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        "rendered": "<p>Heutzutage scheint es (zumindest in den USA) eine g\u00e4ngige Praxis zu sein, eine <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">Umfrage zur Kundenzufriedenheit<\/a> Einladungen, die an der Kasse auf die Quittungen gedruckt werden und als Anreiz f\u00fcr die Umfrage einen Rabatt f\u00fcr einen zuk\u00fcnftigen Einkauf bieten.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Manche sehen im Angebot eines Rabattcodes als Anreiz eine potenzielle Datenverzerrung, aber je nach Art der Umfrage und der Zielgruppe ist das Angebot eines Anreizes in der Regel sehr effektiv, um die Beantwortungsquote zu erh\u00f6hen. Die Menschen m\u00f6gen die Vorstellung, etwas f\u00fcr ihre Zeit zu bekommen, und Untersuchungen haben ergeben, dass Anreize die Beantwortungsquoten im Durchschnitt um 50% erh\u00f6hen k\u00f6nnen.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\/home\/features.html\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/customer_satisfaction.jpg\" alt=\"Kunden_Zufriedenheit\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Die Verwendung von Rabattcodes als Anreiz zur Steigerung<a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\"> Kundenzufriedenheit<\/a> Die Beantwortungsquote von Umfragen kann zur Verringerung von Antwortausf\u00e4llen beitragen, da bei Kundenumfragen ohne Anreiz meist nur die Unzufriedenen erfasst werden. Die Verwendung eines Rabattcodes als Anreiz kann dazu beitragen, die Teilnahme der \u00fcberwiegenden Mehrheit Ihrer Kunden in der Mitte (zwischen sehr zufrieden und sehr unzufrieden) zu erh\u00f6hen, wodurch Sie insgesamt bessere Ergebnisse erzielen. Das Anbieten von Rabattcodes als Anreiz kann nicht nur Einblicke in das Einkaufserlebnis Ihrer Kunden gew\u00e4hren, sondern auch zu Folgegesch\u00e4ften anregen und Ihre Marke st\u00e4rken.<\/p>\n\n\n\n<p>Die von den Umfrageteilnehmern gesammelten Daten k\u00f6nnen als zus\u00e4tzliches Marketing-Forschungsinstrument verwendet werden, das Ihnen weitere Einblicke in Ihre Kunden gew\u00e4hrt. Wenn Sie einen Rabattcode als Anreiz anbieten, erhalten Sie Informationen dar\u00fcber, was den urspr\u00fcnglichen Kauf des Kunden ausmachte und ob und wie er den Rabattcode-Anreiz nutzt, was zu zus\u00e4tzlichen verwertbaren Daten f\u00fchrt, nicht anders als bei vielen Kundenbindungsprogrammen.<\/p>",
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