{
    "id": 430,
    "date": "2015-06-11T17:10:27",
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    "modified": "2020-10-19T16:36:17",
    "modified_gmt": "2020-10-19T14:36:17",
    "slug": "best-practices-for-survey-email-invitations",
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    "title": {
        "rendered": "Osv\u011bd\u010den\u00e9 postupy pro e-mailov\u00e9 pozv\u00e1nky k pr\u016fzkumu"
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        "rendered": "<p>Je d\u016fle\u017eit\u00e9, abyste respondenta o pr\u016fzkumu okam\u017eit\u011b zaujali. Pokud pos\u00edl\u00e1te e-mail lidem ve Spojen\u00fdch st\u00e1tech, je tak\u00e9 d\u016fle\u017eit\u00e9, abyste <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener noreferrer\">dodr\u017eovat pravidla stanoven\u00e1 z\u00e1konem CAN-SPAM.<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/youre_invited.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/youre_invited.jpg\" alt=\"youre_invited\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Abychom v\u00e1m pomohli zajistit, \u017ee v\u00e1\u0161 pr\u016fzkum bude co nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed, nab\u00edz\u00edme ve spole\u010dnosti SurveyRock n\u00e1sleduj\u00edc\u00ed osv\u011bd\u010den\u00e9 postupy pro e-mailov\u00e9 pozv\u00e1nky k pr\u016fzkumu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ujist\u011bte se, \u017ee c\u00edlov\u00ed p\u0159\u00edjemci souhlasili se zas\u00edl\u00e1n\u00edm nab\u00eddek od va\u0161\u00ed spole\u010dnosti.<\/li><li>Potvr\u010fte, jak byl seznam shrom\u00e1\u017ed\u011bn a jak byl od t\u00e9 doby spravov\u00e1n. Jak se nap\u0159\u00edklad \u0159e\u0161\u00ed \u017e\u00e1dosti o odhl\u00e1\u0161en\u00ed a zp\u011btn\u00e9 odezvy?<\/li><li>Potvrdit, \u017ee \u017e\u00e1dosti o odhl\u00e1\u0161en\u00ed z p\u0159edchoz\u00edho pou\u017eit\u00ed byly \u0159\u00e1dn\u011b zpracov\u00e1ny.<\/li><li>P\u0159edm\u011bt (podle z\u00e1kona) nesm\u00ed p\u0159\u00edjemce uv\u00e1d\u011bt v omyl ohledn\u011b p\u0159edm\u011btu nebo obsahu e-mailu. Krom\u011b toho, abyste se vyhnuli filtrov\u00e1n\u00ed jako SPAM, nepou\u017e\u00edvejte v p\u0159edm\u011btu slova \"v\u00fdhra\", \"v\u00fdhra\", \"loterie\" ani neuv\u00e1d\u011bjte dolarovou \u010d\u00e1stku (nap\u0159. \"$1000\"). Pokud je to mo\u017en\u00e9, uve\u010fte t\u00e9ma pr\u016fzkumu a sponzora pr\u016fzkumu.<\/li><li>Adresy Od a Odpov\u011bd\u011bt na (podle z\u00e1kona) mus\u00ed b\u00fdt p\u0159esn\u00e9 a mus\u00ed identifikovat osobu, kter\u00e1 e-mail odeslala.<\/li><\/ul>\n\n\n\n<p>T\u011blo zpr\u00e1vy (podle z\u00e1kona) <strong>mus\u00ed obsahovat<\/strong> n\u00e1sleduj\u00edc\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informace o odhl\u00e1\u0161en\u00ed. Platn\u00e1 e-mailov\u00e1 adresa nebo jin\u00fd zp\u016fsob, jak\u00fdm m\u016f\u017ee b\u00fdt p\u0159\u00edjemce odstran\u011bn ze seznamu adres\u00e1t\u016f. Nap\u0159\u00edklad: \"Chcete-li b\u00fdt odstran\u011bni z budouc\u00edch z\u00e1silek tohoto typu, po\u0161lete pros\u00edm odpov\u011b\u010f na tento e-mail a do p\u0159edm\u011btu uve\u010fte - \"Odstranit ze studie XYZ\".<\/li><li>Fyzick\u00e1 adresa odes\u00edlatele<\/li><\/ul>\n\n\n\n<p>T\u011blo zpr\u00e1vy <strong>by m\u011bl obsahovat<\/strong> v\u0161echny n\u00e1sleduj\u00edc\u00ed polo\u017eky:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prvn\u00ed v\u011bta by m\u011bla b\u00fdt p\u0159esv\u011bd\u010div\u00e1 a m\u011bla by sd\u011blovat d\u016fvod, pro\u010d m\u00e1 smysl se pr\u016fzkumu z\u00fa\u010dastnit. Bu\u010fte co nejkonkr\u00e9tn\u011bj\u0161\u00ed.<\/li><li>N\u00e1zev spole\u010dnosti nebo jednotlivce, kter\u00fd pr\u016fzkum sponzoruje<\/li><li>Stru\u010dn\u00e9 vysv\u011btlen\u00ed \u00fa\u010delu studie<\/li><li>Doba, za kterou by m\u011bl respondent dotazn\u00edk vyplnit. Bu\u010fte up\u0159\u00edmn\u00ed, \u010dasov\u00fd rozsah je v po\u0159\u00e1dku.<\/li><li>Vysv\u011btlen\u00ed, kde\/jak byla e-mailov\u00e1 adresa p\u0159\u00edjemce z\u00edsk\u00e1na.<\/li><li>Jasn\u00fd n\u00e1vod, jak p\u0159istupovat k pr\u016fzkumu<\/li><li>Pokud jsou v pr\u016fzkumu screeningov\u00e9 n\u00e1stroje, uve\u010fte, jak se respondent mus\u00ed pln\u011b kvalifikovat a vyplnit pr\u016fzkum. To je d\u016fle\u017eit\u00e9 zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee je nab\u00edzena pob\u00eddka. Nap\u0159\u00edklad: \"Hled\u00e1me specifick\u00fd c\u00edlov\u00fd trh\".<\/li><li>Informace o pob\u00eddk\u00e1ch (jsou-li pou\u017eiteln\u00e9) mus\u00ed b\u00fdt jasn\u00e9. M\u011bla by b\u00fdt uvedena pravidla loterie nebo odkaz na pravidla.<\/li><\/ul>\n\n\n\n<p>T\u011blo zpr\u00e1vy s<strong>podle nem\u011bla<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>uv\u00e9st, \u017ee se nejedn\u00e1 o SPAM (nebo v\u016fbec pou\u017e\u00edt slovo SPAM).<\/li><li>Zn\u00ed to anonymn\u011b nebo neur\u010dit\u011b<\/li><li>dlouh\u00fd text vysv\u011btluj\u00edc\u00ed zp\u016fsob pou\u017eit\u00ed dat.<\/li><li>Pou\u017e\u00edvejte n\u00e1tlakov\u00e9 v\u00fdrazy jako \"mus\u00ed\u0161\" nebo \"sp\u011bchej hned\".<\/li><li>Pou\u017e\u00edv\u00e1n\u00ed \"podvodn\u00e9ho\" jazyka nebo nab\u00eddek.<\/li><\/ul>\n\n\n\n<p>P\u0159ipom\u00ednac\u00ed e-maily <strong>podle m\u011bl<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>NEBUDOU zas\u00edl\u00e1ny lidem, kte\u0159\u00ed se odhl\u00e1sili z prvn\u00edho zas\u00edl\u00e1n\u00ed.<\/li><li>V p\u0159edm\u011btu zpr\u00e1vy uve\u010fte slovo \"Reminder\".<\/li><li>Zkr\u00e1cen\u00e1 verze prvn\u00edho e-mailu<\/li><\/ul>\n\n\n\n<p>Pomoc\u00ed SurveyRock m\u016f\u017eete rychle a snadno vytv\u00e1\u0159et <a href=\"http:\/\/www.surveyrock.com\/\">online pr\u016fzkumy<\/a> a z\u00edsk\u00e1te rychlou zp\u011btnou vazbu, kterou pot\u0159ebujete k d\u016fle\u017eit\u00fdm rozhodnut\u00edm. Informace, kter\u00e9 pot\u0159ebujete, z\u00edsk\u00e1te pouze pomoc\u00ed pr\u016fzkumu.<\/p>",
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        "rendered": "<p>Je d\u016fle\u017eit\u00e9, abyste respondenta o pr\u016fzkumu okam\u017eit\u011b zaujali. Pokud pos\u00edl\u00e1te e-mail lidem ve Spojen\u00fdch st\u00e1tech, je tak\u00e9 d\u016fle\u017eit\u00e9 dodr\u017eovat pravidla stanoven\u00e1 z\u00e1konem CAN-SPAM.<\/p>",
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