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    "date": "2015-05-28T17:48:25",
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    "slug": "when-to-conduct-customer-satisfaction-surveys",
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    "link": "http:\/\/www.surveyrock.com\/blog\/da\/hvornar-man-skal-foretage-kundetilfredshedsundersogelser\/",
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        "rendered": "Hvorn\u00e5r skal du gennemf\u00f8re kundetilfredshedsunders\u00f8gelser?"
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        "rendered": "<p>Kundetilfredshed er direkte forbundet med rentabilitet. Hvis dine kunder er tilfredse, er de ofte loyale. Hvis de er loyale, k\u00f8ber de ikke kun mere, de henviser ogs\u00e5 andre kunder. Vi har en r\u00e6kke <a href=\"https:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noreferrer noopener\">skabeloner til kundetilfredshedsunders\u00f8gelser<\/a> til at f\u00e5 dig op at k\u00f8re p\u00e5 f\u00e5 minutter.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>En veletableret unders\u00f8gelse fra Bain &amp; Company har vist, at for mange virksomheder kan en stigning p\u00e5 5% i kundefastholdelse \u00f8ge overskuddet med 25% til 95%. Samme unders\u00f8gelse viste, at det koster seks til syv gange mere at f\u00e5 en ny kunde end at beholde en eksisterende kunde.<\/p>\n\n\n\n<p>Desuden kan \u00e9n d\u00e5rlig oplevelse opveje en hel masse gode oplevelser. D\u00e5rlige oplevelser kan hurtigt blive spredt til snesevis, hundreder eller tusinder af andre kunder, hvilket forst\u00e6rker deres virkning. S\u00e5 hvis din virksomhed g\u00f8r noget, der frustrerer kunderne, skal du vide det med det samme.<\/p>\n\n\n\n<p>Det er vigtigt at give kunderne mulighed for at give feedback om deres generelle tilfredshed og om specifikke ting, de kan lide og ikke lide. Det er lige s\u00e5 vigtigt at m\u00e5le og overv\u00e5ge dette input konsekvent. Uden et effektivt program til unders\u00f8gelse af kundetilfredsheden vil din virksomhed miste forretninger, g\u00e5 glip af muligheder og v\u00e6re i en konkurrencem\u00e6ssig ulempe.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/04\/Clock-And-Calendar.jpg\" alt=\"Ur og kalender\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Mange virksomheder sp\u00f8rger sig selv, hvor ofte de b\u00f8r foretage kundetilfredshedsunders\u00f8gelser. Svaret afh\u00e6nger af st\u00f8rrelsen af kundegrundlaget og form\u00e5let med unders\u00f8gelsen. Der er to<br>vigtige typer af unders\u00f8gelser, og de tjener meget forskellige form\u00e5l:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Transaktionsunders\u00f8gelser anmoder om feedback direkte fra brugeren af et produkt eller en tjeneste om det p\u00e5g\u00e6ldende m\u00f8de. De gennemf\u00f8res umiddelbart efter hver kundetransaktion.  Der kan f.eks. gennemf\u00f8res en unders\u00f8gelse efter et k\u00f8b eller en kundeserviceoplevelse.<\/li><li>Forholdsunders\u00f8gelser indsamler input fra personer, der har et l\u00f8bende forhold til virksomheden og har haft flere transaktioner. Der er tale om regelm\u00e6ssige unders\u00f8gelser, ofte hvert kvartal.<\/li><\/ul>\n\n\n\n<p>Transaktionsunders\u00f8gelser sendes ud efter eget sk\u00f8n af den person, der har kontakt med kunderne - men dataene b\u00f8r indsamles umiddelbart efter interaktionen, mens oplevelsen stadig er frisk i hukommelsen.<br>kunder er.<\/p>\n\n\n\n<p>Forholdsunders\u00f8gelser b\u00f8r spredes ud over et \u00e5r. Her er et par punkter, som du skal huske p\u00e5:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hvis der kun er \u00e9t datapunkt for hvert \u00e5r, kan en enkelt begivenhed have stor indflydelse p\u00e5 resultaterne<\/li><li>For virksomheder med en tilstr\u00e6kkelig stor kundebase - mindst 10.000 - kan relationsunders\u00f8gelser gennemf\u00f8res l\u00f8bende, men rapporteres p\u00e5 m\u00e5nedsbasis for at tage h\u00f8jde for s\u00e6sonudsving eller enkeltst\u00e5ende begivenheder.<\/li><\/ul>\n\n\n\n<p>I mange tilf\u00e6lde kan det v\u00e6re hensigtsm\u00e6ssigt at gennemf\u00f8re b\u00e5de transaktions- og relationsunders\u00f8gelser. En virksomhed kan f.eks. gennemf\u00f8re transaktionsunders\u00f8gelser med henblik p\u00e5 kundeservice og relationsunders\u00f8gelser med henblik p\u00e5 rutinem\u00e6ssige kontroller af virksomhedens tilstand.<\/p>",
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        "rendered": "<p>Kundetilfredshed er direkte forbundet med rentabilitet. Hvis dine kunder er tilfredse, har de en tendens til at v\u00e6re loyale. Hvis de er loyale, k\u00f8ber de ikke bare mere, de henviser ogs\u00e5 andre kunder. Vi har en r\u00e6kke skabeloner til kundetilfredshedsunders\u00f8gelser, s\u00e5 du kan komme i gang p\u00e5 f\u00e5 minutter.<\/p>",
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