{ "id": 89, "date": "2014-11-08T11:38:39", "date_gmt": "2014-11-08T10:38:39", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=89" }, "modified": "2020-10-19T10:48:01", "modified_gmt": "2020-10-19T08:48:01", "slug": "market-research-quality-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/pruzkum-trhu-a-kvality-on-line\/", "title": { "rendered": "Pr\u016fzkum trhu prost\u0159ednictv\u00edm kvalitn\u00edch online pr\u016fzkum\u016f" }, "content": { "rendered": "

V ka\u017ed\u00e9m podniku je jedn\u00edm z nejhor\u0161\u00edch n\u00e1pad\u016f, kter\u00e9 m\u016f\u017eete realizovat, neov\u011b\u0159en\u00fd n\u00e1pad. K otestov\u00e1n\u00ed n\u00e1padu je nezbytn\u00fd d\u016fkladn\u00fd pr\u016fzkum trhu. Ten v\u00e1m umo\u017en\u00ed l\u00e9pe pochopit p\u0159ednost, vkus a po\u017eadavky va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Sm\u00ed\u0159it se s touto pravdou je ta snadn\u011bj\u0161\u00ed \u010d\u00e1st. Prov\u00e1d\u011bn\u00ed pr\u016fzkumu trhu je v\u0161ak n\u00e1ro\u010dn\u00fd \u00fakol, kter\u00fd je poznamen\u00e1n finan\u010dn\u00edmi a \u010dasov\u00fdmi omezen\u00edmi. M\u016f\u017eete bu\u010f utratit stovky dolar\u016f a prov\u00e1d\u011bt pr\u016fzkumy trhu na vlastn\u00ed p\u011bst, nebo si najmout firmu, kter\u00e1 v\u00e1m s pr\u016fzkumem pom\u016f\u017ee, nap\u0159\u00edklad SurveyRock.<\/p>\n\n\n\n\n\n\n\n

\u00daspora \u010dasu a n\u00e1klad\u016f<\/h3>\n\n\n\n

S na\u0161imi z\u00e1kladn\u00edmi (=zdarma) a pr\u00e9miov\u00fdmi online pr\u016fzkumy m\u016f\u017ee va\u0161e firma u\u0161et\u0159it a\u017e $5 000 na e-mailov\u00fdch pr\u016fzkumech a a\u017e $15 000 na telefonick\u00e9m marketingu. Krom\u011b toho poskytujeme na\u0161im klient\u016fm neomezen\u00fd po\u010det online pr\u016fzkum\u016f zdarma. T\u00edm v\u00e1m tak\u00e9 u\u0161et\u0159\u00edme \u010das a starosti se zam\u011bstn\u00e1v\u00e1n\u00edm pracovn\u00edk\u016f pro pr\u016fzkum trhu.<\/p>\n\n\n\n

\"4Glob\u00e1ln\u00ed uzn\u00e1n\u00ed<\/h3>\n\n\n\n

D\u00edky na\u0161\u00ed glob\u00e1ln\u00ed provozn\u00ed s\u00edti m\u016f\u017eete nyn\u00ed oslovit a pochopit pot\u0159eby z\u00e1kazn\u00edk\u016f ve v\u00edce ne\u017e 180 zem\u00edch sv\u011bta. Nejen\u017ee se t\u00edm roz\u0161\u00ed\u0159\u00ed v\u00e1\u0161 trh a z\u00e1kaznick\u00e1 z\u00e1kladna, ale pom\u016f\u017ee to va\u0161\u00ed firm\u011b z\u00edskat glob\u00e1ln\u00ed uzn\u00e1n\u00ed a napom\u016f\u017ee to strategick\u00e9mu \u0159\u00edzen\u00ed prodeje. Glob\u00e1ln\u00ed pr\u016fzkumy trhu v\u00e1m tak\u00e9 pomohou navrhnout vhodn\u00e9 marketingov\u00e9 techniky pro r\u016fzn\u00e9 segmenty.<\/p>\n\n\n\n

Ot\u00e1zky ve v\u0161ech nab\u00edzen\u00fdch form\u00e1ch<\/h3>\n\n\n\n

Pro ka\u017edou firmu je zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f a klient\u016f (prost\u0159ednictv\u00edm pr\u016fzkum\u016f trhu) nejd\u016fle\u017eit\u011bj\u0161\u00edm n\u00e1strojem pro anal\u00fdzu kvality v\u00fdrobk\u016f nebo slu\u017eeb a jejich p\u0159\u00edpadn\u00fdch zm\u011bn.<\/p>\n\n\n\n

Ve spole\u010dnosti SurveyRock poskytujeme na\u0161im klient\u016fm \u0161irokou \u0161k\u00e1lu typ\u016f ot\u00e1zek, jako jsou ot\u00e1zky s v\u00edce mo\u017enostmi, maticov\u00e9 tabulky a ot\u00e1zky pouze s \u010d\u00edsly. To zajist\u00ed va\u0161\u00ed firm\u011b podrobnou a strukturovanou zp\u011btnou vazbu. Umo\u017en\u00ed v\u00e1m to analyzovat v\u00e1\u0161 trh do hloubky, ani\u017e byste museli na tento \u00fakol zam\u011bstn\u00e1vat analytiky trhu.<\/p>\n\n\n\n

Logika pr\u016fzkumu<\/h3>\n\n\n\n

V\u00e1\u0161 c\u00edlov\u00fd trh bude s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed reagovat na pr\u016fzkum, kter\u00fd je ur\u010den speci\u00e1ln\u011b pro n\u011bj. To je hlavn\u00ed d\u016fvod, pro\u010d lid\u00e9 v\u00e1haj\u00ed s odpov\u011bd\u00ed na dotazn\u00edky pr\u016fzkumu trhu, proto\u017ee jsou n\u011bkdy velmi obecn\u00e9 a mohou vyzn\u00edt sp\u00ed\u0161e jako nudn\u00fd rozhovor.<\/p>\n\n\n\n

Ve spole\u010dnosti SurveyRock v\u00e1m nab\u00edz\u00edme mo\u017enost navrhnout interaktivn\u00ed \"logick\u00e9\" dotazn\u00edky, kter\u00e9 z\u00e1kazn\u00edky p\u0159esm\u011bruj\u00ed na jin\u00e9 str\u00e1nky v z\u00e1vislosti na jejich odpov\u011bd\u00edch. D\u00edky tomu se va\u0161e dotazn\u00edky nevracej\u00ed od z\u00e1kazn\u00edk\u016f pr\u00e1zdn\u00e9, co\u017e v\u00e1m \u0161et\u0159\u00ed \u010das i pen\u00edze. D\u00e1le to povzbud\u00ed va\u0161e z\u00e1kazn\u00edky, aby na va\u0161e dotazn\u00edky odpov\u00eddali, a dod\u00e1 to va\u0161emu podnik\u00e1n\u00ed na d\u016fv\u011bryhodnosti.<\/p>\n\n\n\n

Zhodnocen\u00ed v\u00fdsledk\u016f<\/h3>\n\n\n\n

Jako mal\u00e1 nebo st\u0159edn\u00ed firma si nem\u016f\u017eete dovolit investovat velk\u00e9 prost\u0159edky do pr\u016fzkum\u016f trhu a pak jen \u010dekat na v\u00fdsledky, abyste mohli podniknout n\u011bjak\u00e9 kroky. V SurveyRock si m\u016f\u017eete v\u00fdsledky pr\u016fzkum\u016f prohl\u00ed\u017eet v okam\u017eiku, kdy lid\u00e9 vypl\u0148uj\u00ed va\u0161e dotazn\u00edky. To v\u00e1m umo\u017en\u00ed zkr\u00e1tit \u010das pot\u0159ebn\u00fd k uveden\u00ed produktu na trh a poskytne v\u00e1m okam\u017eitou zp\u011btnou vazbu, kterou lze vyu\u017e\u00edt pro zlep\u0161en\u00ed produktu.<\/p>\n\n\n\n

Nev\u00e1hejte a kontaktujte n\u00e1s<\/a> v p\u0159\u00edpad\u011b jak\u00fdchkoli dotaz\u016f ohledn\u011b toho, jak v\u00e1m SurveyRock m\u016f\u017ee pomoci s va\u0161imi pot\u0159ebami v oblasti pr\u016fzkumu trhu.<\/p>", "protected": false }, "excerpt": { "rendered": "

V ka\u017ed\u00e9m podnik\u00e1n\u00ed je jedn\u00edm z nejhor\u0161\u00edch n\u00e1pad\u016f, kter\u00e9 m\u016f\u017eete realizovat, neov\u011b\u0159en\u00fd n\u00e1pad. K otestov\u00e1n\u00ed n\u00e1padu je nezbytn\u00fd d\u016fkladn\u00fd pr\u016fzkum trhu. Ten v\u00e1m umo\u017en\u00ed l\u00e9pe pochopit preference, vkus a po\u017eadavky va\u0161ich z\u00e1kazn\u00edk\u016f. Sm\u00ed\u0159it se s touto pravdou je ta snadn\u011bj\u0161\u00ed \u010d\u00e1st. Proveden\u00ed pr\u016fzkumu trhu je v\u0161ak n\u00e1ro\u010dn\u00fd \u00fakol, kter\u00fd [...]<\/p>", "protected": false }, "author": 1, "featured_media": 91, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [ 15, 16 ], "class_list": [ "post-89", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized", "tag-quality", "tag-research" ], "yoast_head": "\nKvalitn\u00ed online pr\u016fzkumy - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Pro ov\u011b\u0159en\u00ed n\u00e1padu je nezbytn\u00fd d\u016fkladn\u00fd pr\u016fzkum trhu, kter\u00fd umo\u017en\u00ed l\u00e9pe porozum\u011bt preferenc\u00edm, vkusu a po\u017eadavk\u016fm z\u00e1kazn\u00edk\u016f. Online pr\u016fzkum v\u00e1m pom\u016f\u017ee.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/\u5e02\u5834\u8abf\u67fb\u54c1\u8cea\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kvalitn\u00ed online pr\u016fzkumy - SurveyRock Blog\" \/>\n<meta property=\"og:description\" content=\"Pro ov\u011b\u0159en\u00ed n\u00e1padu je nezbytn\u00fd d\u016fkladn\u00fd pr\u016fzkum trhu, kter\u00fd umo\u017en\u00ed l\u00e9pe porozum\u011bt preferenc\u00edm, vkusu a po\u017eadavk\u016fm z\u00e1kazn\u00edk\u016f. 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