{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/10-cheeky-prinosy-online-pruzkumu-pro-b2b\/", "title": { "rendered": "10 drz\u00fdch v\u00fdhod prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f pro organizace B2B: Kdo \u0159\u00edk\u00e1, \u017ee data nemohou b\u00fdt z\u00e1bavn\u00e1?" }, "content": { "rendered": "

\u00davod: Pro\u010d v\u016fbec mluv\u00edme o pr\u016fzkumech?<\/h2>\n\n\n\n

Pr\u016fzkumy, pr\u016fzkumy, pr\u016fzkumy! Ne, nevytv\u00e1\u0159\u00edme nov\u00fd pok\u0159ik pro va\u0161e \u0161koln\u00ed shrom\u00e1\u017ed\u011bn\u00ed. Mluv\u00edme o jednom z nejv\u00edce podce\u0148ovan\u00fdch n\u00e1stroj\u016f ve va\u0161em marketingov\u00e9m bal\u00ed\u010dku B2B. Pokud v\u00e1m slovo \"pr\u016fzkum\" evokuje p\u0159edstavu nudn\u00fdch test\u016f s v\u00fdb\u011brem odpov\u011bd\u00ed nebo nekone\u010dn\u00fdch formul\u00e1\u0159\u016f, je na\u010dase tuto bublinu vypustit a vstoupit do modern\u00ed doby.<\/p>\n\n\n\n\n\n\n\n

Ale pro\u010d? Skv\u011bl\u00e1 ot\u00e1zka! P\u0159ipravte si pozn\u00e1mky, nebo je\u0161t\u011b l\u00e9pe, zalo\u017ete si tuto str\u00e1nku (nebude mi to vadit), proto\u017ee se pono\u0159\u00edme do 10 naprosto l\u00e1kav\u00fdch v\u00fdhod prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f pro organizace B2B.<\/p>\n\n\n\n

1. Dosta\u0148te se do hlavy klienta, ani\u017e byste byli stra\u0161ideln\u00ed<\/h2>\n\n\n\n

Cht\u011bli jste n\u011bkdy v\u011bd\u011bt, co si mysl\u00ed va\u0161i klienti? Pr\u016fzkum je jako FBI v oblasti v\u00fdzkumu z\u00e1kazn\u00edk\u016f - z\u00edsk\u00e1te v\u0161echny informace bez sledov\u00e1n\u00ed a odposlech\u016f.<\/p>\n\n\n\n

Je to jako d\u00e1t klient\u016fm mikrofon a jevi\u0161t\u011b. Usly\u0161\u00edte jejich nefiltrovan\u00e9 n\u00e1zory na to, co miluj\u00ed, nen\u00e1vid\u00ed nebo co je jim naprosto lhostejn\u00e9, pokud jde o va\u0161e produkty nebo slu\u017eby. Nezapome\u0148te v\u0161ak, \u017ee s velkou moc\u00ed p\u0159ich\u00e1z\u00ed i velk\u00e1 zodpov\u011bdnost - vyu\u017e\u00edvejte tyto informace moud\u0159e!<\/p>\n\n\n\n

2. \u0160et\u0159i pen\u00edze, mil\u00e1\u010dku!<\/h2>\n\n\n\n

P\u0159iznejme si, \u017ee veden\u00ed osobn\u00edch fokusn\u00edch skupin a rozhovor\u016f m\u016f\u017ee b\u00fdt n\u00e1kladn\u00e9. Kdo m\u00e1 rozpo\u010det na k\u00e1vu a koblihy pro v\u0161echny? A to nemluv\u00edm o pron\u00e1jmu luxusn\u00ed konferen\u010dn\u00ed m\u00edstnosti.<\/p>\n\n\n\n

Online pr\u016fzkumy jsou \"instantn\u00edm ramenem\" v\u00fdzkumu z\u00e1kazn\u00edk\u016f - levn\u00e9, snadn\u00e9 a p\u0159ekvapiv\u011b uspokojiv\u00e9. Je to cenov\u011b nejefektivn\u011bj\u0161\u00ed zp\u016fsob, jak z\u00edskat u\u017eite\u010dn\u00e9 poznatky a z\u00e1rove\u0148 m\u00edt dost pen\u011bz na pizzu v kancel\u00e1\u0159i.<\/p>\n\n\n\n

P\u0159e\u010dt\u011bte si v\u00edce o n\u00e1kladov\u011b efektivn\u00edch marketingov\u00fdch strategi\u00edch<\/a><\/p>\n\n\n\n

3. \u010cas jsou pen\u00edze a pr\u016fzkumy \u0161et\u0159\u00ed oboj\u00ed!<\/h2>\n\n\n\n

Vzpom\u00edn\u00e1te si na star\u00e9 dobr\u00e9 \u010dasy, kdy jste museli \u010dekat t\u00fddny, ne\u017e se v\u00e1m vr\u00e1t\u00ed dotazn\u00edky zaslan\u00e9 po\u0161tou? J\u00e1 tak\u00e9 ne, proto\u017ee kdo na to m\u00e1 \u010das?<\/p>\n\n\n\n

Online pr\u016fzkumy jsou rychl\u00fdm a efektivn\u00edm sb\u011brem dat jako Usain Bolt. Odpov\u011bdi m\u016f\u017eete sb\u00edrat v re\u00e1ln\u00e9m \u010dase a za\u010d\u00edt s daty pracovat rychleji, ne\u017e si sta\u010d\u00edte \u0159\u00edct: \"Pro\u010d jsme s t\u00edm tak dlouho \u010dekali?\".<\/p>\n\n\n\n

4. Pozdravte globalizaci<\/h2>\n\n\n\n

Ahoj, mezin\u00e1rodn\u00ed kamar\u00e1di! S online pr\u016fzkumy se sv\u011bt st\u00e1v\u00e1 va\u0161\u00edm h\u0159i\u0161t\u011bm. Nebo p\u0159inejmen\u0161\u00edm m\u00edstem pro sb\u011br dat.<\/p>\n\n\n\n

M\u016f\u017eete se spojit s klienty po cel\u00e9m sv\u011bt\u011b, ani\u017e byste opustili svou \u00fatulnou kancel\u00e1\u0159. Sta\u010d\u00ed stisknout \"odeslat\" a jste na mezin\u00e1rodn\u00ed \u00farovni, p\u0159\u00edteli.<\/p>\n\n\n\n

V\u00fdhody globalizace<\/a><\/p>\n\n\n\n

\"Globus<\/figure>\n\n\n\n

5. Bu\u010fte Picassem personalizov\u00e1ni<\/h2>\n\n\n\n

Pokud je ka\u017ed\u00fd klient jedine\u010dnou sn\u011bhovou vlo\u010dkou, online pr\u016fzkumy v\u00e1m umo\u017en\u00ed chytit ka\u017ed\u00e9ho z nich na jazyk. Po\u010dkat, to zn\u011blo divn\u011b. Chci t\u00edm \u0159\u00edct, \u017ee m\u016f\u017eete p\u0159izp\u016fsobit ot\u00e1zky r\u016fzn\u00fdm segment\u016fm sv\u00e9ho publika a zajistit, aby ka\u017ed\u00e1 interakce byla osobn\u00ed a relevantn\u00ed.<\/p>\n\n\n\n

Techniky personalizace<\/a><\/p>\n\n\n\n

6. Flexibilita jako instruktor j\u00f3gy<\/h2>\n\n\n\n

Chcete p\u0159idat ot\u00e1zku? Chcete n\u011bjakou odstranit? Vlo\u017eit vtipn\u00fd GIF, kter\u00fd vystihuje boj o zapojen\u00ed z\u00e1kazn\u00edk\u016f B2B? S online pr\u016fzkumy m\u016f\u017eete.<\/p>\n\n\n\n

Pr\u016fzkumy jsou dnes stejn\u011b flexibiln\u00ed jako artist\u00e9 Cirque du Soleil a snadno se p\u0159izp\u016fsob\u00ed va\u0161im pot\u0159eb\u00e1m.<\/p>\n\n\n\n

7. Data jsou tak \u010derstv\u00e1, \u017ee je\u0161t\u011b prskaj\u00ed<\/h2>\n\n\n\n

\u017dijeme v dob\u011b v\u0161eho v re\u00e1ln\u00e9m \u010dase. Okam\u017eit\u011b vid\u00edte lajky, sd\u00edlen\u00ed i trapn\u00e9 p\u0159eklepy. Pro\u010d by to u va\u0161ich firemn\u00edch dat m\u011blo b\u00fdt jinak?<\/p>\n\n\n\n

Online pr\u016fzkumy nab\u00edzej\u00ed zp\u011btnou vazbu v re\u00e1ln\u00e9m \u010dase a umo\u017e\u0148uj\u00ed prov\u00e1d\u011bt \u00fapravy za b\u011bhu. Zapome\u0148te na zastaral\u00e1 data, mluv\u00edme o \u010derstv\u00fdch poznatc\u00edch!<\/p>\n\n\n\n

8. Prom\u011b\u0148te sv\u00e9 kritiky ve fanou\u0161ky<\/h2>\n\n\n\n

Negativn\u00ed zp\u011btn\u00e1 vazba nen\u00ed z\u00e1bavn\u00e1, ale je nesm\u00edrn\u011b u\u017eite\u010dn\u00e1. Stejn\u011b jako v\u00e1\u0161 kamar\u00e1d z posilovny, kter\u00fd trv\u00e1 na tom, abyste ud\u011blali je\u0161t\u011b jedno opakov\u00e1n\u00ed, v\u00e1s negativn\u00ed zp\u011btn\u00e1 vazba nut\u00ed b\u00fdt lep\u0161\u00ed.<\/p>\n\n\n\n

Online pr\u016fzkumy vytv\u00e1\u0159ej\u00ed kan\u00e1l pro tuto konstruktivn\u00ed kritiku a nab\u00edzej\u00ed v\u00e1m u\u017eite\u010dn\u00e9 poznatky pro zlep\u0161en\u00ed a rozvoj.<\/p>\n\n\n\n

9. Ka\u017ed\u00fd je v\u00edt\u011bz, baby!<\/h2>\n\n\n\n

Kdy\u017e z\u00edsk\u00e1te poznatky, kter\u00e9 zlep\u0161\u00ed va\u0161e produkty nebo slu\u017eby, kdo vyhraje? V\u0161ichni jsme si jich v\u0161imli. Va\u0161i z\u00e1kazn\u00edci jsou spokojen\u011bj\u0161\u00ed. V\u00e1\u0161 t\u00fdm m\u00e1 v\u011bt\u0161\u00ed pravomoci. Dokonce i va\u0161e kancel\u00e1\u0159sk\u00e9 rostliny se zdaj\u00ed b\u00fdt \u017eiv\u011bj\u0161\u00ed.<\/p>\n\n\n\n

Pr\u016fzkumy vytv\u00e1\u0159ej\u00ed smy\u010dku zp\u011btn\u00e9 vazby, kter\u00e1 je d\u00e1rkem, kter\u00fd se st\u00e1le vrac\u00ed.<\/p>\n\n\n\n

10. Data nikdy nel\u017eou, ale mohou v\u00e1s p\u0159ekvapit<\/h2>\n\n\n\n

N\u011bkdy data odhal\u00ed pravdu, kter\u00e1 je tak \u0161okuj\u00edc\u00ed, \u017ee p\u016fsob\u00ed jako d\u011bjov\u00fd zvrat M. Night Shyamalana. A\u0165 u\u017e jde o objeven\u00ed nov\u00e9ho segmentu trhu nebo zji\u0161t\u011bn\u00ed, \u017ee to, co jste pova\u017eovali za nejm\u00e9n\u011b d\u016fle\u017eitou funkci, je ve skute\u010dnosti obl\u00edben\u00e1 funkce z\u00e1kazn\u00edk\u016f, p\u0159ipravte se na odhalen\u00ed.<\/p>\n\n\n\n

Pochopen\u00ed v\u00fdznamu anal\u00fdzy dat<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Tak tady to m\u00e1te! Deset p\u00e1dn\u00fdch d\u016fvod\u016f, pro\u010d by va\u0161e organizace B2B m\u011bla nasko\u010dit do vlaku online pr\u016fzkum\u016f. V\u0161ichni na palubu, p\u0159\u00ed\u0161t\u00ed zast\u00e1vka: Insightsville! M\u00e1te ot\u00e1zky nebo se chcete pod\u011blit o sv\u00e9 vlastn\u00ed v\u00edt\u011bzstv\u00ed v online pr\u016fzkumu? Napi\u0161te n\u00e1m koment\u00e1\u0159 n\u00ed\u017ee; r\u00e1di si v\u00e1s poslechneme.<\/p>\n\n\n\n

<\/p>", "protected": false }, "excerpt": { "rendered": "

\u00davod: Pro\u010d v\u016fbec mluv\u00edme o pr\u016fzkumech? Pr\u016fzkumy, pr\u016fzkumy, pr\u016fzkumy! Ne, nechyst\u00e1me nov\u00fd pok\u0159ik pro va\u0161e \u0161koln\u00ed shrom\u00e1\u017ed\u011bn\u00ed. Mluv\u00edme o jednom z nejv\u00edce podce\u0148ovan\u00fdch n\u00e1stroj\u016f ve va\u0161\u00ed sad\u011b marketingov\u00fdch n\u00e1stroj\u016f B2B. Pokud v\u00e1m slovo \"pr\u016fzkum\" evokuje p\u0159edstavu \u00fanavn\u00fdch test\u016f s v\u00fdb\u011brem odpov\u011bd\u00ed nebo nekone\u010dn\u00fdch formul\u00e1\u0159\u016f, je na\u010dase, abyste si [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1272, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-1267", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized" ], "yoast_head": "\n10 drz\u00fdch v\u00fdhod prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f pro organizace B2B: Kdo \u0159\u00edk\u00e1, \u017ee data nemohou b\u00fdt z\u00e1bavn\u00e1? - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Objevte 10 ohromuj\u00edc\u00edch v\u00fdhod pou\u017e\u00edv\u00e1n\u00ed online pr\u016fzkum\u016f ve va\u0161\u00ed organizaci B2B. Z\u00edskejte informace rychleji ne\u017e ko\u010dka na rozp\u00e1len\u00e9 plechov\u00e9 st\u0159e\u0161e a u\u0161et\u0159ete pen\u00edze!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/test2.surveyrock.com\/blog\/bg\/10-\u0438\u0437\u0433\u043e\u0434\u043d\u0438-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430-\u043d\u0430-\u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0443\u0447\u0432\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 drz\u00fdch v\u00fdhod prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f pro organizace B2B: Kdo \u0159\u00edk\u00e1, \u017ee data nemohou b\u00fdt z\u00e1bavn\u00e1? - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Objevte 10 ohromuj\u00edc\u00edch v\u00fdhod pou\u017e\u00edv\u00e1n\u00ed online pr\u016fzkum\u016f ve va\u0161\u00ed organizaci B2B. 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