{ "id": 354, "date": "2015-05-05T16:39:56", "date_gmt": "2015-05-05T14:39:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=354" }, "modified": "2020-10-19T15:30:07", "modified_gmt": "2020-10-19T13:30:07", "slug": "10-tips-to-improve-your-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/10-tipu-pro-zlepseni-vasich-pruzkumu\/", "title": { "rendered": "10 tip\u016f pro zlep\u0161en\u00ed pr\u016fzkum\u016f" }, "content": { "rendered": "
\"tipy<\/figure><\/div>\n\n\n\n

Co je dobr\u00fd pr\u016fzkum?<\/p>\n\n\n\n

Dobr\u00fd pr\u016fzkum v\u00e1m poskytne u\u017eite\u010dn\u00e9 a jasn\u00e9 informace pro va\u0161e obchodn\u00ed rozhodnut\u00ed. Dobr\u00e9 pr\u016fzkumy maj\u00ed vy\u0161\u0161\u00ed m\u00edru odpov\u011bd\u00ed a kvalitn\u011bj\u0161\u00ed \u00fadaje. Dobr\u00e9 pr\u016fzkumy se snadno vypl\u0148uj\u00ed a nejsou matouc\u00ed.<\/p>\n\n\n\n\n\n\n\n

Dodr\u017eov\u00e1n\u00edm t\u011bchto z\u00e1kladn\u00edch pravidel spr\u00e1vn\u00e9ho pr\u016fzkumu m\u016f\u017eete zv\u00fd\u0161it m\u00edru odpov\u011bd\u00ed v pr\u016fzkumu a zlep\u0161it kvalitu z\u00edskan\u00fdch \u00fadaj\u016f:<\/p>\n\n\n\n

1) Jasn\u011b definujte \u00fa\u010del pr\u016fzkumu<\/strong><\/h3>\n\n\n\n

Nejasn\u00e9 c\u00edle vedou k nejasn\u00fdm v\u00fdsledk\u016fm a to posledn\u00ed, co byste cht\u011bli m\u00edt, je soubor v\u00fdsledk\u016f, kter\u00e9 nep\u0159in\u00e1\u0161ej\u00ed \u017e\u00e1dnou skute\u010dnou hodnotu pro rozhodov\u00e1n\u00ed. Dobr\u00e9 pr\u016fzkumy maj\u00ed c\u00edlen\u00e9 a snadno pochopiteln\u00e9 c\u00edle. V\u011bnujte p\u0159edem \u010das ur\u010den\u00ed c\u00edl\u016f, v p\u00edsemn\u00e9 podob\u011b to zn\u00ed jako samoz\u0159ejmost, ale vid\u011bli jsme spoustu pr\u016fzkum\u016f, u kter\u00fdch mohlo p\u00e1r minut pl\u00e1nov\u00e1n\u00ed znamenat rozd\u00edl mezi z\u00edsk\u00e1n\u00edm kvalitn\u00edch odpov\u011bd\u00ed (odpov\u011bd\u00ed, kter\u00e9 jsou u\u017eite\u010dn\u00e9 jako vstupy pro rozhodov\u00e1n\u00ed) nebo neinterpretovateln\u00fdch dat.<\/p>\n\n\n\n

P\u0159edb\u011b\u017en\u00e9 pl\u00e1nov\u00e1n\u00ed pom\u00e1h\u00e1 zajistit, aby pr\u016fzkum kladl spr\u00e1vn\u00e9 ot\u00e1zky, kter\u00e9 spln\u00ed c\u00edl a p\u0159inesou u\u017eite\u010dn\u00e9 \u00fadaje.<\/p>\n\n\n\n

Jak\u00fd je c\u00edl tohoto pr\u016fzkumu?<\/p>\n\n\n\n

  • Pro\u010d vytv\u00e1\u0159\u00edte tento pr\u016fzkum?<\/li>
  • \u010ceho chcete t\u00edmto pr\u016fzkumem dos\u00e1hnout?<\/li><\/ul>\n\n\n\n

    Jak vyu\u017eijete shrom\u00e1\u017ed\u011bn\u00e1 data?<\/p>\n\n\n\n

    • Jak\u00e1 rozhodnut\u00ed chcete v\u00fdsledky tohoto pr\u016fzkumu ovlivnit? (To v\u00e1m pozd\u011bji pom\u016f\u017ee ur\u010dit, jak\u00e9 \u00fadaje pot\u0159ebujete shrom\u00e1\u017edit, abyste mohli toto rozhodnut\u00ed u\u010dinit.)<\/li><\/ul>\n\n\n\n

      2) Pr\u016fzkum mus\u00ed b\u00fdt kr\u00e1tk\u00fd a zam\u011b\u0159en\u00fd<\/strong><\/h3>\n\n\n\n

      Kr\u00e1tk\u00e9 a soust\u0159ed\u011bn\u00e9 odpov\u011bdi pom\u00e1haj\u00ed jak kvalit\u011b, tak kvantit\u011b. Obecn\u011b je lep\u0161\u00ed zam\u011b\u0159it se na jeden c\u00edl, ne\u017e se sna\u017eit vytvo\u0159it hlavn\u00ed pr\u016fzkum, kter\u00fd pokr\u00fdv\u00e1 v\u00edce c\u00edl\u016f.<\/p>\n\n\n\n

      Krat\u0161\u00ed pr\u016fzkumy maj\u00ed obecn\u011b vy\u0161\u0161\u00ed m\u00edru odpov\u011bd\u00ed a ni\u017e\u0161\u00ed m\u00edru opu\u0161t\u011bn\u00ed pr\u016fzkumu mezi \u00fa\u010dastn\u00edky. Je v lidsk\u00e9 p\u0159irozenosti cht\u00edt, aby v\u0161e bylo rychl\u00e9 a snadn\u00e9 - jakmile \u00fa\u010dastn\u00edk pr\u016fzkumu ztrat\u00ed z\u00e1jem, jednodu\u0161e od \u00fakolu upust\u00ed - a vy mus\u00edte rozhodnout, jak interpretovat tento \u010d\u00e1ste\u010dn\u00fd soubor dat (nebo zda jej pou\u017e\u00edt cel\u00fd).<\/p>\n\n\n\n

      Ujist\u011bte se, \u017ee ka\u017ed\u00e1 z va\u0161ich ot\u00e1zek je zam\u011b\u0159ena na dosa\u017een\u00ed stanoven\u00e9ho c\u00edle. Neza\u0159azujte ot\u00e1zky typu \"to se mi l\u00edb\u00ed\", kter\u00e9 p\u0159\u00edmo neposkytuj\u00ed \u00fadaje, je\u017e by v\u00e1m pomohly splnit va\u0161e c\u00edle.<\/p>\n\n\n\n

      Chcete-li m\u00edt jistotu, \u017ee je pr\u016fzkum kr\u00e1tk\u00fd, na\u010dasujte si n\u011bkolik lid\u00ed, kte\u0159\u00ed pr\u016fzkum prov\u00e1d\u011bj\u00ed. Pr\u016fzkum spole\u010dnosti Gallop uk\u00e1zal, \u017ee vypln\u011bn\u00ed pr\u016fzkumu by m\u011blo trvat maxim\u00e1ln\u011b 5 minut. P\u0159ijateln\u00fdch je 6 a\u017e 10 minut, ale k v\u00fdrazn\u00e9mu opu\u0161t\u011bn\u00ed dotazn\u00edku doch\u00e1z\u00ed po 11 minut\u00e1ch.<\/p>\n\n\n\n

      3) Udr\u017eujte ot\u00e1zky jednoduch\u00e9<\/strong><\/h3>\n\n\n\n

      Ujist\u011bte se, \u017ee va\u0161e ot\u00e1zky sm\u011b\u0159uj\u00ed k v\u011bci, a vyhn\u011bte se pou\u017e\u00edv\u00e1n\u00ed \u017eargonu. Nep\u0159edpokl\u00e1dejte, \u017ee \u00fa\u010dastn\u00edci pr\u016fzkumu ovl\u00e1daj\u00ed zkratky stejn\u011b dob\u0159e jako vy. Sna\u017ete se, aby va\u0161e ot\u00e1zky byly co nejkonkr\u00e9tn\u011bj\u0161\u00ed a nejp\u0159\u00edjemn\u011bj\u0161\u00ed. Srovnejte si to: Jak\u00e9 jsou va\u0161e zku\u0161enosti se spoluprac\u00ed s na\u0161\u00edm osobn\u00edm t\u00fdmem? Na co se pt\u00e1te? Jak\u00e1 je va\u0161e zku\u0161enost s person\u00e1ln\u00edm odd\u011blen\u00edm? Jak jste spokojeni s reak\u010dn\u00ed dobou na\u0161eho person\u00e1ln\u00edho t\u00fdmu?<\/p>\n\n\n\n

      4) Pou\u017e\u00edvejte uzav\u0159en\u00e9 ot\u00e1zky, kdykoli je to mo\u017en\u00e9.<\/strong><\/h3>\n\n\n\n

      Uzav\u0159en\u00e9 ot\u00e1zky d\u00e1vaj\u00ed \u00fa\u010dastn\u00edk\u016fm pr\u016fzkumu na v\u00fdb\u011br konkr\u00e9tn\u00ed mo\u017enosti (nap\u0159. Ano nebo Ne), co\u017e usnad\u0148uje anal\u00fdzu v\u00fdsledk\u016f. Uzav\u0159en\u00e9 ot\u00e1zky mohou m\u00edt formu ano\/ne, v\u00fdb\u011br z v\u00edce mo\u017enost\u00ed nebo hodnot\u00edc\u00ed \u0161k\u00e1ly. Otev\u0159en\u00e9 ot\u00e1zky umo\u017e\u0148uj\u00ed lidem odpov\u011bd\u011bt na ot\u00e1zku vlastn\u00edmi slovy. Otev\u0159en\u00e9 ot\u00e1zky jsou skv\u011bl\u00fdmi dopl\u0148uj\u00edc\u00edmi ot\u00e1zkami a mohou poskytnout u\u017eite\u010dn\u00e9 kvalitativn\u00ed informace a poznatky. Pro \u00fa\u010dely srovn\u00e1v\u00e1n\u00ed a anal\u00fdzy jsou v\u0161ak vhodn\u011bj\u0161\u00ed uzav\u0159en\u00e9 ot\u00e1zky.<\/p>\n\n\n\n

      5) Udr\u017eujte ot\u00e1zky hodnot\u00edc\u00ed \u0161k\u00e1ly konzistentn\u00ed v cel\u00e9m pr\u016fzkumu.<\/strong><\/h3>\n\n\n\n

      Hodnot\u00edc\u00ed \u0161k\u00e1ly jsou skv\u011bl\u00fdm zp\u016fsobem, jak m\u011b\u0159it a porovn\u00e1vat soubory prom\u011bnn\u00fdch. Pokud se rozhodnete pou\u017e\u00edt hodnot\u00edc\u00ed stupnice (nap\u0159. od 1 do 5), udr\u017eujte je v cel\u00e9m pr\u016fzkumu konzistentn\u00ed. Pou\u017e\u00edvejte stejn\u00fd po\u010det bod\u016f na stupnici a dbejte na to, aby v\u00fdznamy vysok\u00e9 a n\u00edzk\u00e9 z\u016fstaly v cel\u00e9m pr\u016fzkumu konzistentn\u00ed. Rovn\u011b\u017e v hodnot\u00edc\u00ed \u0161k\u00e1le pou\u017e\u00edvejte lich\u00e1 \u010d\u00edsla, abyste usnadnili anal\u00fdzu dat. P\u0159ehazov\u00e1n\u00ed hodnot\u00edc\u00edch \u0161k\u00e1l bude \u00fa\u010dastn\u00edky pr\u016fzkumu m\u00e1st, co\u017e povede k ned\u016fv\u011bryhodn\u00fdm odpov\u011bd\u00edm.<\/p>\n\n\n\n

      6) Logick\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed<\/strong><\/h3>\n\n\n\n

      Ujist\u011bte se, \u017ee v\u00e1\u0161 dotazn\u00edk m\u00e1 logick\u00e9 po\u0159ad\u00ed. Za\u010dn\u011bte kr\u00e1tk\u00fdm \u00favodem, kter\u00fd motivuje \u00fa\u010dastn\u00edky pr\u016fzkumu k jeho vypln\u011bn\u00ed (nap\u0159. \"Pomozte n\u00e1m zlep\u0161it na\u0161e slu\u017eby pro v\u00e1s. Odpov\u011bzte pros\u00edm na n\u00e1sleduj\u00edc\u00ed kr\u00e1tk\u00fd dotazn\u00edk.\"). D\u00e1le je dobr\u00e9 za\u010d\u00edt od ot\u00e1zek \u0161ir\u0161\u00edho zam\u011b\u0159en\u00ed a pot\u00e9 p\u0159ej\u00edt k ot\u00e1zk\u00e1m u\u017e\u0161\u00edho zam\u011b\u0159en\u00ed. Obvykle je lep\u0161\u00ed shrom\u00e1\u017edit demografick\u00e9 \u00fadaje a p\u0159\u00edpadn\u00e9 citliv\u00e9 ot\u00e1zky polo\u017eit a\u017e na konec (pokud tyto informace nepou\u017e\u00edv\u00e1te k vy\u0159azen\u00ed \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu). Pokud se pt\u00e1te na kontaktn\u00ed \u00fadaje, um\u00edst\u011bte je na posledn\u00ed m\u00edsto.<\/p>\n\n\n\n

      7) P\u0159edb\u011b\u017en\u00e9 testov\u00e1n\u00ed pr\u016fzkumu<\/strong><\/h3>\n\n\n\n

      Nezapome\u0148te sv\u016fj dotazn\u00edk p\u0159edem otestovat s n\u011bkolika \u010dleny c\u00edlov\u00e9 skupiny a\/nebo spolupracovn\u00edky, abyste zjistili chyby a neo\u010dek\u00e1van\u00e9 interpretace ot\u00e1zek.<\/p>\n\n\n\n

      8) P\u0159i zas\u00edl\u00e1n\u00ed pozv\u00e1nek k pr\u016fzkumu zva\u017ete sv\u00e9 publikum.<\/strong><\/h3>\n\n\n\n

      Nejnov\u011bj\u0161\u00ed statistiky ukazuj\u00ed, \u017ee nejvy\u0161\u0161\u00ed m\u00edra otev\u0159en\u00ed a kliknut\u00ed je v pond\u011bl\u00ed, p\u00e1tek a ned\u011bli. V\u00fdzkumy nav\u00edc uk\u00e1zaly, \u017ee kvalita odpov\u011bd\u00ed na dotazn\u00edky se od v\u0161edn\u00edho dne do v\u00edkendu neli\u0161\u00ed. P\u0159esto je nejd\u016fle\u017eit\u011bj\u0161\u00ed br\u00e1t ohled na sv\u00e9 publikum. Nap\u0159\u00edklad pr\u016fzkumy pro zam\u011bstnance byste m\u011bli pos\u00edlat b\u011bhem pracovn\u00edho t\u00fddne a v dob\u011b, kter\u00e1 je pro va\u0161i firmu vhodn\u00e1. Pokud jste firma zam\u011b\u0159en\u00e1 na prodej, vyhn\u011bte se zas\u00edl\u00e1n\u00ed zam\u011bstnanc\u016fm na konci m\u011bs\u00edce, kdy se sna\u017e\u00ed uzav\u0159\u00edt obchody.<\/p>\n\n\n\n

      9) Zva\u017ete zasl\u00e1n\u00ed n\u011bkolika upom\u00ednek<\/strong><\/h3>\n\n\n\n

      A\u010dkoli to nen\u00ed vhodn\u00e9 pro v\u0161echny pr\u016fzkumy, rozes\u00edl\u00e1n\u00ed upom\u00ednek t\u011bm, kte\u0159\u00ed d\u0159\u00edve neodpov\u011bd\u011bli, m\u016f\u017ee \u010dasto v\u00fdrazn\u011b zv\u00fd\u0161it m\u00edru odpov\u011bd\u00ed.<\/p>\n\n\n\n

      10) Zva\u017ete nab\u00eddku pob\u00eddky<\/strong><\/h3>\n\n\n\n

      V z\u00e1vislosti na typu pr\u016fzkumu a jeho c\u00edlov\u00e9 skupin\u011b je nab\u00eddka pob\u00eddky obvykle velmi \u00fa\u010dinn\u00e1 p\u0159i zvy\u0161ov\u00e1n\u00ed m\u00edry odpov\u011bd\u00ed. Lid\u00e9 maj\u00ed r\u00e1di my\u0161lenku, \u017ee za sv\u016fj \u010das n\u011bco dostanou, a v\u00fdzkum uk\u00e1zal, \u017ee pob\u00eddky obvykle zvy\u0161uj\u00ed m\u00edru odezvy v pr\u016fm\u011bru o 50%. Jednou z v\u00fdhrad je, aby pob\u00eddka m\u011bla p\u0159im\u011b\u0159en\u00fd rozsah. P\u0159\u00edli\u0161 velk\u00e9 pob\u00eddky mohou v\u00e9st k ne\u017e\u00e1douc\u00edmu chov\u00e1n\u00ed, nap\u0159\u00edklad k tomu, \u017ee lid\u00e9 l\u017eou o demografick\u00fdch \u00fadaj\u00edch, aby nebyli z pr\u016fzkumu vy\u0159azeni. M\u011bjte tak\u00e9 na pam\u011bti, \u017ee v\u011bt\u0161\u00ed po\u010det mal\u00fdch pob\u00eddek p\u0159inese vy\u0161\u0161\u00ed m\u00edru odpov\u011bd\u00ed ne\u017e men\u0161\u00ed po\u010det velk\u00fdch pob\u00eddek.<\/p>", "protected": false }, "excerpt": { "rendered": "

      Co je dobr\u00fd pr\u016fzkum? Dobr\u00fd pr\u016fzkum v\u00e1m poskytne u\u017eite\u010dn\u00e9 a jasn\u00e9 informace pro va\u0161e obchodn\u00ed rozhodnut\u00ed. Dobr\u00e9 pr\u016fzkumy maj\u00ed vy\u0161\u0161\u00ed m\u00edru odpov\u011bd\u00ed a kvalitn\u011bj\u0161\u00ed \u00fadaje. Dobr\u00e9 pr\u016fzkumy se snadno vypl\u0148uj\u00ed a nejsou matouc\u00ed.<\/p>", "protected": false }, "author": 3, "featured_media": 358, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 40, 35 ], "class_list": [ "post-354", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-online-surveys", "tag-survey-tips" ], "yoast_head": "\n10 tip\u016f, jak zlep\u0161it pr\u016fzkumy | SurveyRock<\/title>\n<meta name=\"description\" content=\"Dodr\u017eov\u00e1n\u00edm t\u011bchto 10 z\u00e1kladn\u00edch pravidel spr\u00e1vn\u00e9ho pr\u016fzkumu m\u016f\u017eete zv\u00fd\u0161it m\u00edru odpov\u011bd\u00ed na pr\u016fzkum a zlep\u0161it kvalitu z\u00edskan\u00fdch \u00fadaj\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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