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        "rendered": "<p>Parece que se est\u00e1 convirtiendo en una pr\u00e1ctica bastante com\u00fan en estos d\u00edas (al menos en los EE.UU.) incluir un <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">encuesta de satisfacci\u00f3n del cliente<\/a> invitaci\u00f3n impresa en los recibos a la salida que ofrece un descuento en una futura compra como incentivo para la encuesta.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Algunos consideran que ofrecer un c\u00f3digo de descuento como incentivo puede suponer un sesgo en los datos, pero dependiendo del tipo de encuesta y del p\u00fablico al que se dirija, ofrecer un incentivo suele ser muy eficaz para mejorar los \u00edndices de respuesta. A la gente le gusta la idea de obtener algo a cambio de su tiempo y las investigaciones han descubierto que los incentivos pueden aumentar los \u00edndices de respuesta en un 50% de media.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\/home\/features.html\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/customer_satisfaction.jpg\" alt=\"satisfacci\u00f3n_del_cliente\"\/><\/a><\/figure><\/div>\n\n\n\n<p>El uso de c\u00f3digos de descuento como incentivos para aumentar<a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\"> satisfacci\u00f3n del cliente<\/a> Las tasas de respuesta de las encuestas pueden ser beneficiosas para reducir el sesgo de falta de respuesta, ya que las encuestas a clientes sin incentivo tienden a captar s\u00f3lo a los descontentos. El uso de un c\u00f3digo de descuento como incentivo puede ayudar a aumentar la participaci\u00f3n de la gran mayor\u00eda de sus clientes que se encuentran en el punto medio (los que est\u00e1n entre muy satisfechos y muy insatisfechos), lo que le permitir\u00e1 obtener mejores resultados generales. Adem\u00e1s de obtener informaci\u00f3n sobre la experiencia de compra de sus clientes, ofrecer c\u00f3digos de descuento como incentivo puede estimular la repetici\u00f3n de la compra y reforzar su marca.<\/p>\n\n\n\n<p>Los datos recopilados de los encuestados pueden utilizarse como una herramienta adicional de investigaci\u00f3n de marketing que le proporciona informaci\u00f3n adicional sobre los clientes. Ofrecer un incentivo de c\u00f3digo de descuento le proporciona informaci\u00f3n sobre lo que constituy\u00f3 la compra original del cliente, as\u00ed como si utilizan el incentivo de c\u00f3digo de descuento y c\u00f3mo lo hacen, lo que da lugar a datos procesables adicionales, al igual que muchos programas de fidelizaci\u00f3n de clientes.<\/p>",
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        "rendered": "<p>Parece que se est\u00e1 convirtiendo en una pr\u00e1ctica bastante habitual (al menos en Estados Unidos) incluir una invitaci\u00f3n a una encuesta de satisfacci\u00f3n del cliente impresa en los recibos de caja que ofrecen un descuento en una futura compra como incentivo de la encuesta.<\/p>",
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