{ "id": 123, "date": "2014-12-05T11:05:23", "date_gmt": "2014-12-05T10:05:23", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=123" }, "modified": "2020-10-19T20:47:55", "modified_gmt": "2020-10-19T18:47:55", "slug": "introduction-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/es\/introduccion-encuestas-online\/", "title": { "rendered": "Introducci\u00f3n a las encuestas en l\u00ednea y a los tipos de preguntas" }, "content": { "rendered": "

La siguiente es una gu\u00eda muy breve para ayudar a introducir al lector en las encuestas en l\u00ednea. Hay mucha informaci\u00f3n que cubrir, pero esto deber\u00eda despertar la curiosidad y proporcionar suficiente informaci\u00f3n para empezar.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n\n\n\n\n

Por qu\u00e9 elegir una encuesta en l\u00ednea<\/h3>\n\n\n\n

Son muchas las ventajas de realizar sus encuestas por Internet para recopilar datos. En concreto:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Flexibilidad<\/strong> - Es posible utilizar preguntas con men\u00fas desplegables e incluso dirigir a los participantes a determinadas preguntas en funci\u00f3n de sus respuestas. Esto se denomina canalizaci\u00f3n de preguntas.
<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Relaci\u00f3n coste-eficacia<\/strong> - Al realizar una encuesta en Internet no habr\u00e1 gastos de env\u00edo ni de impresi\u00f3n de papel. Tambi\u00e9n ahorrar\u00e1s mucho tiempo porque no tendr\u00e1s que introducir manualmente los datos ni ocuparte de analizar la informaci\u00f3n, algo que el ordenador puede hacer por ti. Incluso puedes encontrar free online survey<\/a> soluciones.
<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Velocidad<\/strong> - S\u00f3lo tardar\u00e1 unos minutos en empezar a recibir respuestas a su encuesta. La mayor\u00eda de las personas responden en los primeros 2 o 3 d\u00edas despu\u00e9s de que se les pida que rellenen una encuesta.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Inicio de la actividad<\/h3>\n\n\n\n
\"cuestionario<\/figure><\/div>\n\n\n\n

Una vez elegido el proveedor, se le pedir\u00e1 que se registre para empezar a utilizar el servicio, lo que le permitir\u00e1 iniciar el proceso de creaci\u00f3n. Pero antes de empezar a trabajar, puede ser pr\u00e1ctico invertir algo de tiempo en planificar su encuesta en papel. Incluso tendr\u00e1 la oportunidad de crear temas para su encuesta, como colores, fondos, estilos de letra y mucho m\u00e1s. <\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Preguntas<\/h3>\n\n\n\n

Un tipo de pregunta que puede utilizarse es la pregunta abierta que deja espacio para escribir en un cuadro de texto. Los participantes en la encuesta pueden responder lo que deseen en el recuadro. Un ejemplo de pregunta ser\u00eda: <\/span><\/span>Durante el a\u00f1o anterior, \u00bfc\u00f3mo le ha ayudado nuestro servicio espec\u00edficamente?<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n

Las preguntas de opci\u00f3n m\u00faltiple son otro tipo que permite al participante seleccionar un resultado de entre un grupo de respuestas. Un ejemplo de esta pregunta ser\u00eda: <\/span><\/span>\u00bfCu\u00e1l de los siguientes servicios ha utilizado en los \u00faltimos meses?<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n

  • Folletos de datos<\/span><\/span><\/span><\/span><\/li>
  • Grupo de apoyo una vez por semana<\/span><\/span><\/span><\/span><\/li>
  • Foro de Internet<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n

    Junto con las preguntas de opci\u00f3n m\u00faltiple, tambi\u00e9n puede utilizar una matriz de opciones en la que los encuestados puedan elegir una respuesta de una fila de respuestas. Un ejemplo de este tipo de pregunta podr\u00eda ser: <\/span><\/span>El proyecto que le ofrecimos le hizo ....<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n

    • \u00bfSe siente m\u00e1s seguro? s\u00ed\/no\/inseguro<\/span><\/span><\/span><\/span><\/li>
    • \u00bfHacer nuevos contactos? s\u00ed\/no\/no estoy seguro<\/span><\/span><\/span><\/span><\/li>
    • \u00bfActuar mejor con su problema? s\u00ed\/no\/no estoy seguro<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n

      El \u00faltimo tipo de pregunta que mencionaremos es la pregunta escalada, que deja a los participantes la alternativa de seleccionar en una escala. Un ejemplo de pregunta escalada ser\u00eda:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

      En nuestra escala de 1 a 5 (1: en absoluto y 5: en extremo), \u00bfcu\u00e1n pr\u00e1cticos fueron los servicios enumerados......<\/span><\/span><\/em><\/span><\/span><\/p>", "protected": false }, "excerpt": { "rendered": "

      La siguiente es una gu\u00eda muy breve para ayudar a introducir al lector en las encuestas en l\u00ednea. Hay mucha informaci\u00f3n que cubrir, pero esto deber\u00eda despertar la curiosidad y proporcionar suficiente informaci\u00f3n para empezar.<\/p>", "protected": false }, "author": 1, "featured_media": 163, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-123", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nIntroducci\u00f3n a las encuestas en l\u00ednea y a los tipos de preguntas - Art\u00edculos de SurveyRock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/es\/introduction-sondages-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducci\u00f3n a las encuestas en l\u00ednea y a los tipos de preguntas - Art\u00edculos de SurveyRock\" \/>\n<meta property=\"og:description\" content=\"La siguiente es una gu\u00eda muy breve para ayudar al lector a introducirse en el mundo de las encuestas en l\u00ednea. 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