{ "id": 118, "date": "2014-11-25T10:50:41", "date_gmt": "2014-11-25T09:50:41", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=118" }, "modified": "2020-10-19T20:42:21", "modified_gmt": "2020-10-19T18:42:21", "slug": "advantages-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/da\/fordele-ved-online-undersogelser\/", "title": { "rendered": "Fordele ved at bruge onlineunders\u00f8gelser" }, "content": { "rendered": "

Hvis du er virksomhedsejer og lige er begyndt, kan det v\u00e6re klogt at overveje at gennemf\u00f8re online-unders\u00f8gelser<\/a>. De er velegnede til markedsunders\u00f8gelser, fordi de ikke koster s\u00e5 meget som almindelige papirbaserede unders\u00f8gelser, fordi de er hurtigere at gennemf\u00f8re og giver mulighed for at stille et meget bredere spektrum af sp\u00f8rgsm\u00e5l. Nedenfor findes en liste, der g\u00e5r n\u00e6rmere ind p\u00e5 fordelene ved at gennemf\u00f8re unders\u00f8gelser via internettet.<\/p>\n\n\n\n\n\n\n\n

Hurtigere<\/h3>\n\n\n\n

For dem, der ikke er klar over det, kan du gennemf\u00f8re en onlineunders\u00f8gelse til tredjedele hurtigere end en konventionel unders\u00f8gelsesmetode. Du skal ikke vente p\u00e5 at f\u00e5 svar p\u00e5 papirsp\u00f8rgeskemaer, da de data, du s\u00f8ger, indsamles automatisk. Det betyder, at du vil f\u00e5 en n\u00e6sten \u00f8jeblikkelig svarprocent. Det er blevet oplyst af dem, der er specialister inden for online markedsf\u00f8ring, at de svar, du s\u00f8ger, normalt kan opn\u00e5s inden for de f\u00f8rste tre dage af dette unders\u00f8gelsesprojekt.<\/p>\n\n\n\n

Omkostningseffektivt<\/h3>\n\n\n\n

Forskningsomkostningerne kan bogstaveligt talt s\u00e6nkes med 80% eller mere, n\u00e5r du bruger sp\u00f8rgeskemaer online. Du beh\u00f8ver ikke at ans\u00e6tte personale eller bruge en masse ressourcer, n\u00e5r du bruger et online sp\u00f8rgeskema. Du kan ogs\u00e5 spare penge p\u00e5 porto. Forskningsresultaterne vil kunne n\u00e5s n\u00e5r som helst, da tilbagemeldingerne behandles automatisk.<\/p>\n\n\n\n

Ekstra pr\u00e6cis<\/h3>\n\n\n\n

Deltagernes svar p\u00e5 dine unders\u00f8gelser indtastes straks i systemet, hvilket betyder, at der er langt mindre risiko for fejl. De \u00e6ldre unders\u00f8gelsesmetoder var afh\u00e6ngige af arbejdstagerens opm\u00e6rksomhed for at kunne inds\u00e6tte alle detaljer korrekt. Dette giver plads til mange menneskelige fejl, is\u00e6r fordi det er en s\u00e5 kedelig proces.<\/p>\n\n\n\n

Hurtig unders\u00f8gelse<\/h3>\n\n\n\n

Det gode ved onlineunders\u00f8gelser er, at de er klar til brug n\u00e5r som helst. Tabeller og grafer kan bruges til at udstille dataene, og de fleste unders\u00f8gelsesv\u00e6rkt\u00f8jer p\u00e5 internettet indeholder v\u00e6rkt\u00f8jer til tabulering og analyse samt ressourcer til at lave tabeller, hvor det er n\u00f8dvendigt.<\/p>\n\n\n\n

Enkel brug af deltagere<\/h3>\n\n\n\n

Det er en kendsgerning, at ud over brugen af smartphones foretr\u00e6kker 90% af de mennesker, der har adgang til internettet, at besvare unders\u00f8gelser online. For deltageren er det meget hurtigere at gennemf\u00f8re unders\u00f8gelsen online, og den kan gennemf\u00f8res n\u00e5r som helst, n\u00e5r det passer ham eller hende. Hvis deltagerne ikke bryder sig om nogle af sp\u00f8rgsm\u00e5lene, kan de desuden blot springe dem over, hvis de ikke kan lide dem.<\/p>\n\n\n\n

\"thumbs<\/figure>\n\n\n\n

Forskere kan nemt bruge dem<\/h3>\n\n\n\n

For forskeren kan man spare meget tid ved at bruge onlineunders\u00f8gelser. Det kan v\u00e6re meget nyttigt for en forsker at have \u00f8jeblikkelig adgang til v\u00e6rdifulde data, da dataene let kan overf\u00f8res til specialiseret analysesoftware eller til et regneark. Dette kan v\u00e6re en hj\u00e6lp ved evalueringen af dataene og kan ogs\u00e5 v\u00e6re en hj\u00e6lp for forskeren.<\/p>\n\n\n\n

Praktisk p\u00e5 stil<\/h3>\n\n\n\n

Onlineunders\u00f8gelser kan nemt tilpasses til din virksomheds brand og website. Virksomhedens logoer kan tilf\u00f8jes, og du kan ogs\u00e5 v\u00e6lge dit eget valgte layout og farver til unders\u00f8gelsen. Video, lyd og billeder kan ogs\u00e5 anvendes til sp\u00f8rgsm\u00e5lene i unders\u00f8gelsen. Men det er tilr\u00e5deligt at v\u00e6re forsigtig, da det at anvende for meget kan forl\u00e6nge ventetiden mellem sp\u00f8rgsm\u00e5lene og g\u00f8re dem for langsomme at indl\u00e6se. Mange mennesker betragter det som en stor afbrydelse og en hindring at vente for l\u00e6nge p\u00e5 det n\u00e6ste sp\u00f8rgsm\u00e5l.<\/p>\n\n\n\n

Betydeligt oprigtig<\/h3>\n\n\n\n

L\u00e6ngere og mere omfattende svar er blevet bem\u00e6rket af markedsforskere i onlineunders\u00f8gelser. Det skyldes, at onlinebrugere f\u00f8ler sig mere sikre i en s\u00e5dan anonym atmosf\u00e6re, og derfor er de mere tilb\u00f8jelige til at svare mere sandf\u00e6rdigt.<\/p>\n\n\n\n

Mere eksklusivt<\/h3>\n\n\n\n

Deltagerne i onlineunders\u00f8gelser kan blive forh\u00e5nds-screenet for at fjerne dem, der ikke har den perfekte profil til at deltage i deres unders\u00f8gelser. P\u00e5 denne m\u00e5de kan du fjerne de deltagere, hvis data ikke vil v\u00e6re til gavn for dig.<\/p>\n\n\n\n

Mere alsidig<\/h3>\n\n\n\n

Onlineunders\u00f8gelser kan nemt tilpasses til hver enkelt deltager, efterh\u00e5nden som de forts\u00e6tter gennem unders\u00f8gelsen. Afh\u00e6ngigt af deltagerens svar p\u00e5 et tidligere sp\u00f8rgsm\u00e5l kan r\u00e6kkef\u00f8lgen af sp\u00f8rgsm\u00e5lene \u00e6ndres, eller nogle sp\u00f8rgsm\u00e5l kan helt udelades.<\/p>", "protected": false }, "excerpt": { "rendered": "

Hvis du er virksomhedsejer og lige er begyndt, kan det v\u00e6re klogt at overveje at gennemf\u00f8re online-unders\u00f8gelser. De er velegnede til markedsunders\u00f8gelser, fordi de ikke koster s\u00e5 meget som standardunders\u00f8gelser p\u00e5 papir, fordi de er hurtigere at gennemf\u00f8re og giver mulighed for et meget bredere spektrum af sp\u00f8rgsm\u00e5l. Nedenfor er der en liste over [...]<\/p>", "protected": false }, "author": 1, "featured_media": 119, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-118", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nFordele ved at bruge online unders\u00f8gelser - SurveyRock artikler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/da\/fordele-ved-online-undersogelser\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fordele ved at bruge online unders\u00f8gelser - SurveyRock artikler\" \/>\n<meta property=\"og:description\" content=\"Hvis du er virksomhedsejer og lige er begyndt, kan det v\u00e6re klogt at overveje at gennemf\u00f8re online-unders\u00f8gelser. 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