{ "id": 121, "date": "2014-11-28T10:56:36", "date_gmt": "2014-11-28T09:56:36", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=121" }, "modified": "2020-10-19T20:48:51", "modified_gmt": "2020-10-19T18:48:51", "slug": "advice-making-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/poradenstvi-pri-online-pruzkumech\/", "title": { "rendered": "Rady pro prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f" }, "content": { "rendered": "

V jak\u00e9mkoli pr\u016fzkumu se nez\u0159\u00eddka objevuj\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se va\u0161eho po\u0161tovn\u00edho sm\u011brovac\u00edho \u010d\u00edsla a toho, jak jste se o dan\u00e9 spole\u010dnosti dozv\u011bd\u011bli. Mnoz\u00ed z n\u00e1s tyto ot\u00e1zky sly\u0161eli p\u0159i telefonick\u00e9m hovoru s kabelov\u00fdmi nebo internetov\u00fdmi spole\u010dnostmi. Tyto ot\u00e1zky jsou kladeny proto, \u017ee pro spole\u010dnost je velmi d\u016fle\u017eit\u00e1 znalost postoje z\u00e1kazn\u00edka k produktu nebo slu\u017eb\u011b, kterou si za\u0161ti\u0165uje.<\/p>\n\n\n\n\n\n\n\n

Stejn\u011b tak je k dispozici mnohem v\u00edce \u00fadaj\u016f o klientech, kter\u00e9 zahrnuj\u00ed pocity a preference k produkt\u016fm, jako\u017e i demografick\u00e9 \u00fadaje o klientech. To je pro podnikatele a majitele mal\u00fdch firem nesm\u00edrn\u011b u\u017eite\u010dn\u00e9, pokud maj\u00ed znalosti, aby mohli spr\u00e1vn\u011b shroma\u017e\u010fovat poznatky a interpretovat v\u00fdsledky. Na online pr\u016fzkumech je skv\u011bl\u00e9 to, \u017ee jsou rychl\u00e9 a efektivn\u00ed p\u0159i shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a velmi n\u00e1kladov\u011b efektivn\u00ed. N\u00ed\u017ee uv\u00e1d\u00edme n\u011bkolik krok\u016f, kter\u00e9 v\u00e1m pomohou za\u010d\u00edt s pr\u016fzkumy.<\/p>\n\n\n\n

Ur\u010dete si sv\u00e9 c\u00edle<\/strong><\/h3>\n\n\n\n

P\u0159i prov\u00e1d\u011bn\u00ed online pr\u016fzkumu je nezbytn\u00e9 nejprve ur\u010dit, jak\u00e9 jsou va\u0161e obchodn\u00ed c\u00edle. M\u016f\u017ee se jednat o to, \u017ee uva\u017eujete o nov\u00e9 produktov\u00e9 \u0159ad\u011b nebo chcete shrom\u00e1\u017edit informace, kter\u00e9 pos\u00edl\u00ed nab\u00eddky pro p\u0159\u00edpadn\u00e9 investory nebo obchodn\u00edky. Mo\u017en\u00e1 si dokonce p\u0159ejete vyhodnotit \u00fa\u010dinnost sv\u00fdch reklamn\u00edch strategi\u00ed. M\u011bli byste b\u00fdt schopni omezit d\u00e9lku pr\u016fzkumu, proto\u017ee budete muset odolat touze pt\u00e1t se na v\u0161e, co v\u00e1s napadne. V kone\u010dn\u00e9m d\u016fsledku to znamen\u00e1, \u017ee mus\u00edte m\u00edt dob\u0159e definovan\u00fd soubor c\u00edl\u016f<\/strong> kter\u00e9 v\u00e1m pomohou ur\u010dit, jak\u00e9 ot\u00e1zky byste m\u011bli v pr\u016fzkumu pou\u017e\u00edt.<\/p>\n\n\n\n

\"nastavit<\/figure>\n\n\n\n

Zp\u011btn\u00fd chod<\/strong><\/h3>\n\n\n\n

Jakmile si stanov\u00edte sv\u00e9 c\u00edle, m\u011bli byste. p\u0159em\u00fd\u0161let o \u00fadaj\u00edch<\/strong> kter\u00e9 chcete z v\u00fdsledk\u016f pr\u016fzkumu z\u00edskat, a pak pomoc\u00ed zp\u011btn\u00e9ho my\u0161len\u00ed sestavte ot\u00e1zky, kter\u00e9 se t\u011bchto ot\u00e1zek t\u00fdkaj\u00ed. Pro ilustraci, pokud chcete v\u011bd\u011bt, jak se klient\u016fm nebo z\u00e1kazn\u00edk\u016fm l\u00edb\u00ed slu\u017eby va\u0161\u00ed firmy, polo\u017ete jim v\u0161echny ot\u00e1zky, kter\u00e9 v\u00e1s napadnou a kter\u00e9 se t\u00fdkaj\u00ed toho, jak byli obslou\u017eeni. M\u011bly by b\u00fdt polo\u017eeny ot\u00e1zky t\u00fdkaj\u00edc\u00ed se z\u00e1le\u017eitost\u00ed, jako je p\u0159\u00edv\u011btivost zam\u011bstnanc\u016f, atmosf\u00e9ra apod. Jen si bu\u010fte jisti, \u017ee se nept\u00e1te dvoj\u00ed ot\u00e1zky<\/a>. To znamen\u00e1, \u017ee byste se nem\u011bli pt\u00e1t na dv\u011b v\u011bci v jedn\u00e9 ot\u00e1zce, co\u017e m\u016f\u017ee \u00fa\u010dastn\u00edka zm\u00e1st nebo ho donutit odpov\u011bd\u011bt zp\u016fsobem, kter\u00fd neo\u010dek\u00e1v\u00e1te. Nepokl\u00e1dejte nap\u0159\u00edklad ot\u00e1zky jako nap\u0159: \"Jak vst\u0159\u00edcn\u00ed a zku\u0161en\u00ed byli oper\u00e1to\u0159i z\u00e1kaznick\u00e9ho servisu?\". M\u016f\u017ee se st\u00e1t, \u017ee oper\u00e1to\u0159i byli sice vst\u0159\u00edcn\u00ed, ale nebyli p\u0159\u00edli\u0161 zku\u0161en\u00ed, nebo naopak. To m\u016f\u017ee m\u00edt vliv na to, jak \u00fa\u010dastn\u00edk na ot\u00e1zku odpov\u00ed. Nejlep\u0161\u00edch v\u00fdsledk\u016f dos\u00e1hnete, pokud ot\u00e1zky v\u00edce zam\u011b\u0159\u00edte a budou odpov\u00eddat va\u0161im c\u00edl\u016fm.<\/p>\n\n\n\n

D\u00e1vejte si pozor na p\u0159edsudky<\/strong><\/h3>\n\n\n\n

Pravd\u011bpodobn\u011b v\u00edte, jak\u00e9 typy odpov\u011bd\u00ed m\u016f\u017eete v pr\u016fzkumech z\u00edskat. \u010castou chybou je v\u0161ak vytv\u00e1\u0159en\u00ed ot\u00e1zek, kter\u00e9 vedou k odpov\u011bd\u00edm, kter\u00e9 si p\u0159ejete. Nap\u0159: \"Souhlas\u00edte s t\u00edm, \u017ee oper\u00e1to\u0159i z\u00e1kaznick\u00e9ho servisu byli p\u0159\u00edjemn\u00ed?\". Pokud t\u00edmto zp\u016fsobem \u00fa\u010dastn\u00edka navedete, m\u00e1 tendenci b\u00fdt p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed nebo zaujat\u00fd, i kdy\u017e to nen\u00ed pravda. Zva\u017ete n\u00e1hodn\u00e9 po\u0159ad\u00ed ot\u00e1zek a ujist\u011bte se, \u017ee se jedn\u00e1 o skute\u010dn\u00e9 ot\u00e1zky, a ne o tvrzen\u00ed.<\/p>\n\n\n\n

Experimentujte jako prvn\u00ed<\/strong><\/h3>\n\n\n\n

Je dobr\u00e9, aby v\u00e1\u0161 dotazn\u00edk nejprve upravila zku\u0161en\u00e1 osoba. Mus\u00ed b\u00fdt jasn\u00fd a p\u0159\u00edm\u00fd s vypointovan\u00fdmi ot\u00e1zkami. Ujist\u011bte se, \u017ee n\u011bkdo, kdo pr\u016fzkum prov\u00e1d\u00ed, m\u00e1 \u010das. Pokud to trv\u00e1 p\u0159\u00edli\u0161 dlouho nebo je v n\u011bm p\u0159\u00edli\u0161 mnoho ot\u00e1zek, mnoho \u00fa\u010dastn\u00edk\u016f pr\u016fzkum nedokon\u010d\u00ed. Otev\u0159en\u00e9 ot\u00e1zky budou vy\u017eadovat v\u00edce \u010dasu na zodpov\u011bzen\u00ed. P\u0159inesou v\u0161ak lep\u0161\u00ed v\u00fdsledky. Proto se nebojte a za\u010dn\u011bte pou\u017e\u00edvat tzv. bezplatn\u00fd n\u00e1stroj pro online pr\u016fzkum<\/strong><\/a>!<\/p>\n\n\n\n

Shrom\u00e1\u017ed\u011bn\u00ed v\u00fdsledk\u016f a vyhodnocen\u00ed informac\u00ed<\/strong><\/h3>\n\n\n\n

Je d\u016fle\u017eit\u00e9, abyste m\u011bli p\u0159ehled o sv\u00fdch klientech. P\u0159itom m\u016f\u017eete b\u00fdt nuceni doru\u010dovat e-maily za \u00fa\u010delem z\u00edsk\u00e1n\u00ed zp\u011btn\u00e9 vazby, spou\u0161t\u011bt reklamy na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a dokonce i na n\u011bkter\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran, abyste p\u0159il\u00e1kali v\u00edce lid\u00ed k \u00fa\u010dasti v pr\u016fzkumu. Jen se ujist\u011bte, \u017ee v\u00e1\u0161 pr\u016fzkum bude otev\u0159en\u00fd a dostupn\u00fd po dobu jednoho t\u00fddne, aby m\u011bl ka\u017ed\u00fd spravedlivou \u0161anci se ho z\u00fa\u010dastnit. Jakmile z\u00edsk\u00e1te v\u00fdsledky, analyzujte je a vyvo\u010fte vlastn\u00ed z\u00e1v\u011bry. A\u017e tak u\u010din\u00edte, vra\u0165te se k z\u00e1kladn\u00edm c\u00edl\u016fm z prvn\u00edho kroku a zkontrolujte, zda jste jich pomoc\u00ed pr\u016fzkumu dos\u00e1hli.<\/p>", "protected": false }, "excerpt": { "rendered": "

V jak\u00e9mkoli pr\u016fzkumu se nez\u0159\u00eddka objevuj\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se va\u0161eho po\u0161tovn\u00edho sm\u011brovac\u00edho \u010d\u00edsla a toho, jak jste se o dan\u00e9 spole\u010dnosti dozv\u011bd\u011bli. Mnoz\u00ed z n\u00e1s tyto ot\u00e1zky sly\u0161eli p\u0159i telefonick\u00e9m hovoru s kabelov\u00fdmi nebo internetov\u00fdmi spole\u010dnostmi. Tyto ot\u00e1zky jsou kladeny proto, \u017ee spole\u010dnost zn\u00e1 postoje z\u00e1kazn\u00edk\u016f k v\u00fdrobku nebo slu\u017eb\u011b, a proto se [...]<\/p>", "protected": false }, "author": 1, "featured_media": 122, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 20 ], "class_list": [ "post-121", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-making-surveys" ], "yoast_head": "\nRady pro prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Rady pro tvorbu online pr\u016fzkum\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/consigli-per-fare-sondaggi-online\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rady pro prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f - 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