{ "id": 50, "date": "2014-10-24T13:30:01", "date_gmt": "2014-10-24T11:30:01", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=50" }, "modified": "2020-10-19T20:38:52", "modified_gmt": "2020-10-19T18:38:52", "slug": "advantages-customized-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/vyhody-online-pruzkumu-na-miru\/", "title": { "rendered": "V\u00fdhody online pr\u016fzkum\u016f na m\u00edru" }, "content": { "rendered": "

Pr\u016fzkum je jedn\u00edm z nejlep\u0161\u00edch n\u00e1stroj\u016f, jak l\u00e9pe poznat sv\u00e9 z\u00e1kazn\u00edky a klienty. P\u0159i rozhodov\u00e1n\u00ed o tom, jak\u00fd produkt uv\u00e9st na trh, jak modernizovat st\u00e1vaj\u00edc\u00ed produktovou \u0159adu nebo zda jsou va\u0161i z\u00e1kazn\u00edci\/klienti\/zam\u011bstnanci s va\u0161\u00ed organizac\u00ed spokojeni, by pr\u016fzkumy m\u011bly hr\u00e1t d\u016fle\u017eitou roli p\u0159i zodpov\u00edd\u00e1n\u00ed v\u0161ech t\u011bchto a mnoha dal\u0161\u00edch ot\u00e1zek.<\/p>\n\n\n\n\n\n\n\n

<\/p>\n\n\n\n

Prov\u00e1d\u011bn\u00ed pr\u016fzkum\u016f m\u016f\u017ee b\u00fdt finan\u010dn\u011b n\u00e1ro\u010dn\u00e9. Bez odpov\u00eddaj\u00edc\u00edch zdroj\u016f budou va\u0161e pr\u016fzkumy pravd\u011bpodobn\u011b st\u00e1t v\u00edce, ne\u017e kolik p\u0159inesou. Je tak\u00e9 pravd\u011bpodobn\u00e9, \u017ee c\u00edlov\u00e9 skupiny va\u0161e formul\u00e1\u0159e pr\u016fzkum\u016f vr\u00e1t\u00ed bez odpov\u011bd\u00ed, proto\u017ee je bu\u010f neoslov\u00ed, nebo va\u0161im ot\u00e1zk\u00e1m spr\u00e1vn\u011b neporozum\u00ed. P\u0159\u00edtomen je tak\u00e9 prvek \"lidsk\u00e9 chyby\". Ten d\u00e1le sni\u017euje spolehlivost v\u00fdsledk\u016f va\u0161eho pr\u016fzkumu.<\/p>\n\n\n\n

Poskytovatel\u00e9 online pr\u016fzkum\u016f, jako je SurveyRock, ch\u00e1pou v\u00fdznam pr\u016fzkum\u016f pro va\u0161i organizaci a finan\u010dn\u00ed a technick\u00e1 omezen\u00ed, kter\u00e1 p\u0159i navrhov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed pr\u016fzkum\u016f \u010del\u00edte. Na\u0161e p\u0159izp\u016fsoben\u00e9 a levn\u00e9 techniky poskytuj\u00ed nejlep\u0161\u00ed \u0159e\u0161en\u00ed pro v\u0161echny va\u0161e pot\u0159eby v oblasti pr\u016fzkum\u016f.<\/p>\n\n\n\n

Sn\u00ed\u017een\u00ed v\u00fddaj\u016f<\/h3>\n\n\n\n

P\u0159i navrhov\u00e1n\u00ed jak\u00e9hokoli pr\u016fzkumu je t\u0159eba p\u0159edem prov\u00e9st d\u016fkladnou anal\u00fdzu n\u00e1klad\u016f a p\u0159\u00ednos\u016f. Pokud jste mal\u00e1 nebo st\u0159edn\u011b velk\u00e1 firma, m\u016f\u017ee b\u00fdt proveden\u00ed tradi\u010dn\u00edho pr\u016fzkumu v pap\u00edrov\u00e9 podob\u011b velmi n\u00e1kladn\u00e9 a p\u0159\u00ednosy mohou b\u00fdt je\u0161t\u011b velmi neuspokojiv\u00e9. Pomyslete na v\u0161echny n\u00e1klady na tisk, doru\u010den\u00ed, ulo\u017een\u00ed a anal\u00fdzu zp\u011btn\u00e9 vazby, kter\u00e9 vy\u017eaduje. Jak budete financovat tak velkou a rizikovou investici?<\/p>\n\n\n\n

Poskytovatel\u00e9 online pr\u016fzkum\u016f nab\u00edzej\u00ed v\u0161em sv\u00fdm \u00fa\u010dastn\u00edk\u016fm cenov\u011b dostupn\u00e9 bal\u00ed\u010dky. M\u016f\u017eete si vytvo\u0159it\u00a0neomezen\u00e9<\/a> pr\u016fzkumy ka\u017ed\u00fd m\u011bs\u00edc se SurveyRock zdarma.<\/p>\n\n\n\n

Vyberte si vlastn\u00ed publikum<\/h3>\n\n\n\n

P\u0159edpokl\u00e1dejme, \u017ee navrhujete formul\u00e1\u0159 pro zp\u011btnou vazbu od zam\u011bstnanc\u016f. Uva\u017eujete o tom, \u017ee byste se sv\u00fdch provozn\u00edch a vedouc\u00edch zam\u011bstnanc\u016f ptali na stejn\u00e9 ot\u00e1zky? Mysl\u00edte si, \u017ee v\u0161ichni maj\u00ed stejnou \u00farove\u0148 znalost\u00ed, \u0161kolen\u00ed a zku\u0161enost\u00ed? Navrhov\u00e1n\u00ed standardn\u00edho dotazn\u00edku pro v\u0161echny pravd\u011bpodobn\u011b nep\u0159inese p\u0159\u00edzniv\u00e9 v\u00fdsledky.<\/p>\n\n\n\n

Pro n\u00e1vrh pr\u016fzkum\u016f na m\u00edru s ohledem na va\u0161i organiza\u010dn\u00ed hierarchii nab\u00edz\u00edme dotazn\u00edky vybaven\u00e9 logikou pr\u016fzkumu s \u0161irokou \u0161k\u00e1lou ot\u00e1zek specifick\u00fdch pro danou skupinu respondent\u016f. A jedine\u010dn\u00fd odkaz URL<\/a> je poskytnuta mo\u017enost, kterou si m\u016f\u017ee prohl\u00e9dnout a odpov\u011bd\u011bt na ni pouze po\u017eadovan\u00e9 publikum.<\/p>\n\n\n\n

Navrhn\u011bte si libovoln\u00fd pr\u016fzkum<\/h3>\n\n\n\n

Spokojenost zam\u011bstnanc\u016f, zp\u011btn\u00e1 vazba od z\u00e1kazn\u00edk\u016f, \u0159\u00edzen\u00ed ud\u00e1lost\u00ed, ale i neziskov\u00e9 aktivity atd. vy\u017eaduj\u00ed pr\u016fzkumy pro dosa\u017een\u00ed efektivn\u00edch v\u00fdsledk\u016f. Pokud jste nap\u0159\u00edklad zalo\u017eili firmu zab\u00fdvaj\u00edc\u00ed se poradenstv\u00edm v oblasti vzd\u011bl\u00e1v\u00e1n\u00ed, pot\u0159ebujete v\u011bd\u011bt, co studenti a jejich rodi\u010de v\u011bd\u00ed o st\u0159edo\u0161kolsk\u00e9m vzd\u011bl\u00e1v\u00e1n\u00ed a p\u0159ij\u00edmac\u00edm \u0159\u00edzen\u00ed na vysok\u00e9 \u0161koly. Stejn\u011b tak pokud jste charitativn\u00ed instituce usiluj\u00edc\u00ed o dary, pot\u0159ebujete zjistit n\u00e1zory d\u00e1rc\u016f na charitu i na va\u0161i organizaci obecn\u011b.<\/p>\n\n\n\n

Online pr\u016fzkumy trhu umo\u017e\u0148uj\u00ed sestavit vlastn\u00ed dotazn\u00edk pro libovoln\u00e9 \u00fa\u010dely. V SurveyRock si m\u016f\u017eete navrhnout vlastn\u00ed dotazn\u00edky a vybrat si z \u0161irok\u00e9 \u0161k\u00e1ly motiv\u016f a barev, kter\u00e9 m\u016f\u017eete do formul\u00e1\u0159\u016f pr\u016fzkumu p\u0159idat. Chcete zahrnout obr\u00e1zky nebo videa? To nen\u00ed \u017e\u00e1dn\u00fd probl\u00e9m. To va\u0161e publikum zaujme a povzbud\u00ed k vypln\u011bn\u00ed dotazn\u00edku.<\/p>", "protected": false }, "excerpt": { "rendered": "

Pr\u016fzkum je jedn\u00edm z nejlep\u0161\u00edch n\u00e1stroj\u016f, jak l\u00e9pe poznat sv\u00e9 z\u00e1kazn\u00edky a klienty. P\u0159i rozhodov\u00e1n\u00ed o tom, jak\u00fd produkt uv\u00e9st na trh, jak modernizovat st\u00e1vaj\u00edc\u00ed produktovou \u0159adu nebo zda jsou va\u0161i z\u00e1kazn\u00edci\/klienti\/zam\u011bstnanci s va\u0161\u00ed organizac\u00ed spokojeni, by pr\u016fzkumy m\u011bly hr\u00e1t d\u016fle\u017eitou roli p\u0159i zodpov\u00edd\u00e1n\u00ed v\u0161ech t\u011bchto a mnoha dal\u0161\u00edch ot\u00e1zek.<\/p>", "protected": false }, "author": 1, "featured_media": 0, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 50, 34, 3 ], "class_list": [ "post-50", "post", "type-post", "status-publish", "format-standard", "hentry", "category-survey-tips", "tag-customized-surveys", "tag-online-survey", "tag-survey" ], "yoast_head": "\nV\u00fdhody online pr\u016fzkum\u016f na m\u00edru<\/title>\n<meta name=\"description\" content=\"Pomoc\u00ed online pr\u016fzkum\u016f 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