{
    "id": 134,
    "date": "2014-12-15T11:14:54",
    "date_gmt": "2014-12-15T10:14:54",
    "guid": {
        "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=134"
    },
    "modified": "2020-10-19T20:49:43",
    "modified_gmt": "2020-10-19T18:49:43",
    "slug": "creating-a-great-online-survey",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/cs\/vytvoreni-skveleho-online-pruzkumu\/",
    "title": {
        "rendered": "Vytvo\u0159en\u00ed skv\u011bl\u00e9ho online pr\u016fzkumu"
    },
    "content": {
        "rendered": "<p><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">P\u0159em\u00fd\u0161leli jste n\u011bkdy, jak vytvo\u0159it skv\u011bl\u00fd online pr\u016fzkum pro va\u0161i firmu? Aby byl pr\u016fzkum skv\u011bl\u00fd, mus\u00ed b\u00fdt k\u0159i\u0161\u0165\u00e1lov\u011b jasn\u00fd, seri\u00f3zn\u00ed a mus\u00ed b\u00fdt funk\u010dn\u00ed, aby od \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu z\u00edskal odpov\u00eddaj\u00edc\u00ed odpov\u011bdi. Kdy\u017e bude v\u00e1\u0161 pr\u016fzkum ide\u00e1ln\u00ed, z\u00edsk\u00e1te mnohem vy\u0161\u0161\u00ed \u00farove\u0148 odpov\u011bd\u00ed a d\u00edky vy\u0161\u0161\u00ed kvalit\u011b ot\u00e1zek bude jejich vypln\u011bn\u00ed mnohem jednodu\u0161\u0161\u00ed. N\u00ed\u017ee uv\u00e1d\u00edme 5 d\u016fle\u017eit\u00fdch po\u010d\u00e1te\u010dn\u00edch krok\u016f, kter\u00e9 v\u00e1m pomohou p\u0159i sestavov\u00e1n\u00ed skv\u011bl\u00e9ho online pr\u016fzkumu.<\/span><\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Nezapome\u0148te objasnit, pro\u010d se pr\u016fzkum prov\u00e1d\u00ed.<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Nejasn\u00e9 c\u00edle povedou k nejasn\u00fdm v\u00fdsledk\u016fm, tak\u017ee v\u00e1\u0161 pr\u016fzkum bude v\u011bt\u0161inou ne\u00fa\u010dinn\u00fd. Chcete-li m\u00edt skv\u011bl\u00fd pr\u016fzkum, mus\u00edte m\u00edt c\u00edlen\u00e9 a snadno vn\u00edmateln\u00e9 c\u00edle. M\u011bjte po ruce tu\u017eku a pap\u00edr, abyste si mohli zapsat ot\u00e1zky jako nap\u0159:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Jak\u00fd je smysl pr\u016fzkumu?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">\u010ceho konkr\u00e9tn\u011b je t\u0159eba dos\u00e1hnout?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Jak se bude pou\u017e\u00edvat po z\u00edsk\u00e1n\u00ed v\u0161ech \u00fadaj\u016f?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Jak v\u00fdsledky pr\u016fzkumu ovlivn\u00ed va\u0161e rozhodnut\u00ed?<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">A\u010dkoli se tyto ot\u00e1zky mohou zd\u00e1t trivi\u00e1ln\u00ed, mohou v\u00e1m pozd\u011bji u\u0161et\u0159it spoustu probl\u00e9m\u016f. Podstatou dobr\u00e9ho pr\u016fzkumu je vynikaj\u00edc\u00ed soubor ot\u00e1zek. N\u011bkolik minut pe\u010dliv\u00e9ho pl\u00e1nov\u00e1n\u00ed ot\u00e1zek, kter\u00e9 budou do pr\u016fzkumu zahrnuty, m\u016f\u017ee znamenat rozd\u00edl mezi dobr\u00fdm a vynikaj\u00edc\u00edm pr\u016fzkumem.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Vytvo\u0159en\u00ed struktur\u00e1ln\u00edho, ale c\u00edlen\u00e9ho pr\u016fzkumu<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Kvalita odpov\u011bd\u00ed na va\u0161e <a href=\"https:\/\/www.surveyrock.com\/free-online-surveys\">bezplatn\u00e9 online pr\u016fzkumy<\/a> bude nejlep\u0161\u00ed, kdy\u017e bude pr\u016fzkum zam\u011b\u0159en\u00fd a kr\u00e1tk\u00fd. M\u00edsto toho, abyste se sna\u017eili vytvo\u0159it hlavn\u00ed pr\u016fzkum, kter\u00fd by se zab\u00fdval mnoha c\u00edli, zam\u011b\u0159te se na jeden c\u00edl.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Pokud bude dotazn\u00edk kr\u00e1tk\u00fd, opust\u00ed ho m\u00e9n\u011b \u00fa\u010dastn\u00edk\u016f. Kr\u00e1tk\u00fd a dob\u0159e promy\u0161len\u00fd pr\u016fzkum obvykle p\u0159inese mnohem vy\u0161\u0161\u00ed m\u00edru odpov\u011bd\u00ed. V\u011bt\u0161ina lid\u00ed chce, aby ot\u00e1zky v pr\u016fzkumu byly jednoduch\u00e9 a stru\u010dn\u00e9. Pokud bude pr\u016fzkum p\u0159\u00edli\u0161 dlouh\u00fd a nep\u0159ehledn\u00fd, v\u011bt\u0161ina bude m\u00edt chu\u0165 se na cel\u00fd pr\u016fzkum vyka\u0161lat. To bude m\u00edt za n\u00e1sledek, \u017ee z\u00edsk\u00e1te pouze d\u00edl\u010d\u00ed \u00fadaje a snaha o jejich pochopen\u00ed bude zbyte\u010dn\u00fdm cvi\u010den\u00edm. Ot\u00e1zky sm\u011b\u0159ujte tak, aby v\u00e1m pomohly dos\u00e1hnout stanoven\u00e9ho c\u00edle. Neobt\u011b\u017eujte se s h\u00e1zen\u00edm ot\u00e1zek, kter\u00e9 ml\u00e1t\u00ed kolem hork\u00e9 ka\u0161e a nejsou zam\u011b\u0159eny na stanoven\u00e9 c\u00edle pr\u016fzkumu.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Chcete-li dodr\u017eet p\u0159im\u011b\u0159en\u00fd \u010dasov\u00fd limit, vyzkou\u0161ejte pr\u016fzkum s n\u011bkolika dobrovoln\u00edky a zm\u011b\u0159te jim \u010das, abyste zjistili, jak dlouho trv\u00e1. Pokud trv\u00e1 p\u0159ibli\u017en\u011b 5 minut, je to vynikaj\u00edc\u00ed. Pokud se dostanete do rozmez\u00ed 6 a\u017e 10 minut, pak je to uspokojiv\u00e9. Cokoli nad touto hranic\u00ed v\u0161ak zvy\u0161uje riziko, \u017ee ji \u00fa\u010dastn\u00edci opust\u00ed.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/ID-100264411.jpg\" alt=\"Odpov\u011bdi z pr\u016fzkumu\" width=\"451\" height=\"409\"\/><\/figure><\/div>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Na ot\u00e1zky by m\u011blo b\u00fdt snadn\u00e9 odpov\u011bd\u011bt<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Vyhn\u011bte se \u017eargonu a ptejte se p\u0159\u00edmo k v\u011bci. Nem\u011bli byste p\u0159edpokl\u00e1dat, \u017ee \u00fa\u010dastn\u00edci pr\u016fzkumu rozum\u00ed zkratk\u00e1m. V cel\u00e9m pr\u016fzkumu se ptejte p\u0159\u00edmo a k v\u011bci. N\u00ed\u017ee je uveden p\u0159\u00edklad:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Porovnejte si je: Jak\u00e9 bylo va\u0161e setk\u00e1n\u00ed s na\u0161imi zam\u011bstnanci?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Pro: Jak jste spokojeni s reakc\u00ed na\u0161ich zam\u011bstnanc\u016f?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Pokud je to mo\u017en\u00e9, m\u011bli byste pou\u017e\u00edvat uzav\u0159en\u00e9 ot\u00e1zky.<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">P\u0159i pou\u017eit\u00ed <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">software pro online pr\u016fzkum<\/a>, poskytov\u00e1n\u00ed ot\u00e1zek, kter\u00e9 jsou uzav\u0159eny, p\u0159inese z\u0159eteln\u00e9 volby a lep\u0161\u00ed v\u00fdsledky a u\u010din\u00ed anal\u00fdzu hodnotnou. Tento typ ot\u00e1zek lze pou\u017e\u00edt prost\u0159ednictv\u00edm v\u00fdb\u011bru z v\u00edce mo\u017enost\u00ed, hodnot\u00edc\u00ed \u0161k\u00e1ly nebo dokonce jen prost\u00e9ho a jednoduch\u00e9ho ano\/ne. Otev\u0159en\u00e9 dotazy umo\u017e\u0148uj\u00ed \u00fa\u010dastn\u00edkovi odpov\u011bd\u011bt na ot\u00e1zky pomoc\u00ed vlastn\u00edho obsahu. Otev\u0159en\u00e9 typy ot\u00e1zek jsou nav\u00edc ide\u00e1ln\u00ed pro ot\u00e1zky, kter\u00e9 poskytuj\u00ed praktick\u00e9 \u00fadaje a kvalitn\u00ed poznatky. Pro anal\u00fdzu a srovn\u00e1v\u00e1n\u00ed aplikac\u00ed je v\u0161ak lep\u0161\u00ed pou\u017e\u00edvat uzav\u0159en\u00e9 ot\u00e1zky.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Zachovat konzistenci s ot\u00e1zkami hodnot\u00edc\u00edmi \u0161k\u00e1ly v pr\u016fzkumu.<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Pro porovn\u00e1v\u00e1n\u00ed a m\u011b\u0159en\u00ed prom\u011bnn\u00fdch soubor\u016f je vhodn\u00e9 pou\u017e\u00edt hodnot\u00edc\u00ed \u0161k\u00e1ly. Udr\u017eujte hodnot\u00edc\u00ed stupnici v cel\u00e9m rozsahu konzistentn\u00ed. Dbejte na to, abyste na \u0161k\u00e1le pou\u017eili stejn\u00fd celkov\u00fd po\u010det bod\u016f a zachovali konzistentn\u00ed vysok\u00e9 a n\u00edzk\u00e9 hodnocen\u00ed. Krom\u011b toho se ujist\u011bte, \u017ee ve sv\u00e9m pr\u016fzkumu vyu\u017e\u00edv\u00e1te stupnici s lich\u00fdm \u010d\u00edslem - to usnad\u0148uje anal\u00fdzu dat. Odpov\u011bdi, kter\u00fdm nelze v\u011b\u0159it, budou v\u00fdsledkem zm\u011bny va\u0161\u00ed hodnot\u00edc\u00ed \u0161k\u00e1ly, proto se ujist\u011bte, \u017ee z\u016fst\u00e1vaj\u00ed stejn\u00e9.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">P\u0159i vytv\u00e1\u0159en\u00ed online pr\u016fzkumu existuje v\u00edce krok\u016f, ale t\u011bchto p\u011bt v\u00e1m poskytne skv\u011bl\u00fd za\u010d\u00e1tek.<\/span><\/span><\/span><\/span><\/p>",
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        "rendered": "<p>P\u0159em\u00fd\u0161leli jste n\u011bkdy, jak vytvo\u0159it skv\u011bl\u00fd online pr\u016fzkum pro va\u0161i firmu? Aby byl pr\u016fzkum skv\u011bl\u00fd, mus\u00ed b\u00fdt k\u0159i\u0161\u0165\u00e1lov\u011b jasn\u00fd, seri\u00f3zn\u00ed a mus\u00ed b\u00fdt funk\u010dn\u00ed, aby od \u00fa\u010dastn\u00edk\u016f pr\u016fzkumu z\u00edskal odpov\u00eddaj\u00edc\u00ed odpov\u011bdi. Kdy\u017e je v\u00e1\u0161 pr\u016fzkum ide\u00e1ln\u00ed, z\u00edsk\u00e1te mnohem vy\u0161\u0161\u00ed \u00farove\u0148 odpov\u011bd\u00ed a s vy\u0161\u0161\u00ed kvalitou [...]<\/p>",
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