritant lorsque votre questionnaire commence par \"Avez-vous d\u00e9j\u00e0 utilis\u00e9 notre produit ? Si oui, passez \u00e0 la question suivante\". Et que le client r\u00e9pond par un \"Non, je ne l'ai pas fait !\".<\/p>\n\n\n\n

Dans le monde \u00e9lectronique d'aujourd'hui, ces m\u00e9thodes ne donneront jamais de r\u00e9sultats positifs. Les enqu\u00eates en ligne peuvent \u00eatre distribu\u00e9es \u00e0 vos clients, qui peuvent y r\u00e9pondre au moment qu'ils jugent opportun. Ils ont besoin de simples options \"toucher pour s\u00e9lectionner\" sur leurs smartphones et de type clavier\/clavier pour r\u00e9pondre aux questions \u00e9crites. Cela garantit que tous les questionnaires sont retourn\u00e9s remplis pour vous donner une connaissance approfondie de leurs d\u00e9sirs et de leurs besoins, sans arri\u00e8re-pens\u00e9e.<\/p>\n\n\n\n

R\u00e9duire les erreurs humaines<\/h3>\n\n\n\n

Les questionnaires hors ligne sont beaucoup plus sensibles \u00e0 l'erreur humaine. Les r\u00e9ponses enregistr\u00e9es d\u00e9pendent de l'attention et de la capacit\u00e9 de concentration de l'enqu\u00eateur, ce qui limite leur cr\u00e9dibilit\u00e9 pour d\u00e9terminer les tendances des clients et du march\u00e9.<\/p>\n\n\n\n

Les \u00e9tudes de march\u00e9 en ligne affichent les commentaires des clients directement dans le logiciel, sans passer par un tiers. Cela permet une communication directe entre vous et vos clients. Cela vous aidera \u00e9galement \u00e0 obtenir directement les r\u00e9actions appropri\u00e9es, sans bombarder vos clients de papiers et de feuilles.<\/p>\n\n\n\n

Pour en savoir plus sur les avantages des \u00e9tudes de march\u00e9 en ligne et sur la mani\u00e8re dont elles vous aident \u00e0 mieux comprendre vos clients, veuillez consulter notre site Web page des caract\u00e9ristiques<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Les \u00e9tudes de march\u00e9 sont la m\u00e9thode la plus efficace et la plus fr\u00e9quemment utilis\u00e9e pour obtenir des informations sur le march\u00e9 pour les organisations. Les enqu\u00eates permettent \u00e0 votre entreprise de comprendre vos march\u00e9s, vos clients et vos consommateurs. 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