{
    "id": 1291,
    "date": "2023-09-16T18:59:02",
    "date_gmt": "2023-09-16T16:59:02",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1291"
    },
    "modified": "2023-09-23T15:39:40",
    "modified_gmt": "2023-09-23T13:39:40",
    "slug": "the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/cs\/skryte-vyhody-pruzkumu-spokojenosti-zakazniku-tajna-zbran-pro-zlepseni-vaseho-podnikani\/",
    "title": {
        "rendered": "Skryt\u00e9 v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f: Tajn\u00e1 zbra\u0148 pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed"
    },
    "content": {
        "rendered": "<p>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f se mohou zd\u00e1t jako dal\u0161\u00ed \u00fakol na seznamu \u00fakol\u016f, ale ve skute\u010dnosti mohou b\u00fdt tajnou zbran\u00ed pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed. Z\u00edsk\u00e1n\u00edm poznatk\u016f p\u0159\u00edmo od z\u00e1kazn\u00edk\u016f m\u016f\u017eete odhalit skryt\u00e9 v\u00fdhody, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit va\u0161e hospod\u00e1\u0159sk\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Jednou z kl\u00ed\u010dov\u00fdch v\u00fdhod <a href=\"https:\/\/www.surveyrock.com\/blog\/five-tips-for-a-successful-customer-satisfaction-survey\/\">pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f<\/a> je jejich schopnost identifikovat oblast, kterou je t\u0159eba zlep\u0161it. Spr\u00e1vn\u011b polo\u017een\u00fdmi ot\u00e1zkami m\u016f\u017eete ur\u010dit konkr\u00e9tn\u00ed bolestiv\u00e1 m\u00edsta a oblasti, kde z\u00e1kazn\u00edci nejsou spokojeni. Vyzbrojeni t\u011bmito informacemi m\u016f\u017eete c\u00edlen\u011b vylep\u0161ovat sv\u016fj produkt nebo slu\u017ebu, co\u017e v kone\u010dn\u00e9m d\u016fsledku povede ke spokojen\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm a vy\u0161\u0161\u00ed loajalit\u011b.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet-300x300.png\" alt=\"Podnikatelka hodnot\u00edc\u00ed zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f\" class=\"wp-image-1293\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet-300x300.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet-150x150.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet-768x768.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet-12x12.png 12w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n<p>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f v\u0161ak nab\u00edzej\u00ed v\u00edce ne\u017e jen zp\u011btnou vazbu o tom, co je t\u0159eba opravit. Poskytuj\u00ed tak\u00e9 cenn\u00e9 \u00fadaje, kter\u00e9 v\u00e1m pomohou l\u00e9pe porozum\u011bt va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b. Anal\u00fdzou odpov\u011bd\u00ed m\u016f\u017eete z\u00edskat p\u0159ehled o preferenc\u00edch z\u00e1kazn\u00edk\u016f, trendech, a dokonce identifikovat potenci\u00e1ln\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti k r\u016fstu.<\/p>\n\n\n\n<p>Za\u010dlen\u011bn\u00ed pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f do va\u0161\u00ed obchodn\u00ed strategie m\u016f\u017ee p\u0159in\u00e9st v\u00fdznamn\u00e9 v\u00fdhody, kter\u00e9 p\u0159esahuj\u00ed zlep\u0161en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f. Mohou slou\u017eit jako cenn\u00fd n\u00e1stroj pro podporu inovac\u00ed, odhalen\u00ed nov\u00fdch segment\u016f z\u00e1kazn\u00edk\u016f a v kone\u010dn\u00e9m d\u016fsledku i pro zv\u00fd\u0161en\u00ed v\u00fdkonnosti va\u0161eho podniku. Nepodce\u0148ujte s\u00edlu zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f - m\u016f\u017ee to b\u00fdt pr\u00e1v\u011b ta tajn\u00e1 zbra\u0148, kterou va\u0161e firma pot\u0159ebuje k prosperit\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d jsou pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f d\u016fle\u017eit\u00e9<\/h2>\n\n\n\n<p>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f jsou \u00fa\u010dinn\u00fdm n\u00e1strojem pro podniky v\u0161ech velikost\u00ed. Poskytuj\u00ed p\u0159\u00edmou komunikaci mezi v\u00e1mi a va\u0161imi z\u00e1kazn\u00edky a umo\u017e\u0148uj\u00ed v\u00e1m z\u00edskat zp\u011btnou vazbu o va\u0161ich produktech a slu\u017eb\u00e1ch. Polo\u017een\u00edm spr\u00e1vn\u00fdch ot\u00e1zek z\u00edsk\u00e1te p\u0159ehled o tom, co se va\u0161im z\u00e1kazn\u00edk\u016fm na va\u0161em podnik\u00e1n\u00ed l\u00edb\u00ed a nel\u00edb\u00ed, a tak\u00e9 zjist\u00edte oblasti, kter\u00e9 je t\u0159eba zlep\u0161it.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.surveyrock.com\/blog\/when-to-conduct-customer-satisfaction-surveys\/\">Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f<\/a> jsou v dne\u0161n\u00ed digit\u00e1ln\u00ed dob\u011b obzvl\u00e1\u0161t\u011b d\u016fle\u017eit\u00e9. D\u00edky soci\u00e1ln\u00edm m\u00e9di\u00edm a web\u016fm s recenzemi maj\u00ed z\u00e1kazn\u00edci v\u011bt\u0161\u00ed mo\u017enost, ne\u017e kdykoli p\u0159edt\u00edm sd\u00edlet sv\u00e9 zku\u0161enosti s ostatn\u00edmi. Aktivn\u00edm z\u00edsk\u00e1v\u00e1n\u00edm zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm pr\u016fzkum\u016f m\u016f\u017eete \u0159e\u0161it probl\u00e9my d\u0159\u00edve, ne\u017e se dostanou na ve\u0159ejnost, a uk\u00e1zat z\u00e1kazn\u00edk\u016fm, \u017ee si jejich n\u00e1zor\u016f v\u00e1\u017e\u00edte.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23153922\/Customers_filling_out_surveys_on_notebook_computers-2.png\" alt=\"z\u00e1kazn\u00edci vypl\u0148uj\u00ed pr\u016fzkumy na notebooc\u00edch\" class=\"wp-image-1339\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23153922\/Customers_filling_out_surveys_on_notebook_computers-2.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23153922\/Customers_filling_out_surveys_on_notebook_computers-2-300x300.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23153922\/Customers_filling_out_surveys_on_notebook_computers-2-150x150.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23153922\/Customers_filling_out_surveys_on_notebook_computers-2-768x768.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23153922\/Customers_filling_out_surveys_on_notebook_computers-2-12x12.png 12w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Hlavn\u00ed v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n<p>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f p\u0159in\u00e1\u0161ej\u00ed podnik\u016fm \u0159adu v\u00fdhod. Zde jsou jen n\u011bkter\u00e9 z nich:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Identifikace oblast\u00ed pro zlep\u0161en\u00ed<\/h3>\n\n\n\n<p>Jak ji\u017e bylo zm\u00edn\u011bno, jednou z kl\u00ed\u010dov\u00fdch v\u00fdhod pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f je jejich schopnost identifikovat oblasti, kter\u00e9 je t\u0159eba zlep\u0161it. Kladen\u00edm konkr\u00e9tn\u00edch ot\u00e1zek t\u00fdkaj\u00edc\u00edch se va\u0161ich produkt\u016f a slu\u017eeb m\u016f\u017eete z\u00edskat p\u0159ehled o tom, co se va\u0161im z\u00e1kazn\u00edk\u016fm l\u00edb\u00ed a co ne. Tyto informace v\u00e1m mohou pomoci prov\u00e9st c\u00edlen\u00e1 zlep\u0161en\u00ed, kter\u00e1 mohou v\u00e9st ke spokojen\u011bj\u0161\u00edm z\u00e1kazn\u00edk\u016fm a zv\u00fd\u0161en\u00ed loajality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L\u00e9pe porozum\u011bt sv\u00e9 c\u00edlov\u00e9 skupin\u011b<\/h3>\n\n\n\n<p>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f mohou tak\u00e9 poskytnout cenn\u00e9 \u00fadaje, kter\u00e9 v\u00e1m pomohou l\u00e9pe porozum\u011bt va\u0161\u00ed c\u00edlov\u00e9 skupin\u011b. Anal\u00fdzou odpov\u011bd\u00ed m\u016f\u017eete z\u00edskat p\u0159ehled o preferenc\u00edch, chov\u00e1n\u00ed a dokonce i o demografick\u00fdch \u00fadaj\u00edch z\u00e1kazn\u00edk\u016f. Tyto informace v\u00e1m mohou pomoci p\u0159izp\u016fsobit marketingov\u00e9 a prodejn\u00ed strategie tak, aby l\u00e9pe vyhovovaly pot\u0159eb\u00e1m va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Podporovat inovace<\/h3>\n\n\n\n<p>Pr\u016fzkumy mezi z\u00e1kazn\u00edky mohou slou\u017eit tak\u00e9 jako n\u00e1stroj pro podporu inovac\u00ed. Kladen\u00edm otev\u0159en\u00fdch ot\u00e1zek m\u016f\u017eete od sv\u00fdch z\u00e1kazn\u00edk\u016f z\u00edskat n\u00e1pady a n\u00e1vrhy, kter\u00e9 mohou v\u00e9st k nov\u00fdm produkt\u016fm nebo slu\u017eb\u00e1m. To v\u00e1m m\u016f\u017ee pomoci udr\u017eet si n\u00e1skok p\u0159ed konkurenc\u00ed a pokra\u010dovat v r\u016fstu va\u0161eho podnik\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zlep\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f<\/h3>\n\n\n\n<p>Nakonec, <a href=\"https:\/\/www.surveyrock.com\/blog\/customer-satisfaction-survey-incentives\/\">pr\u016fzkum spokojenosti z\u00e1kazn\u00edk\u016f<\/a>mohou pomoci zlep\u0161it loajalitu z\u00e1kazn\u00edk\u016f. Pokud se z\u00e1kazn\u00edci c\u00edt\u00ed b\u00fdt vyslechnuti a ocen\u011bni, je pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee z\u016fstanou va\u0161emu podniku v\u011brn\u00ed. D\u016fsledn\u00fdm z\u00edsk\u00e1v\u00e1n\u00edm zp\u011btn\u00e9 vazby a zlep\u0161ov\u00e1n\u00edm na z\u00e1klad\u011b t\u00e9to zp\u011btn\u00e9 vazby m\u016f\u017eete vybudovat <a href=\"https:\/\/www.nbrii.com\/blog\/innovations-to-keep-your-customers-satisfied\/\">loaj\u00e1ln\u00ed z\u00e1kaznick\u00e1 z\u00e1kladna<\/a> kter\u00e9 budou dlouhodob\u011b podporovat va\u0161e podnik\u00e1n\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edpadov\u00e9 studie: Jak podniky vyu\u017eily pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f ke zlep\u0161en\u00ed?<\/h2>\n\n\n\n<p>Pro ilustraci s\u00edly pr\u016fzkum\u016f spokojenosti se pod\u00edvejme na n\u011bkolik re\u00e1ln\u00fdch p\u0159\u00edklad\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edpadov\u00e1 studie 1: Southwest Airlines<\/h3>\n\n\n\n<p>Spole\u010dnost Southwest Airlines je zn\u00e1m\u00e1 sv\u00fdmi v\u00fdjime\u010dn\u00fdmi slu\u017ebami z\u00e1kazn\u00edk\u016fm a pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f hraj\u00ed kl\u00ed\u010dovou roli p\u0159i udr\u017eov\u00e1n\u00ed t\u00e9to pov\u011bsti. Leteck\u00e1 spole\u010dnost pravideln\u011b rozes\u00edl\u00e1 sv\u00fdm z\u00e1kazn\u00edk\u016fm pr\u016fzkumy, v nich\u017e se pt\u00e1 na n\u00e1zory na v\u0161e od letu\u0161ek a\u017e po ob\u010derstven\u00ed b\u011bhem letu. Tato zp\u011btn\u00e1 vazba je pak vyu\u017e\u00edv\u00e1na k c\u00edlen\u00fdm zlep\u0161en\u00edm, d\u00edky nim\u017e si leteck\u00e1 spole\u010dnost udr\u017euje pozici jedn\u00e9 z nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00edch leteck\u00fdch spole\u010dnost\u00ed na sv\u011bt\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edpadov\u00e1 studie 2: Zappos<\/h3>\n\n\n\n<p>Dal\u0161\u00ed spole\u010dnost\u00ed, kter\u00e1 s \u00fasp\u011bchem vyu\u017e\u00edv\u00e1 pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f, je Zappos, internetov\u00fd prodejce obuvi a oble\u010den\u00ed. Spole\u010dnost pravideln\u011b \u017e\u00e1d\u00e1 sv\u00e9 z\u00e1kazn\u00edky o n\u00e1vrhy na zlep\u0161en\u00ed v\u0161eho od v\u00fdb\u011bru produkt\u016f a\u017e po dobu p\u0159epravy. V\u00fdsledky jsou n\u00e1sledn\u011b zapracov\u00e1ny a pomohly spole\u010dnosti vybudovat si loaj\u00e1ln\u00ed z\u00e1kaznickou z\u00e1kladnu a st\u00e1t se jedn\u00edm z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch online prodejc\u016f na sv\u011bt\u011b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159\u00edpadov\u00e1 studie 3: Apple<\/h3>\n\n\n\n<p>Apple je dal\u0161\u00ed firmou, kter\u00e1 vyu\u017e\u00edv\u00e1 pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f ke zlep\u0161ov\u00e1n\u00ed sv\u00fdch produkt\u016f a slu\u017eeb. Spole\u010dnost \u010dasto rozes\u00edl\u00e1 pr\u016fzkumy, v nich\u017e shroma\u017e\u010fuje doporu\u010den\u00ed t\u00fdkaj\u00edc\u00ed se v\u0161eho od designu v\u00fdrobk\u016f a\u017e po z\u00e1kaznickou podporu. To pak vyu\u017e\u00edv\u00e1 k tomu, aby si spole\u010dnost udr\u017eela pov\u011bst jedn\u00e9 z nejinovativn\u011bj\u0161\u00edch a z\u00e1kaznicky nejp\u0159\u00edv\u011btiv\u011bj\u0161\u00edch technologick\u00fdch spole\u010dnost\u00ed na sv\u011bt\u011b.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navrhov\u00e1n\u00ed efektivn\u00edch pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f<\/h2>\n\n\n\n<p>Nyn\u00ed, kdy\u017e jsme prozkoumali v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f, se pod\u00edv\u00e1me na to, jak navrhnout efektivn\u00ed pr\u016fzkum. Zde je n\u011bkolik tip\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu\u010fte stru\u010dn\u00ed a jednoduch\u00ed<\/h3>\n\n\n\n<p>Z\u00e1kazn\u00edci jsou zanepr\u00e1zdn\u011bn\u00ed a nemus\u00ed m\u00edt \u010das nebo trp\u011blivost vypl\u0148ovat dlouh\u00fd dotazn\u00edk. Pr\u016fzkum mus\u00ed b\u00fdt kr\u00e1tk\u00fd a v\u00fdsti\u017en\u00fd a zam\u011b\u0159te se na nejd\u016fle\u017eit\u011bj\u0161\u00ed ot\u00e1zky.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kl\u00e1st konkr\u00e9tn\u00ed ot\u00e1zky<\/h3>\n\n\n\n<p>Chcete-li z\u00edskat co nejcenn\u011bj\u0161\u00ed informace, pokl\u00e1dejte konkr\u00e9tn\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se va\u0161ich produkt\u016f a slu\u017eeb. Vyhn\u011bte se obecn\u00fdm ot\u00e1zk\u00e1m, kter\u00e9 by nemusely poskytnout u\u017eite\u010dnou zp\u011btnou vazbu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pou\u017eijte kombinaci uzav\u0159en\u00fdch a otev\u0159en\u00fdch ot\u00e1zek.<\/h3>\n\n\n\n<p>Uzav\u0159en\u00e9 ot\u00e1zky (nap\u0159. ot\u00e1zky s v\u00fdb\u011brem odpov\u011bd\u00ed) mohou poskytnout cenn\u00e9 \u00fadaje, kter\u00e9 lze snadno analyzovat. Otev\u0159en\u00e9 ot\u00e1zky (nap\u0159\u00edklad \"Co bychom mohli ud\u011blat pro zlep\u0161en\u00ed na\u0161ich slu\u017eeb?\") v\u0161ak mohou poskytnout podrobn\u011bj\u0161\u00ed a diferencovan\u011bj\u0161\u00ed zp\u011btnou vazbu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Otestujte sv\u016fj pr\u016fzkum<\/h3>\n\n\n\n<p>P\u0159ed rozesl\u00e1n\u00edm dotazn\u00edku jej otestujte na mal\u00e9 skupin\u011b z\u00e1kazn\u00edk\u016f, abyste se ujistili, \u017ee je jasn\u00fd a srozumiteln\u00fd. To v\u00e1m pom\u016f\u017ee identifikovat p\u0159\u00edpadn\u00e9 probl\u00e9my p\u0159ed jeho rozesl\u00e1n\u00edm v\u011bt\u0161\u00edmu publiku.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">prov\u00e1d\u011bn\u00ed pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f: Tipy a osv\u011bd\u010den\u00e9 postupy<\/h2>\n\n\n\n<p>Jakmile jste pr\u016fzkum navrhli, je \u010das ho realizovat. Zde je n\u011bkolik tip\u016f a osv\u011bd\u010den\u00fdch postup\u016f, kter\u00e9 je t\u0159eba m\u00edt na pam\u011bti:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zvolte spr\u00e1vn\u00e9 na\u010dasov\u00e1n\u00ed<\/h3>\n\n\n\n<p>Zvolte si dobu, kdy maj\u00ed va\u0161i z\u00e1kazn\u00edci s va\u0161\u00edm produktem nebo slu\u017ebou nejpravd\u011bpodobn\u011bj\u0161\u00ed zku\u0161enost. Nap\u0159\u00edklad pokud vlastn\u00edte restauraci, m\u016f\u017eete cht\u00edt rozeslat dotazn\u00edk ihned pot\u00e9, co z\u00e1kazn\u00edk dojedl sv\u00e9 j\u00eddlo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nab\u00eddka pob\u00eddek<\/h3>\n\n\n\n<p>Nab\u00eddka pob\u00eddek (nap\u0159\u00edklad slevy nebo produkty zdarma) m\u016f\u017ee z\u00e1kazn\u00edky p\u0159im\u011bt k vypln\u011bn\u00ed pr\u016fzkumu. Jen se ujist\u011bte, \u017ee pob\u00eddky jsou relevantn\u00ed pro va\u0161i firmu a nenaru\u0161\u00ed integritu pr\u016fzkumu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bu\u010fte transparentn\u00ed<\/h3>\n\n\n\n<p>Transparentn\u011b vysv\u011btlete, pro\u010d pr\u016fzkum rozes\u00edl\u00e1te a jak pl\u00e1nujete zp\u011btnou vazbu vyu\u017e\u00edt. To m\u016f\u017ee pomoci vybudovat d\u016fv\u011bru u z\u00e1kazn\u00edk\u016f a podpo\u0159it up\u0159\u00edmnou zp\u011btnou vazbu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00e1sledn\u00e1 opat\u0159en\u00ed<\/h3>\n\n\n\n<p>Po obdr\u017een\u00ed odpov\u011bd\u00ed z pr\u016fzkumu se obra\u0165te na sv\u00e9 z\u00e1kazn\u00edky a informujte je o tom, jak hodl\u00e1te \u0159e\u0161it jejich p\u0159ipom\u00ednky. Pom\u016f\u017ee to vybudovat d\u016fv\u011bru a uk\u00e1\u017ee, \u017ee si jejich n\u00e1zor\u016f v\u00e1\u017e\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Anal\u00fdza a interpretace v\u00fdsledk\u016f pr\u016fzkumu<\/h2>\n\n\n\n<p>Po obdr\u017een\u00ed odpov\u011bd\u00ed z pr\u016fzkumu je \u010das na anal\u00fdzu a interpretaci v\u00fdsledk\u016f:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hledejte vzory<\/h3>\n\n\n\n<p>Hledejte v \u00fadaj\u00edch vzorce, nap\u0159\u00edklad \u010dast\u00e9 st\u00ed\u017enosti nebo oblasti, kde jsou z\u00e1kazn\u00edci trvale spokojeni. To v\u00e1m m\u016f\u017ee pomoci identifikovat konkr\u00e9tn\u00ed oblast, kterou je t\u0159eba zlep\u0161it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Porovn\u00e1v\u00e1n\u00ed dat v \u010dase<\/h3>\n\n\n\n<p>Pokud jste rozeslali v\u00edce pr\u016fzkum\u016f, porovnejte data v pr\u016fb\u011bhu \u010dasu, abyste zjistili trendy a zm\u011bny ve spokojenosti z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pou\u017eit\u00ed vizu\u00e1ln\u00edch pom\u016fcek<\/h3>\n\n\n\n<p>Vizu\u00e1ln\u00ed pom\u016fcky (nap\u0159\u00edklad grafy a tabulky) v\u00e1m pomohou rychle a snadno analyzovat data a identifikovat trendy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">P\u0159ij\u00edm\u00e1n\u00ed opat\u0159en\u00ed na z\u00e1klad\u011b zp\u011btn\u00e9 vazby z pr\u016fzkumu<\/h2>\n\n\n\n<p>Po anal\u00fdze v\u00fdsledk\u016f pr\u016fzkumu je \u010das p\u0159ijmout opat\u0159en\u00ed na z\u00e1klad\u011b zp\u011btn\u00e9 vazby.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stanoven\u00ed prioritn\u00edch oblast\u00ed pro zlep\u0161en\u00ed<\/h3>\n\n\n\n<p>Ur\u010dete oblasti, kter\u00e9 je t\u0159eba nejv\u00edce zlep\u0161it, a stanovte priority t\u011bchto zm\u011bn. To v\u00e1m pom\u016f\u017ee prov\u00e9st c\u00edlen\u00e1 zlep\u0161en\u00ed, kter\u00e1 budou m\u00edt nejv\u011bt\u0161\u00ed dopad na spokojenost z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Informujte sv\u00e9 z\u00e1kazn\u00edky o zm\u011bn\u00e1ch<\/h3>\n\n\n\n<p>Jakmile na z\u00e1klad\u011b zp\u011btn\u00e9 vazby provedete zm\u011bny, sd\u011blte je sv\u00fdm z\u00e1kazn\u00edk\u016fm. Pom\u016f\u017ee to vybudovat d\u016fv\u011bru a uk\u00e1\u017ee, \u017ee si jejich n\u00e1zory v\u00e1\u017e\u00edte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pokra\u010dujte ve vyhled\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby<\/h3>\n\n\n\n<p>A kone\u010dn\u011b, pokra\u010dujte v pravideln\u00e9m z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00e9 vazby od sv\u00fdch z\u00e1kazn\u00edk\u016f. Spokojenost z\u00e1kazn\u00edk\u016f je nep\u0159etr\u017eit\u00fd proces a je d\u016fle\u017eit\u00e9, abyste byli st\u00e1le v kontaktu s jejich pot\u0159ebami a preferencemi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Za\u010dlen\u011bn\u00ed pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f do celkov\u00e9 obchodn\u00ed strategie<\/h2>\n\n\n\n<p>V neposledn\u00ed \u0159ad\u011b je d\u016fle\u017eit\u00e9 za\u010dlenit pr\u016fzkumy mezi z\u00e1kazn\u00edky do celkov\u00e9 obchodn\u00ed strategie. Doporu\u010dujeme, abyste:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stanoven\u00ed c\u00edl\u016f<\/h3>\n\n\n\n<p>Stanovte si konkr\u00e9tn\u00ed c\u00edle pro pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f, nap\u0159\u00edklad zlep\u0161en\u00ed loajality z\u00e1kazn\u00edk\u016f nebo identifikaci nov\u00fdch p\u0159\u00edle\u017eitost\u00ed k r\u016fstu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">P\u0159i\u0159azen\u00ed vlastnictv\u00ed<\/h3>\n\n\n\n<p>P\u0159i\u0159a\u010fte odpov\u011bdnost za proces pr\u016fzkumu konkr\u00e9tn\u00edmu t\u00fdmu nebo jednotlivci. To m\u016f\u017ee pomoci zajistit, aby byly pr\u016fzkumy d\u016fsledn\u011b navrhov\u00e1ny, prov\u00e1d\u011bny a analyzov\u00e1ny.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zapojen\u00ed zp\u011btn\u00e9 vazby do rozhodov\u00e1n\u00ed<\/h3>\n\n\n\n<p>Zapojte zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f do sv\u00fdch rozhodovac\u00edch proces\u016f. To v\u00e1m pom\u016f\u017ee zajistit, aby se va\u0161e firma v\u017edy zam\u011b\u0159ovala na uspokojov\u00e1n\u00ed pot\u0159eb a preferenc\u00ed va\u0161ich z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br: Vyu\u017eit\u00ed s\u00edly pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f pro r\u016fst firmy<\/h2>\n\n\n\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f jsou mocn\u00fdm n\u00e1strojem pro podniky v\u0161ech velikost\u00ed. Z\u00edsk\u00e1n\u00edm informac\u00ed p\u0159\u00edmo od z\u00e1kazn\u00edk\u016f m\u016f\u017eete identifikovat oblasti, kter\u00e9 je t\u0159eba zlep\u0161it, l\u00e9pe porozum\u011bt c\u00edlov\u00e9 skupin\u011b, podpo\u0159it inovace a zv\u00fd\u0161it loajalitu z\u00e1kazn\u00edk\u016f. Vytvo\u0159en\u00edm efektivn\u00edch pr\u016fzkum\u016f, jejich strategickou implementac\u00ed a p\u0159ijet\u00edm opat\u0159en\u00ed na z\u00e1klad\u011b zp\u011btn\u00e9 vazby m\u016f\u017eete vyu\u017e\u00edt s\u00edlu pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f k podpo\u0159e r\u016fstu podnik\u00e1n\u00ed a zlep\u0161en\u00ed spokojenosti z\u00e1kazn\u00edk\u016f. Nepodce\u0148ujte tedy s\u00edlu zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f - m\u016f\u017ee to b\u00fdt pr\u00e1v\u011b ta tajn\u00e1 zbra\u0148, kterou va\u0161e firma pot\u0159ebuje k prosperit\u011b.<\/p>",
        "protected": false
    },
    "excerpt": {
        "rendered": "<p>Pr\u016fzkumy spokojenosti z\u00e1kazn\u00edk\u016f se mohou zd\u00e1t jako dal\u0161\u00ed \u00fakol na seznamu \u00fakol\u016f, ale ve skute\u010dnosti mohou b\u00fdt tajnou zbran\u00ed pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed. Z\u00edsk\u00e1n\u00edm poznatk\u016f p\u0159\u00edmo od z\u00e1kazn\u00edk\u016f m\u016f\u017eete odhalit skryt\u00e9 v\u00fdhody, kter\u00e9 mohou v\u00fdrazn\u011b ovlivnit va\u0161e hospod\u00e1\u0159sk\u00e9 v\u00fdsledky.<\/p>",
        "protected": false
    },
    "author": 1,
    "featured_media": 1293,
    "comment_status": "open",
    "ping_status": "open",
    "sticky": false,
    "template": "",
    "format": "standard",
    "meta": {
        "footnotes": ""
    },
    "categories": [
        1
    ],
    "tags": [],
    "class_list": [
        "post-1291",
        "post",
        "type-post",
        "status-publish",
        "format-standard",
        "has-post-thumbnail",
        "hentry",
        "category-uncategorized"
    ],
    "yoast_head": "<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skryt\u00e9 v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f: Tajn\u00e1 zbra\u0148 pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Objevte skrytou s\u00edlu pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f. Odhalte v\u00fdhody, zvy\u0161te loajalitu, podpo\u0159te r\u016fst a prom\u011b\u0148te zp\u011btnou vazbu v u\u017eite\u010dn\u00e9 poznatky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/skryte-vyhody-pruzkumu-spokojenosti-zakazniku-tajna-zbran-pro-zlepseni-vaseho-podnikani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skryt\u00e9 v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f: Tajn\u00e1 zbra\u0148 pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Objevte skrytou s\u00edlu pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f. Odhalte v\u00fdhody, zvy\u0161te loajalitu, podpo\u0159te r\u016fst a prom\u011b\u0148te zp\u011btnou vazbu v u\u017eite\u010dn\u00e9 poznatky.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/cs\/skryte-vyhody-pruzkumu-spokojenosti-zakazniku-tajna-zbran-pro-zlepseni-vaseho-podnikani\/\" \/>\n<meta property=\"og:site_name\" content=\"\u010cl\u00e1nky SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Article\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#article\",\n            \"isPartOf\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/\"\n            },\n            \"author\": {\n                \"name\": \"Chris\",\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\"\n            },\n            \"headline\": \"The Hidden Benefits of Customer Satisfaction Surveys: A secret weapon for improving your business\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/\"\n            },\n            \"wordCount\": 1596,\n            \"commentCount\": 0,\n            \"publisher\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n            },\n            \"image\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#primaryimage\"\n            },\n            \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/16184005\\\/businesswoman_analyzing_a_form_on_a_tablet.png\",\n            \"inLanguage\": \"cs-CZ\",\n            \"potentialAction\": [\n                {\n                    \"@type\": \"CommentAction\",\n                    \"name\": \"Koment\\u00e1\\u0159:\",\n                    \"target\": [\n                        \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#respond\"\n                    ]\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/\",\n            \"name\": \"Skryt\\u00e9 v\\u00fdhody pr\\u016fzkum\\u016f spokojenosti z\\u00e1kazn\\u00edk\\u016f: Tajn\\u00e1 zbra\\u0148 pro zlep\\u0161en\\u00ed va\\u0161eho podnik\\u00e1n\\u00ed - SurveyRock Articles\",\n            \"isPartOf\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n            },\n            \"primaryImageOfPage\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#primaryimage\"\n            },\n            \"image\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#primaryimage\"\n            },\n            \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/16184005\\\/businesswoman_analyzing_a_form_on_a_tablet.png\",\n            \"description\": \"Objevte skrytou s\\u00edlu pr\\u016fzkum\\u016f spokojenosti z\\u00e1kazn\\u00edk\\u016f. Odhalte v\\u00fdhody, zvy\\u0161te loajalitu, podpo\\u0159te r\\u016fst a prom\\u011b\\u0148te zp\\u011btnou vazbu v u\\u017eite\\u010dn\\u00e9 poznatky.\",\n            \"breadcrumb\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#breadcrumb\"\n            },\n            \"inLanguage\": \"cs-CZ\",\n            \"potentialAction\": [\n                {\n                    \"@type\": \"ReadAction\",\n                    \"target\": [\n                        \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/\"\n                    ]\n                }\n            ]\n        },\n        {\n            \"@type\": \"ImageObject\",\n            \"inLanguage\": \"cs-CZ\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#primaryimage\",\n            \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/16184005\\\/businesswoman_analyzing_a_form_on_a_tablet.png\",\n            \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/16184005\\\/businesswoman_analyzing_a_form_on_a_tablet.png\",\n            \"width\": 1024,\n            \"height\": 1024,\n            \"caption\": \"Businesswoman reviewing customer feedback\"\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\\\/#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"\\u010cl\\u00e1nek\",\n                    \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"Skryt\\u00e9 v\\u00fdhody pr\\u016fzkum\\u016f spokojenosti z\\u00e1kazn\\u00edk\\u016f: Tajn\\u00e1 zbra\\u0148 pro zlep\\u0161en\\u00ed va\\u0161eho podnik\\u00e1n\\u00ed\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n            \"name\": \"\\u010cl\\u00e1nky SurveyRock\",\n            \"description\": \"Pom\\u00e1h\\u00e1 v\\u00e1m vytv\\u00e1\\u0159et online pr\\u016fzkumy, ankety a dotazn\\u00edky.  Rychle a snadno.\",\n            \"publisher\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n            },\n            \"potentialAction\": [\n                {\n                    \"@type\": \"SearchAction\",\n                    \"target\": {\n                        \"@type\": \"EntryPoint\",\n                        \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n                    },\n                    \"query-input\": {\n                        \"@type\": \"PropertyValueSpecification\",\n                        \"valueRequired\": true,\n                        \"valueName\": \"search_term_string\"\n                    }\n                }\n            ],\n            \"inLanguage\": \"cs-CZ\"\n        },\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n            \"name\": \"SurveyRock\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"inLanguage\": \"cs-CZ\",\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n                \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n                \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n                \"width\": 200,\n                \"height\": 200,\n                \"caption\": \"SurveyRock\"\n            },\n            \"image\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n            },\n            \"sameAs\": [\n                \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n                \"https:\\\/\\\/x.com\\\/surveyrock\",\n                \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n                \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n                \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n            ]\n        },\n        {\n            \"@type\": \"Person\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\",\n            \"name\": \"Chris\",\n            \"image\": {\n                \"@type\": \"ImageObject\",\n                \"inLanguage\": \"cs-CZ\",\n                \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n                \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n                \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n                \"caption\": \"Chris\"\n            },\n            \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/cs\\\/author\\\/chris\\\/\"\n        }\n    ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->",
    "yoast_head_json": {
        "title": "Skryt\u00e9 v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f: Tajn\u00e1 zbra\u0148 pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed - SurveyRock Articles",
        "description": "Objevte skrytou s\u00edlu pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f. Odhalte v\u00fdhody, zvy\u0161te loajalitu, podpo\u0159te r\u016fst a prom\u011b\u0148te zp\u011btnou vazbu v u\u017eite\u010dn\u00e9 poznatky.",
        "robots": {
            "index": "index",
            "follow": "follow",
            "max-snippet": "max-snippet:-1",
            "max-image-preview": "max-image-preview:large",
            "max-video-preview": "max-video-preview:-1"
        },
        "canonical": "http:\/\/www.surveyrock.com\/blog\/cs\/skryte-vyhody-pruzkumu-spokojenosti-zakazniku-tajna-zbran-pro-zlepseni-vaseho-podnikani\/",
        "og_locale": "cs_CZ",
        "og_type": "article",
        "og_title": "The Hidden Benefits of Customer Satisfaction Surveys: A secret weapon for improving your business - SurveyRock Articles",
        "og_description": "Discover the hidden power of customer satisfaction surveys. Unlock benefits, improve loyalty, drive growth & turn feedback into actionable insights.",
        "og_url": "http:\/\/www.surveyrock.com\/blog\/cs\/skryte-vyhody-pruzkumu-spokojenosti-zakazniku-tajna-zbran-pro-zlepseni-vaseho-podnikani\/",
        "og_site_name": "SurveyRock Articles",
        "article_publisher": "https:\/\/www.facebook.com\/surveyrock",
        "og_image": [
            {
                "width": 1024,
                "height": 1024,
                "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png",
                "type": "image\/png"
            }
        ],
        "author": "Chris",
        "twitter_card": "summary_large_image",
        "twitter_creator": "@surveyrock",
        "twitter_site": "@surveyrock",
        "schema": {
            "@context": "https:\/\/schema.org",
            "@graph": [
                {
                    "@type": "Article",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#article",
                    "isPartOf": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/"
                    },
                    "author": {
                        "name": "Chris",
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36"
                    },
                    "headline": "The Hidden Benefits of Customer Satisfaction Surveys: A secret weapon for improving your business",
                    "mainEntityOfPage": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/"
                    },
                    "wordCount": 1596,
                    "commentCount": 0,
                    "publisher": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#organization"
                    },
                    "image": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#primaryimage"
                    },
                    "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png",
                    "inLanguage": "cs-CZ",
                    "potentialAction": [
                        {
                            "@type": "CommentAction",
                            "name": "Comment",
                            "target": [
                                "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#respond"
                            ]
                        }
                    ]
                },
                {
                    "@type": "WebPage",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/",
                    "url": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/",
                    "name": "Skryt\u00e9 v\u00fdhody pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f: Tajn\u00e1 zbra\u0148 pro zlep\u0161en\u00ed va\u0161eho podnik\u00e1n\u00ed - SurveyRock Articles",
                    "isPartOf": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#website"
                    },
                    "primaryImageOfPage": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#primaryimage"
                    },
                    "image": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#primaryimage"
                    },
                    "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png",
                    "description": "Objevte skrytou s\u00edlu pr\u016fzkum\u016f spokojenosti z\u00e1kazn\u00edk\u016f. Odhalte v\u00fdhody, zvy\u0161te loajalitu, podpo\u0159te r\u016fst a prom\u011b\u0148te zp\u011btnou vazbu v u\u017eite\u010dn\u00e9 poznatky.",
                    "breadcrumb": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#breadcrumb"
                    },
                    "inLanguage": "cs-CZ",
                    "potentialAction": [
                        {
                            "@type": "ReadAction",
                            "target": [
                                "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/"
                            ]
                        }
                    ]
                },
                {
                    "@type": "ImageObject",
                    "inLanguage": "cs-CZ",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#primaryimage",
                    "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png",
                    "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/16184005\/businesswoman_analyzing_a_form_on_a_tablet.png",
                    "width": 1024,
                    "height": 1024,
                    "caption": "Businesswoman reviewing customer feedback"
                },
                {
                    "@type": "BreadcrumbList",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/the-hidden-benefits-of-customer-satisfaction-surveys-a-secret-weapon-for-improving-your-business\/#breadcrumb",
                    "itemListElement": [
                        {
                            "@type": "ListItem",
                            "position": 1,
                            "name": "Article",
                            "item": "https:\/\/www.surveyrock.com\/blog\/"
                        },
                        {
                            "@type": "ListItem",
                            "position": 2,
                            "name": "The Hidden Benefits of Customer Satisfaction Surveys: A secret weapon for improving your business"
                        }
                    ]
                },
                {
                    "@type": "WebSite",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#website",
                    "url": "https:\/\/www.surveyrock.com\/blog\/",
                    "name": "\u010cl\u00e1nky SurveyRock",
                    "description": "Pom\u00e1h\u00e1 v\u00e1m vytv\u00e1\u0159et online pr\u016fzkumy, ankety a dotazn\u00edky.  Rychle a snadno.",
                    "publisher": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#organization"
                    },
                    "potentialAction": [
                        {
                            "@type": "SearchAction",
                            "target": {
                                "@type": "EntryPoint",
                                "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}"
                            },
                            "query-input": {
                                "@type": "PropertyValueSpecification",
                                "valueRequired": true,
                                "valueName": "search_term_string"
                            }
                        }
                    ],
                    "inLanguage": "cs-CZ"
                },
                {
                    "@type": "Organization",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#organization",
                    "name": "SurveyRock",
                    "url": "https:\/\/www.surveyrock.com\/blog\/",
                    "logo": {
                        "@type": "ImageObject",
                        "inLanguage": "cs-CZ",
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/",
                        "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png",
                        "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png",
                        "width": 200,
                        "height": 200,
                        "caption": "SurveyRock"
                    },
                    "image": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/"
                    },
                    "sameAs": [
                        "https:\/\/www.facebook.com\/surveyrock",
                        "https:\/\/x.com\/surveyrock",
                        "https:\/\/www.linkedin.com\/company\/surveyrock",
                        "https:\/\/www.pinterest.com\/surveyrock\/",
                        "https:\/\/www.youtube.com\/surveyrock"
                    ]
                },
                {
                    "@type": "Person",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36",
                    "name": "Chris",
                    "image": {
                        "@type": "ImageObject",
                        "inLanguage": "cs-CZ",
                        "@id": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g",
                        "url": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g",
                        "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g",
                        "caption": "Chris"
                    },
                    "url": "http:\/\/www.surveyrock.com\/blog\/cs\/author\/chris\/"
                }
            ]
        }
    },
    "_links": {
        "self": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/1291",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts"
            }
        ],
        "about": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/types\/post"
            }
        ],
        "author": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/users\/1"
            }
        ],
        "replies": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/comments?post=1291"
            }
        ],
        "version-history": [
            {
                "count": 8,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/1291\/revisions"
            }
        ],
        "predecessor-version": [
            {
                "id": 1340,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/posts\/1291\/revisions\/1340"
            }
        ],
        "wp:featuredmedia": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/media\/1293"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/media?parent=1291"
            }
        ],
        "wp:term": [
            {
                "taxonomy": "category",
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/categories?post=1291"
            },
            {
                "taxonomy": "post_tag",
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/cs\/wp-json\/wp\/v2\/tags?post=1291"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}