{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/da\/markedsundersogelser-hjaelper-til-at-forsta-kunderne\/", "title": { "rendered": "Hvordan hj\u00e6lper markedsunders\u00f8gelser dig med at forst\u00e5 dine kunder?" }, "content": { "rendered": "

Markedsunders\u00f8gelser er den mest effektive og hyppigt anvendte metode til at indhente markedsoplysninger for organisationer. Unders\u00f8gelser g\u00f8r det muligt for din virksomhed at forst\u00e5 dine markeder, kunder og klienter. De giver dig ogs\u00e5 mulighed for at udforme og gennemf\u00f8re markedsf\u00f8ringsstrategier, s\u00e5 du ikke blot kan bevare dit markedsnavn og din markedsandel, men ogs\u00e5 for at g\u00e5 ind p\u00e5 nye markeder og endda skabe dit eget marked (ved at skabe eftersp\u00f8rgsel efter dine produkter og tjenester).<\/p>\n\n\n\n\n\n\n\n

\"Unders\u00f8gelse<\/figure><\/div>\n\n\n\n

Med v\u00e6ksten i de sociale medier og den stigende globalisering vil du v\u00e6re p\u00e5 den tabende ende, hvis du ikke opdaterer din organisation med hensyn til de seneste teknologiske opdateringer og \u00e6ndringer. Da flere og flere mennesker bliver teknisk kyndige, er det vigtigt for din organisation at n\u00e5 ud til dem p\u00e5 et personligt plan. Det vil g\u00f8re det muligt for dig at forst\u00e5 dem bedre og hj\u00e6lpe dig med at tilpasse din organisation til deres behov.<\/p>\n\n\n\n

Online markedsunders\u00f8gelser giver dig mulighed for at l\u00e6re dine kunder bedre at kende. Her er, hvordan online markedsunders\u00f8gelser gavner dig:<\/p>\n\n\n\n

Ved, hvad de vil have<\/h3>\n\n\n\n

Lad os sige, at du planl\u00e6gger at levere frosne kyllinger, men at din m\u00e5lgruppe og dine kunder alle er veganere. Hvad g\u00f8r du nu? Det hj\u00e6lper at gennemf\u00f8re online markedsunders\u00f8gelser forud for produktdesign og lancering. Det hj\u00e6lper dig med at identificere dine kunder og deres pr\u00e6ferencer p\u00e5 forh\u00e5nd. Dit produkt vil s\u00e5ledes blive bedre tilpasset til at opfylde kundernes behov.<\/p>\n\n\n\n

Desuden vil de fleste af dine kunder v\u00e6re computerkyndige og vil sandsynligvis foretr\u00e6kke at besvare onlineunders\u00f8gelser frem for mundtlige eller trykte unders\u00f8gelser.<\/p>\n\n\n\n

Lad p\u00e5 svare<\/h3>\n\n\n\n

Forestil dig at sende et trykt sp\u00f8rgeskema til dine kunder og s\u00e5 f\u00e5 det ubesvaret tilbage. Hvis du synes, det er irriterende, s\u00e5 forestil dig, hvor irriterende det m\u00e5 v\u00e6re for dine kunder at tage en kuglepen frem, besvare dine sp\u00f8rgsm\u00e5l og skrive forslag med deres egne h\u00e6nder! Jeg mener, hvem g\u00f8r det l\u00e6ngere?? T\u00e6nk p\u00e5, hvor irriterende det m\u00e5 lyde, n\u00e5r dit sp\u00f8rgeskema begynder med \"Har du nogensinde brugt vores produkt? Hvis ja, s\u00e5 g\u00e5 videre til det n\u00e6ste sp\u00f8rgsm\u00e5l.\" Og kunden svarer med et \"Nej, det har jeg ikke!\"<\/p>\n\n\n\n

I den elektroniske verden af i dag vil disse metoder aldrig give nogen positive resultater. Onlineunders\u00f8gelser kan distribueres til dine kunder, som kan besvare dem n\u00e5r som helst de finder det belejligt. De har brug for enkle \"touch to select\"-muligheder p\u00e5 deres smartphones og tastatur\/tastatur til at besvare skriftlige sp\u00f8rgsm\u00e5l. Dette sikrer, at alle sp\u00f8rgeskemaer returneres udfyldt, s\u00e5 du f\u00e5r et indg\u00e5ende kendskab til deres \u00f8nsker og behov, uden at du beh\u00f8ver at g\u00e5 i tvivl.<\/p>\n\n\n\n

Reducer menneskelige fejl<\/h3>\n\n\n\n

Offline-sp\u00f8rgeskemaer er meget mere udsat for menneskelige fejl. De registrerede svar er afh\u00e6ngige af sp\u00f8rgeskemamandens opm\u00e6rksomhed og koncentrationsevne, hvilket begr\u00e6nser deres trov\u00e6rdighed med hensyn til at bestemme kunde- og markedstendenser.<\/p>\n\n\n\n

Online markedsunders\u00f8gelser sender kundefeedback direkte til softwaren uden at g\u00e5 gennem en tredjepart. Dette giver mulighed for direkte kommunikation mellem dig og dine kunder. Det vil ogs\u00e5 hj\u00e6lpe dig med at indhente passende feedback direkte uden at bombardere dine kunder med papirer og ark.<\/p>\n\n\n\n

Hvis du vil vide mere om fordelene ved online markedsunders\u00f8gelser, og hvordan de hj\u00e6lper dig med at forst\u00e5 dine kunder bedre, kan du bes\u00f8ge vores side med funktioner<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Markedsunders\u00f8gelser er den mest effektive og hyppigt anvendte metode til at indhente markedsoplysninger for organisationer. Unders\u00f8gelser g\u00f8r det muligt for din virksomhed at forst\u00e5 dine markeder, kunder og klienter. De giver dig ogs\u00e5 mulighed for at udforme og gennemf\u00f8re markedsf\u00f8ringsstrategier, s\u00e5 du ikke blot kan bevare dit markedsnavn og din markedsandel, men ogs\u00e5 for at g\u00e5 ind p\u00e5 nye markeder og endda [...]<\/p>", "protected": false }, "author": 1, "featured_media": 110, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [], "class_list": [ "post-108", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing" ], "yoast_head": "\nMarkedsunders\u00f8gelser hj\u00e6lper med at forst\u00e5 kunderne - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Online markedsunders\u00f8gelser giver dig mulighed for at l\u00e6re dine kunder bedre at kende. 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