{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/es\/10-mejores-beneficios-de-encuestas-en-linea-para-b2b\/", "title": { "rendered": "10 descaradas ventajas de realizar encuestas en l\u00ednea para organizaciones B2B: \u00bfQui\u00e9n dijo que los datos no pueden ser divertidos?" }, "content": { "rendered": "

Introducci\u00f3n: \u00bfPor qu\u00e9 hablamos de encuestas?<\/h2>\n\n\n\n

\u00a1Encuestas, encuestas, encuestas! No, no estamos creando un nuevo c\u00e1ntico para su reuni\u00f3n de \u00e1nimo de la escuela secundaria. Estamos hablando de una de las herramientas m\u00e1s infravaloradas de su caja de herramientas de marketing B2B. Si la palabra \"encuesta\" le evoca im\u00e1genes de tediosos ex\u00e1menes de opci\u00f3n m\u00faltiple o formularios interminables, es hora de que rompa esa burbuja y se una a la era moderna.<\/p>\n\n\n\n\n\n\n\n

\u00bfPor qu\u00e9? Buena pregunta. Prep\u00e1rese para tomar notas, o mejor a\u00fan, marque esta p\u00e1gina (no me importar\u00e1), porque vamos a profundizar en las 10 ventajas m\u00e1s tentadoras de realizar encuestas en l\u00ednea para organizaciones B2B.<\/p>\n\n\n\n

1. M\u00e9tete en la cabeza de tu cliente sin ser espeluznante<\/h2>\n\n\n\n

\u00bfAlguna vez ha querido saber qu\u00e9 piensan sus clientes? Una encuesta es como el FBI de la investigaci\u00f3n de clientes: le proporciona toda la informaci\u00f3n sin necesidad de vigilancias ni escuchas telef\u00f3nicas.<\/p>\n\n\n\n

Es como dar a sus clientes un micr\u00f3fono y un escenario. Podr\u00e1s escuchar sus opiniones sin filtro sobre lo que aman, odian o les resulta totalmente indiferente en relaci\u00f3n con tus productos o servicios. Pero recuerda que un gran poder conlleva una gran responsabilidad: \u00a1utiliza esta informaci\u00f3n con prudencia!<\/p>\n\n\n\n

2. \u00a1Ahorra ese dinero, cari\u00f1o!<\/h2>\n\n\n\n

Admit\u00e1moslo, realizar grupos de discusi\u00f3n y entrevistas en persona puede resultar caro. \u00bfQui\u00e9n tiene presupuesto para caf\u00e9 y donuts para todos? Por no hablar del alquiler de esa elegante sala de conferencias.<\/p>\n\n\n\n

Las encuestas en l\u00ednea son el \"ramen instant\u00e1neo\" de la investigaci\u00f3n de clientes: baratas, f\u00e1ciles y sorprendentemente satisfactorias. Es la forma m\u00e1s rentable de obtener informaci\u00f3n pr\u00e1ctica y, al mismo tiempo, tener suficiente para la fiesta de pizza de la oficina.<\/p>\n\n\n\n

M\u00e1s informaci\u00f3n sobre estrategias de marketing rentables<\/a><\/p>\n\n\n\n

3. El tiempo es dinero, y las encuestas le ahorran ambas cosas.<\/h2>\n\n\n\n

\u00bfRecuerda los viejos tiempos en los que hab\u00eda que esperar semanas a que llegaran los cuestionarios por correo? Yo tampoco, porque \u00bfqui\u00e9n tiene tiempo para eso?<\/p>\n\n\n\n

Las encuestas en l\u00ednea son el Usain Bolt de la recogida de datos: r\u00e1pidas y eficaces. Puedes recopilar respuestas en tiempo real y empezar a actuar sobre los datos m\u00e1s r\u00e1pido de lo que puedes decir: \"\u00bfPor qu\u00e9 hemos esperado tanto para hacer esto?\".<\/p>\n\n\n\n

4. Saluda a la globalizaci\u00f3n<\/h2>\n\n\n\n

Hola, compa\u00f1eros internacionales. Con las encuestas en l\u00ednea, el mundo se convierte en su patio de recreo. O, al menos, su terreno de recogida de datos.<\/p>\n\n\n\n

Puedes conectar con clientes de todo el mundo sin poner un pie fuera de tu acogedora oficina. Solo tienes que pulsar \"Enviar\" y ya eres internacional, amigo m\u00edo.<\/p>\n\n\n\n

Ventajas de la internacionalizaci\u00f3n<\/a><\/p>\n\n\n\n

\"Globo<\/figure>\n\n\n\n

5. Sea el Picasso de la personalizaci\u00f3n<\/h2>\n\n\n\n

Si cada cliente es un copo de nieve \u00fanico, las encuestas en l\u00ednea le permiten atrapar a cada uno en su lengua. Espera, eso ha sonado raro. Lo que quiero decir es que puedes personalizar las preguntas para adaptarlas a los distintos segmentos de tu audiencia, asegur\u00e1ndote de que cada interacci\u00f3n resulte personal y relevante.<\/p>\n\n\n\n

T\u00e9cnicas de personalizaci\u00f3n<\/a><\/p>\n\n\n\n

6. Flexibilidad como instructor de yoga<\/h2>\n\n\n\n

\u00bfQuieres a\u00f1adir una pregunta? \u00bfQuitar una? \u00bfInsertar un GIF hilarante que resuma la lucha por la captaci\u00f3n de clientes B2B? Con las encuestas en l\u00ednea, puede hacerlo.<\/p>\n\n\n\n

Hoy en d\u00eda, las encuestas son tan flexibles como un artista del Cirque du Soleil y se adaptan f\u00e1cilmente a sus necesidades.<\/p>\n\n\n\n

7. Datos tan frescos que siguen chisporroteando<\/h2>\n\n\n\n

Vivimos en la era del tiempo real. Puedes ver los \"me gusta\", los \"compartidos\" y las vergonzosas erratas al instante. \u00bfPor qu\u00e9 deber\u00edan ser diferentes los datos de tu empresa?<\/p>\n\n\n\n

Las encuestas en l\u00ednea ofrecen informaci\u00f3n en tiempo real, lo que le permite realizar ajustes sobre la marcha. Olv\u00eddate de los datos obsoletos, \u00a1estamos hablando de informaci\u00f3n reci\u00e9n salida del horno!<\/p>\n\n\n\n

8. Convierte a sus cr\u00edticos en fans<\/h2>\n\n\n\n

El feedback negativo no es divertido, pero es incre\u00edblemente \u00fatil. Como tu compa\u00f1ero de gimnasio que insiste en una repetici\u00f3n m\u00e1s, el feedback negativo te empuja a ser mejor.<\/p>\n\n\n\n

Las encuestas en l\u00ednea crean un canal para esta cr\u00edtica constructiva, ofreci\u00e9ndole informaci\u00f3n pr\u00e1ctica para mejorar y evolucionar.<\/p>\n\n\n\n

9. Todo el mundo gana<\/h2>\n\n\n\n

Cuando obtiene informaci\u00f3n que mejora sus productos o servicios, \u00bfqui\u00e9n gana? Todos. Sus clientes est\u00e1n m\u00e1s contentos. Su equipo est\u00e1 m\u00e1s motivado. Incluso las plantas de su oficina parecen animarse.<\/p>\n\n\n\n

Las encuestas crean un bucle de retroalimentaci\u00f3n que es el regalo que sigue dando.<\/p>\n\n\n\n

10. Los datos nunca mienten, pero pueden sorprenderle<\/h2>\n\n\n\n

A veces los datos revelan verdades tan impactantes que parecen un giro argumental de M. Night Shyamalan. Tanto si se trata de descubrir un nuevo segmento de mercado como de descubrir que lo que cre\u00edas que era la caracter\u00edstica menos importante es en realidad una de las favoritas de los clientes, prep\u00e1rate para las revelaciones.<\/p>\n\n\n\n

Comprender la importancia del an\u00e1lisis de datos<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Ah\u00ed lo tiene. Diez razones de peso por las que su organizaci\u00f3n B2B necesita subirse al tren de las encuestas en l\u00ednea. Todos a bordo, pr\u00f3xima parada: \u00a1Insightsville! \u00bfTiene alguna pregunta o quiere compartir sus propios \u00e9xitos en encuestas en l\u00ednea? D\u00e9janos un comentario a continuaci\u00f3n; nos encantar\u00eda conocer tu opini\u00f3n.<\/p>\n\n\n\n

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