{ "id": 215, "date": "2014-12-30T20:41:08", "date_gmt": "2014-12-30T19:41:08", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=215" }, "modified": "2020-10-19T13:05:02", "modified_gmt": "2020-10-19T11:05:02", "slug": "9-reasons-why-online-market-surveys-are-better", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/9-duvodu-proc-jsou-online-pruzkumy-trhu-lepsi\/", "title": { "rendered": "9 d\u016fvod\u016f, pro\u010d jsou online pr\u016fzkumy trhu lep\u0161\u00ed" }, "content": { "rendered": "
\"Pr\u016fzkum<\/a><\/figure><\/div>\n\n\n\n

Online pr\u016fzkumy trhu poskytuj\u00ed va\u0161\u00ed vhodn\u00e9 n\u00e1stroje pro navrhov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed vlastn\u00edch pr\u016fzkum\u016f trhu, a to s v\u00fdrazn\u011b ni\u017e\u0161\u00edmi n\u00e1klady ne\u017e obvykle. Takov\u00e9 pr\u016fzkumy umo\u017e\u0148uj\u00ed nav\u00e1zat kontakt s klienty a z\u00e1kazn\u00edky rychleji ne\u017e ti\u0161t\u011bn\u00e9 pr\u016fzkumy a umo\u017e\u0148uj\u00ed snadn\u011bj\u0161\u00ed zav\u00e1d\u011bn\u00ed a \u00fapravy produkt\u016f.<\/p>\n\n\n\n

Online pr\u016fzkumy trhu maj\u00ed od sv\u00e9ho vzniku technick\u00fd n\u00e1skok p\u0159ed tradi\u010dn\u00edmi metodami pr\u016fzkumu, proto\u017ee se pro n\u011b rozhoduje st\u00e1le v\u00edce organizac\u00ed.<\/p>\n\n\n\n

Zde je 9 hlavn\u00edch d\u016fvod\u016f, pro\u010d jsou online pr\u016fzkumy trhu nejlep\u0161\u00ed:<\/p>\n\n\n\n\n\n\n\n

1. Rychlej\u0161\u00ed<\/h3>\n\n\n\n

Odhaduje se, \u017ee online pr\u016fzkumy trhu zaberou v pr\u016fm\u011bru 60% m\u00e9n\u011b \u010dasu ne\u017e tradi\u010dn\u00ed metody pr\u016fzkumu trhu. Krom\u011b toho jsou odpov\u011bdi od va\u0161ich z\u00e1kazn\u00edk\u016f a klient\u016f okam\u017eit\u00e9, co\u017e v\u00e1m umo\u017e\u0148uje rychle p\u0159ij\u00edmat rozhodnut\u00ed t\u00fdkaj\u00edc\u00ed se va\u0161eho produktu\/slu\u017eby.<\/p>\n\n\n\n

2. \u00dasporn\u00e9<\/h3>\n\n\n\n

Jak ji\u017e bylo zm\u00edn\u011bno v jednom z p\u0159edchoz\u00edch p\u0159\u00edsp\u011bvk\u016f na blogu, online pr\u016fzkumy trhu mohou sn\u00ed\u017eit n\u00e1klady na pr\u016fzkum a\u017e o \u010dtvrtinu ve srovn\u00e1n\u00ed s pap\u00edrov\u00fdmi pr\u016fzkumy. Va\u0161e firma tak u\u0161et\u0159\u00ed na po\u0161tovn\u00e9m a doru\u010dovac\u00edch poplatc\u00edch. Zp\u011btn\u00e1 vazba z va\u0161eho dotazn\u00edku je nav\u00edc snadno dostupn\u00e1.<\/p>\n\n\n\n

3. Snadn\u00e1 anal\u00fdza a pou\u017eit\u00ed<\/h3>\n\n\n\n

Online pr\u016fzkumy trhu poskytuj\u00ed u\u017eivatel\u016fm \u0161irokou \u0161k\u00e1lu n\u00e1stroj\u016f pro anal\u00fdzu v\u00fdsledk\u016f pr\u016fzkumu. Pat\u0159\u00ed sem grafy, tabulky, matice a kontingen\u010dn\u00ed tabulky. SurveyRock tak\u00e9 nab\u00edz\u00ed v r\u00e1mci tarif\u016f pr\u00e9miov\u00fdch \u00fa\u010dt\u016f mo\u017enost filtrovat v\u00fdsledky na z\u00e1klad\u011b nejr\u016fzn\u011bj\u0161\u00edch faktor\u016f, k\u0159\u00ed\u017eov\u011b zpracov\u00e1vat data a tak\u00e9 exportovat souhrnn\u00e1 data nebo jednotliv\u00e9 odpov\u011bdi z pr\u016fzkumu do tabulek pro dal\u0161\u00ed anal\u00fdzu.<\/p>\n\n\n\n

4. U\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9<\/h3>\n\n\n\n

Pr\u016fzkum uk\u00e1zal, \u017ee v\u00edce ne\u017e devades\u00e1t procent u\u017eivatel\u016f pova\u017euje online pr\u016fzkumy trhu za pohodln\u011bj\u0161\u00ed ne\u017e telefonick\u00e9 pr\u016fzkumy. K online pr\u016fzkum\u016fm maj\u00ed u\u017eivatel\u00e9 p\u0159\u00edstup kdykoli a dotazn\u00edky jsou navr\u017eeny tak, aby mohli \"p\u0159eskakovat\" irelevantn\u00ed \u010d\u00e1sti.<\/p>\n\n\n\n

5. Organiza\u010dn\u011b p\u0159\u00edv\u011btiv\u00e9<\/h3>\n\n\n\n

Z organiza\u010dn\u00edho hlediska lze v\u00fdsledky dotazn\u00edku snadno p\u0159en\u00e9st z online formul\u00e1\u0159\u016f pro pr\u016fzkum trhu do specializovan\u00e9ho softwaru pro v\u00fdpo\u010det a anal\u00fdzu v\u00fdsledk\u016f. To v\u0161e se prov\u00e1d\u00ed ve zlomku \u010dasu ve srovn\u00e1n\u00ed s tradi\u010dn\u00edmi pr\u016fzkumy.<\/p>\n\n\n\n

6. P\u0159esn\u00e9 v\u00fdsledky<\/h3>\n\n\n\n

U online pr\u016fzkum\u016f trhu je vylou\u010dena lidsk\u00e1 chyba p\u0159i zad\u00e1v\u00e1n\u00ed \u00fadaj\u016f, alespo\u0148 pokud jde o kop\u00edrov\u00e1n\u00ed \u00fadaj\u016f z offline pr\u016fzkum\u016f. Prov\u00e1d\u011bn\u00ed opakuj\u00edc\u00edch se \u00fakol\u016f m\u016f\u017ee b\u00fdt pro \u010dlov\u011bka vy\u010derp\u00e1vaj\u00edc\u00ed a m\u016f\u017ee negativn\u011b ovlivnit jeho pozornost. U\u017eivatel\u00e9 mohou vyplnit dotazn\u00edky pr\u016fzkumu a jejich odpov\u011bdi se nahraj\u00ed p\u0159\u00edmo do v\u00fdpo\u010detn\u00edho softwaru, \u010d\u00edm\u017e se zamez\u00ed mo\u017enosti jak\u00e9koli lidsk\u00e9 chyby p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed \u00fadaj\u016f.<\/p>\n\n\n\n

7. Omezen\u00e9 publikum<\/h3>\n\n\n\n

P\u0159i navrhov\u00e1n\u00ed online pr\u016fzkum\u016f trhu m\u016f\u017eete omezit sv\u00e9 publikum. P\u0159edb\u011b\u017en\u00fd v\u00fdb\u011br publika m\u016f\u017ee va\u0161\u00ed organizaci umo\u017enit navrhnout pr\u016fzkumy trhu podle pot\u0159eb z\u00e1kazn\u00edk\u016f. To je u\u017eite\u010dn\u00e9 zejm\u00e9na v p\u0159\u00edpad\u011b, \u017ee je v\u00e1\u0161 produkt nebo slu\u017eba technick\u00e9ho charakteru a vy\u017eaduje odpov\u011bdi na pr\u016fzkum od kvalifikovan\u00fdch lid\u00ed.<\/p>\n\n\n\n

8. P\u0159izp\u016fsoben\u00e9<\/h3>\n\n\n\n

Online pr\u016fzkumy trhu nab\u00edzej\u00ed r\u016fzn\u00e1 vizu\u00e1ln\u00ed l\u00e1kadla pro v\u00e1s i va\u0161e c\u00edlov\u00e9 publikum. Jsou k dispozici v r\u016fzn\u00fdch t\u00e9matech, barv\u00e1ch, log\u00e1ch a lze je p\u0159izp\u016fsobit tak, aby obsahovaly logo va\u0161\u00ed organizace, obr\u00e1zky, videa a dal\u0161\u00ed grafiku. D\u00edky tomu je pro va\u0161e publikum atraktivn\u011bj\u0161\u00ed na pr\u016fzkumy odpov\u00eddat.<\/p>\n\n\n\n

9. Podejte pravdiv\u00fd obraz<\/h3>\n\n\n\n

Anonymita je u\u017eite\u010dn\u00e1 zejm\u00e9na p\u0159i pr\u016fzkumech trhu. P\u0159i vypl\u0148ov\u00e1n\u00ed formul\u00e1\u0159\u016f pr\u016fzkumu budou va\u0161i z\u00e1kazn\u00edci odpov\u00eddat pohodln\u011bji, pokud budou v\u011bd\u011bt, \u017ee jejich \u00fadaje z\u016fstanou anonymn\u00ed. Online pr\u016fzkumy trhu \u010dasto nevy\u017eaduj\u00ed od c\u00edlov\u00e9 skupiny \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje a \u010dasto posta\u010d\u00ed jednodu\u0161e jejich e-mailov\u00e9 ID. To zajist\u00ed up\u0159\u00edmnou zp\u011btnou vazbu od va\u0161ich z\u00e1kazn\u00edk\u016f, proto\u017ee v\u011bd\u00ed, \u017ee jejich identita nebude nikdy vy\u017eadov\u00e1na ani zve\u0159ejn\u011bna.<\/p>", "protected": false }, "excerpt": { "rendered": "

Online pr\u016fzkumy trhu poskytuj\u00ed va\u0161\u00ed organizaci vhodn\u00e9 n\u00e1stroje pro navrhov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed vlastn\u00edch pr\u016fzkum\u016f trhu, a to s v\u00fdrazn\u011b ni\u017e\u0161\u00edmi n\u00e1klady ne\u017e obvykle. Takov\u00e9 pr\u016fzkumy umo\u017e\u0148uj\u00ed nav\u00e1zat kontakt s klienty a z\u00e1kazn\u00edky rychleji ne\u017e ti\u0161t\u011bn\u00e9 pr\u016fzkumy a umo\u017e\u0148uj\u00ed snadn\u011bj\u0161\u00ed zav\u00e1d\u011bn\u00ed a \u00fapravy produkt\u016f. Od sv\u00e9ho vzniku se online pr\u016fzkumy trhu [...]<\/p>", "protected": false }, "author": 1, "featured_media": 216, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 25 ], "class_list": [ "post-215", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-market-surveys" ], "yoast_head": "\nPro\u010d jsou online pr\u016fzkumy trhu lep\u0161\u00ed | SurveyRock<\/title>\n<meta name=\"description\" content=\"Online pr\u016fzkumy trhu maj\u00ed oproti sv\u00fdm offline prot\u011bj\u0161k\u016fm mnoho v\u00fdhod. Zde je 9 d\u016fvod\u016f, pro\u010d byste m\u011bli pro sv\u00e9 pr\u016fzkumy trhu pou\u017e\u00edvat SurveyRock.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/9-reasons-why-online-market-surveys-are-better\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d jsou online pr\u016fzkumy trhu lep\u0161\u00ed | SurveyRock\" \/>\n<meta property=\"og:description\" content=\"Online pr\u016fzkumy trhu maj\u00ed oproti sv\u00fdm offline prot\u011bj\u0161k\u016fm mnoho v\u00fdhod. Zde je 9 d\u016fvod\u016f, pro\u010d byste m\u011bli pro sv\u00e9 pr\u016fzkumy trhu pou\u017e\u00edvat SurveyRock.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/cs\/9-reasons-why-online-market-surveys-are-better\/\" \/>\n<meta property=\"og:site_name\" content=\"\u010cl\u00e1nky SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n \"@context\": \"https:\\\/\\\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Article\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#article\",\n \"isPartOf\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\"\n },\n \"author\": {\n \"name\": \"Chris\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\"\n },\n \"headline\": \"9 Reasons Why Online Market Surveys Are Better\",\n \"mainEntityOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\"\n },\n \"wordCount\": 555,\n \"commentCount\": 0,\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"keywords\": [\n \"market surveys\"\n ],\n \"articleSection\": [\n \"Marketing\"\n ],\n \"inLanguage\": \"cs-CZ\",\n \"potentialAction\": [\n {\n \"@type\": \"CommentAction\",\n \"name\": \"Koment\\u00e1\\u0159:\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#respond\"\n ]\n }\n ]\n },\n {\n \"@type\": \"WebPage\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\",\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\",\n \"name\": \"Pro\\u010d jsou online pr\\u016fzkumy trhu lep\\u0161\\u00ed | SurveyRock\",\n \"isPartOf\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n },\n \"primaryImageOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"description\": \"Online pr\\u016fzkumy trhu maj\\u00ed oproti sv\\u00fdm offline prot\\u011bj\\u0161k\\u016fm mnoho v\\u00fdhod. Zde je 9 d\\u016fvod\\u016f, pro\\u010d byste m\\u011bli pro sv\\u00e9 pr\\u016fzkumy trhu pou\\u017e\\u00edvat SurveyRock.\",\n \"breadcrumb\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#breadcrumb\"\n },\n \"inLanguage\": \"cs-CZ\",\n \"potentialAction\": [\n {\n \"@type\": \"ReadAction\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/\"\n ]\n }\n ]\n },\n {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"cs-CZ\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#primaryimage\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/12\\\/market-research.jpg\",\n \"width\": 400,\n \"height\": 300,\n \"caption\": \"Market Research\"\n },\n {\n \"@type\": \"BreadcrumbList\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hi\\\/9-reasons-why-online-market-surveys-are-better\\\/#breadcrumb\",\n \"itemListElement\": [\n {\n \"@type\": \"ListItem\",\n \"position\": 1,\n \"name\": \"\\u010cl\\u00e1nek\",\n \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n },\n {\n \"@type\": \"ListItem\",\n \"position\": 2,\n \"name\": \"9 d\\u016fvod\\u016f, pro\\u010d jsou online pr\\u016fzkumy trhu lep\\u0161\\u00ed\"\n }\n ]\n },\n {\n \"@type\": \"WebSite\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"name\": \"\\u010cl\\u00e1nky SurveyRock\",\n \"description\": \"Pom\\u00e1h\\u00e1 v\\u00e1m vytv\\u00e1\\u0159et online pr\\u016fzkumy, ankety a dotazn\\u00edky. Rychle a snadno.\",\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"potentialAction\": [\n {\n \"@type\": \"SearchAction\",\n \"target\": {\n \"@type\": \"EntryPoint\",\n \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n },\n \"query-input\": {\n \"@type\": \"PropertyValueSpecification\",\n \"valueRequired\": true,\n \"valueName\": \"search_term_string\"\n }\n }\n ],\n \"inLanguage\": \"cs-CZ\"\n },\n {\n \"@type\": \"Organization\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n \"name\": \"SurveyRock\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"cs-CZ\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"width\": 200,\n \"height\": 200,\n \"caption\": \"SurveyRock\"\n },\n \"image\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n },\n \"sameAs\": [\n \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n \"https:\\\/\\\/x.com\\\/surveyrock\",\n \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n ]\n },\n {\n \"@type\": \"Person\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\",\n \"name\": \"Chris\",\n \"image\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"cs-CZ\",\n \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"caption\": \"Chris\"\n },\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/cs\\\/author\\\/chris\\\/\"\n }\n ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->", "yoast_head_json": { "title": "Pro\u010d jsou online pr\u016fzkumy trhu lep\u0161\u00ed | SurveyRock", "description": "Online pr\u016fzkumy trhu maj\u00ed oproti sv\u00fdm offline prot\u011bj\u0161k\u016fm mnoho v\u00fdhod. Zde je 9 d\u016fvod\u016f, pro\u010d byste m\u011bli pro sv\u00e9 pr\u016fzkumy trhu pou\u017e\u00edvat SurveyRock.", "robots": { "index": "index", "follow": "follow", "max-snippet": "max-snippet:-1", "max-image-preview": "max-image-preview:large", "max-video-preview": "max-video-preview:-1" }, "canonical": "http:\/\/www.surveyrock.com\/blog\/cs\/9-reasons-why-online-market-surveys-are-better\/", "og_locale": "cs_CZ", "og_type": "article", "og_title": "Why Online Market Surveys Are Better | SurveyRock", "og_description": "Online market surveys have many advantages over their offline counterparts. Here are 9 reasons why you should use SurveyRock for your market survey needs.", "og_url": "http:\/\/www.surveyrock.com\/blog\/cs\/9-reasons-why-online-market-surveys-are-better\/", "og_site_name": "SurveyRock Articles", "article_publisher": "https:\/\/www.facebook.com\/surveyrock", "og_image": [ { "width": 400, "height": 300, "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "type": "image\/jpeg" } ], "author": "Chris", "twitter_card": "summary_large_image", "twitter_creator": "@surveyrock", "twitter_site": "@surveyrock", "schema": { "@context": "https:\/\/schema.org", "@graph": [ { "@type": "Article", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#article", "isPartOf": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/" }, "author": { "name": "Chris", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36" }, "headline": "9 Reasons Why Online Market Surveys Are Better", "mainEntityOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/" }, "wordCount": 555, "commentCount": 0, "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "keywords": [ "market surveys" ], "articleSection": [ "Marketing" ], "inLanguage": "cs-CZ", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#respond" ] } ] }, { "@type": "WebPage", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/", "url": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/", "name": "Pro\u010d jsou online pr\u016fzkumy trhu lep\u0161\u00ed | SurveyRock", "isPartOf": { "@id": "https:\/\/www.surveyrock.com\/blog\/#website" }, "primaryImageOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "description": "Online pr\u016fzkumy trhu maj\u00ed oproti sv\u00fdm offline prot\u011bj\u0161k\u016fm mnoho v\u00fdhod. Zde je 9 d\u016fvod\u016f, pro\u010d byste m\u011bli pro sv\u00e9 pr\u016fzkumy trhu pou\u017e\u00edvat SurveyRock.", "breadcrumb": { "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#breadcrumb" }, "inLanguage": "cs-CZ", "potentialAction": [ { "@type": "ReadAction", "target": [ "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/" ] } ] }, { "@type": "ImageObject", "inLanguage": "cs-CZ", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#primaryimage", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg", "width": 400, "height": 300, "caption": "Market Research" }, { "@type": "BreadcrumbList", "@id": "http:\/\/www.surveyrock.com\/blog\/hi\/9-reasons-why-online-market-surveys-are-better\/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Article", "item": "https:\/\/www.surveyrock.com\/blog\/" }, { "@type": "ListItem", "position": 2, "name": "9 Reasons Why Online Market Surveys Are Better" } ] }, { "@type": "WebSite", "@id": "https:\/\/www.surveyrock.com\/blog\/#website", "url": "https:\/\/www.surveyrock.com\/blog\/", "name": "\u010cl\u00e1nky SurveyRock", "description": "Pom\u00e1h\u00e1 v\u00e1m vytv\u00e1\u0159et online pr\u016fzkumy, ankety a dotazn\u00edky. Rychle a snadno.", "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "cs-CZ" }, { "@type": "Organization", "@id": "https:\/\/www.surveyrock.com\/blog\/#organization", "name": "SurveyRock", "url": "https:\/\/www.surveyrock.com\/blog\/", "logo": { "@type": "ImageObject", "inLanguage": "cs-CZ", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "width": 200, "height": 200, "caption": "SurveyRock" }, "image": { "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/" }, "sameAs": [ "https:\/\/www.facebook.com\/surveyrock", "https:\/\/x.com\/surveyrock", "https:\/\/www.linkedin.com\/company\/surveyrock", "https:\/\/www.pinterest.com\/surveyrock\/", "https:\/\/www.youtube.com\/surveyrock" ] }, { "@type": "Person", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36", "name": "Chris", "image": { "@type": "ImageObject", "inLanguage": "cs-CZ", "@id": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "url": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "caption": "Chris" }, "url": "http:\/\/www.surveyrock.com\/blog\/cs\/author\/chris\/" } ] } }, "_links": { "self": [ { "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/215", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=215" } ], "version-history": [ { "count": 6, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/215\/revisions" } ], "predecessor-version": [ { "id": 838, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/215\/revisions\/838" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/media\/216" } ], "wp:attachment": [ { "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=215" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=215" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=215" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }