{
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    "date": "2015-09-22T17:36:43",
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    "modified": "2020-10-19T17:46:03",
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    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/es\/14-cosas-que-debe-saber-sobre-sus-clientes-y-clientes-potenciales\/",
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        "rendered": "14 cosas que debe saber sobre sus clientes y prospectos"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Encuesta_de_clientes\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft ha elaborado una \u00fatil lista de 7 cosas que debes saber sobre tus clientes:<\/p>\n\n\n\n<p>1. <strong>Su nombre<\/strong>. Nada habla m\u00e1s r\u00e1pido de una persona que su nombre de pila. Util\u00edzalo para construir la relaci\u00f3n con tu cliente.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Lo que han comprado<\/strong>. Si sabe lo que sus clientes compraron en el pasado, tendr\u00e1 una buena idea de lo que volver\u00e1n a comprar. (Y no perder\u00e1 su tiempo promocionando productos de escaso o nulo inter\u00e9s).<\/p>\n\n\n\n<p>3. <strong>\u00bfCon qu\u00e9 frecuencia compran<\/strong>. Los individuos que le compran raramente pueden necesitar un est\u00edmulo adicional... m\u00e1s marketing. En cambio, los clientes constantes pueden no necesitar argumentos de venta adicionales, pero pueden beneficiarse de un bolet\u00edn informativo o un cup\u00f3n.<\/p>\n\n\n\n<p>4. <strong>Cu\u00e1nto gastan (de media)<\/strong>. \u00bfPor qu\u00e9 dedicar un tiempo precioso a ofrecer a los clientes productos que no pueden pagar? Puede avergonzar a su cliente, muestra su falta de inter\u00e9s personal y puede hacer que los clientes pierdan el inter\u00e9s.<\/p>\n\n\n\n<p>5. <strong>La \u00faltima vez que compraron<\/strong>. \u00bfHa perdido alg\u00fan cliente sin saberlo? \u00bfQui\u00e9n sigue siendo fiel? \u00bfQui\u00e9n se ha desviado (y hay que recuperarlo)?<\/p>\n\n\n\n<p>6. <strong>Cada interacci\u00f3n que ha tenido con ellos<\/strong>. La documentaci\u00f3n es importante por razones obvias. Pero ser capaz de \"recordar\" conversaciones anteriores har\u00e1 que su cliente se sienta importante y apreciado.<\/p>\n\n\n\n<p>7. <strong>C\u00f3mo se sienten con su empresa<\/strong>. Los comentarios de sus clientes son la mejor manera de mejorar sus productos\/servicios, satisfacer las necesidades de sus clientes y atraer m\u00e1s clientes.<\/p>\n\n\n\n<p>El n\u00famero 7 de la lista no es una sorpresa: enviar encuestas a los clientes es una buena forma de obtener la informaci\u00f3n que necesita. Para saber m\u00e1s sobre las encuestas a los clientes, consulte nuestro <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3mo realizar encuestas a los clientes<\/a> y <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Diez razones para enviar encuestas a los clientes<\/a> puestos.<\/p>\n\n\n\n<p>Infusionsoft tambi\u00e9n ha reunido 7 cosas que debes saber absolutamente sobre tus clientes potenciales, todas las cuales se pueden recopilar f\u00e1cilmente utilizando una simple encuesta de clientes en l\u00ednea:<\/p>\n\n\n\n<p>1. <strong>Edad<\/strong>. Todo lo que diga y escriba, incluida la jerga, las alusiones, la dificultad de las palabras y los temas, debe ajustarse a la edad.<\/p>\n\n\n\n<p>2. <strong>G\u00e9nero<\/strong>. A pesar del doble papel que suelen desempe\u00f1ar hombres y mujeres, la mayor\u00eda de las personas pueden ser segmentadas (y vendidas) en funci\u00f3n de sus intereses o necesidades espec\u00edficas de g\u00e9nero.<\/p>\n\n\n\n<p>3. <strong>Ubicaci\u00f3n<\/strong>. Los valores y la cultura tienden a variar en funci\u00f3n de la demograf\u00eda. Comprender claramente las diferencias regionales mejorar\u00e1 sus mensajes dirigidos.<\/p>\n\n\n\n<p>4. <strong>Education level<\/strong>. Al igual que la adecuaci\u00f3n a la edad, los niveles de educaci\u00f3n deben determinar c\u00f3mo se dirige a sus clientes potenciales y qu\u00e9 beneficios encontrar\u00e1n en su producto o servicio.<\/p>\n\n\n\n<p>5. <strong>Ingresos<\/strong>. Las necesidades y deseos de una clase social a otra deben ser una gu\u00eda para los tipos de productos y servicios que debe venderles.<\/p>\n\n\n\n<p>6. <strong>Estado civil<\/strong>. Los valores, las necesidades y los deseos de las personas casadas difieren mucho de los de los solteros. Dirigir los mensajes de la familia a los solteros (y viceversa) puede hacer perder el negocio.<\/p>\n\n\n\n<p>7. <strong>Lo que les quita el sue\u00f1o<\/strong>. Esta es la m\u00e1s importante. Tienes que conocer los miedos, las preocupaciones, las inquietudes, las ilusiones, las esperanzas y los sue\u00f1os de tu cliente potencial. Cuando conozcas la conversaci\u00f3n dentro de la cabeza de tu prospecto, podr\u00e1s entrar en ella, hablarle y construir una relaci\u00f3n que conduzca a un cliente.<\/p>\n\n\n\n<p>Con el interesante consejo n\u00famero 7, \"\u00bfQu\u00e9 les mantiene despiertos por la noche?\", las posibles respuestas a una pregunta como esa no pueden ni siquiera empezar a imaginarse. Cuando redacte preguntas de encuesta similares, deber\u00eda enumerar algunas opciones como respuestas (finanzas, familia, salud, etc...) y ofrecer la opci\u00f3n de \"seleccionar todas las que correspondan\", as\u00ed como una opci\u00f3n de \"otros\". Si incluye la opci\u00f3n \"otros\", podr\u00e1 obtener respuestas abiertas para conocer mejor a sus clientes. Lo m\u00e1s probable es que compartan respuestas que usted ni siquiera hab\u00eda considerado.<\/p>",
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        "rendered": "<p>Infusionsoft ha elaborado una \u00fatil lista de 7 cosas que debe saber sobre sus clientes: 1. Su nombre. Nada habla m\u00e1s r\u00e1pido de una persona que su nombre de pila. Util\u00edcelo para construir su relaci\u00f3n con el cliente.<\/p>",
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