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        "rendered": "Una mirada a la investigaci\u00f3n de marketing en l\u00ednea"
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        "rendered": "<p>Si quiere seguir en el negocio, debe estar al tanto de lo que quieren sus clientes, y la investigaci\u00f3n de mercado a trav\u00e9s de Internet es la forma de hacerlo. Si cree que los instintos y las conjeturas son la mejor opci\u00f3n, est\u00e1 muy equivocado. Por ello, los propietarios de empresas y los responsables de marketing han recurrido a las encuestas en l\u00ednea para recopilar los datos necesarios para mantener el negocio. Estos tipos de encuestas pueden utilizarse para discernir los comentarios sobre los productos, los h\u00e1bitos de compra, evaluar el tama\u00f1o de la comercializaci\u00f3n, medir el reconocimiento de la marca y mucho m\u00e1s.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>C\u00d3MO UTILIZAN LOS PROFESIONALES LAS ENCUESTAS EN L\u00cdNEA<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Contacto con el p\u00fablico<\/h3>\n\n\n\n<p>Si desea obtener datos concretos de su p\u00fablico objetivo, las encuestas en l\u00ednea son sin duda la forma m\u00e1s eficaz de llevar a cabo esta tarea, siempre que disponga de muestras de mercado ideales a las que entregar sus encuestas. Puede que tenga que crear una lista o que ya la tenga, pero tener los contactos a los que entregar las encuestas es imprescindible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revisar los precios de los productos y las atracciones<\/h3>\n\n\n\n<p>Al recibir los comentarios de los clientes de su <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">encuestas en l\u00ednea<\/a>Si se trata de una respuesta \u00f3ptima, podr\u00e1 crear reflexiones que aportar\u00e1n m\u00e1s satisfacci\u00f3n a los clientes, mejoras en el producto y, esencialmente, ventas. Si desea obtener una retroalimentaci\u00f3n \u00f3ptima, deber\u00e1 plantear preguntas como: \u00bfc\u00f3mo mejorar\u00eda nuestro producto? Tambi\u00e9n puede preguntar a los clientes qu\u00e9 les gusta de los productos de la competencia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Construir t\u00e9cnicas y procedimientos de medios sociales<\/h3>\n\n\n\n<p>Las encuestas en l\u00ednea le har\u00e1n comprender r\u00e1pidamente la importancia de las redes sociales. Integrarlas en el marketing de su empresa le ayudar\u00e1 en gran medida a darse cuenta de qu\u00e9 fuentes medi\u00e1ticas debe observar. Conseguir un \"retweet\" en Twitter o un \"me gusta\" en Facebook no es suficiente, pero las encuestas en l\u00ednea le ayudar\u00e1n a comprender los \"porqu\u00e9s\" y podr\u00edan ayudarle a dar una nueva idea a su mercado. Para saber si los clientes actuales estar\u00edan interesados en nuevas caracter\u00edsticas o clasificaciones de productos, Twitter o Facebook pueden ser lugares estupendos para medir la curiosidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"s\u00f3lo hace encuestas en las redes sociales\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Investigar y evaluar un mercado objetivo<\/h3>\n\n\n\n<p>Uno de los mayores gastos de su empresa podr\u00eda ser el marketing. Debe asegurarse de que las t\u00e9cnicas de marketing que est\u00e1 contemplando le aportar\u00e1n el retorno de la inversi\u00f3n previsto antes de empezar a desembolsar fondos para nuevas campa\u00f1as. Los estudios de an\u00e1lisis de mercado en l\u00ednea le ayudar\u00e1n a examinar los mejores precios de los productos, las ubicaciones ideales para las tiendas minoristas y el posible tama\u00f1o del mercado en el que se encuentra. Calibrar el mercado antes de entrar en \u00e9l es siempre la mejor manera.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conozca los mejores lugares para captar clientes<\/h3>\n\n\n\n<p>\u00bfNecesita distinguir a posibles clientes en una nueva ubicaci\u00f3n? Utilice estas encuestas para preguntar a los posibles compradores su edad, sexo, ingresos, ubicaci\u00f3n, lugares donde compran, aficiones, cu\u00e1ntos hijos tienen o cualquier otra cosa. De este modo, podr\u00e1 averiguar d\u00f3nde es m\u00e1s probable que est\u00e9 su p\u00fablico y c\u00f3mo dirigirse a \u00e9l.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Divisi\u00f3n de Mercado<\/h3>\n\n\n\n<p>Si necesita poner peso a su favor, empiece a considerar la segmentaci\u00f3n del mercado de clientes. Esencialmente, esto significa que se centrar\u00e1 en grupos de consumidores m\u00e1s peque\u00f1os que comparten caracter\u00edsticas prevalentes, como la geograf\u00eda, el uso del producto, la demograf\u00eda o el estilo de vida. Una encuesta online es la forma perfecta de recopilar toda esta informaci\u00f3n necesaria, identificando las distintas divisiones y lo que buscan en un producto o servicio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Elegir la mejor estrategia para emplear<\/h3>\n\n\n\n<p>\u00bfSu clientela ser\u00eda m\u00e1s receptiva a una valla publicitaria en la autopista o a un banner online? Si quiere experimentar con un nuevo formato publicitario, las encuestas online le ayudar\u00e1n a sacar una conclusi\u00f3n sobre los medios m\u00e1s eficaces para llegar a su p\u00fablico objetivo.<\/p>",
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        "rendered": "<p>Si quiere seguir en el negocio, debe estar al tanto de lo que quieren sus clientes, y la investigaci\u00f3n de mercado a trav\u00e9s de Internet es la forma de hacerlo. Si cree que los instintos viscerales y las conjeturas son la mejor opci\u00f3n, est\u00e1 muy equivocado. Esta es la raz\u00f3n por la que los propietarios de empresas y los [...]<\/p>",
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