{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/budovani-smycky-zpetne-vazby-do-taktickeho-obchodniho-planu\/", "title": { "rendered": "Zapracov\u00e1n\u00ed smy\u010dky zp\u011btn\u00e9 vazby do taktick\u00e9ho obchodn\u00edho pl\u00e1nu" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Proz\u00edrav\u00ed podnikatel\u00e9 zji\u0161\u0165uj\u00ed, \u017ee zp\u016fsob, jak b\u00fdt na trhu pohotov\u00fd, spo\u010d\u00edv\u00e1 v tom, \u017ee na n\u011bkolika m\u00edstech sv\u00e9ho taktick\u00e9ho obchodn\u00edho pl\u00e1nu zavedou smy\u010dku neust\u00e1l\u00e9 zp\u011btn\u00e9 vazby.<\/p>\n\n\n\n

SurveyRock<\/a> nab\u00edz\u00ed n\u011bkter\u00e9 ze zp\u016fsob\u016f, jak mohou pr\u016fzkumy zlep\u0161it efektivitu, v\u00fdkonnost a ziskovost va\u0161eho podniku:

<\/strong><\/p>\n\n\n\n

Z\u00edskejte zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f<\/strong><\/h3>\n\n\n\n\n\n\n\n

Jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch zp\u016fsob\u016f vyu\u017eit\u00ed pr\u016fzkum\u016f je jejich pou\u017eit\u00ed jako m\u011b\u0159\u00edtka pro. spokojenost z\u00e1kazn\u00edk\u016f<\/a>. Ro\u010dn\u00ed, pololetn\u00ed nebo \u010dtvrtletn\u00ed pr\u016fzkumy slou\u017e\u00ed jako barometr zdrav\u00ed va\u0161\u00ed firmy a umo\u017e\u0148uj\u00ed sledovat jej\u00ed v\u00fdkonnost v \u010dase. Krom\u011b toho mnoho podnik\u016f rozes\u00edl\u00e1 pr\u016fzkumy spokojenosti po ka\u017ed\u00e9 transakci se z\u00e1kazn\u00edkem a vyu\u017e\u00edv\u00e1 je jako zp\u016fsob, jak posoudit efektivitu jednotliv\u00fdch zam\u011bstnanc\u016f a samotn\u00e9ho produktu.<\/p>\n\n\n\n

Testov\u00e1n\u00ed konceptu<\/strong><\/h3>\n\n\n\n

Roz\u0161\u00ed\u0159en\u00ed publika o potenci\u00e1ln\u00ed z\u00e1kazn\u00edky v\u00e1m umo\u017en\u00ed ov\u011b\u0159it vn\u00edmavost trhu v\u016f\u010di vylep\u0161en\u00ed produktu nebo nov\u00e9 nab\u00eddky. Roz\u0161\u00ed\u0159en\u00ed pr\u016fzkumu dv\u011bma segment\u016fm - \u010d\u00e1sti z\u00e1kazn\u00edk\u016f a \u010d\u00e1sti potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f - umo\u017e\u0148uje zjistit, zda potenci\u00e1ln\u00ed z\u00e1kazn\u00edci vy\u017eaduj\u00ed jin\u00e9 sd\u011blen\u00ed nebo vzd\u011bl\u00e1v\u00e1n\u00ed, ne\u017e jak\u00e9 bylo nutn\u00e9 k z\u00edsk\u00e1n\u00ed st\u00e1vaj\u00edc\u00edho souboru z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n

Zkontrolujte sv\u00e9 prodejce<\/strong><\/h3>\n\n\n\n

Pr\u016fzkumy mohou pomoci vyhodnotit, kte\u0159\u00ed dodavatel\u00e9 jsou nejl\u00e9pe vybaveni k dod\u00e1vk\u00e1m surovin pot\u0159ebn\u00fdch pro spln\u011bn\u00ed va\u0161eho pl\u00e1nu v\u00fdroby. M\u016f\u017eete rozeslat pr\u016fzkum s dotazem na jejich nejkrat\u0161\u00ed dodac\u00ed lh\u016ftu, standardn\u00ed dodac\u00ed podm\u00ednky atd. Sta\u017een\u00edm jejich odpov\u011bd\u00ed do tabulky m\u016f\u017eete se\u0159adit dodavatele podle t\u011bch, kte\u0159\u00ed jsou nejv\u00edce schopni splnit va\u0161e nov\u00e9 po\u017eadavky na rychlej\u0161\u00ed expedici nebo roz\u0161\u00ed\u0159en\u00ed kapacity.<\/p>\n\n\n\n

Napl\u00e1nujte a vyhodno\u0165te svou ud\u00e1lost<\/strong><\/h3>\n\n\n\n

Pr\u016fzkum je snadn\u00fd zp\u016fsob, jak shrom\u00e1\u017edit v\u00edce \u00fadaj\u016f od velk\u00e9 skupiny lid\u00ed. Pracovn\u00edci v oblasti marketingu a Pl\u00e1nov\u00e1n\u00ed ud\u00e1lost\u00ed<\/a> odd\u011blen\u00ed mohou snadno nasadit pr\u016fzkumy, ve kter\u00fdch se ptaj\u00ed z\u00e1stupc\u016f na \u010das jejich p\u0159\u00edjezdu na veletrh, na po\u017eadovan\u00e9 sm\u011bny atd., a tyto informace pak vyu\u017e\u00edt k pl\u00e1nov\u00e1n\u00ed akc\u00ed. Pot\u00e9 zva\u017ete nasazen\u00ed samostatn\u00e9ho pr\u016fzkumu, v n\u011bm\u017e se z\u00e1stupc\u016f zept\u00e1te na jejich n\u00e1zor na hodnotu veletrhu, po\u010det prodej\u016f, kter\u00e9 mu p\u0159ipisuj\u00ed, a na to, zda se ho pl\u00e1nuj\u00ed z\u00fa\u010dastnit i p\u0159\u00ed\u0161t\u00ed rok.<\/p>\n\n\n\n

Zji\u0161\u0165ov\u00e1n\u00ed spokojenosti zam\u011bstnanc\u016f<\/strong><\/h3>\n\n\n\n

Online pr\u016fzkumy jsou ide\u00e1ln\u00edm mechanismem pro z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed o zp\u011btn\u00e1 vazba od zam\u011bstnanc\u016f<\/a>, \u010d\u00edm\u017e se zajist\u00ed anonymita, kter\u00e1 je pro up\u0159\u00edmnou zp\u011btnou vazbu nezbytn\u00e1.<\/p>\n\n\n\n

Sd\u00edlen\u00ed osv\u011bd\u010den\u00fdch postup\u016f<\/strong><\/h3>\n\n\n\n

Poradenstv\u00ed je zlat\u00fd d\u016fl a online pr\u016fzkumy jsou \u00fa\u010dinn\u00fdm zp\u016fsobem, jak z\u00edskat moudrost, kterou jinde nenajdete. Rychl\u00fd pr\u016fzkum o tom, jak \u0159e\u0161it obt\u00ed\u017enou obchodn\u00ed ot\u00e1zku, generuje odpov\u011bdi, kter\u00e9 lze p\u0159\u00edmo vyu\u017e\u00edt v praxi.<\/p>\n\n\n\n

Zapi\u0161te si ji do kalend\u00e1\u0159e<\/strong><\/h3>\n\n\n\n

Dejte si dostatek \u010dasu na to, abyste se skute\u010dn\u011b dozv\u011bd\u011bli, co pr\u016fzkum odhal\u00ed: p\u0159\u00edli\u0161 \u010dasto se pr\u016fzkumy prov\u00e1d\u011bj\u00ed na posledn\u00ed chv\u00edli, co\u017e znemo\u017e\u0148uje jednat na z\u00e1klad\u011b z\u00edskan\u00fdch poznatk\u016f. Krom\u011b \u010dtvrtletn\u00edho pr\u016fzkumu spokojenosti z\u00e1kazn\u00edk\u016f zva\u017ete zas\u00edl\u00e1n\u00ed pr\u016fzkum\u016f pomoc\u00ed t\u00e9to rotace:<\/p>\n\n\n\n

  • Provozn\u00ed pr\u016fzkumy po ka\u017ed\u00e9 transakci<\/li>
  • P\u0159ed pravideln\u00fdmi veletrhy a akcemi<\/li>
  • Testov\u00e1n\u00ed marketingov\u00fdch koncept\u016f podle v\u00fdvoje produktu<\/li>
  • \u010ctvrtletn\u00ed hodnocen\u00ed zam\u011bstnanc\u016f<\/li>
  • \u010ctvrtletn\u00ed pr\u016fzkumy prodejc\u016f<\/li>
  • P\u016flro\u010dn\u00ed vyd\u00e1v\u00e1n\u00ed produkt\u016f<\/li>
  • Ka\u017edoro\u010dn\u00ed pr\u016fzkumy spokojenosti zam\u011bstnanc\u016f<\/li>
  • Dotazy na d\u00e1vky p\u0159ed zm\u011bnami ro\u010dn\u00edch pl\u00e1n\u016f<\/li><\/ul>\n\n\n\n

    Nasazen\u00ed pr\u016fzkumu<\/strong><\/h3>\n\n\n\n

    Existuje n\u011bkolik zp\u016fsob\u016f, jak pr\u016fzkumy rozm\u00edstit, a ka\u017ed\u00e1 metoda m\u00e1 sv\u00e9 v\u00fdhody. Jednor\u00e1zov\u00e9 rozesl\u00e1n\u00ed e-mailu cel\u00e9 va\u0161\u00ed z\u00e1kaznick\u00e9 nebo potenci\u00e1ln\u00ed z\u00e1kladn\u011b je d\u016fkladn\u00fd zp\u016fsob komunikace. Pokud sv\u016fj pr\u016fzkum um\u00edst\u00edte na sv\u00e9 webov\u00e9 str\u00e1nky, vy\u0161lete potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm, z\u00e1kazn\u00edk\u016fm a prodejc\u016fm sign\u00e1l, \u017ee jim neust\u00e1le naslouch\u00e1te a vn\u00edmav\u00ed jste ke zp\u011btn\u00e9 vazb\u011b.<\/p>\n\n\n\n

    Zapracov\u00e1n\u00ed smy\u010dky zp\u011btn\u00e9 vazby v re\u00e1ln\u00e9m \u010dase do n\u011bkolika \u010d\u00e1st\u00ed va\u0161eho ro\u010dn\u00edho obchodn\u00edho pl\u00e1nu v\u00e1m m\u016f\u017ee poskytnout zp\u016fsob, jak b\u00fdt ve sv\u00fdch operac\u00edch pohotov\u00fd - a znal\u00fd. Prozkoumejte sv\u016fj kalend\u00e1\u0159 a pl\u00e1n a polo\u017ete si ot\u00e1zku: Pomohlo by otestovat tento koncept nebo shrom\u00e1\u017edit v\u00edce informac\u00ed?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Proz\u00edrav\u00ed podnikatel\u00e9 zji\u0161\u0165uj\u00ed, \u017ee zp\u016fsob, jak b\u00fdt na trhu pohotov\u00fd, spo\u010d\u00edv\u00e1 v tom, \u017ee na n\u011bkolika m\u00edstech sv\u00e9ho taktick\u00e9ho obchodn\u00edho pl\u00e1nu zavedou smy\u010dku neust\u00e1l\u00e9 zp\u011btn\u00e9 vazby. Spole\u010dnost SurveyRock nab\u00edz\u00ed n\u011bkter\u00e9 ze zp\u016fsob\u016f, jak mohou pr\u016fzkumy zlep\u0161it efektivitu, \u00fa\u010dinnost a ziskovost va\u0161eho podnik\u00e1n\u00ed: Z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nZapracov\u00e1n\u00ed smy\u010dky zp\u011btn\u00e9 vazby do taktick\u00e9ho obchodn\u00edho pl\u00e1nu | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock nab\u00edz\u00ed n\u011bkter\u00e9 ze zp\u016fsob\u016f, jak mohou pr\u016fzkumy zlep\u0161it efektivitu, v\u00fdkonnost a ziskovost va\u0161eho podnik\u00e1n\u00ed:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/\u6226\u7565\u7684\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zapracov\u00e1n\u00ed smy\u010dky zp\u011btn\u00e9 vazby do taktick\u00e9ho obchodn\u00edho pl\u00e1nu | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"SurveyRock nab\u00edz\u00ed n\u011bkter\u00e9 ze zp\u016fsob\u016f, jak mohou pr\u016fzkumy zlep\u0161it efektivitu, v\u00fdkonnost a ziskovost va\u0161eho podnik\u00e1n\u00ed:\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/cs\/\u6226\u7565\u7684\u30d3\u30b8\u30cd\u30b9\u30d7\u30e9\u30f3\u3078\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\/\" \/>\n<meta property=\"og:site_name\" content=\"\u010cl\u00e1nky SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/feedback13b.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"318\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Team SurveyRock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n 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