{
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    "slug": "why-surveyrock",
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2014\/11\/why-surveyrock\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png\" alt=\"Logo SurveyRock\"\/><\/a><\/figure><\/div>\n\n\n\n<p>P\u0159em\u00fd\u0161leli jste n\u011bkdy o kroc\u00edch, kter\u00e9 je t\u0159eba podniknout pro roz\u0161\u00ed\u0159en\u00ed va\u0161eho podnik\u00e1n\u00ed?<\/p>\n\n\n\n<p>Chcete l\u00e9pe porozum\u011bt sv\u00fdm z\u00e1kazn\u00edk\u016fm a klient\u016fm?<\/p>\n\n\n\n<p>Chcete v\u011bd\u011bt, co od va\u0161\u00ed firmy cht\u011bj\u00ed a co o\u010dek\u00e1vaj\u00ed?<\/p>\n\n\n\n<p>Ve spole\u010dnosti SurveyRock poskytujeme jednoduch\u00e1 a efektivn\u00ed \u0159e\u0161en\u00ed v\u0161ech va\u0161ich pot\u0159eb v oblasti pr\u016fzkum\u016f.  Zde je n\u011bkolik d\u016fvod\u016f, pro\u010d.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Spolehliv\u00e9 pr\u016fzkumy trhu na m\u00edru<\/h3>\n\n\n\n<p>SurveyRock poskytuje sv\u00fdm u\u017eivatel\u016fm mo\u017enost vytv\u00e1\u0159et v\u00edce\u00fa\u010delov\u00e9 dotazn\u00edky, kter\u00e9 pomohou va\u0161emu podnik\u00e1n\u00ed expandovat a konkurovat na trhu. Poskytujeme v\u00e1m mo\u017enost:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Navrhn\u011bte pr\u016fzkumy s ot\u00e1zkami v jak\u00e9mkoli mezin\u00e1rodn\u00edm jazyce a roz\u0161i\u0159te svou tr\u017en\u00ed z\u00e1kladnu.<\/li><li>Vyberte si ze \u0161irok\u00fdch \u0161k\u00e1ly styl\u016f kladen\u00ed ot\u00e1zek, abyste zajistili vhodnou zp\u011btnou vazbu.<\/li><li>Vytv\u00e1\u0159ejte neomezen\u00fd po\u010det n\u00e1vrh\u016f pr\u016fzkum\u016f, abyste si mohli p\u0159izp\u016fsobit obsah a p\u0159izp\u016fsobit se zna\u010dce va\u0161\u00ed spole\u010dnosti.<\/li><li>L\u00e9pe pochopit a poznat sv\u00e9 z\u00e1kazn\u00edky, navrhnout \u00fa\u010dinn\u00e9 marketingov\u00e9 techniky a strategie \u0159\u00edzen\u00ed prodeje.<\/li><li>U\u0161et\u0159ete v\u0161echny zbyte\u010dn\u00e9 n\u00e1klady na tisk, doru\u010den\u00ed a sestaven\u00ed.<\/li><li>U\u0161et\u0159\u00edte n\u00e1klady na naj\u00edm\u00e1n\u00ed dal\u0161\u00edch pracovn\u00edk\u016f pro anal\u00fdzu pr\u016fzkumu trhu.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Vytvo\u0159en\u00ed vlastn\u00edho t\u00e9matu<\/h3>\n\n\n\n<p>Jako lidsk\u00e9 bytosti obvykle reagujeme pouze na to, co n\u00e1s zaj\u00edm\u00e1, tj. na n\u011bco, co se n\u00e1m zd\u00e1 kr\u00e1sn\u00e9 nebo co vypad\u00e1 p\u0159ita\u017eliv\u011b pro na\u0161e o\u010di.<\/p>\n\n\n\n<p>Va\u0161i z\u00e1kazn\u00edci budou s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed odpov\u00eddat na dotazn\u00edky, kter\u00e9 jsou barevn\u00e9, maj\u00ed dobr\u00fd design, prezentaci a t\u00e9ma.  Z marketingov\u00e9ho hlediska je tak\u00e9 u\u017eite\u010dn\u00e9 uk\u00e1zat sv\u00fdm (potenci\u00e1ln\u00edm) z\u00e1kazn\u00edk\u016fm jednotn\u00fd design nebo zna\u010dku.<\/p>\n\n\n\n<p>Dotazn\u00edky SurveyRock jsou k dispozici v p\u0159eddefinovan\u00fdch mo\u017enostech t\u00e9mat (pro z\u00e1kladn\u00ed u\u017eivatele) a v p\u0159izp\u016fsoben\u00fdch mo\u017enostech t\u00e9mat (pro pr\u00e9miov\u00e9 u\u017eivatele). To zajist\u00ed, \u017ee va\u0161e c\u00edlov\u00e1 skupina bude na dotazn\u00edky reagovat a neodm\u00edtne je jako \"dal\u0161\u00ed dotazn\u00edk\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zobrazit individu\u00e1ln\u00ed v\u00fdsledky<\/h3>\n\n\n\n<p>V\u00fdsledky pr\u016fzkumu se skl\u00e1daj\u00ed z celkov\u00e9ho p\u0159ehledu odpov\u011bd\u00ed na trhu a jednotliv\u00fdch odpov\u011bd\u00ed. Anal\u00fdza jednotliv\u00fdch odpov\u011bd\u00ed je pro va\u0161e podnik\u00e1n\u00ed nezbytn\u00e1. Jak se \u0159\u00edk\u00e1, \"\u010f\u00e1bel se skr\u00fdv\u00e1 v detailech\".  Ur\u010duj\u00ed individu\u00e1ln\u00ed faktory (nap\u0159. \u017eivotn\u00ed styl, m\u00f3da, kon\u00ed\u010dky atd.) nebo prost\u011b konkr\u00e9tn\u00ed odpov\u011bdi, kter\u00e9 ovliv\u0148uj\u00ed reakce va\u0161ich z\u00e1kazn\u00edk\u016f\/klient\u016f, sp\u00ed\u0161e ne\u017e celkov\u00e9 makroekonomick\u00e9 faktory, kter\u00fdmi se \u0159\u00edd\u00ed obecn\u00e9 podm\u00ednky na trhu.<\/p>\n\n\n\n<p>Pr\u00e9miov\u00fd bal\u00ed\u010dek SurveyRock poskytuje rozd\u011blen\u00ed celkov\u00e9ho p\u0159ehledu odpov\u011bd\u00ed na odpov\u011bdi jednotlivc\u016f. 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Nab\u00edz\u00edme v\u00e1m jedine\u010dn\u00fd odkaz na v\u00e1\u0161 vlastn\u00ed dotazn\u00edk, kter\u00fd m\u016f\u017eete rozeslat sv\u00e9mu specifick\u00e9mu publiku, vybran\u00fdm jednotlivc\u016fm nebo ho jen zve\u0159ejnit na sv\u00e9m \u00fa\u010dtu na Facebooku nebo Twitteru pro obecn\u011bj\u0161\u00ed odezvu.<\/p>\n\n\n\n<p>Dal\u0161\u00ed informace naleznete na str\u00e1nk\u00e1ch <a title=\"sekce funkc\u00ed\" href=\"http:\/\/www.surveyrock.com\/home\/features.html\">sekce funkc\u00ed<\/a> na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.<\/p>",
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