{
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    "date": "2014-12-15T11:14:54",
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    "slug": "creating-a-great-online-survey",
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        "rendered": "<p><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfSe ha preguntado alguna vez c\u00f3mo hacer una gran encuesta en l\u00ednea para su empresa? Para que una encuesta sea estupenda, debe ser muy clara, tener una buena reputaci\u00f3n y una comprensi\u00f3n viable para obtener las respuestas adecuadas de los encuestados. Cuando su encuesta es ideal, obtendr\u00e1 un nivel de respuesta mucho m\u00e1s alto y, al aumentar la calidad de las preguntas, \u00e9stas ser\u00e1n mucho m\u00e1s sencillas de rellenar. A continuaci\u00f3n se indican 5 pasos iniciales importantes que le ayudar\u00e1n a elaborar una gran encuesta en l\u00ednea.<\/span><\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Aseg\u00farese de aclarar por qu\u00e9 se hace la encuesta<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Tener objetivos poco claros generar\u00e1 resultados borrosos, haciendo que su encuesta sea en su mayor\u00eda ineficaz. Para que una encuesta sea buena, debe tener objetivos bien definidos y f\u00e1ciles de percibir. Tenga a mano un bol\u00edgrafo y un papel para anotar preguntas como:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfPara qu\u00e9 sirve la encuesta?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfQu\u00e9 es lo que hay que conseguir espec\u00edficamente con \u00e9l?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfC\u00f3mo se utilizar\u00e1 despu\u00e9s de obtener todos los datos?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfC\u00f3mo afectar\u00e1n los resultados de la encuesta a sus decisiones?<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Aunque estas preguntas puedan parecer triviales, pueden ahorrarle muchos problemas m\u00e1s adelante. La esencia de una buena encuesta es un excelente conjunto de preguntas. Unos minutos de planificaci\u00f3n cuidadosa de las preguntas que se incluir\u00e1n en la encuesta pueden marcar la diferencia entre una buena encuesta y una excelente encuesta.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Cree una encuesta breve pero enfocada<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">La calidad de las respuestas a su <a href=\"https:\/\/www.surveyrock.com\/free-online-surveys\">online surveys free<\/a> ser\u00e1 mejor si mantiene la encuesta centrada y corta. En lugar de intentar hacer una encuesta maestra que trate de abordar numerosos objetivos, lim\u00edtate a centrarla en un solo objetivo.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Si la encuesta es corta, menos participantes la abandonar\u00e1n. Una encuesta corta y bien pensada suele obtener un \u00edndice de respuesta mucho mayor. La mayor\u00eda de la gente quiere que las preguntas de la encuesta sean sencillas y breves. Si la encuesta es demasiado larga y confusa, la mayor\u00eda tendr\u00e1 el deseo de abandonar toda la encuesta. Esto har\u00e1 que s\u00f3lo obtenga datos parciales y que intentar darles sentido sea un ejercicio in\u00fatil. Mantenga sus preguntas dirigidas a ayudarle a lograr su objetivo espec\u00edfico. No te molestes en lanzar preguntas que se vayan por las ramas y no se centren en los objetivos declarados de la encuesta.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Para que la encuesta tenga un l\u00edmite de tiempo adecuado, haz una prueba con unos cuantos voluntarios y cronometra para ver cu\u00e1nto dura. Si dura unos 5 minutos, es excelente. Si la encuesta dura entre 6 y 10 minutos, es satisfactoria. Sin embargo, todo lo que sea m\u00e1s que eso aumenta el riesgo de que los participantes lo abandonen.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/ID-100264411.jpg\" alt=\"Respuestas a la encuesta\" width=\"451\" height=\"409\"\/><\/figure><\/div>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Las preguntas deben ser f\u00e1ciles de responder<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Evite la jerga y vaya al grano en sus preguntas. No hay que dar por sentado que los participantes en la encuesta pueden entender los acr\u00f3nimos. Mantenga las preguntas directas y al grano durante toda la encuesta. A continuaci\u00f3n, un ejemplo:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Compare: \u00bfC\u00f3mo ha sido su encuentro con nuestro personal?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Para: \u00bfQu\u00e9 le parece la respuesta de nuestro personal?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Siempre que sea posible, hay que utilizar preguntas cerradas<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Al utilizar <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">software de encuestas en l\u00ednea<\/a>Si la pregunta es de tipo cerrado, se obtendr\u00e1n opciones distintas y mejores resultados, lo que har\u00e1 que el an\u00e1lisis valga la pena. Este tipo de pregunta puede utilizarse mediante una opci\u00f3n m\u00faltiple, una escala de valoraci\u00f3n o incluso un simple s\u00ed\/no. Las preguntas abiertas permiten al participante responder a las preguntas con su propio contenido. Adem\u00e1s, los tipos de preguntas abiertas son ideales para las preguntas que aportan datos pr\u00e1cticos y conocimientos de calidad. Sin embargo, es mejor utilizar preguntas cerradas para analizar y cotejar las solicitudes.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Mantener la coherencia con las preguntas de la escala de valoraci\u00f3n de la encuesta<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Para contrastar y medir conjuntos de variables, es conveniente utilizar escalas de valoraci\u00f3n. Mantenga la coherencia de su escala de valoraci\u00f3n en todo momento. Aseg\u00farese de aplicar el mismo total de puntos en su escala y de mantener la calificaci\u00f3n alta y baja de forma coherente. Adem\u00e1s, aseg\u00farese de utilizar una escala de n\u00fameros impares en su encuesta, lo que simplifica el an\u00e1lisis de sus datos. Las respuestas que no sean fiables ser\u00e1n el resultado de cambiar las escalas de valoraci\u00f3n, as\u00ed que aseg\u00farate de mantenerlas iguales.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Hay m\u00e1s pasos para hacer una encuesta en l\u00ednea, pero estos cinco le dar\u00e1n una gran ventaja.<\/span><\/span><\/span><\/span><\/p>",
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        "rendered": "<p>\u00bfSe ha preguntado alguna vez c\u00f3mo hacer una buena encuesta en l\u00ednea para su empresa? Para que una encuesta sea estupenda debe ser clara, fiable y f\u00e1cil de entender para obtener respuestas adecuadas de los encuestados. Cuando su encuesta sea ideal obtendr\u00e1 un nivel de respuesta mucho mayor y con mayor calidad [...]<\/p>",
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