{ "id": 354, "date": "2015-05-05T16:39:56", "date_gmt": "2015-05-05T14:39:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=354" }, "modified": "2020-10-19T15:30:07", "modified_gmt": "2020-10-19T13:30:07", "slug": "10-tips-to-improve-your-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/da\/10-tips-til-at-forbedre-dine-undersogelser\/", "title": { "rendered": "10 tips til at forbedre dine unders\u00f8gelser" }, "content": { "rendered": "
\"tips<\/figure><\/div>\n\n\n\n

Hvad er en god unders\u00f8gelse?<\/p>\n\n\n\n

En god unders\u00f8gelse giver dig brugbare, klare oplysninger til dine forretningsbeslutninger. Gode unders\u00f8gelser har en h\u00f8jere svarprocent og data af h\u00f8jere kvalitet. Gode unders\u00f8gelser er nemme at udfylde og er ikke forvirrende.<\/p>\n\n\n\n\n\n\n\n

Ved at f\u00f8lge disse grundl\u00e6ggende regler for gode unders\u00f8gelser kan du \u00f8ge svarprocenten i din unders\u00f8gelse og forbedre kvaliteten af de data, du indsamler:<\/p>\n\n\n\n

1) Definer klart form\u00e5let med unders\u00f8gelsen<\/strong><\/h3>\n\n\n\n

Uklare m\u00e5l f\u00f8rer til uklare resultater, og det sidste, du \u00f8nsker at ende med, er et s\u00e6t resultater, som ikke giver nogen reel beslutningsfremmende v\u00e6rdi. Gode unders\u00f8gelser har fokuserede m\u00e5l, som er let forst\u00e5elige. Brug tid p\u00e5 forh\u00e5nd p\u00e5 at identificere m\u00e5lene, skriftligt lyder det indlysende, men vi har set masser af unders\u00f8gelser, hvor et par minutters planl\u00e6gning kunne have gjort forskellen mellem at modtage kvalitetssvar (svar, der er nyttige som input til beslutninger) eller ufortolkelige data.<\/p>\n\n\n\n

Planl\u00e6gning p\u00e5 forh\u00e5nd er med til at sikre, at unders\u00f8gelsen stiller de rigtige sp\u00f8rgsm\u00e5l for at opfylde m\u00e5let og generere nyttige data.<\/p>\n\n\n\n

Hvad er m\u00e5let med denne unders\u00f8gelse?<\/p>\n\n\n\n

  • Hvorfor laver du denne unders\u00f8gelse?<\/li>
  • Hvad h\u00e5ber du at opn\u00e5 med denne unders\u00f8gelse?<\/li><\/ul>\n\n\n\n

    Hvordan vil du bruge de data, du indsamler?<\/p>\n\n\n\n

    • Hvilke beslutninger h\u00e5ber du at kunne p\u00e5virke med resultaterne af denne unders\u00f8gelse? (Dette vil senere hj\u00e6lpe dig med at identificere, hvilke data du skal indsamle for at tr\u00e6ffe disse beslutninger)<\/li><\/ul>\n\n\n\n

      2) Hold unders\u00f8gelsen kort og fokuseret<\/strong><\/h3>\n\n\n\n

      Kort og fokuseret hj\u00e6lper b\u00e5de med kvaliteten og m\u00e6ngden af svar. Det er generelt bedre at fokusere p\u00e5 et enkelt m\u00e5l end at fors\u00f8ge at lave en overordnet unders\u00f8gelse, der d\u00e6kker flere m\u00e5l.<\/p>\n\n\n\n

      Kortere unders\u00f8gelser har generelt en h\u00f8jere svarprocent og f\u00e6rre afbrydelser blandt dem, der deltager i unders\u00f8gelsen. Det ligger i menneskets natur at ville have det hurtigt og nemt - n\u00e5r en sp\u00f8rgeskemamand mister interessen, opgiver han eller hun opgaven - s\u00e5 du skal selv afg\u00f8re, hvordan du skal fortolke det delvise datas\u00e6t (eller om du skal bruge det hele).<\/p>\n\n\n\n

      S\u00f8rg for, at hvert af dine sp\u00f8rgsm\u00e5l er fokuseret p\u00e5 at hj\u00e6lpe dig med at opfylde dit erkl\u00e6rede m\u00e5l. Du m\u00e5 ikke inddrage sp\u00f8rgsm\u00e5l, der er \"rare at have\", og som ikke direkte giver data, der kan hj\u00e6lpe dig med at n\u00e5 dine m\u00e5l.<\/p>\n\n\n\n

      For at v\u00e6re sikker p\u00e5, at unders\u00f8gelsen er kort, skal du tage tid p\u00e5 et par personer, der deltager i unders\u00f8gelsen. Gallop-unders\u00f8gelser har vist, at det b\u00f8r tage 5 minutter eller mindre at gennemf\u00f8re unders\u00f8gelsen. 6-10 minutter er acceptabelt, men efter 11 minutter er der en betydelig risiko for, at man forlader unders\u00f8gelsen.<\/p>\n\n\n\n

      3) Hold sp\u00f8rgsm\u00e5lene enkle<\/strong><\/h3>\n\n\n\n

      S\u00f8rg for, at dine sp\u00f8rgsm\u00e5l g\u00e5r til sagen, og undg\u00e5 at bruge jargon. Antag ikke, at de, der deltager i unders\u00f8gelsen, er lige s\u00e5 fortrolige med dine akronymer som dig. Pr\u00f8v at g\u00f8re dine sp\u00f8rgsm\u00e5l s\u00e5 specifikke og direkte som muligt. Sammenlign: Hvordan har du oplevet samarbejdet med vores HR-team? Til: Hvor tilfreds er du med svartiden fra vores HR-team?<\/p>\n\n\n\n

      4) Brug lukkede sp\u00f8rgsm\u00e5l, n\u00e5r det er muligt<\/strong><\/h3>\n\n\n\n

      Lukkede sp\u00f8rgsm\u00e5l giver sp\u00f8rgerne specifikke valgmuligheder (f.eks. ja eller nej), hvilket g\u00f8r det lettere at analysere resultaterne. Lukkede sp\u00f8rgsm\u00e5l kan have form af ja\/nej-sp\u00f8rgsm\u00e5l, multiple choice-sp\u00f8rgsm\u00e5l eller vurderingsskalaer. \u00c5bne sp\u00f8rgsm\u00e5l giver folk mulighed for at besvare et sp\u00f8rgsm\u00e5l med deres egne ord. \u00c5bne sp\u00f8rgsm\u00e5l er gode supplerende sp\u00f8rgsm\u00e5l og kan give nyttige kvalitative oplysninger og indsigter. Til indsamling og analyse er lukkede sp\u00f8rgsm\u00e5l dog at foretr\u00e6kke.<\/p>\n\n\n\n

      5) Hold sp\u00f8rgsm\u00e5lene p\u00e5 vurderingsskalaen konsekvente gennem hele unders\u00f8gelsen<\/strong><\/h3>\n\n\n\n

      Vurderingsskalaer er en god m\u00e5de at m\u00e5le og sammenligne variabler p\u00e5. Hvis du v\u00e6lger at bruge vurderingsskalaer (f.eks. fra 1 til 5), skal du s\u00f8rge for, at de er konsekvente i hele unders\u00f8gelsen. Brug det samme antal point p\u00e5 skalaen, og s\u00f8rg for, at betydningerne af h\u00f8jt og lavt er ens i hele unders\u00f8gelsen. Brug ogs\u00e5 et ulige tal p\u00e5 din vurderingsskala for at g\u00f8re dataanalysen lettere. Hvis du skifter rundt p\u00e5 dine vurderingsskalaer, vil det forvirre deltagerne i unders\u00f8gelsen, hvilket vil f\u00f8re til utrov\u00e6rdige svar.<\/p>\n\n\n\n

      6) Logisk r\u00e6kkef\u00f8lge<\/strong><\/h3>\n\n\n\n

      S\u00f8rg for, at din unders\u00f8gelse er logisk ordnet. Begynd med en kort introduktion, der motiverer deltagerne til at udfylde unders\u00f8gelsen (f.eks. \"Hj\u00e6lp os med at forbedre vores service til dig. V\u00e6r venlig at besvare f\u00f8lgende korte unders\u00f8gelse.\"). Dern\u00e6st er det en god id\u00e9 at starte med bredere baserede sp\u00f8rgsm\u00e5l og derefter g\u00e5 over til sp\u00f8rgsm\u00e5l af mere sn\u00e6ver karakter. Det er normalt bedre at indsamle demografiske data og stille eventuelle f\u00f8lsomme sp\u00f8rgsm\u00e5l til sidst (medmindre du bruger disse oplysninger til at frasortere deltagere i unders\u00f8gelsen). Hvis du beder om kontaktoplysninger, skal du placere disse oplysninger til sidst.<\/p>\n\n\n\n

      7) Pr\u00e6test af din unders\u00f8gelse<\/strong><\/h3>\n\n\n\n

      S\u00f8rg for at forh\u00e5ndsafpr\u00f8ve din unders\u00f8gelse med nogle f\u00e5 medlemmer af din m\u00e5lgruppe og\/eller kolleger for at finde fejl og uventede fortolkninger af sp\u00f8rgsm\u00e5lene.<\/p>\n\n\n\n

      8) Overvej din m\u00e5lgruppe, n\u00e5r du sender invitationer til unders\u00f8gelser<\/strong><\/h3>\n\n\n\n

      De seneste statistikker viser, at de h\u00f8jeste \u00e5bnings- og klikprocenter finder sted mandag, fredag og s\u00f8ndag. Desuden har unders\u00f8gelser vist, at kvaliteten af besvarelserne ikke varierer fra hverdag til weekend. N\u00e5r det er sagt, er det vigtigst at overveje din m\u00e5lgruppe. For medarbejderunders\u00f8gelser b\u00f8r du f.eks. sende i l\u00f8bet af en arbejdsuge og p\u00e5 et tidspunkt, der passer til din virksomhed. Hvis du er en salgsorienteret virksomhed, skal du undg\u00e5 at sende til medarbejderne ved m\u00e5nedens udgang, n\u00e5r de fors\u00f8ger at afslutte forretninger.<\/p>\n\n\n\n

      9) Overvej at sende flere p\u00e5mindelser<\/strong><\/h3>\n\n\n\n

      Selv om det ikke er hensigtsm\u00e6ssigt for alle unders\u00f8gelser, kan det ofte give et betydeligt l\u00f8ft i svarprocenten at sende p\u00e5mindelser til dem, der ikke tidligere har svaret.<\/p>\n\n\n\n

      10) Overvej at tilbyde et incitament<\/strong><\/h3>\n\n\n\n

      Afh\u00e6ngigt af unders\u00f8gelsens type og m\u00e5lgruppe er det normalt meget effektivt at tilbyde et incitament til at forbedre svarprocenten. Folk kan godt lide tanken om at f\u00e5 noget for deres tid, og unders\u00f8gelser har vist, at incitamenter typisk \u00f8ger svarprocenten med gennemsnitligt 50%. Et forbehold er, at incitamentet skal have et passende omfang. Alt for store incitamenter kan f\u00f8re til u\u00f8nsket adf\u00e6rd, f.eks. at folk lyver om demografiske oplysninger for ikke at blive udelukket fra unders\u00f8gelsen. Husk ogs\u00e5 p\u00e5, at et st\u00f8rre antal sm\u00e5 incitamenter vil give en h\u00f8jere svarprocent end et mindre antal store incitamenter.<\/p>", "protected": false }, "excerpt": { "rendered": "

      Hvad er en god unders\u00f8gelse? En god unders\u00f8gelse giver dig brugbare, klare oplysninger til brug for dine forretningsbeslutninger. Gode unders\u00f8gelser har en h\u00f8jere svarprocent og data af h\u00f8jere kvalitet. Gode unders\u00f8gelser er nemme at udfylde og er ikke forvirrende.<\/p>", "protected": false }, "author": 3, "featured_media": 358, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 40, 35 ], "class_list": [ "post-354", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-surveys", "tag-survey-tips" ], "yoast_head": "\n10 tips til forbedring af dine unders\u00f8gelser | SurveyRock<\/title>\n<meta name=\"description\" content=\"Ved at f\u00f8lge disse 10 grundl\u00e6ggende regler for gode unders\u00f8gelser kan du \u00f8ge svarprocenten i din unders\u00f8gelse og forbedre kvaliteten af de data, du indsamler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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