{ "id": 29, "date": "2014-10-21T09:06:07", "date_gmt": "2014-10-21T09:06:07", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=29" }, "modified": "2020-10-19T20:36:53", "modified_gmt": "2020-10-19T18:36:53", "slug": "online-surveys-vs-paper-based-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/online-pruzkumy-a-papirove-pruzkumy\/", "title": { "rendered": "Online pr\u016fzkumy vs. pap\u00edrov\u00e9 pr\u016fzkumy" }, "content": { "rendered": "

Cena pap\u00edru roste a v\u0161ichni se sna\u017e\u00ed b\u00fdt ekologi\u010dt\u00ed. Ned\u00e1vn\u00e9 zav\u00edr\u00e1n\u00ed po\u0161t a zvy\u0161ov\u00e1n\u00ed sazeb je toho d\u016fkazem.<\/p>\n\n\n\n

Dok\u00e1\u017eete ji p\u0159e\u010d\u00edst?<\/h3>\n\n\n\n

Srozumitelnost je u pr\u016fzkum\u016f velmi d\u016fle\u017eit\u00fdm faktorem, tak\u017ee n\u00e1vrh\u00e1\u0159 mus\u00ed vyhov\u011bt ka\u017ed\u00e9mu typu \u010dten\u00e1\u0159\u016f. Mo\u017en\u00e1 si mysl\u00edte, \u017ee pap\u00edrov\u00fd dotazn\u00edk s \u010dern\u00fdm inkoustem m\u016f\u017ee b\u00fdt v\u011brohodnou volbou, ale to sam\u00e9 plat\u00ed pro \u010diteln\u00fd text na monitoru. Ne ka\u017ed\u00fd v\u0161ak dok\u00e1\u017ee soustavn\u011b sed\u011bt p\u0159ed obrazovkou po\u010d\u00edta\u010de a pracovat na n\u011bm. To se t\u00fdk\u00e1 i lid\u00ed, kte\u0159\u00ed trp\u00ed zrakov\u00fdm posti\u017een\u00edm. Proto by bylo skv\u011bl\u00e9 zvolit pap\u00edrov\u00fd dotazn\u00edk.<\/p>\n\n\n\n\n\n\n\n

Design<\/h3>\n\n\n\n

P\u0159em\u00fd\u0161lejte o rozvr\u017een\u00ed designu. Pap\u00edrov\u00e9 pr\u016fzkumy maj\u00ed omezen\u00fd prostor, ale u online pr\u016fzkum\u016f je prostor neomezen\u00fd. Nav\u00edc v\u011bt\u0161ina otev\u0159en\u00fdch ot\u00e1zek nem\u00e1 dostatek prostoru pro pr\u00e1ci \u00fa\u010dastn\u00edk\u016f; st\u00edsn\u011bn\u00e9 p\u00edsmo, kter\u00e9 si mus\u00ed osvojit, m\u016f\u017ee zp\u016fsobit, \u017ee jejich odpov\u011bdi budou pro osobu prov\u00e1d\u011bj\u00edc\u00ed a kontroluj\u00edc\u00ed pr\u016fzkum ne\u010diteln\u00e9. T\u00edm se nejen zhor\u0161\u00ed jeho kvalita, ale tak\u00e9 se ztrat\u00ed \u010das osoby prov\u00e1d\u011bj\u00edc\u00ed pr\u016fzkum, kter\u00fd m\u016f\u017ee b\u00fdt vyu\u017eit k produktivn\u011bj\u0161\u00edm \u010dinnostem.<\/p>\n\n\n\n

\u010casov\u00e1 n\u00e1ro\u010dnost<\/h3>\n\n\n\n

Ka\u017ed\u00fd zku\u0161en\u00fd geodet v\u00e1m \u0159ekne, \u017ee pap\u00edrov\u00e9 pr\u016fzkumy vy\u017eaduj\u00ed \u010das. A\u0165 u\u017e se vypl\u0148uje na m\u00edst\u011b, nebo se \u00fa\u010dastn\u00edkovi zas\u00edl\u00e1 po\u0161tou, rychlost je probl\u00e9m. Nav\u00edc m\u011bjte na pam\u011bti, \u017ee u n\u011bkter\u00fdch online pr\u016fzkum\u016f m\u016f\u017eete z\u00edskat v\u00fdhodu pr\u00e1ce s analytick\u00fdmi n\u00e1stroji, kter\u00e9 mohou sledovat jeho pr\u016fb\u011bh. Pr\u016fzkumy SurveyRock tak\u00e9 nab\u00edzej\u00ed \u00fa\u010dastn\u00edkovi mo\u017enost p\u0159eru\u0161it pr\u016fzkum a vr\u00e1tit se k jeho dokon\u010den\u00ed pozd\u011bji.<\/p>\n\n\n\n

\"Kontroln\u00ed<\/figure><\/div>\n\n\n\n

Flexibilita<\/h3>\n\n\n\n

Webov\u00e9 pr\u016fzkumy jsou mnohem flexibiln\u011bj\u0161\u00ed, a proto jsou pom\u011brn\u011b vst\u0159\u00edcn\u00e9 jak pro tv\u016frce pr\u016fzkumu, tak pro jeho c\u00edlovou skupinu. Mohou m\u00edt podobu ot\u00e1zek s v\u00fdb\u011brem odpov\u011bd\u00ed, ot\u00e1zek s jednou odpov\u011bd\u00ed, m\u0159\u00ed\u017ekov\u00fdch ot\u00e1zek, seznamov\u00fdch ot\u00e1zek atd.<\/p>\n\n\n\n

P\u0159idan\u00e9 funkce<\/h3>\n\n\n\n

Online pr\u016fzkumy jsou tak\u00e9 vybaveny pokro\u010dil\u00fdmi logick\u00fdmi funkcemi, kter\u00e9 v pap\u00edrov\u00fdch pr\u016fzkumech obvykle nejsou k dispozici nebo je obt\u00ed\u017en\u00e9 je implementovat. Krom\u011b toho je snadn\u00e9 zahrnout do n\u00e1vrhu pr\u016fzkumu e-mailovou adresu, aby bylo mo\u017en\u00e9 upozornit organizaci na jak\u00fdkoli probl\u00e9m, kter\u00fd \u00fa\u010dastn\u00edci pot\u0159ebuj\u00ed zodpov\u011bd\u011bt.<\/p>\n\n\n\n

Nakonec bude va\u0161e rozhodnut\u00ed do zna\u010dn\u00e9 m\u00edry z\u00e1viset na tom, co va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b nebo vzorku vyhovuje nejv\u00edce. Mohou d\u00e1vat p\u0159ednost jednoduch\u00fdm jednostr\u00e1nkov\u00fdm pap\u00edrov\u00fdm dotazn\u00edk\u016fm nebo online pr\u016fzkumu. V n\u011bkter\u00fdch p\u0159\u00edpadech se budete muset rozhodnout jak pro pap\u00edrov\u00e9, tak pro online pr\u016fzkumy. Je to proto, \u017ee pokud pr\u016fzkum nezas\u00e1hne c\u00edlovou skupinu, pak zbyte\u010dn\u011b ztr\u00e1c\u00edte \u010das a pr\u00e1ci. N\u00e1\u0161 pr\u00e9miov\u00fd \u00fa\u010det nab\u00edz\u00ed mo\u017enost snadn\u00e9ho tisku\/ukl\u00e1d\u00e1n\u00ed pr\u016fzkumu ve form\u00e1tu PDF.<\/p>\n\n\n\n

P\u0159echod na online pr\u016fzkumy z pap\u00edrov\u00fdch pr\u016fzkum\u016f bude p\u0159\u00ednosem pro mnoho spole\u010dnost\u00ed. To v\u0161ak neznamen\u00e1, \u017ee pap\u00edrov\u00e9 pr\u016fzkumy ztratily sv\u00e9 m\u00edsto. Jak ji\u017e bylo \u0159e\u010deno, pokra\u010duj\u00edc\u00ed popt\u00e1vka po technologi\u00edch sni\u017euje i jejich popt\u00e1vku.<\/p>\n\n\n\n

V\u017edy se m\u016f\u017eete pod\u00edvat na www.surveyrock.com<\/a> pro vytvo\u0159en\u00ed online pr\u016fzkumu. A\u0165 u\u017e se jedn\u00e1 o vysoko\u0161kolsk\u00fd projekt, pr\u016fzkum hodnocen\u00ed z\u00e1kazn\u00edk\u016f nebo rozs\u00e1hlou v\u00fdzkumnou a v\u00fdvojovou studii, zajist\u00ed v\u00e1m p\u0159esn\u00e9 a relevantn\u00ed v\u00fdsledky.<\/p>", "protected": false }, "excerpt": { "rendered": "

Cena pap\u00edru roste a v\u0161ichni se sna\u017e\u00ed b\u00fdt ekologi\u010dt\u00ed. Ned\u00e1vn\u00e9 zav\u00edr\u00e1n\u00ed po\u0161t a zvy\u0161ov\u00e1n\u00ed sazeb je toho d\u016fkazem. Dok\u00e1\u017eou to p\u0159e\u010d\u00edst? \u010citelnost je u dotazn\u00edk\u016f obrovsk\u00fdm faktorem, tak\u017ee n\u00e1vrh\u00e1\u0159 mus\u00ed vyhov\u011bt ka\u017ed\u00e9mu typu \u010dlov\u011bka, kter\u00fd ho \u010dte. Mo\u017en\u00e1 si \u0159\u00edk\u00e1te, \u017ee je to [...]<\/p>", "protected": false }, "author": 1, "featured_media": 43, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 47 ], "tags": [ 34, 48, 9, 3, 37 ], "class_list": [ "post-29", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-surveyrock", "tag-online-survey", "tag-onlne-surveys", "tag-paper-survey", "tag-survey", "tag-surveys" ], "yoast_head": "\nOnline pr\u016fzkumy vs. pap\u00edrov\u00e9 pr\u016fzkumy<\/title>\n<meta name=\"description\" content=\"V dne\u0161n\u00ed dob\u011b se \u010dasto sna\u017e\u00edme co nejv\u00edce v\u011bc\u00ed vy\u0159\u00eddit online, ale je to v\u017edy nejlep\u0161\u00ed? 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