{ "id": 649, "date": "2015-12-26T14:46:07", "date_gmt": "2015-12-26T13:46:07", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=649" }, "modified": "2020-10-19T18:15:51", "modified_gmt": "2020-10-19T16:15:51", "slug": "how-many-people-do-i-survey", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/jak-lide-delaji-pruzkum\/", "title": { "rendered": "Kolik lid\u00ed m\u00e1m dotazovat?" }, "content": { "rendered": "

To je velmi \u010dast\u00e1 ot\u00e1zka, kterou si lid\u00e9 kladou p\u0159ed odesl\u00e1n\u00edm pr\u016fzkumu. Podle t\u011bchto krok\u016f a n\u00ed\u017ee uveden\u00e9 tabulky m\u016f\u017eete ur\u010dit, kolik lid\u00ed je t\u0159eba dotazovat, abyste z\u00edskali v\u00fdsledky, kter\u00e9 co nejp\u0159esn\u011bji odr\u00e1\u017eej\u00ed c\u00edlovou populaci.<\/p>\n\n\n\n

\"Kolik_lid\u00ed_m\u00e1m_v_pr\u016fzkumu\"<\/figure><\/div>\n\n\n\n\n\n\n\n

Ur\u010dete velikost c\u00edlov\u00e9 skupiny<\/strong><\/h3>\n\n\n\n

Pokud je cel\u00e1 va\u0161e c\u00edlov\u00e1 skupina 2 000 osob nebo m\u00e9n\u011b, po\u0161lete je co nejv\u011bt\u0161\u00edmu po\u010dtu z nich. Pokud je c\u00edlov\u00e1 skupina alespo\u0148 2 000 osob, zva\u017ete zasl\u00e1n\u00ed d\u00edl\u010d\u00ed skupiny. Pomoc\u00ed n\u00ed\u017ee uveden\u00fdch informac\u00ed ur\u010dete, kolik odpov\u011bd\u00ed pot\u0159ebujete.<\/p>\n\n\n\n

Ur\u010dete pot\u0159ebnou p\u0159esnost<\/strong><\/h3>\n\n\n\n

Sly\u0161eli jste, \u017ee spolu s pr\u016fzkumy ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed je uv\u00e1d\u011bn \u00fadaj \"plus minus\". Tato chybovost neboli interval spolehlivosti ud\u00e1v\u00e1 p\u0159esnost \u00fadaj\u016f. Pokud je v\u00fdsledek pr\u016fzkumu 60% s rozp\u011bt\u00edm chyby 5%, znamen\u00e1 to, \u017ee skute\u010dn\u00e1 hodnota le\u017e\u00ed n\u011bkde mezi 55% a 65%. \u00darove\u0148 spolehlivosti je dal\u0161\u00edm m\u011b\u0159en\u00edm, kter\u00e9 ovlivn\u00ed po\u010det pot\u0159ebn\u00fdch respondent\u016f. Ta m\u011b\u0159\u00ed jistotu, \u017ee se v\u00fdsledky pr\u016fzkumu pohybuj\u00ed v r\u00e1mci chybov\u00e9ho rozp\u011bt\u00ed. V\u011bt\u0161ina v\u00fdzkumn\u00edk\u016f pou\u017e\u00edv\u00e1 \u00farove\u0148 spolehlivosti 95%. Kdy\u017e d\u00e1te dohromady \u00farove\u0148 spolehlivosti a interval spolehlivosti, m\u016f\u017eete \u0159\u00edci, \u017ee m\u00e1te 95% jistotu, \u017ee v\u00fdsledky pr\u016fzkumu jsou v r\u00e1mci rozp\u011bt\u00ed chyby (mezi 55% a 65% ve v\u00fd\u0161e uveden\u00e9m p\u0159\u00edkladu). \u010c\u00edm \u0161ir\u0161\u00ed interval spolehlivosti jste ochotni akceptovat, t\u00edm jist\u011bj\u0161\u00ed si m\u016f\u017eete b\u00fdt, \u017ee odpov\u011bdi cel\u00e9 populace budou v tomto rozmez\u00ed.<\/p>\n\n\n\n

Odhadn\u011bte po\u010det vypln\u011bn\u00fdch dotazn\u00edk\u016f, kter\u00e9 pot\u0159ebujete.<\/strong><\/h3>\n\n\n\n

N\u00ed\u017ee uveden\u00fd graf v\u00e1m umo\u017en\u00ed odhadnout po\u010det pot\u0159ebn\u00fdch dokon\u010den\u00ed p\u0159i pou\u017eit\u00ed \u00farovn\u011b spolehlivosti 95%. Zvolte p\u0159ibli\u017enou c\u00edlovou populaci a zvolte chybov\u00e9 rozp\u011bt\u00ed.<\/p>\n\n\n\n

V\u0161imn\u011bte si, \u017ee jakmile c\u00edlov\u00e1 populace p\u0159ekro\u010d\u00ed 10 000 osob, po\u010det dal\u0161\u00edch pot\u0159ebn\u00fdch respondent\u016f roste pom\u011brn\u011b pomalu.<\/p>\n\n\n\n

\"Survey_Sample_Chart\"<\/figure><\/div>\n\n\n\n

Pokud existuje segment c\u00edlov\u00e9 skupiny, kter\u00fd chcete analyzovat - nap\u0159\u00edklad spole\u010dnosti ur\u010dit\u00e9 velikosti z hlediska spokojenosti z\u00e1kazn\u00edk\u016f - sna\u017ete se, aby v t\u00e9to skupin\u011b bylo minim\u00e1ln\u011b 75 respondent\u016f. Pokud nap\u0159\u00edklad v\u00edte, \u017ee velk\u00e9 spole\u010dnosti tvo\u0159\u00ed 40% z celkov\u00e9 z\u00e1kaznick\u00e9 z\u00e1kladny, pak budete pot\u0159ebovat p\u0159ibli\u017en\u011b 200 respondent\u016f pr\u016fzkumu celkem, abyste z\u00edskali 75 velk\u00fdch spole\u010dnost\u00ed. Pokud byste na z\u00e1klad\u011b v\u00fd\u0161e uveden\u00e9ho grafu nepl\u00e1novali prov\u00e9st pr\u016fzkum alespo\u0148 u 200 osob, museli byste zv\u00fd\u0161it po\u010det vypln\u011bn\u00fdch dotazn\u00edk\u016f, abyste mohli analyzovat velk\u00e9 spole\u010dnosti.<\/p>\n\n\n\n

Odesl\u00e1n\u00ed pr\u016fzkumu<\/strong><\/h3>\n\n\n\n

Nezapome\u0148te, \u017ee jste si ur\u010dili po\u010det pot\u0159ebn\u00fdch dokon\u010den\u00ed. Chcete-li odhadnout po\u010det pozv\u00e1nek k pr\u016fzkumu, kter\u00e9 mus\u00edte odeslat, vyd\u011blte po\u010det odpov\u011bd\u00ed, kter\u00e9 pot\u0159ebujete, odhadovanou m\u00edrou odezvy. M\u00edra odpov\u011bd\u00ed na pr\u016fzkum se li\u0161\u00ed v z\u00e1vislosti na va\u0161em vztahu k p\u0159\u00edjemc\u016fm pr\u016fzkumu, d\u00e9lce pr\u016fzkumu, t\u00e9matu atd.<\/p>\n\n\n\n

Dal\u0161\u00ed informace o m\u00ed\u0159e odezvy a tipy, jak ji zlep\u0161it, najdete v p\u0159\u00edsp\u011bvc\u00edch. Jak\u00e1 je typick\u00e1 m\u00edra odezvy u pr\u016fzkumu?<\/a> a 12 tip\u016f, kter\u00e9 v\u00e1m pomohou zv\u00fd\u0161it m\u00edru odpov\u011bd\u00ed na pr\u016fzkumy<\/a><\/p>", "protected": false }, "excerpt": { "rendered": "

To je velmi \u010dast\u00e1 ot\u00e1zka, kterou si lid\u00e9 kladou p\u0159ed odesl\u00e1n\u00edm pr\u016fzkumu. Podle t\u011bchto krok\u016f a n\u00ed\u017ee uveden\u00e9 tabulky m\u016f\u017eete ur\u010dit, kolik lid\u00ed je t\u0159eba dotazovat, abyste z\u00edskali v\u00fdsledky, kter\u00e9 co nejp\u0159esn\u011bji odr\u00e1\u017eej\u00ed c\u00edlovou populaci.<\/p>", "protected": false }, "author": 3, "featured_media": 653, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 78, 35 ], "class_list": [ "post-649", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-survey-sample", "tag-survey-tips" ], "yoast_head": "\nKolik lid\u00ed m\u00e1m dotazovat? | SurveyRock<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, jak ur\u010dit, kolik lid\u00ed je t\u0159eba dotazovat, abyste z\u00edskali v\u00fdsledky, kter\u00e9 co nejp\u0159esn\u011bji odr\u00e1\u017eej\u00ed c\u00edlovou populaci.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/\u043a\u0430\u043a-\u043b\u044e\u0434\u0438-\u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442-\u043e\u043f\u0440\u043e\u0441\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolik lid\u00ed m\u00e1m dotazovat? | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"Zjist\u011bte, jak ur\u010dit, kolik lid\u00ed je t\u0159eba dotazovat, abyste z\u00edskali v\u00fdsledky, kter\u00e9 co nejp\u0159esn\u011bji odr\u00e1\u017eej\u00ed c\u00edlovou populaci.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/cs\/\u043a\u0430\u043a-\u043b\u044e\u0434\u0438-\u043f\u0440\u043e\u0432\u043e\u0434\u044f\u0442-\u043e\u043f\u0440\u043e\u0441\/\" \/>\n<meta property=\"og:site_name\" content=\"\u010cl\u00e1nky SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/12\/07050921\/How_Many_People_Do_I_Survey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team SurveyRock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n \"@context\": \"https:\\\/\\\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Article\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/#article\",\n \"isPartOf\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/\"\n },\n \"author\": {\n \"name\": \"T\\u00fdm SurveyRock\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/8f90c1b18959ed5fc405500ce6214a01\"\n },\n \"headline\": \"How Many People Do I Survey?\",\n \"mainEntityOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/\"\n },\n \"wordCount\": 474,\n \"commentCount\": 0,\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/07050921\\\/How_Many_People_Do_I_Survey.jpg\",\n \"keywords\": [\n \"survey sample\",\n \"survey tips\"\n ],\n \"articleSection\": [\n \"Survey Tips\"\n ],\n \"inLanguage\": \"cs-CZ\",\n \"potentialAction\": [\n {\n \"@type\": \"CommentAction\",\n \"name\": \"Koment\\u00e1\\u0159:\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/#respond\"\n ]\n }\n ]\n },\n {\n \"@type\": \"WebPage\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/\",\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/ru\\\/%d0%ba%d0%b0%d0%ba-%d0%bb%d1%8e%d0%b4%d0%b8-%d0%bf%d1%80%d0%be%d0%b2%d0%be%d0%b4%d1%8f%d1%82-%d0%be%d0%bf%d1%80%d0%be%d1%81\\\/\",\n \"name\": \"Kolik lid\\u00ed m\\u00e1m dotazovat? 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