{
    "id": 937,
    "date": "2020-10-24T18:18:23",
    "date_gmt": "2020-10-24T16:18:23",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=937"
    },
    "modified": "2020-10-24T20:39:46",
    "modified_gmt": "2020-10-24T18:39:46",
    "slug": "net-promoter-score-nps-with-online-survey",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/cs\/net-promoter-score-nps-with-online-survey\/",
    "title": {
        "rendered": "Sk\u00f3re \u010dist\u00fdch z\u00e1kazn\u00edk\u016f (NPS) pomoc\u00ed online pr\u016fzkumu"
    },
    "content": {
        "rendered": "<p>Net Promoter Score, zkr\u00e1cen\u011b NPS, je \u010d\u00edslo, kter\u00e9 ud\u00e1v\u00e1, jak pravd\u011bpodobn\u00e9 je, \u017ee va\u0161i z\u00e1kazn\u00edci doporu\u010d\u00ed v\u00e1\u0161 produkt, slu\u017ebu nebo spole\u010dnost sv\u00fdm p\u0159\u00e1tel\u016fm nebo koleg\u016fm.  Sta\u010d\u00ed k tomu jednoduch\u00e1 ot\u00e1zka v pr\u016fzkumu, jako je ta n\u00ed\u017ee. <\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8.png\" alt=\"\" class=\"wp-image-938\" width=\"474\" height=\"144\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8.png 632w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8-300x91.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24135322\/image-8-150x46.png 150w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><figcaption>Ot\u00e1zka na Net Promoter Score<\/figcaption><\/figure>\n\n\n\n<p>Vypo\u010d\u00edt\u00e1 se tak, \u017ee se vezme procento z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed budou v\u00e1\u0161 produkt pravd\u011bpodobn\u011b propagovat (sk\u00f3re 9 nebo 10 = \"propag\u00e1to\u0159i\"), a ode\u010dtou se z\u00e1kazn\u00edci, kte\u0159\u00ed ho pravd\u011bpodobn\u011b propagovat nebudou (sk\u00f3re 6 nebo ni\u017e\u0161\u00ed = \"odp\u016frci\").  Lid\u00e9, kte\u0159\u00ed odpov\u00ed 7 nebo 8, se naz\u00fdvaj\u00ed \"pasivn\u00ed\" a jejich po\u010det se pou\u017eije pouze p\u0159i celkov\u00e9m procentu\u00e1ln\u00edm v\u00fdpo\u010dtu.  Net Promoter Score je \u0161iroce popul\u00e1rn\u00ed p\u0159edev\u0161\u00edm d\u00edky sv\u00e9 jednoduchosti a snadn\u00e9mu pou\u017eit\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Co je NPS?<\/h3>\n\n\n\n<p>NPS je zn\u00e1m\u00fd mana\u017eersk\u00fd n\u00e1stroj pou\u017e\u00edvan\u00fd k m\u011b\u0159en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f.  Je tak popul\u00e1rn\u00ed, \u017ee jej nyn\u00ed pou\u017e\u00edvaj\u00ed i <a href=\"https:\/\/fortune.com\/longform\/net-promoter-score-fortune-500-customer-satisfaction-metric\/\" target=\"_blank\" rel=\"noreferrer noopener\">dv\u011b t\u0159etiny spole\u010dnost\u00ed z \u017eeb\u0159\u00ed\u010dku Fortune 1000<\/a>.  Vytvo\u0159ili ji (a je registrovanou ochrannou zn\u00e1mkou) Frederick Reichheld, Bain &amp; Company a Satmetrix.  Net Promoter Score bylo poprv\u00e9 p\u0159edstaveno v \u010dl\u00e1nku Harvard Business Review z prosince 2003 s n\u00e1zvem \"<a rel=\"noreferrer noopener\" href=\"https:\/\/hbr.org\/2003\/12\/the-one-number-you-need-to-grow\" target=\"_blank\">Jedin\u00e9 \u010d\u00edslo, kter\u00e9 pot\u0159ebujete k r\u016fstu<\/a>&#8220;.<\/p>\n\n\n\n<p>Pomoc\u00ed na\u0161eho <a rel=\"noreferrer noopener\" href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\">\u0161ablona pr\u016fzkumu<\/a> si m\u016f\u017eete vytvo\u0159it vlastn\u00ed pr\u016fzkum NPS b\u011bhem n\u011bkolika minut.  A\u010dkoli v\u00fd\u0161e uveden\u00e1 ot\u00e1zka je v\u0161e, co je pot\u0159eba k v\u00fdpo\u010dtu sk\u00f3re, osv\u011bd\u010den\u00fdm postupem je zahrnout dopl\u0148uj\u00edc\u00ed ot\u00e1zky, abyste zjistili v\u00edce o sv\u00fdch z\u00e1kazn\u00edc\u00edch nebo klientech.  <\/p>\n\n\n\n<p>Doporu\u010dujeme zejm\u00e9na p\u0159idat ot\u00e1zku typu \"Co m\u016f\u017eeme ud\u011blat pro zlep\u0161en\u00ed t\u00e9to [spole\u010dnosti\/produktu\/slu\u017eby]?\". (obsa\u017een\u00e1 v na\u0161\u00ed <a href=\"https:\/\/support.surveyrock.com\/support\/solutions\/articles\/4000069988-use-one-of-our-many-sample-survey-templates\" target=\"_blank\" rel=\"noreferrer noopener\">\u0161ablona<\/a>).  Po t\u00e9to ot\u00e1zce v pr\u016fzkumu by mohl n\u00e1sledovat offline telefon\u00e1t nebo e-mail, aby se zjistily dal\u0161\u00ed podrobnosti.  C\u00edlem je zlep\u0161it va\u0161i slu\u017ebu nebo produkt, aby se z odp\u016frc\u016f stali propag\u00e1to\u0159i!  <\/p>\n\n\n\n<p>Pokud p\u0159i interakci se z\u00e1kazn\u00edky a n\u00e1sledn\u00fdch kroc\u00edch pou\u017eijete pr\u016fzkum NPS, vy\u0161lete jim jasn\u00fd sign\u00e1l, \u017ee m\u00e1te z\u00e1jem o zlep\u0161en\u00ed sv\u00fdch slu\u017eeb a \u017ee v\u00e1m z\u00e1le\u017e\u00ed na tom, jak se c\u00edt\u00ed.  D\u00e1v\u00e1te jim najevo, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na \u00fasp\u011bchu z\u00e1kazn\u00edka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdpo\u010det NPS<\/h3>\n\n\n\n<p>V\u00fdpo\u010det NPS je snadn\u00fd.  Nejprve ode\u010dt\u011bte po\u010det odp\u016frc\u016f od po\u010dtu p\u0159\u00edznivc\u016f a vyd\u011blte tento po\u010det po\u010dtem lid\u00ed, kte\u0159\u00ed na ot\u00e1zku odpov\u011bd\u011bli.  Matematicky by to vypadalo takto:<\/p>\n\n\n\n<div class=\"wp-block-mathml-mathmlblock\">\\[{PromotersCount-DetractorsCount \\over PromotersCount+PassivesCount+DetractorsCount}*100\\]<script type=\"text\/javascript\" src=\"https:\/\/www.surveyrock.com\/blog\/wp-includes\/js\/dist\/hooks.min.js?ver=dd5603f07f9220ed27f1\" id=\"wp-hooks-js\"><\/script>\n<script type=\"text\/javascript\" src=\"https:\/\/www.surveyrock.com\/blog\/wp-includes\/js\/dist\/i18n.min.js?ver=c26c3dc7bed366793375\" id=\"wp-i18n-js\"><\/script>\n<script type=\"text\/javascript\" id=\"wp-i18n-js-after\">\n\/* <![CDATA[ *\/\nwp.i18n.setLocaleData( { 'text direction\\u0004ltr': [ 'ltr' ] } );\n\/\/# sourceURL=wp-i18n-js-after\n\/* ]]> *\/\n<\/script>\n<script  async type=\"text\/javascript\" src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/mathjax\/2.7.7\/MathJax.js?config=TeX-MML-AM_CHTML\" id=\"mathjax-js\"><\/script>\n<\/div>\n\n\n\n<p>Sk\u00f3re je \u010d\u00edslo mezi -100 (v\u0161ichni jsou odp\u016frci) a +100 (v\u0161ichni jsou p\u0159\u00edznivci) a \u010d\u00edm vy\u0161\u0161\u00ed \u010d\u00edslo, t\u00edm l\u00e9pe!  <\/p>\n\n\n\n<p>Jak\u00e9koli sk\u00f3re NPS vy\u0161\u0161\u00ed ne\u017e 0 je dobr\u00e9.  Znamen\u00e1 to, \u017ee va\u0161e publikum je sp\u00ed\u0161e loaj\u00e1ln\u00ed ne\u017e ne.  Cokoli nad 20 je pova\u017eov\u00e1no za p\u0159\u00edzniv\u00e9. Spole\u010dnost Bain &amp; Co, kter\u00e1 je zdrojem syst\u00e9mu NPS, uv\u00e1d\u00ed, \u017ee hodnota nad 50 je vynikaj\u00edc\u00ed a nad 80 je sv\u011btov\u00e1 t\u0159\u00edda. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.netpromoter.com\/compare\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"546\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages.jpg\" alt=\"Vzorov\u00e9 odv\u011btvov\u00e9 referen\u010dn\u00ed hodnoty NPS\" class=\"wp-image-955\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages.jpg 750w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages-300x218.jpg 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24175106\/2016-b2c-sps-sector-averages-150x109.jpg 150w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><figcaption>NPS Benchmarking | Zdroj: NICE Satmetrix<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Bohu\u017eel nen\u00ed mo\u017en\u00e9 p\u0159esn\u011b \u0159\u00edci, co je dobr\u00e9 a co \u0161patn\u00e9 sk\u00f3re v absolutn\u00edch \u010d\u00edslech, proto\u017ee ka\u017ed\u00e9 odv\u011btv\u00ed je trochu jin\u00e9, jak m\u016f\u017eete vid\u011bt v grafu v\u00fd\u0161e.  <\/p>\n\n\n\n<p>Krom\u011b toho existuj\u00ed i region\u00e1ln\u00ed rozd\u00edly.  Nap\u0159\u00edklad jihoameri\u010dt\u00ed spot\u0159ebitel\u00e9 \u010dasto d\u00e1vaj\u00ed <a href=\"https:\/\/www.businesswire.com\/news\/home\/20070222005121\/en\/Satmetrix-Reveals-Findings-Cultural-Differences-Customer-Loyalty\" target=\"_blank\" rel=\"noreferrer noopener\">vy\u0161\u0161\u00ed sk\u00f3re spokojenosti<\/a> ne\u017e jin\u00e9 kulturn\u00ed skupiny, zat\u00edmco japon\u0161t\u00ed spot\u0159ebitel\u00e9 jsou <a href=\"https:\/\/www.medallia.com\/press-release\/japanese-consumers-set-the-bar-for-high-standards-while-south-americans-are-the-easiest-to-please-new-research-finds\/\" target=\"_blank\" rel=\"noreferrer noopener\">nejt\u011b\u017e\u0161\u00ed pot\u011b\u0161it<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kdy pou\u017e\u00edt pr\u016fzkum NPS<\/h3>\n\n\n\n<p>V mnoha p\u0159\u00edpadech by bylo dobr\u00e9 zkontrolovat, jak se va\u0161im klient\u016fm s v\u00e1mi dob\u0159e spolupracuje.  Zde jsou jen n\u011bkter\u00e9 z nich:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Po ukon\u010den\u00ed interakce s va\u0161\u00edm servisn\u00edm odd\u011blen\u00edm.  Nejl\u00e9pe co nejd\u0159\u00edve, aby nezapomn\u011bli na \u017e\u00e1dn\u00e9 podrobnosti.<\/li><li>Po ukon\u010den\u00ed pou\u017e\u00edv\u00e1n\u00ed va\u0161eho produktu nebo slu\u017eby<\/li><li>Kr\u00e1tce pot\u00e9, co za\u010dnou vyu\u017e\u00edvat va\u0161e slu\u017eby, zjist\u011bte, zda existuj\u00ed n\u011bjak\u00e9 nedostatky t\u00fdkaj\u00edc\u00ed se prodejn\u00edch\/marketingov\u00fdch zku\u0161enost\u00ed.  To v\u00e1m tak\u00e9 pom\u016f\u017ee v\u010das zachytit p\u0159\u00edpadn\u00e9 probl\u00e9my. Dal\u0161\u00ed v\u00fdhodou tohoto p\u0159\u00edstupu je, \u017ee v\u00e1m umo\u017e\u0148uje sledovat pokrok v \u010dase.<\/li><\/ul>\n\n\n\n<p>Obecn\u011b plat\u00ed, \u017ee pr\u016fzkum NPS je nejvhodn\u011bj\u0161\u00ed prov\u00e1d\u011bt pot\u00e9, co z\u00e1kazn\u00edk dos\u00e1hl v\u00fdznamn\u00e9ho miln\u00edku ve va\u0161\u00ed slu\u017eb\u011b, nebo pokud je z\u00e1kazn\u00edk u va\u0161\u00ed spole\u010dnosti ji\u017e dlouho, po uplynut\u00ed ur\u010dit\u00e9ho \u010dasov\u00e9ho obdob\u00ed.<\/p>\n\n\n\n<p>Net Promoter Score je sign\u00e1lem vysok\u00e9 \u00farovn\u011b a m\u011blo by b\u00fdt sledov\u00e1no a m\u011b\u0159eno dlouhodob\u011b.  U dlouhodob\u00fdch klient\u016f doporu\u010dujeme prov\u00e1d\u011bt kontrolu pravideln\u011b, t\u0159eba jednou za \u010dtvrt roku.  Nechcete to d\u011blat tak \u010dasto, aby je tato ot\u00e1zka p\u0159estala bavit, ale mus\u00ed to b\u00fdt dostate\u010dn\u011b \u010dasto, abyste m\u011bli \u010das v p\u0159\u00edpad\u011b pot\u0159eby upravit kurz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Za\u010d\u00edn\u00e1me se slu\u017ebou NPS<\/h3>\n\n\n\n<p>Za\u010d\u00edt s NPS je d\u00edky SurveyRock velmi snadn\u00e9.  Sta\u010d\u00ed&nbsp;<a href=\"https:\/\/www.surveyrock.com\/site\/login\">p\u0159ihl\u00e1\u0161en\u00ed<\/a>&nbsp;nebo&nbsp;<a href=\"https:\/\/www.surveyrock.com\/site\/signup\">vytvo\u0159it si bezplatn\u00fd \u00fa\u010det a za\u010d\u00edt<\/a>!  Na ovl\u00e1dac\u00edm panelu pr\u016fzkumu klikn\u011bte na \"+Vytvo\u0159it\" a pot\u00e9 na \"Pr\u016fzkum ze \u0161ablony\", abyste vid\u011bli v\u0161echny na\u0161e r\u016fzn\u00e9 \u0161ablony pr\u016fzkum\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"149\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163418\/image-9.png\" alt=\"\" class=\"wp-image-945\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163418\/image-9.png 224w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163418\/image-9-150x100.png 150w\" sizes=\"auto, (max-width: 224px) 100vw, 224px\" \/><\/figure>\n\n\n\n<p>P\u0159ejd\u011bte dol\u016f na \"Net Promoter Score\" a kliknut\u00edm na nadpis zobrazte vzorov\u00fd dotazn\u00edk nebo tla\u010d\u00edtko \"Vybrat\" pro zkop\u00edrov\u00e1n\u00ed \u0161ablony NPS do \u0159\u00eddic\u00edho panelu.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"441\" height=\"51\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10.png\" alt=\"\" class=\"wp-image-946\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10.png 441w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10-300x35.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24163740\/image-10-150x17.png 150w\" sizes=\"auto, (max-width: 441px) 100vw, 441px\" \/><\/figure><\/div>\n\n\n\n<p>Nyn\u00ed m\u00e1te k dispozici \u010dty\u0159str\u00e1nkov\u00fd pr\u016fzkum NPS, kter\u00fd si m\u016f\u017eete libovoln\u011b upravit. Na prvn\u00ed str\u00e1nce je samotn\u00e1 ot\u00e1zka NPS.  Druh\u00e1 strana je dopl\u0148uj\u00edc\u00ed ot\u00e1zka, kter\u00e1 v\u00e1m pom\u016f\u017ee z\u00edskat informace o tom, pro\u010d z\u00e1kazn\u00edk zvolil dan\u00e9 \u010d\u00edslo.  T\u0159et\u00ed str\u00e1nka v\u00e1m pom\u016f\u017ee s demografick\u00fdmi informacemi a posledn\u00ed str\u00e1nka v\u00e1m pom\u016f\u017ee s p\u0159\u00edpadn\u00fdm n\u00e1sledn\u00fdm kontaktem.  To je v\u0161e, co je pot\u0159eba!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12.png\" alt=\"\" class=\"wp-image-948\" width=\"471\" height=\"136\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12.png 642w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12-300x87.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24164354\/image-12-150x44.png 150w\" sizes=\"auto, (max-width: 471px) 100vw, 471px\" \/><figcaption>Navazuj\u00edc\u00ed ot\u00e1zka<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Pou\u017eit\u00ed \u00fadaj\u016f NPS<\/h3>\n\n\n\n<p>Vytvo\u0159ili jste tedy pr\u016fzkum NPS a nyn\u00ed piln\u011b shroma\u017e\u010fujete zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f.  Jak\u00fd je dal\u0161\u00ed krok?  Jak m\u016f\u017eete tyto informace p\u0159em\u011bnit na u\u017eite\u010dn\u00e9 informace?  Spole\u010dnost Bain, jeden z tv\u016frc\u016f Net Promoter Score, nab\u00edz\u00ed n\u00e1sleduj\u00edc\u00ed informace <a href=\"https:\/\/www.bain.com\/insights\/closing-the-customer-feedback-loop-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">n\u011bkter\u00e9 n\u00e1vrhy<\/a>.  <\/p>\n\n\n\n<p>\"Nezapome\u0148te, \u017ee ka\u017ed\u00e1 transakce, kterou va\u0161e spole\u010dnost se z\u00e1kazn\u00edky provede, je p\u0159\u00edle\u017eitost\u00ed k vytvo\u0159en\u00ed promot\u00e9ra. Nejv\u00edce v\u0161ak z\u00e1le\u017e\u00ed na zku\u0161enostech se z\u00e1kazn\u00edky v 'okam\u017eic\u00edch pravdy', tedy v t\u011bch n\u011bkolika m\u00e1lo kontaktech, kter\u00e9 maj\u00ed nejv\u011bt\u0161\u00ed potenci\u00e1l z\u00e1kazn\u00edky pot\u011b\u0161it - nebo naopak odradit.\"  Spole\u010dnost Bain nab\u00edz\u00ed p\u011btibodov\u00fd kontroln\u00ed seznam zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f, kter\u00fd v\u00e1m pom\u016f\u017ee p\u0159i nastavov\u00e1n\u00ed strategie z\u00e1kaznick\u00fdch slu\u017eeb, a to v r\u00e1mci cel\u00e9 spole\u010dnosti.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dosp\u011bli jste ke shod\u011b ohledn\u011b p\u011bti nejkriti\u010dt\u011bj\u0161\u00edch \"okam\u017eik\u016f pravdy\" va\u0161\u00ed firmy ve vztahu k z\u00e1kazn\u00edk\u016fm?<\/li><li>Z\u00edsk\u00e1vaj\u00ed zam\u011bstnanci a mana\u017ee\u0159i zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f b\u011b\u017en\u011b, denn\u011b nebo t\u00fddn\u011b?<\/li><li>D\u00e1v\u00e1te z\u00e1kazn\u00edk\u016fm v\u011bd\u011bt, jak\u00fd vliv m\u011bla jejich zp\u011btn\u00e1 vazba na zlep\u0161en\u00ed va\u0161ich proces\u016f?<\/li><li>V\u00edte, jak\u00e9 procento odp\u016frc\u016f se nyn\u00ed d\u00edky proces\u016fm obnovy slu\u017eeb zm\u011bn\u00ed na p\u0159\u00edznivce?<\/li><li>Lze vy\u010d\u00edslit hodnotu toho, \u017ee se z odp\u016frce stane p\u0159\u00edznivec?<\/li><\/ul>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\"><br><br>Net Promoter, Net Promoter Score a NPS jsou registrovan\u00e9 ochrann\u00e9 zn\u00e1mky spole\u010dnost\u00ed Bain &amp; Company, Inc., Fred Reichheld a Satmetrix Systems, Inc.<\/p>",
        "protected": false
    },
    "excerpt": {
        "rendered": "<p>Net Promoter Score, zkr\u00e1cen\u011b NPS, je \u010d\u00edslo, kter\u00e9 ud\u00e1v\u00e1, s jakou pravd\u011bpodobnost\u00ed va\u0161i z\u00e1kazn\u00edci doporu\u010d\u00ed v\u00e1\u0161 produkt, slu\u017ebu nebo spole\u010dnost sv\u00e9mu p\u0159\u00edteli nebo kolegovi. Sta\u010d\u00ed k tomu jednoduch\u00e1 ot\u00e1zka v pr\u016fzkumu, jako je ta n\u00ed\u017ee.<\/p>",
        "protected": false
    },
    "author": 1,
    "featured_media": 941,
    "comment_status": "open",
    "ping_status": "open",
    "sticky": false,
    "template": "",
    "format": "standard",
    "meta": {
        "footnotes": ""
    },
    "categories": [
        91
    ],
    "tags": [
        93,
        92
    ],
    "class_list": [
        "post-937",
        "post",
        "type-post",
        "status-publish",
        "format-standard",
        "has-post-thumbnail",
        "hentry",
        "category-nps",
        "tag-net-promoter-score",
        "tag-nps"
    ],
    "yoast_head": "<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Net Promoter Score (NPS) pomoc\u00ed online pr\u016fzkumu | SurveyRock<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak dob\u0159e si v\u00e1\u0161 produkt nebo slu\u017eba vedou, a polo\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm jednoduchou ot\u00e1zku v pr\u016fzkumu. Pou\u017eijte na\u0161i \u0161ablonu Net Promoter Score (NPS).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/net-promoter-score-nps-online-felmeressel\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Net Promoter Score (NPS) pomoc\u00ed online pr\u016fzkumu | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte, jak dob\u0159e si v\u00e1\u0161 produkt nebo slu\u017eba vedou, a polo\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm jednoduchou ot\u00e1zku v pr\u016fzkumu. Pou\u017eijte na\u0161i \u0161ablonu Net Promoter Score (NPS).\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/cs\/net-promoter-score-nps-online-felmeressel\/\" \/>\n<meta property=\"og:site_name\" content=\"\u010cl\u00e1nky SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24142004\/nps-net-promoter-score-surveyrock.png\" \/>\n\t<meta property=\"og:image:width\" content=\"378\" \/>\n\t<meta property=\"og:image:height\" content=\"383\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Article\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#article\",\n            \"isPartOf\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/\"\n            },\n            \"author\": {\n                \"name\": \"Chris\",\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\"\n            },\n            \"headline\": \"Net Promoter Score (NPS) with an Online Survey\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/\"\n            },\n            \"wordCount\": 1059,\n            \"commentCount\": 2,\n            \"publisher\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n            },\n            \"image\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#primaryimage\"\n            },\n            \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/24142004\\\/nps-net-promoter-score-surveyrock.png\",\n            \"keywords\": [\n                \"net promoter score\",\n                \"nps\"\n            ],\n            \"articleSection\": [\n                \"nps\"\n            ],\n            \"inLanguage\": \"cs-CZ\",\n            \"potentialAction\": [\n                {\n                    \"@type\": \"CommentAction\",\n                    \"name\": \"Koment\\u00e1\\u0159:\",\n                    \"target\": [\n                        \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#respond\"\n                    ]\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/\",\n            \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/\",\n            \"name\": \"Net Promoter Score (NPS) pomoc\\u00ed online pr\\u016fzkumu | SurveyRock\",\n            \"isPartOf\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n            },\n            \"primaryImageOfPage\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#primaryimage\"\n            },\n            \"image\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#primaryimage\"\n            },\n            \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/24142004\\\/nps-net-promoter-score-surveyrock.png\",\n            \"description\": \"Zjist\\u011bte, jak dob\\u0159e si v\\u00e1\\u0161 produkt nebo slu\\u017eba vedou, a polo\\u017ete sv\\u00fdm z\\u00e1kazn\\u00edk\\u016fm jednoduchou ot\\u00e1zku v pr\\u016fzkumu. Pou\\u017eijte na\\u0161i \\u0161ablonu Net Promoter Score (NPS).\",\n            \"breadcrumb\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#breadcrumb\"\n            },\n            \"inLanguage\": \"cs-CZ\",\n            \"potentialAction\": [\n                {\n                    \"@type\": \"ReadAction\",\n                    \"target\": [\n                        \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/\"\n                    ]\n                }\n            ]\n        },\n        {\n            \"@type\": \"ImageObject\",\n            \"inLanguage\": \"cs-CZ\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#primaryimage\",\n            \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/24142004\\\/nps-net-promoter-score-surveyrock.png\",\n            \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/10\\\/24142004\\\/nps-net-promoter-score-surveyrock.png\",\n            \"width\": 378,\n            \"height\": 383,\n            \"caption\": \"NPS Net Promoter Score online survey question\"\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hu\\\/net-promoter-score-nps-online-felmeressel\\\/#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"\\u010cl\\u00e1nek\",\n                    \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"Sk\\u00f3re \\u010dist\\u00fdch z\\u00e1kazn\\u00edk\\u016f (NPS) pomoc\\u00ed online pr\\u016fzkumu\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n            \"name\": \"\\u010cl\\u00e1nky SurveyRock\",\n            \"description\": \"Pom\\u00e1h\\u00e1 v\\u00e1m vytv\\u00e1\\u0159et online pr\\u016fzkumy, ankety a dotazn\\u00edky.  Rychle a snadno.\",\n            \"publisher\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n            },\n            \"potentialAction\": [\n                {\n                    \"@type\": \"SearchAction\",\n                    \"target\": {\n                        \"@type\": \"EntryPoint\",\n                        \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n                    },\n                    \"query-input\": {\n                        \"@type\": \"PropertyValueSpecification\",\n                        \"valueRequired\": true,\n                        \"valueName\": \"search_term_string\"\n                    }\n                }\n            ],\n            \"inLanguage\": \"cs-CZ\"\n        },\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n            \"name\": \"SurveyRock\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"inLanguage\": \"cs-CZ\",\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n                \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n                \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n                \"width\": 200,\n                \"height\": 200,\n                \"caption\": \"SurveyRock\"\n            },\n            \"image\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n            },\n            \"sameAs\": [\n                \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n                \"https:\\\/\\\/x.com\\\/surveyrock\",\n                \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n                \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n                \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n            ]\n        },\n        {\n            \"@type\": \"Person\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\",\n            \"name\": \"Chris\",\n            \"image\": {\n                \"@type\": \"ImageObject\",\n                \"inLanguage\": \"cs-CZ\",\n                \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n                \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n                \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n                \"caption\": \"Chris\"\n            },\n            \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/cs\\\/author\\\/chris\\\/\"\n        }\n    ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->",
    "yoast_head_json": {
        "title": "Net Promoter Score (NPS) pomoc\u00ed online pr\u016fzkumu | SurveyRock",
        "description": "Zjist\u011bte, jak dob\u0159e si v\u00e1\u0161 produkt nebo slu\u017eba vedou, a polo\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm jednoduchou ot\u00e1zku v pr\u016fzkumu. Pou\u017eijte na\u0161i \u0161ablonu Net Promoter Score (NPS).",
        "robots": {
            "index": "index",
            "follow": "follow",
            "max-snippet": "max-snippet:-1",
            "max-image-preview": "max-image-preview:large",
            "max-video-preview": "max-video-preview:-1"
        },
        "canonical": "http:\/\/www.surveyrock.com\/blog\/cs\/net-promoter-score-nps-online-felmeressel\/",
        "og_locale": "cs_CZ",
        "og_type": "article",
        "og_title": "Net Promoter Score (NPS) with an Online Survey | SurveyRock",
        "og_description": "Discover how well your product or service is doing by asking your customers a simple survey question. Use our Net Promoter Score (NPS) template.",
        "og_url": "http:\/\/www.surveyrock.com\/blog\/cs\/net-promoter-score-nps-online-felmeressel\/",
        "og_site_name": "SurveyRock Articles",
        "article_publisher": "https:\/\/www.facebook.com\/surveyrock",
        "og_image": [
            {
                "width": 378,
                "height": 383,
                "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24142004\/nps-net-promoter-score-surveyrock.png",
                "type": "image\/png"
            }
        ],
        "author": "Chris",
        "twitter_card": "summary_large_image",
        "twitter_creator": "@surveyrock",
        "twitter_site": "@surveyrock",
        "schema": {
            "@context": "https:\/\/schema.org",
            "@graph": [
                {
                    "@type": "Article",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#article",
                    "isPartOf": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/"
                    },
                    "author": {
                        "name": "Chris",
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36"
                    },
                    "headline": "Net Promoter Score (NPS) with an Online Survey",
                    "mainEntityOfPage": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/"
                    },
                    "wordCount": 1059,
                    "commentCount": 2,
                    "publisher": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#organization"
                    },
                    "image": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#primaryimage"
                    },
                    "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24142004\/nps-net-promoter-score-surveyrock.png",
                    "keywords": [
                        "net promoter score",
                        "nps"
                    ],
                    "articleSection": [
                        "nps"
                    ],
                    "inLanguage": "cs-CZ",
                    "potentialAction": [
                        {
                            "@type": "CommentAction",
                            "name": "Comment",
                            "target": [
                                "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#respond"
                            ]
                        }
                    ]
                },
                {
                    "@type": "WebPage",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/",
                    "url": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/",
                    "name": "Net Promoter Score (NPS) pomoc\u00ed online pr\u016fzkumu | SurveyRock",
                    "isPartOf": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#website"
                    },
                    "primaryImageOfPage": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#primaryimage"
                    },
                    "image": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#primaryimage"
                    },
                    "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24142004\/nps-net-promoter-score-surveyrock.png",
                    "description": "Zjist\u011bte, jak dob\u0159e si v\u00e1\u0161 produkt nebo slu\u017eba vedou, a polo\u017ete sv\u00fdm z\u00e1kazn\u00edk\u016fm jednoduchou ot\u00e1zku v pr\u016fzkumu. Pou\u017eijte na\u0161i \u0161ablonu Net Promoter Score (NPS).",
                    "breadcrumb": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#breadcrumb"
                    },
                    "inLanguage": "cs-CZ",
                    "potentialAction": [
                        {
                            "@type": "ReadAction",
                            "target": [
                                "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/"
                            ]
                        }
                    ]
                },
                {
                    "@type": "ImageObject",
                    "inLanguage": "cs-CZ",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#primaryimage",
                    "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24142004\/nps-net-promoter-score-surveyrock.png",
                    "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/24142004\/nps-net-promoter-score-surveyrock.png",
                    "width": 378,
                    "height": 383,
                    "caption": "NPS Net Promoter Score online survey question"
                },
                {
                    "@type": "BreadcrumbList",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hu\/net-promoter-score-nps-online-felmeressel\/#breadcrumb",
                    "itemListElement": [
                        {
                            "@type": "ListItem",
                            "position": 1,
                            "name": "Article",
                            "item": "https:\/\/www.surveyrock.com\/blog\/"
                        },
                        {
                            "@type": "ListItem",
                            "position": 2,
                            "name": "Net Promoter Score (NPS) with an Online Survey"
                        }
                    ]
                },
                {
                    "@type": "WebSite",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#website",
                    "url": "https:\/\/www.surveyrock.com\/blog\/",
                    "name": "\u010cl\u00e1nky SurveyRock",
                    "description": "Pom\u00e1h\u00e1 v\u00e1m vytv\u00e1\u0159et online pr\u016fzkumy, ankety a dotazn\u00edky.  Rychle a snadno.",
                    "publisher": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#organization"
                    },
                    "potentialAction": [
                        {
                            "@type": "SearchAction",
                            "target": {
                                "@type": "EntryPoint",
                                "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}"
                            },
                            "query-input": {
                                "@type": "PropertyValueSpecification",
                                "valueRequired": true,
                                "valueName": "search_term_string"
                            }
                        }
                    ],
                    "inLanguage": "cs-CZ"
                },
                {
                    "@type": "Organization",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#organization",
                    "name": "SurveyRock",
                    "url": "https:\/\/www.surveyrock.com\/blog\/",
                    "logo": {
                        "@type": "ImageObject",
                        "inLanguage": "cs-CZ",
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/",
                        "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png",
                        "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png",
                        "width": 200,
                        "height": 200,
                        "caption": "SurveyRock"
                    },
                    "image": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/"
                    },
                    "sameAs": [
                        "https:\/\/www.facebook.com\/surveyrock",
                        "https:\/\/x.com\/surveyrock",
                        "https:\/\/www.linkedin.com\/company\/surveyrock",
                        "https:\/\/www.pinterest.com\/surveyrock\/",
                        "https:\/\/www.youtube.com\/surveyrock"
                    ]
                },
                {
                    "@type": "Person",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36",
                    "name": "Chris",
                    "image": {
                        "@type": "ImageObject",
                        "inLanguage": "cs-CZ",
                        "@id": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g",
                        "url": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g",
                        "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g",
                        "caption": "Chris"
                    },
                    "url": "http:\/\/www.surveyrock.com\/blog\/cs\/author\/chris\/"
                }
            ]
        }
    },
    "_links": {
        "self": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/937",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts"
            }
        ],
        "about": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"
            }
        ],
        "author": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/users\/1"
            }
        ],
        "replies": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=937"
            }
        ],
        "version-history": [
            {
                "count": 20,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/937\/revisions"
            }
        ],
        "predecessor-version": [
            {
                "id": 965,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/937\/revisions\/965"
            }
        ],
        "wp:featuredmedia": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/media\/941"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=937"
            }
        ],
        "wp:term": [
            {
                "taxonomy": "category",
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=937"
            },
            {
                "taxonomy": "post_tag",
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=937"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}