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    "slug": "look-online-marketing-research",
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        "rendered": "Ein Blick auf die Online-Marketing-Forschung"
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        "rendered": "<p>Wenn Sie im Gesch\u00e4ft bleiben wollen, m\u00fcssen Sie wissen, was Ihre Kunden wollen, und Marketingforschung \u00fcber das Internet ist genau der richtige Weg dazu. Wenn Sie glauben, dass Bauchgef\u00fchl und Vermutungen die bessere Wahl sind, dann irren Sie sich gewaltig. Aus diesem Grund sind Unternehmenseigent\u00fcmer und Vermarkter auf Online-Umfragen umgestiegen, um die notwendigen Daten zu sammeln, damit sie im Gesch\u00e4ft bleiben. Diese Umfragetypen k\u00f6nnen verwendet werden, um Produktfeedback, Kaufgewohnheiten, Marketinggr\u00f6\u00dfen, Markenbekanntheit und vieles mehr zu ermitteln.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WIE FACHLEUTE ONLINE-UMFRAGEN NUTZEN<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kontakt mit dem Publikum<\/h3>\n\n\n\n<p>Wenn Sie die spezifischen Daten Ihrer Zielgruppe erfahren m\u00f6chten, ist eine Online-Umfrage definitiv der effektivste Weg, um diese Aufgabe zu erf\u00fcllen - vorausgesetzt, Sie verf\u00fcgen \u00fcber ideale Marktmuster, an die Sie Ihre Umfragen richten k\u00f6nnen. Vielleicht m\u00fcssen Sie eine Liste erstellen oder Sie haben bereits eine, aber die Kontakte, an die Sie Ihre Umfragen richten k\u00f6nnen, sind ein Muss!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00dcberarbeitung der Produktpreise und Attraktionen<\/h3>\n\n\n\n<p>Durch den Erhalt von Kundenfeedback von Ihrem <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">Online-Umfragen<\/a>Wenn Sie diese Fragen beantworten, sind Sie in der Lage, \u00dcberlegungen anzustellen, die zu mehr Kundenzufriedenheit, Produktverbesserungen und vor allem zu mehr Umsatz f\u00fchren. Wenn Sie ein optimales Feedback w\u00fcnschen, m\u00fcssen Sie Fragen wie diese stellen: Wie w\u00fcrden Sie unser Produkt verbessern? Sie k\u00f6nnen die Kunden auch fragen, was ihnen an den Produkten der Konkurrenz gef\u00e4llt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aufbau von Techniken und Verfahren f\u00fcr soziale Medien<\/h3>\n\n\n\n<p>Anhand von Online-Umfragen werden Sie schnell die Bedeutung von Social-Media-Sites erkennen. Wenn Sie diese in Ihr Unternehmensmarketing einbeziehen, k\u00f6nnen Sie leichter erkennen, welche Medienquellen Sie beobachten sollten. Ein \"Retweet\" auf Twitter oder ein \"Like\" auf Facebook kann nur so viel anzeigen, aber Online-Umfragen helfen Ihnen, die \"Warum\"-Situation zu verstehen und k\u00f6nnten Ihnen helfen, eine neue Idee f\u00fcr Ihren Markt zu entwickeln. Wenn Sie herausfinden m\u00f6chten, ob Ihre derzeitigen Kunden an neuen Produktmerkmalen oder -klassen interessiert sind, k\u00f6nnen Sie die Neugierde auf Twitter oder Facebook messen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"befragt nur soziale Medien\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Untersuchung und Bewertung eines Zielmarktes<\/h3>\n\n\n\n<p>Eine der gr\u00f6\u00dften Ausgaben Ihres Unternehmens k\u00f6nnte das Marketing sein. Bevor Sie Geld f\u00fcr neue Kampagnen ausgeben, sollten Sie sich vergewissern, dass die von Ihnen ins Auge gefassten Marketingtechniken den erwarteten ROI bringen. Mit Hilfe von Online-Marktanalysen k\u00f6nnen Sie die besten Produktpreise, die idealen Standorte f\u00fcr Einzelhandelsgesch\u00e4fte und die m\u00f6gliche Gr\u00f6\u00dfe des Marktes, auf dem Sie t\u00e4tig sind, ermitteln. Es ist immer der beste Weg, den Markt zu erkunden, bevor man ihn betritt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lernen Sie die besten Orte, um Kunden anzusprechen<\/h3>\n\n\n\n<p>M\u00fcssen Sie m\u00f6gliche Kunden an einem neuen Standort differenzieren? Nutzen Sie diese Umfragen, um potenzielle K\u00e4ufer nach Alter, Geschlecht, Einkommen, Wohnort, Einkaufsm\u00f6glichkeiten, Hobbys, Anzahl der Kinder und anderen Faktoren zu fragen. Auf diese Weise k\u00f6nnen Sie herausfinden, wo sich Ihre Zielgruppe am ehesten aufh\u00e4lt und wie Sie sie ansprechen k\u00f6nnen!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marktabteilung<\/h3>\n\n\n\n<p>Wenn Sie Ihr Gewicht in die Waagschale werfen wollen, sollten Sie eine Segmentierung des Kundenmarktes in Betracht ziehen. Dies bedeutet im Wesentlichen, dass Sie sich auf kleinere Verbrauchergruppen konzentrieren, die bestimmte Merkmale wie Geografie, Produktnutzung, Demografie oder Lebensstil gemeinsam haben. Eine Online-Umfrage ist der perfekte Weg, um all diese notwendigen Informationen zu sammeln, indem Sie die verschiedenen Abteilungen und deren W\u00fcnsche an ein Produkt oder eine Dienstleistung ermitteln.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">W\u00e4hlen Sie die beste Strategie<\/h3>\n\n\n\n<p>W\u00e4re Ihr Kundenstamm empf\u00e4nglicher f\u00fcr eine Autobahnplakatwand oder ein Online-Banner? Wenn Sie mit einem neuen Werbeformat experimentieren wollen, helfen Ihnen Online-Umfragen dabei, herauszufinden, mit welchen Medien Sie Ihre Zielgruppe am besten erreichen.<\/p>",
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        "rendered": "<p>Wenn Sie im Gesch\u00e4ft bleiben wollen, m\u00fcssen Sie wissen, was Ihre Kunden wollen, und Marketingforschung \u00fcber das Internet ist genau der richtige Weg dazu. Wenn Sie glauben, dass Bauchgef\u00fchl und Vermutungen die bessere Option sind, dann irren Sie sich gewaltig. Aus diesem Grund haben Firmeninhaber und Vermarkter [...]<\/p>",
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