{
    "id": 167,
    "date": "2014-11-27T10:40:52",
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    "modified_gmt": "2020-10-19T18:46:01",
    "slug": "surveys-help-globalization",
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    "link": "http:\/\/www.surveyrock.com\/blog\/cs\/pruzkumy-pomoc-globalizaci\/",
    "title": {
        "rendered": "Jak v\u00e1m pr\u016fzkumy mohou pomoci u\u017e\u00edt si globalizaci"
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        "rendered": "<p class=\"has-drop-cap\">V dne\u0161n\u00edm sv\u011bt\u011b technologick\u00e9ho pokroku a technicky vysp\u011bl\u00fdch trend\u016f se st\u00e1le v\u00edce lid\u00ed obrac\u00ed na internet, aby z\u00edskali informace o firm\u00e1ch a jejich produktech\/slu\u017eb\u00e1ch. Podle ned\u00e1vn\u00e9ho pr\u016fzkumu, <a href=\"https:\/\/www.verisigninc.com\/assets\/Research-small-business-september2013.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">v\u00edce ne\u017e 56% lid\u00ed<\/a> uvedli, \u017ee ned\u016fv\u011b\u0159uj\u00ed podniku, kter\u00fd nem\u00e1 \u0159\u00e1dn\u00e9, celosv\u011btov\u011b p\u0159\u00edstupn\u00e9 webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p>Tyto statistiky potvrzuj\u00ed, \u017ee pokud chcete, aby va\u0161e firma p\u0159e\u017eila a prosperovala, je nutn\u00e9, aby se dostala na glob\u00e1ln\u00ed \u00farove\u0148. To nutn\u011b nevy\u017eaduje, abyste zakl\u00e1dali kancel\u00e1\u0159e a pobo\u010dky ve v\u0161ech zem\u00edch sv\u011bta. I mal\u00e1 firma m\u016f\u017ee dos\u00e1hnout glob\u00e1ln\u00edho postaven\u00ed d\u00edky dominantn\u00ed existenci na internetu, \u00fa\u010dinn\u00fdm strategi\u00edm online marketingu a <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">inovativn\u00ed v\u00fdzkumn\u00e9 a pr\u016fzkumn\u00e9 techniky<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/globalization.jpg\" alt=\"globalizace\" width=\"580\" height=\"386\"\/><\/figure><\/div>\n\n\n\n<p>P\u0159i globalizaci je d\u016fle\u017eit\u00e9 prov\u00e9st odpov\u00eddaj\u00edc\u00ed pr\u016fzkum trhu a pr\u016fzkum p\u0159ed vstupem na nov\u00e9 \u00fazem\u00ed nebo do nov\u00e9 produktov\u00e9 \u0159ady. T\u00edm zajist\u00edte, \u017ee budete moci nasadit marketingov\u00e9 metody specifick\u00e9 pro dan\u00fd segment trhu\/konzumenty a z\u00edsk\u00e1te zp\u011btnou vazbu od sv\u00fdch st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f a klient\u016f a budete v\u011bd\u011bt, co chcete.<\/p>\n\n\n\n<p>Stejn\u011b tak jsou pr\u016fzkumy spokojenosti zam\u011bstnanc\u016f d\u016fle\u017eit\u00e9, abyste v\u011bd\u011bli, co va\u0161i zam\u011bstnanci od va\u0161\u00ed firmy o\u010dek\u00e1vaj\u00ed, jak se s nimi zach\u00e1z\u00ed a co m\u016f\u017eete ud\u011blat pro lep\u0161\u00ed \u0159\u00edzen\u00ed t\u00fdmu a efektivn\u00ed \u0159e\u0161en\u00ed st\u00ed\u017enost\u00ed zam\u011bstnanc\u016f. To usnad\u0148uje \u0159\u00edzen\u00ed podniku.<\/p>\n\n\n\n<p>Pro etablov\u00e1n\u00ed va\u0161\u00ed firmy na glob\u00e1ln\u00ed \u00farovni je kl\u00ed\u010dov\u00fdch n\u011bkolik dal\u0161\u00edch typ\u016f pr\u016fzkum\u016f. Jin\u00fd pr\u016fzkum ukazuje, \u017ee prodej ovlivn\u011bn\u00fd webem v roce 2014 dos\u00e1hne <a href=\"https:\/\/www.verisigninc.com\/assets\/Research-small-business-september2013.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">$1.409 bilion\u016f<\/a>. Aby si mal\u00e9 a st\u0159edn\u00ed podniky mohly z tohoto kol\u00e1\u010de ukousnout kousek, je efektivn\u00ed online marketing a pr\u016fzkumy nezbytnost\u00ed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.surveyrock.com\/home\/\">SurveyRock<\/a> si uv\u011bdomuje d\u016fle\u017eitost efektivn\u00edch online pr\u016fzkum\u016f a jejich v\u00fdznam pro r\u016fst va\u0161eho podnik\u00e1n\u00ed a glob\u00e1ln\u00ed expanzi. Pou\u017e\u00edv\u00e1 se ve v\u00edce ne\u017e 180 zem\u00edch sv\u011bta, tak\u017ee nyn\u00ed m\u016f\u017eete z\u00edskat p\u0159\u00edstup k jak\u00e9mukoli segmentu trhu na sv\u011bt\u011b a oslovit nejr\u016fzn\u011bj\u0161\u00ed z\u00e1kazn\u00edky. To m\u016f\u017ee exponenci\u00e1ln\u011b zv\u00fd\u0161it va\u0161e p\u0159\u00edjmy a vytvo\u0159it z\u00e1kaznickou z\u00e1kladnu rozprost\u00edraj\u00edc\u00ed se po cel\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n<p>Budete moci <a href=\"https:\/\/www.surveyrock.com\/home\/features.html#themes\">design<\/a> vlastn\u00ed pr\u016fzkum a distribuujte jej pomoc\u00ed p\u0159izp\u016fsoben\u00e9 adresy URL na libovoln\u00fd c\u00edlov\u00fd trh a pro libovoln\u00e9 publikum. To v\u00e1m umo\u017en\u00ed nejen pochopit o\u010dek\u00e1v\u00e1n\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f, ale tak\u00e9 v\u00e1m to pom\u016f\u017ee posoudit zam\u011bstnatelnost jednotlivc\u016f a d\u016fv\u011bryhodnost (a ochotu) d\u00e1rc\u016f a finan\u010dn\u00edch instituc\u00ed poskytnout va\u0161emu podniku finance.<\/p>\n\n\n\n<p>Dal\u0161\u00edm d\u016fle\u017eit\u00fdm aspektem globalizace, pokud jde o online pr\u016fzkumy, je snadn\u00e9 porozum\u011bn\u00ed. Vzhledem k tomu, \u017ee uva\u017eujete glob\u00e1ln\u011b a komunikujete s klienty ze v\u0161ech kout\u016f sv\u011bta, mohou b\u00fdt komunikace, kultura a jazyk p\u0159ek\u00e1\u017ekou.<\/p>\n\n\n\n<p>Jednoduch\u00fdm \u0159e\u0161en\u00edm, jak tento probl\u00e9m p\u0159ekonat, by bylo vyu\u017eit\u00ed funkce <a href=\"https:\/\/www.surveyrock.com\/home\/features.html#global\">jazyk<\/a> mo\u017enost dostupn\u00e1 pro va\u0161e pr\u016fzkumy. Pr\u016fzkumy m\u016f\u017eete navrhovat a distribuovat v libovoln\u00e9m jazyce. Tato technika je obzvl\u00e1\u0161t\u011b u\u017eite\u010dn\u00e1, ale neomezuje se pouze na malou spisovatelskou spole\u010dnost, kter\u00e1 naj\u00edm\u00e1 spisovatele na voln\u00e9 noze pro pr\u00e1ci online z ka\u017ed\u00e9 zem\u011b. M\u016f\u017ee ji tak\u00e9 vyu\u017e\u00edt nap\u0159\u00edklad neziskov\u00e1 organizace, kter\u00e1 usiluje o dary a charitu od velk\u00fdch nadn\u00e1rodn\u00edch korporac\u00ed.<\/p>\n\n\n\n<p>Chcete-li se dozv\u011bd\u011bt v\u00edce o tom, jak m\u016f\u017ee va\u0161e firma vyu\u017e\u00edvat globalizaci a \u00faspory z rozsahu, nav\u0161tivte str\u00e1nku <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">SurveyRock.<\/a><\/p>",
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        "rendered": "<p>V dne\u0161n\u00edm sv\u011bt\u011b technologick\u00e9ho pokroku a technicky vysp\u011bl\u00fdch trend\u016f se st\u00e1le v\u00edce lid\u00ed obrac\u00ed na internet, aby z\u00edskali informace o firm\u00e1ch a jejich produktech\/slu\u017eb\u00e1ch. Podle ned\u00e1vn\u00e9ho pr\u016fzkumu v\u00edce ne\u017e 56% lid\u00ed uvedlo, \u017ee ned\u016fv\u011b\u0159uje podniku, kter\u00fd nem\u00e1 \u0159\u00e1dn\u00e9, celosv\u011btov\u011b p\u0159\u00edstupn\u00e9 webov\u00e9 str\u00e1nky. Tyto statistiky potvrzuj\u00ed, \u017ee [...]<\/p>",
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