{ "id": 56, "date": "2014-10-28T16:44:27", "date_gmt": "2014-10-28T16:44:27", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=56" }, "modified": "2015-03-20T07:16:28", "modified_gmt": "2015-03-20T06:16:28", "slug": "tips-market-small-business-affordably", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/tipy-trh-malych-podniku-levne\/", "title": { "rendered": "Tipy, jak d\u011blat marketing v mal\u00e9m podniku cenov\u011b dostupn\u011b" }, "content": { "rendered": "

Jak\u00e1koli marketingov\u00e1 kampa\u0148 m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e1 na zdroje va\u0161\u00ed firmy, ale va\u0161e firma st\u00e1le pot\u0159ebuje, abyste ji propagovali a \u0161\u00ed\u0159ili o n\u00ed informace. Marketing mal\u00fdch podnik\u016f je pro jejich r\u016fst nezbytn\u00fd. Nem\u016f\u017eete si dovolit b\u00fdt spokojen\u00ed - v\u00edte, \u017ee va\u0161i konkurenti nejsou.\u00a0 Tehdy byste jako podnikatel m\u011bli za\u010d\u00edt p\u0159em\u00fd\u0161let mimo r\u00e1mec.<\/p>\n

Ne\u017e p\u0159il\u00e1k\u00e1te nov\u00e9 z\u00e1kazn\u00edky, ud\u011blejte si dom\u00e1c\u00ed \u00fakoly<\/h3>\n

Za\u010dn\u011bte se rozhovorem se sv\u00fdmi st\u00e1vaj\u00edc\u00edmi klienty. M\u00edsto utr\u00e1cen\u00ed tis\u00edc\u016f dolar\u016f za kampa\u0148 na z\u00edsk\u00e1n\u00ed nov\u00fdch lid\u00ed m\u016f\u017eete za\u010d\u00edt t\u00edm, \u017ee vyu\u017eijete bohat\u00e9 p\u0159\u00edle\u017eitosti, kter\u00e9 jsou k dispozici u va\u0161ich st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f. Va\u0161\u00edm prvn\u00edm c\u00edlem je vyhodnotit, jak v\u00e1s vn\u00edmaj\u00ed ti, kte\u0159\u00ed v\u00e1\u0161 v\u00fdrobek nebo slu\u017ebu ji\u017e vyzkou\u0161eli. Za t\u00edmto \u00fa\u010delem si vyberte hrstku sv\u00fdch klient\u016f a ud\u011blejte s nimi rozhovor (nebo jim po\u0161lete dotazn\u00edk). M\u016f\u017eete si k tomu p\u0159izvat i t\u0159et\u00ed stranu, klienti tak mohou b\u00fdt otev\u0159en\u011bj\u0161\u00ed, pokud se nebudou b\u00e1t, \u017ee v\u00e1s zran\u00ed.<\/p>\n

Jakmile m\u00e1te ochotnou osobu, kter\u00e1 se pohovoru z\u00fa\u010dastn\u00ed, dal\u0161\u00edm krokem je polo\u017eit d\u016fle\u017eit\u00e9 ot\u00e1zky a udr\u017eet pohovor stru\u010dn\u00fd. Nechcete sv\u00e9 st\u00e1vaj\u00edc\u00ed z\u00e1kazn\u00edky nudit ani otravovat.<\/p>\n

Ot\u00e1zky by m\u011bly zn\u00edt p\u0159ibli\u017en\u011b takto: 1) Jak\u00e9 probl\u00e9my jste se sna\u017eili vy\u0159e\u0161it, kdy\u017e jste si vybrali n\u00e1\u0161 produkt? b) Jak z\u00e1sadn\u00ed byly produkty na\u0161\u00ed spole\u010dnosti p\u0159i \u0159e\u0161en\u00ed va\u0161eho probl\u00e9mu c) Jak\u00fd dal\u0161\u00ed produkt nebo slu\u017ebu byste si po vyzkou\u0161en\u00ed produktu p\u0159\u00e1li, abychom prod\u00e1vali spole\u010dn\u011b s t\u00edm st\u00e1vaj\u00edc\u00edm (t\u011bmi st\u00e1vaj\u00edc\u00edmi)?<\/p>\n

Pot\u00e9, co shrom\u00e1\u017ed\u00edte v\u0161echny rozhovory, m\u016f\u017eete na z\u00e1klad\u011b t\u011bchto \u00fadaj\u016f hledat trendy a t\u00e9mata. Nezapome\u0148te poslat pod\u011bkov\u00e1n\u00ed ka\u017ed\u00e9mu klientovi, kter\u00fd se z\u00fa\u010dastnil; nejen\u017ee se bude c\u00edtit ocen\u011bn, ale m\u016f\u017eete to vyu\u017e\u00edt jako dal\u0161\u00ed p\u0159\u00edle\u017eitost ke zv\u00fd\u0161en\u00ed zn\u00e1mosti va\u0161\u00ed zna\u010dky. D\u016fle\u017eit\u00e9 je, abyste se zab\u00fdvali t\u00edm, co m\u00e1te. Pou\u010dte se z \u00fadaj\u016f, kter\u00e9 m\u00e1te k dispozici, a pou\u017eijte je ve sv\u00e9m podnik\u00e1n\u00ed.<\/p>\n

Vyu\u017eijte svou p\u0159edstavivost<\/h3>\n

Marketingov\u00e9 kampan\u011b nemus\u00ed b\u00fdt drah\u00e9 grafick\u00e9 exploze; m\u016f\u017eete je snadno navrhnout tak, aby odpov\u00eddaly va\u0161emu rozpo\u010dtu. M\u016f\u017ee b\u00fdt i tak mal\u00e1 jako pohlednice. Zkuste p\u0159ij\u00edt s n\u011b\u010d\u00edm odli\u0161n\u00fdm a nev\u00e1hejte se pod\u00edvat, co chyst\u00e1 va\u0161e konkurence. M\u016f\u017ee b\u00fdt tak\u00e9 u\u017eite\u010dn\u00e9 pod\u00edvat se, jak to d\u011blaj\u00ed firmy v jin\u00fdch odv\u011btv\u00edch. Mo\u017en\u00e1 p\u0159ijdete na zcela nov\u00e9 n\u00e1pady.<\/p>\n

Nen\u00ed to tak drah\u00e9, jak si mysl\u00edte<\/h3>\n

Publicita se m\u016f\u017ee zd\u00e1t drah\u00e1, ale v dne\u0161n\u00ed dob\u011b existuje st\u00e1le v\u00edce PR firem, kter\u00e9 jsou k dispozici za velmi n\u00edzk\u00fd poplatek a d\u00edky internetu je nakupov\u00e1n\u00ed cen snadn\u00e9. Tyto firmy se specializuj\u00ed na vym\u00fd\u0161len\u00ed n\u011b\u010deho, a\u0165 u\u017e se jedn\u00e1 o jakoukoli mali\u010dkost, co ve\u0159ejnost rozhodn\u011b zaujme.<\/p>\n

Za\u010dn\u011bte s e-mailov\u00fdm marketingem. Je flexibiln\u00ed, n\u00e1kladov\u011b efektivn\u00ed, snadno m\u011b\u0159iteln\u00fd a velmi \u00fa\u010dinn\u00fd. Pom\u00e1h\u00e1 zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost va\u0161ich webov\u00fdch str\u00e1nek a oslovit v\u011bt\u0161\u00ed publikum. E-mailov\u00fd marketing v\u00e1m ve skute\u010dnosti umo\u017e\u0148uje nejen propagovat va\u0161e slu\u017eby, ale tak\u00e9 v\u00e1m pom\u016f\u017ee vytvo\u0159it va\u0161i zna\u010dku. Je to \u00fa\u010dinn\u00e1 forma komunikace; m\u016f\u017eete s n\u00edm dokonce oznamovat uveden\u00ed v\u00fdrobk\u016f na trh.<\/p>\n

Mo\u017enost\u00ed je nep\u0159ebern\u00e9 mno\u017estv\u00ed, ale je t\u0159eba ud\u011blat si dom\u00e1c\u00ed \u00fakol, v\u0161e si dob\u0159e promyslet a vytvo\u0159it vhodn\u00e9 sd\u011blen\u00ed, kter\u00e9 bude vypadat efektivn\u011b a vhodn\u011b a z\u00e1rove\u0148 bude v souladu s va\u0161imi marketingov\u00fdmi c\u00edli.<\/p>\n

V n\u011bkter\u00e9m z dal\u0161\u00edch p\u0159\u00edsp\u011bvk\u016f na blogu se budeme zab\u00fdvat t\u00edm, jak lze soci\u00e1ln\u00ed m\u00e9dia vyu\u017e\u00edt jako dal\u0161\u00ed marketingov\u00fd n\u00e1stroj.<\/p>", "protected": false }, "excerpt": { "rendered": "

Jak\u00e1koli marketingov\u00e1 kampa\u0148 m\u016f\u017ee b\u00fdt n\u00e1ro\u010dn\u00e1 na zdroje va\u0161\u00ed firmy, ale va\u0161e firma st\u00e1le pot\u0159ebuje, abyste ji propagovali a \u0161\u00ed\u0159ili o n\u00ed informace. Marketing mal\u00fdch podnik\u016f je pro jejich r\u016fst nezbytn\u00fd. Nem\u016f\u017eete si dovolit b\u00fdt spokojen\u00ed - v\u00edte, \u017ee va\u0161i konkurenti nejsou.<\/p>", "protected": false }, "author": 1, "featured_media": 0, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 53, 54, 14, 52, 13 ], "class_list": [ "post-56", "post", "type-post", "status-publish", "format-standard", "hentry", "category-marketing", "tag-customer-surveys", "tag-email-marketing", "tag-marketing", "tag-smal-business", "tag-small-business" ], "yoast_head": "\nCenov\u011b dostupn\u00fd marketing va\u0161\u00ed mal\u00e9 firmy<\/title>\n<meta name=\"description\" content=\"Marketing mal\u00fdch podnik\u016f je pro jejich r\u016fst nezbytn\u00fd. 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