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        "rendered": "<p><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Cuando se buscan respuestas a preguntas vitales de los clientes, la \u00fanica manera de obtenerlas es haciendo las preguntas adecuadas. Ello requiere mucho pensamiento intuitivo, trabajo duro y sesiones de intercambio de ideas con otras personas. A continuaci\u00f3n se abordan algunos de los problemas m\u00e1s comunes que pueden surgir al elaborar las preguntas de una encuesta. <\/span><\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Una de las primeras cosas que hay que tener en cuenta a la hora de plantear preguntas en un <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">cuestionario en l\u00ednea<\/a> es alejarse de las palabras y preguntas orientativas. Si se hacen peque\u00f1os cambios en la redacci\u00f3n de las preguntas, se pueden generar diferencias significativas en los resultados. Palabras como \"podr\u00eda, deber\u00eda\" y \"podr\u00eda\" suenan igual, pero en realidad pueden alterar en gran medida el significado de la pregunta. Una redacci\u00f3n fuerte que signifique acci\u00f3n o control puede generar mejores resultados. Un ejemplo es la palabra \"prohibir\" utilizada en esta frase: <\/span><\/span><em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfCree que el Congreso deber\u00eda prohibir a los proveedores de seguros que aumenten las primas? <\/span><\/span><\/em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Algunas redacciones son totalmente tendenciosas, como por ejemplo <\/span><\/span><em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">No desear\u00edas ir al Molly's Bar para el evento navide\u00f1o de la empresa, \u00bfverdad?<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Otro problema de las encuestas es cuando hay preguntas mal colocadas. Es esencial que las preguntas se coloquen en el orden adecuado para que parezcan seguir la l\u00f3gica. Esto evita que las preguntas sean malinterpretadas. Esto tambi\u00e9n permite que las preguntas se interpreten en su contexto adecuado. Como regla general, es aconsejable utilizar el enfoque del embudo. Deber\u00edas utilizar preguntas generales y amplias cerca del principio de tu encuesta como calentamiento. A continuaci\u00f3n, utiliza preguntas m\u00e1s definidas y luego vuelve a las preguntas que suelen ser sencillas, como las basadas en datos demogr\u00e1ficos.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/ID-100215254.jpg\" alt=\"online survey\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Al entrar en las preguntas de opci\u00f3n m\u00faltiple, aseg\u00farese de <\/span><\/span><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">avoid<\/span><\/span><b> <\/b><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">categor\u00edas de respuesta no excluyentes. Las categor\u00edas de respuesta para las preguntas de opci\u00f3n m\u00faltiple deben ser mutuamente distintas para permitir que se realicen elecciones obvias. Si se utiliza el tipo de pregunta no excluyente, el participante en la encuesta se desanimar\u00e1 y la interpretaci\u00f3n ser\u00e1, en el mejor de los casos, un reto al tratar de analizar las respuestas. <\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Aseg\u00farate de no utilizar una redacci\u00f3n desconocida o complicada en las preguntas de la encuesta. Evite utilizar una pregunta como: <\/span><\/span><em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u00bfTe gustan los ordenadores? <\/span><\/span><\/em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Esta l\u00ednea de preguntas es imprecisa, ya que podr\u00eda hablar del amor por Internet, el amor por los juegos de ordenador, el placer de trabajar con ordenadores, etc. Hay que ser espec\u00edfico en lo que se quiere averiguar.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">No plantees nunca preguntas en una encuesta que conlleven respuestas forzadas. Es posible que las personas que participan en la encuesta no sean capaces de responderlas o simplemente no quieran hacerlo. Para la mayor\u00eda de las personas, la privacidad es un aspecto importante de la vida. Si se hacen preguntas sobre el salario, la familia, la profesi\u00f3n, la higiene personal, etc. de una persona, \u00e9sta puede considerarlas demasiado intrusivas y decidir no responder.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Tambi\u00e9n hay muchos otros tipos de preguntas que hay que evitar. Un ejemplo m\u00e1s es el de las listas no exhaustivas. Cuando haga preguntas con referencia a las listas, aseg\u00farese de tener cubiertas todas las opciones. Si no est\u00e1 seguro, deber\u00eda realizar una prueba previa que utilice la opci\u00f3n \"Otros\" en la que les indique que \"especifiquen\" su respuesta. Una vez completado esto, aseg\u00farate de actualizar el cuestionario y reafirmar que est\u00e1s abordando todos los objetivos de la encuesta.&nbsp;<\/span><\/span><\/span><\/span><\/p>",
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