{
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    "date": "2015-11-18T16:48:09",
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    "modified": "2020-10-19T18:06:06",
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    "slug": "does-timing-influence-survey-results",
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    "link": "http:\/\/www.surveyrock.com\/blog\/de\/beeinflusst-das-timing-die-umfrageergebnisse\/",
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        "rendered": "Beeinflusst das Timing die Umfrageergebnisse?"
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        "rendered": "<p>Mit der Zunahme der Internetforschung und ihrem Versprechen, schnell zu sein, wird unter Marktforschern oft dar\u00fcber diskutiert, ob die Reaktionszeit und die k\u00fcrzeren Feldzeiten zu verzerrten Daten f\u00fchren.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"366\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/10\/19043746\/SurveyTiming.jpg\" alt=\"\" class=\"wp-image-600\"\/><\/figure><\/div>\n\n\n\n<p>Studien haben gezeigt, dass es Unterschiede gibt zwischen Befragten, die tags\u00fcber und abends antworten, sowie zwischen Befragten, die fr\u00fch und sp\u00e4t w\u00e4hrend des Feldzeitraums antworten. Die Unterschiede sind jedoch nicht so gro\u00df, dass sie sich auf allgemeine Gesch\u00e4ftsentscheidungen auswirken. Bei der Durchf\u00fchrung von internetbasierten Umfragen ist es dennoch wichtig, die Felddauer zu ber\u00fccksichtigen und zu pr\u00fcfen, wie sie sich auf die Ergebnisse und Antworten verschiedener demografischer Gruppen auswirken kann.<\/p>\n\n\n\n<p>Vor diesem Hintergrund haben wir die folgenden Empfehlungen zusammengestellt:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bei Forschungsprogrammen, die kurze Feldaufenthalte von zwei Tagen oder weniger erfordern, sollte der Quotenverwaltung besondere Aufmerksamkeit gewidmet werden, um ein Gleichgewicht zwischen Region, Besch\u00e4ftigungsalter und Geschlecht zu gew\u00e4hrleisten, damit alle f\u00fcr das Forschungsprogramm relevanten Zellen angemessen vertreten sind.<\/li><li>Bei Erhebungen unter einer j\u00fcngeren Bev\u00f6lkerung empfehlen wir ein erweitertes Feld, um die Antwortquoten zu maximieren und ein Gleichgewicht zwischen Region, Einkommen und Besch\u00e4ftigung innerhalb jeder Altersgruppe zu f\u00f6rdern.<\/li><li>Bei der Konzeption eines Tests f\u00fcr absolute Vergleiche w\u00e4re es ratsam, die Erhebung \u00fcber einen l\u00e4ngeren Zeitraum im Feld zu belassen, um eine angemessene demografische Repr\u00e4sentation zu gew\u00e4hrleisten, die die demografischen Verzerrungen ausgleicht, die bei fr\u00fchen und sp\u00e4ten Antworten auftreten. Wir empfehlen, mindestens drei Feldtage vorzusehen.<\/li><li>Bei der Planung von Experimenten, wie z. B. Konzepttests mit mehreren Zellen, bei denen absolute Vergleiche erforderlich sind, sollte sichergestellt werden, dass ein Gleichgewicht zwischen fr\u00fchen und sp\u00e4ten Befragten besteht, indem jede neue Befragte beim Betreten des Erhebungsortes in eine rotierende Zelle geleitet wird. Die gleichen \u00dcberlegungen zur Konzeptrotation sollten auch f\u00fcr Befragte am Tag und am Abend angestellt werden.<\/li><li>Schlie\u00dflich sollten bei der Durchf\u00fchrung von Forschungsprogrammen, bei denen Konzept- oder Produktbewertungen in einer Datenbank verglichen werden, die Standard-Feldzeiten und -Stichproben f\u00fcr alle Projekte so weit wie m\u00f6glich angeglichen werden.<\/li><\/ul>",
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        "rendered": "<p>Mit der Zunahme der Internetforschung und ihrem Versprechen, schnell zu sein, wird unter Marktforschern oft dar\u00fcber diskutiert, ob die Reaktionszeit und die k\u00fcrzeren Feldzeiten zu verzerrten Daten f\u00fchren.<\/p>",
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