{ "id": 256, "date": "2015-01-07T20:28:30", "date_gmt": "2015-01-07T19:28:30", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=256" }, "modified": "2020-10-19T13:24:54", "modified_gmt": "2020-10-19T11:24:54", "slug": "financial-benefits-price-packages-surveyrock", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/financni-vyhody-cenove-balicky-pruzkum-rock\/", "title": { "rendered": "Finan\u010dn\u00ed v\u00fdhody a cenov\u00e9 bal\u00ed\u010dky u SurveyRock" }, "content": { "rendered": "

Pr\u016fzkumy jsou kl\u00ed\u010dov\u00e9 pro testov\u00e1n\u00ed va\u0161ich n\u00e1pad\u016f. Jsou nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 p\u0159i rozhodov\u00e1n\u00ed o va\u0161em c\u00edlov\u00e9m trhu, jeho vkusu, va\u0161ich produktech\/slu\u017eb\u00e1ch a jejich kvalit\u011b a o\u010dek\u00e1v\u00e1n\u00edch z\u00e1kazn\u00edk\u016f od va\u0161\u00ed organizace.<\/p>\n\n\n\n

P\u0159i rozhodov\u00e1n\u00ed, zda prov\u00e1d\u011bt pr\u016fzkumy trhu, je t\u0159eba zv\u00e1\u017eit n\u011bkolik prom\u011bnn\u00fdch - povahu, na\u010dasov\u00e1n\u00ed a rozsah pr\u016fzkum\u016f, souvisej\u00edc\u00ed n\u00e1klady, o\u010dek\u00e1van\u00e9 p\u0159\u00ednosy a technick\u00e9 know-how.<\/p>\n\n\n\n\n\n\n\n

Efektivn\u00ed pr\u016fzkum trhu je takov\u00fd, kter\u00fd je p\u0159izp\u016fsoben pot\u0159eb\u00e1m va\u0161\u00ed organizace a z\u00e1jm\u016fm z\u00e1kazn\u00edk\u016f sou\u010dasn\u011b a je tak\u00e9 n\u00e1kladov\u011b efektivn\u00ed.<\/p>\n\n\n\n

\"Mo\u017enosti<\/a><\/figure><\/div>\n\n\n\n

Prodejci online pr\u016fzkum\u016f trhu, jako je SurveyRock, se zam\u011b\u0159uj\u00ed na navrhov\u00e1n\u00ed efektivn\u00edch pr\u016fzkum\u016f trhu pro sv\u00e9 klienty a nab\u00edzej\u00ed n\u011bkolik finan\u010dn\u00edch pob\u00eddek.<\/p>\n\n\n\n

Obecn\u00e9 n\u00e1klady<\/h3>\n\n\n\n

Pro ka\u017edou malou nebo st\u0159edn\u011b velkou firmu m\u016f\u017ee b\u00fdt \u0159\u00edzen\u00ed n\u00e1klad\u016f na pr\u016fzkum trhu probl\u00e9m. Plat\u00ed pravidlo, \u017ee \u010d\u00edm kvalitn\u011bj\u0161\u00ed pr\u016fzkum trhu pot\u0159ebujete, t\u00edm v\u00edce stoj\u00ed. Ka\u017ed\u00fd pr\u016fzkum trhu s sebou nese n\u00e1klady na n\u00e1vrh, distribuci a anal\u00fdzu zp\u011btn\u00e9 vazby.<\/p>\n\n\n\n

R\u016fzn\u00e9 webov\u00e9 str\u00e1nky s online pr\u016fzkumy trhu nab\u00edzej\u00ed r\u016fzn\u00e9 sazby a bal\u00ed\u010dky. V SurveyRock nab\u00edz\u00edme z\u00e1kladn\u00ed a pr\u00e9miov\u00fd tarif. V r\u00e1mci prvn\u00edho z nich m\u016f\u017eete navrhovat a prov\u00e1d\u011bt neomezen\u00fd po\u010det pr\u016fzkum\u016f trhu ka\u017ed\u00fd m\u011bs\u00edc s omezen\u00fdm po\u010dtem ot\u00e1zek na pr\u016fzkum, a to zdarma. V r\u00e1mci pr\u00e9miov\u00e9ho bal\u00ed\u010dku m\u016f\u017eete ka\u017ed\u00fd m\u011bs\u00edc prov\u00e1d\u011bt neomezen\u00fd po\u010det pr\u016fzkum\u016f trhu s libovoln\u00fdm po\u010dtem ot\u00e1zek pouze za minim\u00e1ln\u00ed m\u011bs\u00ed\u010dn\u00ed poplatek. Podrobnosti o bal\u00ed\u010dku naleznete na adrese: surveyrock.com\/online-survey-tools<\/a><\/p>\n\n\n\n

Kompilace<\/h3>\n\n\n\n

Pr\u016fzkumy trhu jsou ne\u00fapln\u00e9 bez \u0159\u00e1dn\u00e9 anal\u00fdzy zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f. Po vypln\u011bn\u00ed a sestaven\u00ed v\u0161ech dotazn\u00edk\u016f bude va\u0161e organizace pot\u0159ebovat odborn\u00edka, kter\u00fd \u00fadaje z pr\u016fzkumu zpracov\u00e1v\u00e1. To m\u016f\u017ee vyvolat dal\u0161\u00ed n\u00e1klady na zam\u011bstnance.<\/p>\n\n\n\n

\u010casto se tak\u00e9 nevyhnete zna\u010dn\u00e9mu \u010dasov\u00e9mu zpo\u017ed\u011bn\u00ed. Va\u0161e firma bude muset po\u010dkat, a\u017e budou k dispozici v\u0161echny v\u00fdsledky pr\u016fzkumu, a teprve pot\u00e9 budete moci za\u010d\u00edt vytv\u00e1\u0159et strategie sv\u00e9 produktov\u00e9 \u0159ady. Pokud se zab\u00fdv\u00e1te v\u00fdrobou, m\u016f\u017ee b\u00fdt \u010dasov\u00e1 prodleva pro v\u00fdrobu velkou p\u0159ek\u00e1\u017ekou.<\/p>\n\n\n\n

Online pr\u016fzkumy trhu nab\u00edzej\u00ed reportov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase. To v\u00e1m umo\u017en\u00ed zobrazit v\u00fdsledky v okam\u017eiku, kdy jsou formul\u00e1\u0159e pr\u016fzkumu vypl\u0148ov\u00e1ny online. To v\u00e1m m\u016f\u017ee u\u0161et\u0159it \u010das i n\u00e1klady na zpracov\u00e1n\u00ed dat. M\u016f\u017eete tak\u00e9 \u010dinit rychl\u00e1 rozhodnut\u00ed na z\u00e1klad\u011b pr\u016fb\u011b\u017en\u011b aktualizovan\u00e9 odezvy trhu.<\/p>\n\n\n\n

Distribuce<\/h3>\n\n\n\n

Manu\u00e1ln\u00ed, ti\u0161t\u011bn\u00e9 dotazn\u00edky pro pr\u016fzkum trhu jsou spojeny s n\u00e1klady na tisk, n\u00e1vrh a distribuci. N\u00e1klady na e-mailov\u00e9 pr\u016fzkumy a\u017e $5,000<\/a> a telefonick\u00e9 pr\u016fzkumy a\u017e do v\u00fd\u0161e $15 000.<\/p>\n\n\n\n

Jako mal\u00fd podnik s n\u00edzk\u00fdm kapit\u00e1lem a slabou finan\u010dn\u00ed situac\u00ed byste si m\u011bli polo\u017eit ot\u00e1zku, zda se v\u00e1m tyto v\u00fddaje vyplat\u00ed?<\/p>\n\n\n\n

P\u0159i pou\u017eit\u00ed online pr\u016fzkum\u016f trhu bude va\u0161\u00ed organizaci poskytnut jedine\u010dn\u00fd odkaz na formul\u00e1\u0159 pr\u016fzkumu, kter\u00fd m\u016f\u017eete zve\u0159ejnit na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo na \u00fa\u010dtu na soci\u00e1ln\u00edch s\u00edt\u00edch. Va\u0161i z\u00e1kazn\u00edci a klienti k n\u011bmu budou m\u00edt p\u0159\u00edstup online, co\u017e v\u00e1m u\u0161et\u0159\u00ed starosti s jeho distribuc\u00ed.<\/p>\n\n\n\n

Chcete-li se dozv\u011bd\u011bt v\u00edce o v\u00fdhod\u00e1ch online pr\u016fzkum\u016f trhu a o tom, jak mohou va\u0161\u00ed organizaci u\u0161et\u0159it zbyte\u010dn\u00e9 n\u00e1klady a z\u00e1rove\u0148 zajistit kvalitn\u00ed slu\u017eby, nav\u0161tivte str\u00e1nku surveyrock.com\/home\/features.html<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Pr\u016fzkumy maj\u00ed z\u00e1sadn\u00ed v\u00fdznam pro testov\u00e1n\u00ed va\u0161ich n\u00e1pad\u016f. Jsou nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 p\u0159i rozhodov\u00e1n\u00ed o va\u0161em c\u00edlov\u00e9m trhu, jeho vkusu, va\u0161ich produktech\/slu\u017eb\u00e1ch a jejich kvalit\u011b a o\u010dek\u00e1v\u00e1n\u00edch z\u00e1kazn\u00edk\u016f od va\u0161\u00ed organizace. P\u0159i rozhodov\u00e1n\u00ed, zda prov\u00e1d\u011bt pr\u016fzkumy trhu, je t\u0159eba zv\u00e1\u017eit n\u011bkolik prom\u011bnn\u00fdch - povahu, na\u010dasov\u00e1n\u00ed a rozsah pr\u016fzkum\u016f, [...].<\/p>", "protected": false }, "author": 1, "featured_media": 259, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 47 ], "tags": [ 27, 25 ], "class_list": [ "post-256", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-surveyrock", "tag-benefits", "tag-market-surveys" ], "yoast_head": "\nFinan\u010dn\u00ed v\u00fdhody a cenov\u00e9 bal\u00ed\u010dky | SurveyRock<\/title>\n<meta name=\"description\" content=\"Pou\u017e\u00edv\u00e1n\u00ed online pr\u016fzkum\u016f m\u016f\u017ee p\u0159in\u00e9st zna\u010dn\u00e9 finan\u010dn\u00ed a \u010dasov\u00e9 \u00faspory ve srovn\u00e1n\u00ed s jejich offline prot\u011bj\u0161ky.\" 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