{ "id": 333, "date": "2015-03-26T16:39:00", "date_gmt": "2015-03-26T15:39:00", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=333" }, "modified": "2020-10-19T14:12:37", "modified_gmt": "2020-10-19T12:12:37", "slug": "ten-reasons-to-send-customer-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/da\/ti-grunde-til-at-sende-kundeundersogelser\/", "title": { "rendered": "Ti grunde til at sende kundeunders\u00f8gelser" }, "content": { "rendered": "
\"10-\u00e5rsager\"<\/a><\/figure><\/div>\n\n\n\n

Ved at sende kundeunders\u00f8gelser kan du f\u00e5 vigtig viden, der forbedrer effektiviteten af salgs-, marketing- og kundeservicemedarbejdere samt virksomhedens samlede resultater. <\/p>\n\n\n\n\n\n\n\n

\u00c6gte kundeindsigt kommer fra konstant feedback. For at vise de mange fordele, som feedback kan give, og v\u00e6rdien af at indsamle og overv\u00e5ge input l\u00f8bende, er her ti grunde til at sende kundeunders\u00f8gelser:<\/p>\n\n\n\n

1. F\u00e5 et pr\u00e6cist billede af kundetilfredsheden<\/strong><\/h3>\n\n\n\n

Mange ledere sp\u00f8rger sig selv, hvor ofte de b\u00f8r foretage kundetilfredshedsunders\u00f8gelser. Svaret afh\u00e6nger af st\u00f8rrelsen af kundegrundlaget og form\u00e5let med unders\u00f8gelsen. Der findes to hovedtyper af unders\u00f8gelser, og de tjener meget forskellige form\u00e5l:<\/p>\n\n\n\n

M\u00e5ling af kundetilfredshed er en af de mest popul\u00e6re anvendelser af unders\u00f8gelser. \u00c5rlige, halv\u00e5rlige eller kvartalsvise kundetilfredshedsunders\u00f8gelser kan give dig de data, du har brug for til at forbedre kunderelationerne, udvide forretningsmulighederne, finpudse praksis, bel\u00f8nne de bedste medarbejdere, forbedre markedsf\u00f8ringsaktiviteterne og endda rekruttere nye talenter til salgs-, marketing- og kundeserviceteams.<\/p>\n\n\n\n

Ved at spore kundetilfredsheden l\u00f8bende over en l\u00e6ngere periode kan du desuden sammenligne dig selv med brancher, specifikke konkurrenter eller dine egne m\u00e5l og forventninger.<\/p>\n\n\n\n

2. Vide, hvorfor du vandt (eller tabte)<\/strong><\/h3>\n\n\n\n

Svarene p\u00e5 unders\u00f8gelserne kan hj\u00e6lpe dig med at forst\u00e5, hvad der virker hos kunderne, hvad der ikke virker, og hvorfor, s\u00e5 du kan fokusere dine salgs-, markedsf\u00f8rings- og servicestrategier og finpudse dine produktudviklingsplaner. Bev\u00e6bnet med gode data kan du allokere ressourcerne mere effektivt, tilpasse tilbuddene bedre til kundernes behov og \u00f8ge kundeloyaliteten, indt\u00e6gterne og rentabiliteten.<\/p>\n\n\n\n

3. \"Scorecard\" dine potentielle kunder og kunder<\/strong><\/h3>\n\n\n\n

N\u00e5r du bruger unders\u00f8gelser til at indsamle vigtige oplysninger om kundernes holdninger, meninger og intentioner, kan du kortl\u00e6gge disse data til at score og rangordne kunderne efter deres forventede k\u00f8b, deres forventede indtjening eller deres samlede rentabilitet. Du kan ogs\u00e5 fastsl\u00e5, hvem dine bedste potentielle kunder er, samt hvilke kunder der kan v\u00e6re i fare, og hvad det ville koste at miste dem. Vores Net Promoter\u00ae Score (NPS) sp\u00f8rgsm\u00e5l<\/a> er ideel til denne slags situationer.<\/p>\n\n\n\n

4. Evaluering af salgs- og servicemedarbejdere<\/strong><\/h3>\n\n\n\n

Unders\u00f8gelser kan hj\u00e6lpe dig med at finde ud af, hvilke salgs- og servicemedarbejdere der klarer sig godt set fra kundernes synspunkt, hvilket kan danne grundlag for bel\u00f8nninger eller incitamenter som en del af den samlede kompensationspakke. Ved at vide, hvilke typer salgs- og servicepraksis der giver bedst genklang hos kunderne, kan du ogs\u00e5 skabe og dele bedste praksis blandt dine teams.<\/p>\n\n\n\n

5. F\u00e5 ideer til nye produkter, tjenester og kampagner<\/strong><\/h3>\n\n\n\n

Alle har id\u00e9er. Ogs\u00e5 dine kunder. Dine medarbejdere. Dine leverand\u00f8rer. Men hvordan identificerer du de id\u00e9er, der har et reelt markedspotentiale, eller som vil f\u00f8re til en effektiv reklamekampagne eller et effektivt salgsfremst\u00f8d? Unders\u00f8gelser kan hj\u00e6lpe dig med at generere ideer, bestemme hvilke ideer der skal ind i udviklingstrappen, og omdanne store ideer til forretningsm\u00e6ssige gennembrud.<\/p>\n\n\n\n

6. M\u00e5ling af effektiviteten af markedsf\u00f8ringsaktiviteterne<\/strong><\/h3>\n\n\n\n

Hvis du vil vide, hvordan kunderne vil reagere p\u00e5 en annonce, et kampagnetilbud eller en \u00e6ndring af din brandidentitet, kan du g\u00e6tte og tage chancen - eller du kan sende en unders\u00f8gelse ud. Ved at sende en unders\u00f8gelse til dine kunder og potentielle kunder f\u00e5r du indsigt i, om forskellige budskaber giver bedre genklang hos bestemte m\u00e5lgrupper, og det hj\u00e6lper dig med at skr\u00e6ddersy din markedsf\u00f8ring til optimale resultater, f\u00f8r du gennemf\u00f8rer kampagnen. Det giver dig mulighed for at sende det rigtige budskab til de rigtige personer.<\/p>\n\n\n\n

7. M\u00e5le medarbejdernes tilfredshed <\/strong><\/h3>\n\n\n\n

Online-unders\u00f8gelser er den ideelle mekanisme til at indhente medarbejderfeedback<\/a>, da de giver den anonymitet, der er s\u00e5 vigtig for \u00e6rlig feedback, n\u00e5r den sendes via webimplementering. Mange virksomheder bruger online-unders\u00f8gelser til at foretage ledelsesevalueringer eller til at bede om feedback om uddannelses\u00f8nsker, tilbud om fordele, faglig udvikling eller endda arrangementer, der skal afholdes p\u00e5 en virksomhedspicnic eller et tilbagetog. Du kan ogs\u00e5 bruge unders\u00f8gelser til at screene potentielle medarbejdere og sp\u00f8rge dem om, hvor mange kilometer de er villige til at pendle, om de vil rejse og andre data, som du \u00f8nsker at indsamle.<\/p>\n\n\n\n

8. Planl\u00e6gge eller evaluere en begivenhed<\/strong><\/h3>\n\n\n\n

En unders\u00f8gelse er en nem m\u00e5de at indsamle flere data fra en stor gruppe mennesker p\u00e5, s\u00e5 den kan v\u00e6re et nyttigt redskab i forbindelse med planl\u00e6gning og evaluering af en begivenhed. Du kan f.eks. bruge en onlineunders\u00f8gelse til at sp\u00f8rge kunderne om deres planlagte ankomsttidspunkter til en messe eller deres m\u00e5ltidspr\u00e6ferencer, og efter arrangementet kan du sende en separat unders\u00f8gelse for at sp\u00f8rge dem om deres mening om v\u00e6rdien af messen, deres generelle tilfredshed med messen eller om de planl\u00e6gger at deltage i dette n\u00e6ste arrangement.<\/p>\n\n\n\n

9. F\u00e5 specifikke kundeoplysninger<\/strong><\/h3>\n\n\n\n

Det er let for kunderegistre at blive for\u00e6ldede, og kontakt-\/prospektlister er ofte ufuldst\u00e6ndige. Ved hj\u00e6lp af onlineunders\u00f8gelser kan du hurtigt udfylde hullerne i dine kundelister og opdatere kundeoplysningerne.<\/p>\n\n\n\n

10. Udveksling af bedste praksis<\/strong><\/h3>\n\n\n\n

Unders\u00f8gelser er en hurtig og effektiv m\u00e5de at indsamle viden og indsigt p\u00e5, som du ikke kan finde andre steder. F.eks. kan et sp\u00f8rgsm\u00e5l om, hvordan man h\u00e5ndterer et f\u00f8lsomt kundeproblem eller et forretningsm\u00e6ssigt sp\u00f8rgsm\u00e5l, generere en lang r\u00e6kke svar og nyttige r\u00e5d, som kan oms\u00e6ttes direkte i praksis.<\/p>\n\n\n\n

Vi her hos SurveyRock ved, hvor vigtigt det er for din succes at unders\u00f8ge dine kunder, s\u00e5 s\u00f8rg for at se vores fem designprincipper for din kundetilfredshedsunders\u00f8gelser<\/a>.<\/p>\n\n\n\n

<\/p>\n\n\n\n



Net Promoter, Net Promoter Score og NPS er registrerede varem\u00e6rker tilh\u00f8rende Bain & Company, Inc., Fred Reichheld og Satmetrix Systems, Inc.<\/p>", "protected": false }, "excerpt": { "rendered": "

Ved at sende kundeunders\u00f8gelser kan du f\u00e5 vigtig viden, der forbedrer effektiviteten af salgs-, marketing- og kundeservicemedarbejdere samt virksomhedens samlede resultater.<\/p>", "protected": false }, "author": 3, "featured_media": 334, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 59, 28, 34, 3 ], "class_list": [ "post-333", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-satisfaction", "tag-customer-survey", "tag-online-survey", "tag-survey" ], "yoast_head": "\nTi grunde til at sende kundeunders\u00f8gelser | SurveyRock<\/title>\n<meta name=\"description\" content=\"10 grunde, der viser de mange fordele, som kundeunders\u00f8gelser kan give, samt v\u00e6rdien af at indsamle og overv\u00e5ge kundernes input l\u00f8bende.\" \/>\n<meta name=\"robots\" content=\"index, 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