{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/es\/formas-impresionantes-de-lanzamiento-de-productos-medios-sociales\/", "title": { "rendered": "Formas impresionantes de lanzar un producto en las redes sociales" }, "content": { "rendered": "

Ahora probablemente haya pensado en todo lo que hicieron sus competidores cuando lanzaron sus productos. \u00bfFue una enorme campa\u00f1a con gr\u00e1ficos innecesarios que parec\u00eda funcionar bien e incluso les ayud\u00f3 a alcanzar el equilibrio?<\/p>\n\n\n\n

Como peque\u00f1a empresa es bastante comprensible que tengas recursos limitados, pero puedes compensarlo y llegar a una mayor base de clientes con las redes sociales. Es r\u00e1pido, fiable y lo mejor de todo, GRATIS.<\/p>\n\n\n\n\n\n\n\n

Empezar con un teaser<\/h3>\n\n\n\n

Antes de lanzar un producto, haga una campa\u00f1a de presentaci\u00f3n<\/a>. Empieza a pensar en c\u00f3mo puedes emplear las redes sociales para insinuar que se avecina algo emocionante. Consigue un nombre como \"proyecto xyz\" y menci\u00f3nalo de vez en cuando en tus publicaciones. Tienes que crear expectaci\u00f3n. Te sorprender\u00e1 saber cu\u00e1ntos de tus seguidores te llamar\u00e1n, enviar\u00e1n mensajes o correos electr\u00f3nicos preguntando por \u00e9l.<\/p>\n\n\n\n

Trabajar en las im\u00e1genes<\/h3>\n\n\n\n

Recuerda que debes tener en cuenta estas cosas cuando hagas la campa\u00f1a. Experimenta con publicaciones en Facebook con y sin im\u00e1genes, comparte im\u00e1genes en proceso, por ejemplo, im\u00e1genes borrosas, y recuerda no revelar demasiado a nadie para mantener el suspense.<\/p>\n\n\n\n

\"Red<\/figure><\/div>\n\n\n\n

El v\u00eddeo<\/h3>\n\n\n\n

Tambi\u00e9n tiene la opci\u00f3n de crear algo personal, como un v\u00eddeo, por ejemplo. Puede crear uno que muestre c\u00f3mo su equipo est\u00e1 enfrascado en la planificaci\u00f3n de un nuevo proyecto. Esto aumentar\u00e1 la curiosidad y la expectaci\u00f3n.<\/p>\n\n\n\n

Lista de intereses por correo electr\u00f3nico<\/h3>\n\n\n\n

Incluso puede crear una lista de correo electr\u00f3nico \u00fanica para las personas que quieran saber m\u00e1s sobre el lanzamiento. Puede crear un enlace especial en el que la gente pueda inscribirse y recibir informaci\u00f3n privilegiada si est\u00e1 sinceramente interesada. El objetivo de esta lista es dar a conocer el lanzamiento de su producto. Pi\u00e9nsalo, la gente que se tome su tiempo para ver tu contenido, en alg\u00fan momento, lo mencionar\u00e1 a la gente de su entorno.<\/p>\n\n\n\n

Entretener y educar<\/h3>\n\n\n\n

Ahora bien, cuando llegue el momento del lanzamiento, aseg\u00farate de a\u00f1adir una parte diferente del proceso de lanzamiento con recursos como consejos y lecciones para llevar a casa. De este modo, a\u00f1adir\u00e1s valor y mucha gente querr\u00e1 saber m\u00e1s sobre el producto del que has hablado.<\/p>\n\n\n\n

Familiar\u00edcese con el nuevo producto y con usted mismo<\/h3>\n\n\n\n

Una vez que el producto se haya lanzado, o durante su prelanzamiento, siempre puedes conseguir que te entrevisten. Una buena idea ser\u00eda incluir un par de preguntas que alguien pueda hacer y, tal vez, elegir un presentador que tambi\u00e9n se relacione con su producto. Esto le permitir\u00e1 crear el bombo que necesita para situar su marca o producto en el mapa proverbial.<\/p>\n\n\n\n

No hay una forma segura de saber si la gente realmente est\u00e1 difundiendo la palabra o no. Una posibilidad de hacerlo es pedir a los seguidores fieles que corran la voz. Incl\u00fayalo en sus correos electr\u00f3nicos, haga referencia a \u00e9l mediante hashtags y responda a quien lo compare.<\/p>\n\n\n\n

Despu\u00e9s de haber realizado muchas, o todas, estas actividades, cuando por fin est\u00e9 listo para lanzar su producto, ya tendr\u00e1 un p\u00fablico entusiasmado esper\u00e1ndolo.<\/p>", "protected": false }, "excerpt": { "rendered": "

Seguramente habr\u00e1 pensado en todo lo que hicieron sus competidores cuando lanzaron sus productos. \u00bfFue una campa\u00f1a enorme con gr\u00e1ficos innecesarios que parec\u00eda funcionar bien e incluso les ayud\u00f3 a alcanzar el punto de equilibrio? Como peque\u00f1a empresa, es comprensible que disponga de recursos limitados, pero puede [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nFormas impresionantes de lanzar un producto en las redes sociales - Art\u00edculos de SurveyRock<\/title>\n<meta name=\"description\" content=\"Sugerencias para las peque\u00f1as empresas sobre c\u00f3mo lanzar un producto utilizando las redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/es\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formas impresionantes de lanzar un producto en las redes sociales - 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