{ "id": 114, "date": "2014-11-21T10:17:10", "date_gmt": "2014-11-21T09:17:10", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114" }, "modified": "2020-10-19T20:43:00", "modified_gmt": "2020-10-19T18:43:00", "slug": "look-online-marketing-research", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/da\/look-online-marketing-undersogelse\/", "title": { "rendered": "Et kig p\u00e5 forskning i online markedsf\u00f8ring" }, "content": { "rendered": "

Hvis du \u00f8nsker at forblive i branchen, skal du holde \u00f8je med, hvad dine kunder \u00f8nsker, og markedsf\u00f8ringsunders\u00f8gelser via internettet er den rette m\u00e5de at g\u00f8re det p\u00e5. Hvis du tror, at mavefornemmelser og g\u00e6tv\u00e6rk er en bedre l\u00f8sning, tager du grueligt fejl. Det er derfor, at virksomhedsejere og marketingfolk er g\u00e5et over til onlineunders\u00f8gelser for at indsamle de n\u00f8dvendige data for at holde dem i gang. Disse unders\u00f8gelsestyper kan bruges til at f\u00e5 feedback om produkter, k\u00f8bsvaner, vurdere markedsf\u00f8ringsst\u00f8rrelser, m\u00e5le brand recognition og meget mere.<\/p>\n\n\n\n\n\n\n\n

HVORDAN FAGFOLK BRUGER ONLINE-UNDERS\u00d8GELSER<\/strong><\/h2>\n\n\n\n

Kontakt med publikum<\/h3>\n\n\n\n

Hvis du \u00f8nsker at f\u00e5 oplysninger fra din m\u00e5lgruppe, er onlineunders\u00f8gelser helt klart den mest effektive m\u00e5de at udf\u00f8re denne opgave p\u00e5 - s\u00e5 l\u00e6nge du har ideelle markedspr\u00f8ver til at levere dine unders\u00f8gelser til. Du skal m\u00e5ske opbygge en liste, eller du har m\u00e5ske allerede en, men det er et must at have kontakterne til at levere unders\u00f8gelser til!<\/p>\n\n\n\n

Revision af produktpriser og attraktioner<\/h3>\n\n\n\n

Ved at modtage kundefeedback fra din online-unders\u00f8gelser<\/a>, kan du opbygge refleksioner, der vil give mere kundetilfredshed, produktforbedringer og i bund og grund salg. Hvis du \u00f8nsker optimal feedback, skal du stille sp\u00f8rgsm\u00e5l som: Hvordan vil du g\u00f8re vores produkt bedre? Du kan ogs\u00e5 sp\u00f8rge kunderne, hvad de kan lide ved konkurrentens varer.<\/p>\n\n\n\n

konstruere teknikker og procedurer for sociale medier<\/h3>\n\n\n\n

Onlineunders\u00f8gelser vil hurtigt f\u00e5 dig til at forst\u00e5 vigtigheden af sociale medier. Hvis du integrerer dem i din virksomheds markedsf\u00f8ring, vil det i h\u00f8j grad hj\u00e6lpe dig til at forst\u00e5, hvilke mediekilder du b\u00f8r holde \u00f8je med. At f\u00e5 et \"retweet\" p\u00e5 Twitter eller et \"like\" p\u00e5 Facebook kan kun vise s\u00e5 meget, men onlineunders\u00f8gelser hj\u00e6lper dig med at forst\u00e5 \"hvorfor\" og kan m\u00e5ske v\u00e6re med til at skabe en ny id\u00e9 for dit marked. For at finde ud af, om nuv\u00e6rende kunder ville v\u00e6re interesserede i nyere produktfunktioner eller klassifikationer, kan Twitter eller Facebook v\u00e6re gode steder at m\u00e5le nysgerrigheden.<\/p>\n\n\n\n

\"kun<\/figure>\n\n\n\n

Unders\u00f8ge og vurdere en m\u00e5lrettet markedsplads<\/h3>\n\n\n\n

En af din virksomheds st\u00f8rste udgifter kan muligvis v\u00e6re markedsf\u00f8ring. Du b\u00f8r v\u00e6re sikker p\u00e5, at de markedsf\u00f8ringsteknikker, du overvejer, vil give den forventede ROI, f\u00f8r du begynder at bruge penge p\u00e5 nye kampagner. Online markedsanalyseunders\u00f8gelser vil hj\u00e6lpe dig med at unders\u00f8ge de bedste produktpriser, de ideelle steder for detailbutikker og den mulige st\u00f8rrelse af det marked, du befinder dig p\u00e5. Det er altid den bedste m\u00e5de at vurdere markedet, f\u00f8r du g\u00e5r ind p\u00e5 det.<\/p>\n\n\n\n

L\u00e6r de bedste steder at m\u00e5lrette kunderne<\/h3>\n\n\n\n

Har du brug for at skille dig ud fra mulige kunder p\u00e5 et nyt sted? Brug disse unders\u00f8gelser til at sp\u00f8rge potentielle k\u00f8bere om deres alder, k\u00f8n, indkomst, beliggenhed, hvor de handler, hobbyer, hvor mange b\u00f8rn de har eller noget andet. P\u00e5 den m\u00e5de kan du finde ud af, hvor din m\u00e5lgruppe sandsynligvis er mest sandsynlig, og hvordan du kan m\u00e5lrette dem!<\/p>\n\n\n\n

Markedsafdeling<\/h3>\n\n\n\n

Hvis du har brug for at f\u00e5 mere v\u00e6gt i din fav\u00f8r, skal du begynde at overveje segmentering af kundemarkedet. Det betyder i bund og grund, at du fokuserer p\u00e5 mindre forbrugergrupper, der deler fremherskende karakteristika som f.eks. geografi, produktbrug, demografi eller livsstil. En onlineunders\u00f8gelse er den perfekte m\u00e5de at indsamle alle disse n\u00f8dvendige oplysninger p\u00e5 ved at identificere de forskellige divisioner og det, de s\u00f8ger i et produkt eller en tjenesteydelse.<\/p>\n\n\n\n

V\u00e6lg den bedste strategi at anvende<\/h3>\n\n\n\n

Ville din kundekreds v\u00e6re mere modtagelig over for et plakat p\u00e5 motorvejen eller et onlinebanner? Hvis du \u00f8nsker at eksperimentere med et nyt reklameformat, vil onlineunders\u00f8gelser hj\u00e6lpe dig med at drage en konklusion om de mest effektive medier til at n\u00e5 din m\u00e5lgruppe.<\/p>", "protected": false }, "excerpt": { "rendered": "

Hvis du \u00f8nsker at forblive i branchen, skal du holde \u00f8je med, hvad dine kunder \u00f8nsker, og markedsf\u00f8ringsunders\u00f8gelser via internettet er den rette m\u00e5de at g\u00f8re det p\u00e5. Hvis du tror, at mavefornemmelser og g\u00e6tv\u00e6rk er en bedre l\u00f8sning, tager du grueligt fejl. 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