{
    "id": 1098,
    "date": "2021-05-15T20:06:44",
    "date_gmt": "2021-05-15T18:06:44",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1098"
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    "modified": "2021-05-15T20:06:44",
    "modified_gmt": "2021-05-15T18:06:44",
    "slug": "custom-variables-for-web-link-distributors",
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    "link": "http:\/\/www.surveyrock.com\/blog\/es\/custom-variables-for-web-link-distributors\/",
    "title": {
        "rendered": "Variables personalizadas para distribuidores de enlaces web"
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    "content": {
        "rendered": "<p>Las variables personalizadas se utilizan en los distribuidores de enlaces web para crear enlaces \u00fanicos que pueden ayudarle a realizar un seguimiento de cada encuestado o grupo de encuestados. Las variables pueden verse en los informes y en las exportaciones de datos.  Por ejemplo, digamos que ha creado un <a href=\"https:\/\/www.surveyrock.com\/blog\/net-promoter-score-nps-with-online-survey\/\">Encuesta NPS<\/a> para enviar a los empleados de su empresa y recabar su opini\u00f3n sobre la marcha de la misma.  Si quieres agrupar las respuestas por categor\u00edas de empleados (marketing, ventas, fabricaci\u00f3n, liderazgo), hay 3 maneras de hacerlo.<\/p>\n\n\n\n<!--more-->\n\n\n\n<ol class=\"wp-block-list\"><li>Incluya una pregunta de opci\u00f3n m\u00faltiple, preguntando al encuestado para qu\u00e9 grupo trabaja.<\/li><li>Cree distribuidores separados para cada grupo.<\/li><li>Crear variables personalizadas<\/li><\/ol>\n\n\n\n<p>Un enlace web con variables personalizadas tiene el siguiente aspecto:<\/p>\n\n\n\n<p><strong>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?<span style=\"color:#06ae14\" class=\"has-inline-color\">departamento<\/span>=<span class=\"has-inline-color has-vivid-purple-color\">[dept_value]<\/span>&amp;<span style=\"color:#06ae14\" class=\"has-inline-color\">loc<\/span>=<span class=\"has-inline-color has-vivid-purple-color\">[loc_value]<\/span>&amp;<span style=\"color:#06ae14\" class=\"has-inline-color\">mgr<\/span>=<span class=\"has-inline-color has-vivid-purple-color\">[mgr_value]<\/span><\/strong><\/p>\n\n\n\n<p>Las variables personalizadas est\u00e1n resaltadas en verde y el texto en p\u00farpura es el valor que tendr\u00eda que reemplazar con sus propios valores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Crear variables personalizadas<\/h3>\n\n\n\n<p>El primer paso para crear variables personalizadas es ir a la p\u00e1gina de configuraci\u00f3n de su encuesta y desplazarse hasta la secci\u00f3n Varios y hacer clic en el bot\u00f3n \"<strong>Cambiar<\/strong>\" en \"Variables personalizadas\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"362\" height=\"150\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image.png\" alt=\"Configure las variables personalizadas.  Haga clic en &quot;Cambiar&quot; en las variables personalizadas en la p\u00e1gina de configuraci\u00f3n de la encuesta.\" class=\"wp-image-1102\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image.png 362w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image-300x124.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15144613\/image-150x62.png 150w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/figure>\n\n\n\n<p>Esto abrir\u00e1 la ventana de A\u00f1adir\/Editar Variables Personalizadas.  Introduzca el nombre de la variable personalizada a la izquierda y, opcionalmente, un nombre de informe a la derecha.  El nombre del informe, si se utiliza, aparecer\u00e1 en las exportaciones de datos y en la p\u00e1gina de informes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1.png\" alt=\"A\u00f1ade o edita las variables personalizadas as\u00ed como el nombre del informe de la variable\" class=\"wp-image-1105\" width=\"594\" height=\"390\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1.png 801w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1-300x197.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1-150x99.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15150403\/image-1-768x505.png 768w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\" \/><\/figure><\/div>\n\n\n\n<p>Hay ciertas limitaciones en las variables debido a c\u00f3mo est\u00e1n dise\u00f1adas las URLs.  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>El enlace\/URL completo no puede tener m\u00e1s de 2000 caracteres. Te recomendamos que mantengas los nombres de las variables cortos, especialmente si incluyes varias de ellas para asegurarte de que te mantienes por debajo del l\u00edmite de 2000 caracteres.<\/li><li>El nombre de la variable s\u00f3lo puede contener letras, n\u00fameros, guiones o guiones bajos.  No puede utilizar las palabras \"id\" o \"preview\".<\/li><\/ul>\n\n\n\n<p>Puedes crear tantas o tan pocas variables personalizadas como quieras.  Cuando haya terminado, haga clic en el bot\u00f3n \"<strong>Guardar<\/strong>\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Distribuidor de enlaces web<\/h3>\n\n\n\n<p>Estas variables s\u00f3lo pueden utilizarse junto con los distribuidores de enlaces web.  Vaya a la p\u00e1gina Distribuir y cree un Distribuidor de Enlaces Web.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2.png\" alt=\"Crear un nuevo distribuidor de enlaces web\" class=\"wp-image-1107\" width=\"309\" height=\"230\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2.png 394w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2-300x223.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164320\/image-2-150x112.png 150w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><\/figure>\n\n\n\n<p>Cuando hayas terminado, el enlace se mostrar\u00e1 con la(s) variable(s) personalizada(s) que acabas de a\u00f1adir, as\u00ed como la parte que tendr\u00e1s que editar t\u00fa mismo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3.png\" alt=\"La nueva url del enlace web del distribuidor\" class=\"wp-image-1108\" width=\"631\" height=\"119\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3.png 676w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3-300x57.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15164936\/image-3-150x28.png 150w\" sizes=\"auto, (max-width: 631px) 100vw, 631px\" \/><\/figure>\n\n\n\n<p>A continuaci\u00f3n, le recomendamos que edite la URL en una hoja de c\u00e1lculo (Excel, Google Sheets, Numbers, etc.) y sustituya el texto entre par\u00e9ntesis por los valores que desea pasar a trav\u00e9s de la URL. Tenga en cuenta que las variables personalizadas distinguen entre may\u00fasculas y min\u00fasculas. Deben coincidir exactamente con lo que has introducido en el paso anterior en la p\u00e1gina de configuraci\u00f3n de la encuesta.<\/p>\n\n\n\n<p>Por \u00faltimo, env\u00eda cada enlace a la persona o grupo de personas con las que quieras compartir la encuesta.  En nuestro ejemplo de la parte superior de este documento, esos enlaces podr\u00edan ser algo as\u00ed:<\/p>\n\n\n<pre style=\"padding-left: 40px;\">https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=marketing<br \/>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=sales<br \/>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=manuf<br \/>https:\/\/www.surveyrock.com\/ts\/548141\/company-nps?dept=leadership<\/pre>\n\n\n<h3 class=\"wp-block-heading\">Informes de variables personalizados<\/h3>\n\n\n\n<p>Hay varias maneras de ver las variables en sus informes.  Cuando vaya a la p\u00e1gina de respuesta individual, cualquier variable personalizada que se haya pasado en la URL se mostrar\u00e1 en la parte inferior.  El nombre de la variable personalizada est\u00e1 a la izquierda y el valor est\u00e1 a la derecha<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4.png\" alt=\"Los valores de las variables personalizadas se muestran en la parte inferior de cada p\u00e1gina de respuesta individual\" class=\"wp-image-1112\" width=\"623\" height=\"69\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4.png 700w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4-300x33.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15175836\/image-4-150x17.png 150w\" sizes=\"auto, (max-width: 623px) 100vw, 623px\" \/><\/figure>\n\n\n\n<p>Si utiliza uno de nuestros planes de pago, tambi\u00e9n puede crear filtros para mostrar s\u00f3lo las respuestas con variables espec\u00edficas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5.png\" alt=\"Utilizar variables personalizadas en los filtros\" class=\"wp-image-1113\" width=\"765\" height=\"138\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5.png 922w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5-300x54.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5-150x27.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194248\/image-5-768x138.png 768w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/figure><\/div>\n\n\n\n<p>Cuando se exportan las respuestas individuales de la encuesta a una hoja de c\u00e1lculo (disponible en los planes de cuentas de pago), se muestran esas personalizaciones para cada encuestado.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6.png\" alt=\"Datos variables personalizados en una exportaci\u00f3n de hoja de c\u00e1lculo de Excel\" class=\"wp-image-1114\" width=\"159\" height=\"265\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6.png 182w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6-180x300.png 180w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15194814\/image-6-90x150.png 90w\" sizes=\"auto, (max-width: 159px) 100vw, 159px\" \/><\/figure>\n\n\n\n<p>Los mismos datos est\u00e1n disponibles cuando los exportamos a <a href=\"https:\/\/www.surveyrock.com\/blog\/spss-survey-results-data-export\/\">SPSS<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7.png\" alt=\"Datos variables personalizados en SPSS\" class=\"wp-image-1115\" width=\"206\" height=\"294\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7.png 225w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7-210x300.png 210w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2021\/05\/15195706\/image-7-105x150.png 105w\" sizes=\"auto, (max-width: 206px) 100vw, 206px\" \/><\/figure><\/div>\n\n\n\n<p>El uso de variables personalizadas es una gran manera de crear categor\u00edas y agrupar a los encuestados.<\/p>",
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        "rendered": "<p>Las variables personalizadas se utilizan en los distribuidores de enlaces web para crear enlaces \u00fanicos que pueden ayudarle a realizar un seguimiento de cada encuestado o grupo de encuestados. Las variables se pueden ver en los informes y en las exportaciones de datos. Por ejemplo, digamos que ha creado una encuesta de NPS para enviar a los empleados de su empresa con el fin de recabar opiniones sobre c\u00f3mo [...]<\/p>",
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