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    "date": "2015-04-07T16:09:22",
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    "modified": "2020-10-19T14:31:44",
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        "rendered": "Digitalizace pr\u016fzkum\u016f"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/Digitize_YourSurveys.png\" alt=\"Digitize_YourSurveys\"\/><\/a><\/figure><\/div>\n\n\n\n<p><br>Online pr\u016fzkumy umo\u017e\u0148uj\u00ed snadn\u00fd a efektivn\u00ed sb\u011br a anal\u00fdzu dat.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>V\u00fdhody <a href=\"http:\/\/www.surveyrock.com\" target=\"_blank\" rel=\"noopener noreferrer\">online pr\u016fzkumy<\/a> nad pap\u00edrem zahrnuj\u00ed:<\/p>\n\n\n\n<p><strong>N\u00e1klady<\/strong>: Online pr\u016fzkumy jsou levn\u011bj\u0161\u00ed ne\u017e pap\u00edrov\u00e9 pr\u016fzkumy - odpadaj\u00ed n\u00e1klady na pap\u00edr, tisk, po\u0161tovn\u00e9, telefon nebo tazatele.<\/p>\n\n\n\n<p><strong>Rychlost<\/strong>: Online pr\u016fzkumy nab\u00edzej\u00ed okam\u017eitou distribuci pr\u016fzkumu a shroma\u017e\u010fov\u00e1n\u00ed a tabelov\u00e1n\u00ed v\u00fdsledk\u016f v re\u00e1ln\u00e9m \u010dase umo\u017e\u0148uje okam\u017eitou anal\u00fdzu dat z pr\u016fzkumu.<\/p>\n\n\n\n<p><strong>\u00da\u010dinnost<\/strong>: Online pr\u016fzkumy usnad\u0148uj\u00ed opakovan\u00e9 prov\u00e1d\u011bn\u00ed stejn\u00e9ho pr\u016fzkumu kdykoli v budoucnu - obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e9 pro anal\u00fdzu trend\u016f.<\/p>\n\n\n\n<p><strong>Anonymita<\/strong>: Online pr\u016fzkumy mohou respondent\u016fm nab\u00eddnout naprostou anonymitu, \u010d\u00edm\u017e se zvy\u0161uje \u0161ance na z\u00edsk\u00e1n\u00ed up\u0159\u00edmn\u00fdch a otev\u0159en\u00fdch informac\u00ed od respondent\u016f.<\/p>\n\n\n\n<p><strong>D\u016fkladn\u011bj\u0161\u00ed odpov\u011bdi<\/strong>: Online pr\u016fzkumy lze prov\u00e1d\u011bt tam, kde a kdy si respondent vybere, co\u017e mu d\u00e1v\u00e1 mo\u017enost odpov\u011bd\u011bt uv\u00e1\u017eliv\u011bji.<\/p>\n\n\n\n<p><strong>Pou\u017eit\u00ed logiky pr\u016fzkumu<\/strong>: Online pr\u016fzkumy umo\u017e\u0148uj\u00ed <a href=\"http:\/\/www.surveyrock.com\/home\/features.html#survey_logic\" target=\"_blank\" rel=\"noopener noreferrer\">Logika pr\u016fzkumu<\/a> kter\u00e9 se maj\u00ed pou\u017e\u00edt. Tato funkce zabra\u0148uje zmatk\u016fm a obt\u011b\u017eov\u00e1n\u00ed a tak\u00e9 umo\u017e\u0148uje rychlej\u0161\u00ed postup v pr\u016fzkumu.<\/p>\n\n\n\n<p><strong>Randomizace odpov\u011bd\u00ed<\/strong>: Online pr\u016fzkumy umo\u017e\u0148uj\u00ed n\u00e1hodn\u00fd v\u00fdb\u011br odpov\u011bd\u00ed, co\u017e sni\u017euje zkreslen\u00ed po\u0159ad\u00ed. Pokud jsou odpov\u011bdi na ot\u00e1zku s v\u00edce mo\u017enostmi n\u00e1hodn\u011b se\u0159azeny p\u0159i ka\u017ed\u00e9m p\u0159\u00edstupu k ot\u00e1zce, nedoch\u00e1z\u00ed ke zkreslen\u00ed v\u00fdsledk\u016f v d\u016fsledku toho, \u017ee odpov\u011bdi v\u017edy kliknou na prvn\u00ed mo\u017enost.<\/p>\n\n\n\n<p><strong>\u0160etrn\u00e9 k \u017eivotn\u00edmu prost\u0159ed\u00ed<\/strong>: Online pr\u016fzkumy jsou \u0161etrn\u011bj\u0161\u00ed k \u017eivotn\u00edmu prost\u0159ed\u00ed ne\u017e pap\u00edrov\u00e9 pr\u016fzkumy, proto\u017ee nepou\u017e\u00edvaj\u00ed pap\u00edr.<\/p>\n\n\n\n<p>P\u0159esto jsou pap\u00edrov\u00e9 pr\u016fzkumy st\u00e1le cenn\u00e9 a nem\u011bly by se podce\u0148ovat. Pokud jsou pro n\u011bkter\u00e9 respondenty nezbytn\u00e9 pap\u00edrov\u00e9 metody sb\u011bru dat, lze je kombinovat s online a offline metodami. \u00dadaje od t\u011bch, kter\u00e9 lze oslovit pouze po\u0161tou, osobn\u011b nebo telefonicky, lze zadat ru\u010dn\u011b, aby byly v\u0161echny v\u00fdsledky pr\u016fzkumu zachyceny, p\u0159ezkoum\u00e1ny a analyzov\u00e1ny spole\u010dn\u011b.<\/p>",
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