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    "slug": "customer-surveys-bridging-expectation-gap-consumers-suppliers",
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    "link": "http:\/\/www.surveyrock.com\/blog\/da\/kundeundersogelser-overvindelse-af-forventningskloften-forbrugere-leverandorer\/",
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        "rendered": "Kundeunders\u00f8gelser - at bygge bro over forventningskl\u00f8ften mellem forbrugere og leverand\u00f8rer"
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        "rendered": "<p><strong>Bem\u00e6rk: Udtrykket forbrugere og leverand\u00f8rer kan udskiftes med forretning og kunder.<\/strong><\/p>\n\n\n\n<p>For at forklare det i enkle vendinger, opst\u00e5r der en forventningsforskel, n\u00e5r der er en forskel mellem det, dine kunder forventer af dig, og det, de faktisk f\u00e5r. Selv om det er et bredt anvendt revisionsbegreb - generelt set er en forventningsforskel <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">forventningskl\u00f8ft<\/a> kan forklares ved hj\u00e6lp af f\u00f8lgende scenarier:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En medarbejder, der forventer en l\u00f8nforh\u00f8jelse og en forfremmelse, men ikke f\u00e5r det<\/li><li>En kunde, der forventer produkter af h\u00f8j kvalitet, men som ender med at f\u00e5 varer af d\u00e5rlig kvalitet<\/li><li>En investor, der forventer et vist afkast af sin investering, men ikke f\u00e5r det<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/01\/customer-surveys-bridging-expectation-gap-consumers-suppliers\/\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/01\/Customer-survey-expectation-gap.jpg\" alt=\"Forskellen i kundeunders\u00f8gelsens forventninger\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Det er vigtigt for enhver virksomhed at bygge bro over denne kl\u00f8ft, hvis den skal trives. Det giver mulighed for bedre forvaltning af kunderelationer. Det g\u00f8r det ogs\u00e5 lettere at udarbejde medarbejderrelaterede politikker, markedsf\u00f8ring og andre strategier, der er rettet mod forretningskunderne.<\/p>\n\n\n\n<p>For b\u00e5de sm\u00e5 og mellemstore virksomheder er det vigtigt at forst\u00e5 deres kunder. Is\u00e6r for servicevirksomheder er kunde- og medarbejdertilfredshed n\u00f8glen til v\u00e6kst.<\/p>\n\n\n\n<p>Unders\u00f8gelser har vist, at det koster <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">fem gange<\/a> mere for at f\u00e5 en ny kunde til din virksomhed. Samtidig kan en tilfreds kunde, der tiltr\u00e6kker flere kunder, reducere dine udgifter til markedsf\u00f8ring og reklame betydeligt.<\/p>\n\n\n\n<p>S\u00e5 hvordan kan du bygge bro over forventningskl\u00f8ften og sikre kundetilfredshed og fastholdelse?<\/p>\n\n\n\n<p>Gennem forskning og unders\u00f8gelser! For at forst\u00e5, hvorfor kl\u00f8ften blev skabt i f\u00f8rste omgang, kan man bruge en passende unders\u00f8gelse. N\u00e5r denne unders\u00f8gelse er udfyldt og returneret, kan du analysere, hvorfor dine kunder klager. Hvad kan de ikke lide? Hvorfor er dine medarbejdere ikke tilfredse? Hvad kan du g\u00f8re mere for at forbedre dine produkter og tjenester?<\/p>\n\n\n\n<p>Problemet slutter ikke her. Det kan i sig selv v\u00e6re en uoverkommelig opgave at udforme en unders\u00f8gelse. De omkostninger, der er forbundet med unders\u00f8gelsen, de n\u00f8dvendige procedurer, indsamlingen og analysen er nogle af de udfordringer, som du vil st\u00e5 over for. Desuden: Vil din unders\u00f8gelse virkelig afspejle m\u00e5lgruppens synspunkter og holdninger? Vil de v\u00e6re tilstr\u00e6kkelige og hensigtsm\u00e6ssige til at bygge bro over kl\u00f8ften?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.surveyrock.com\/online-survey-tools\">Online-unders\u00f8gelser<\/a> giver en enkel og effektiv l\u00f8sning p\u00e5 alle disse problemer. Disse unders\u00f8gelser er <a href=\"http:\/\/www.surveyrock.com\/free-online-surveys\">omkostningseffektivt<\/a> og nemme at designe og distribuere. Unders\u00f8gelserne kan v\u00e6re <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">Tilpasset<\/a> ikke kun opfylde din organisations krav, men ogs\u00e5 v\u00e6re let forst\u00e5elige for din m\u00e5lgruppe.<\/p>\n\n\n\n<p>Endelig beh\u00f8ver din unders\u00f8gelse ikke at v\u00e6re offentlig. Du kan f.eks. overveje at udsende et sp\u00f8rgeskema til en bestemt afdeling eller et bestemt hierarkisk niveau (baseret p\u00e5 deres viden og ekspertise). Ved at distribuere det unikke link til unders\u00f8gelsen til en bestemt gruppe af personer kan du <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">begr\u00e6nse dit publikum<\/a>.<\/p>\n\n\n\n<p>Hvis du vil vide mere om fordelene ved onlineunders\u00f8gelser, og hvordan de hj\u00e6lper med at bygge bro over forventningskl\u00f8ften mellem dig og dine kunder, kan du bes\u00f8ge <a href=\"http:\/\/www.surveyrock.com\/home\/\">SurveyRock<\/a>.<\/p>",
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        "rendered": "<p>Bem\u00e6rk: Udtrykket forbrugere og leverand\u00f8rer kan udskiftes med forretning og kunder. For at forklare det enkelt opst\u00e5r der en forventningskl\u00f8ft, n\u00e5r der er en forskel mellem det, dine kunder forventer af dig, og det, de rent faktisk f\u00e5r. Selvom det i vid udstr\u00e6kning bruges som et revisionsbegreb - generelt set kan en forventningsforskel [...]<\/p>",
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