{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/uzasne-zpusoby-uvedeni-produktu-na-trh-prostrednictvim-socialnich-medii\/", "title": { "rendered": "\u00da\u017easn\u00e9 zp\u016fsoby uveden\u00ed produktu na soci\u00e1ln\u00edch s\u00edt\u00edch" }, "content": { "rendered": "

Pravd\u011bpodobn\u011b jste se zamysleli nad t\u00edm, co v\u0161echno ud\u011blali va\u0161i konkurenti, kdy\u017e uv\u00e1d\u011bli sv\u00e9 produkty na trhu. Byla to obrovsk\u00e1 kampa\u0148 se zbyte\u010dnou grafikou, kter\u00e1 se zd\u00e1la b\u00fdt v po\u0159\u00e1dku a dokonce jim pomohla prorazit?<\/p>\n\n\n\n

Je pochopiteln\u00e9, \u017ee jako mal\u00e1 firma m\u00e1te omezen\u00e9 zdroje, ale m\u016f\u017eete to vynahradit a oslovit v\u011bt\u0161\u00ed klientskou z\u00e1kladnu pomoc\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed. Je to rychl\u00e9, spolehliv\u00e9 a p\u0159edev\u0161\u00edm ZDARMA.<\/p>\n\n\n\n\n\n\n\n

Za\u010dn\u011bte upout\u00e1vkou<\/h3>\n\n\n\n

Ne\u017e produkt skute\u010dn\u011b uvedete na trh, vytvo\u0159te si upout\u00e1vkov\u00e1 kampa\u0148<\/a>. Za\u010dn\u011bte p\u0159em\u00fd\u0161let o tom, jak m\u016f\u017eete vyu\u017e\u00edt soci\u00e1ln\u00ed m\u00e9dia, abyste nazna\u010dili, \u017ee se chyst\u00e1 n\u011bco zaj\u00edmav\u00e9ho. Dejte si n\u00e1zev, nap\u0159\u00edklad \"projekt xyz\", a ve sv\u00fdch p\u0159\u00edsp\u011bvc\u00edch se o n\u011bm \u010das od \u010dasu zmi\u0148ujte. Mus\u00edte vytvo\u0159it humbuk. Budete p\u0159ekvapeni, kolik va\u0161ich sleduj\u00edc\u00edch v\u00e1s bude volat, ps\u00e1t zpr\u00e1vy, mailovat a pt\u00e1t se na to.<\/p>\n\n\n\n

Pr\u00e1ce na sn\u00edmc\u00edch<\/h3>\n\n\n\n

Nezapome\u0148te p\u0159i p\u0159\u00edprav\u011b kampan\u011b myslet na t\u011bchto n\u011bkolik v\u011bc\u00ed. Experimentujte s pou\u017e\u00edv\u00e1n\u00edm p\u0159\u00edsp\u011bvk\u016f na Facebooku s obr\u00e1zky i bez nich, sd\u00edlejte rozpracovan\u00e9 obr\u00e1zky, nap\u0159. rozmazan\u00e9, a jen nezapome\u0148te nikomu neprozradit p\u0159\u00edli\u0161 mnoho, abyste udr\u017eeli nap\u011bt\u00ed.<\/p>\n\n\n\n

\"S\u00ed\u0165<\/figure><\/div>\n\n\n\n

Video<\/h3>\n\n\n\n

M\u00e1te tak\u00e9 mo\u017enost vytvo\u0159it n\u011bco osobn\u00edho, nap\u0159\u00edklad video. M\u016f\u017eete sestavit takov\u00e9, kter\u00e9 uk\u00e1\u017ee, jak je v\u00e1\u0161 t\u00fdm pohlcen pl\u00e1nov\u00e1n\u00edm nov\u00e9ho projektu. To zv\u00fd\u0161\u00ed zv\u011bdavost a o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n

E-mailov\u00fd seznam z\u00e1jm\u016f<\/h3>\n\n\n\n

M\u016f\u017eete si dokonce zalo\u017eit jedine\u010dn\u00fd e-mailov\u00fd seznam z\u00e1jemc\u016f pro lidi, kte\u0159\u00ed cht\u011bj\u00ed v\u011bd\u011bt v\u00edce o uveden\u00ed produktu na trh. M\u016f\u017eete vytvo\u0159it speci\u00e1ln\u00ed odkaz pro kliknut\u00ed, kde se lid\u00e9 mohou zaregistrovat a dost\u00e1vat zasv\u011bcen\u00e9 informace, pokud maj\u00ed up\u0159\u00edmn\u00fd z\u00e1jem. \u00da\u010delem tohoto seznamu je nyn\u00ed d\u00e1t v\u011bd\u011bt, a\u017e bude v\u00e1\u0161 produkt skute\u010dn\u011b uveden na trh. P\u0159em\u00fd\u0161lejte o tom, \u017ee lid\u00e9, kte\u0159\u00ed v\u011bnuj\u00ed sv\u016fj \u010das prohl\u00ed\u017een\u00ed va\u0161eho obsahu, se o n\u011bm v ur\u010dit\u00e9m okam\u017eiku zm\u00edn\u00ed lidem ve sv\u00e9m okol\u00ed.<\/p>\n\n\n\n

Z\u00e1bavn\u00e9 a vzd\u011bl\u00e1vac\u00ed<\/h3>\n\n\n\n

Kdy\u017e kone\u010dn\u011b nastane \u010das spu\u0161t\u011bn\u00ed, ujist\u011bte se, \u017ee jste p\u0159idali jinou \u010d\u00e1st procesu spu\u0161t\u011bn\u00ed se zdroji, jako jsou n\u00e1vody a tipy a lekce pro dom\u00e1c\u00ed pou\u017eit\u00ed. T\u00edmto zp\u016fsobem p\u0159id\u00e1te hodnotu a mnoho lid\u00ed se bude cht\u00edt dozv\u011bd\u011bt v\u00edce o produktu, o kter\u00e9m jste mluvili.<\/p>\n\n\n\n

Seznamte se s nov\u00fdm produktem i sami se sebou<\/h3>\n\n\n\n

Po uveden\u00ed produktu na trh nebo v dob\u011b p\u0159ed jeho uveden\u00edm na trh se v\u017edy m\u016f\u017eete nechat vyzpov\u00eddat. Dobr\u00fdm n\u00e1padem by bylo p\u0159ipojit n\u011bkolik ot\u00e1zek, kter\u00e9 v\u00e1m n\u011bkdo m\u016f\u017ee polo\u017eit, a mo\u017en\u00e1 vybrat i moder\u00e1tora, kter\u00fd se m\u016f\u017ee t\u00fdkat va\u0161eho produktu. To v\u00e1m umo\u017en\u00ed vytvo\u0159it pot\u0159ebn\u00fd humbuk, kter\u00fd va\u0161i zna\u010dku nebo produkt um\u00edst\u00ed na p\u0159\u00edslove\u010dnou mapu.<\/p>\n\n\n\n

Neexistuje \u017e\u00e1dn\u00fd spolehliv\u00fd zp\u016fsob, jak zjistit, zda lid\u00e9 skute\u010dn\u011b \u0161\u00ed\u0159\u00ed informace, nebo ne. Jednou z mo\u017enost\u00ed, jak to ud\u011blat, je po\u017e\u00e1dat v\u011brn\u00e9 p\u0159\u00edznivce, aby slovo \u0161\u00ed\u0159ili. Zahr\u0148te ji do sv\u00fdch e-mail\u016f, odkazujte na ni prost\u0159ednictv\u00edm hash tag\u016f a odpov\u011bzte ka\u017ed\u00e9mu, kdo ji sd\u00edl\u00ed.<\/p>\n\n\n\n

Po proveden\u00ed mnoha nebo v\u0161ech t\u011bchto \u010dinnost\u00ed, kdy\u017e jste kone\u010dn\u011b p\u0159ipraveni uv\u00e9st sv\u016fj produkt na trh, m\u00e1te ji\u017e nad\u0161en\u00e9 publikum, kter\u00e9 na n\u011bj \u010dek\u00e1.<\/p>", "protected": false }, "excerpt": { "rendered": "

Pravd\u011bpodobn\u011b jste se zamysleli nad t\u00edm, co v\u0161echno ud\u011blali va\u0161i konkurenti, kdy\u017e uv\u00e1d\u011bli sv\u00e9 produkty na trh. Byla to obrovsk\u00e1 kampa\u0148 se zbyte\u010dnou grafikou, kter\u00e1 se zd\u00e1la b\u00fdt v po\u0159\u00e1dku a dokonce jim pomohla prorazit? Je pochopiteln\u00e9, \u017ee jako mal\u00e1 firma m\u00e1te omezen\u00e9 zdroje, ale m\u016f\u017eete si je vynahradit, kdy\u017e budete m\u00edt [...].<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\n\u00da\u017easn\u00e9 zp\u016fsoby uveden\u00ed produktu na soci\u00e1ln\u00ed m\u00e9dia - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"N\u00e1vrhy pro mal\u00e9 podniky, jak uv\u00e9st produkt na trh pomoc\u00ed soci\u00e1ln\u00edch m\u00e9di\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00da\u017easn\u00e9 zp\u016fsoby uveden\u00ed produktu na soci\u00e1ln\u00ed m\u00e9dia - 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