{ "id": 118, "date": "2014-11-25T10:50:41", "date_gmt": "2014-11-25T09:50:41", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=118" }, "modified": "2020-10-19T20:42:21", "modified_gmt": "2020-10-19T18:42:21", "slug": "advantages-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/vyhody-online-pruzkumu\/", "title": { "rendered": "V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed online pr\u016fzkum\u016f" }, "content": { "rendered": "

Pokud jste majitelem firmy a teprve za\u010d\u00edn\u00e1te, bylo by rozumn\u00e9 v\u00e1\u017en\u011b zv\u00e1\u017eit, zda byste nem\u011bli prov\u00e9st online pr\u016fzkumy<\/a>. Jsou vhodn\u00e9 pro pr\u016fzkum trhu, proto\u017ee nestoj\u00ed tolik jako standardn\u00ed pap\u00edrov\u00e9 pr\u016fzkumy, rychleji se prov\u00e1d\u011bj\u00ed a umo\u017e\u0148uj\u00ed mnohem \u0161ir\u0161\u00ed \u0161k\u00e1lu ot\u00e1zek. N\u00ed\u017ee je uveden seznam, kter\u00fd podrobn\u011bji popisuje v\u00fdhody prov\u00e1d\u011bn\u00ed pr\u016fzkum\u016f p\u0159es internet.<\/p>\n\n\n\n\n\n\n\n

Rychlej\u0161\u00ed<\/h3>\n\n\n\n

Pro ty, kte\u0159\u00ed si to neuv\u011bdomuj\u00ed, lze online pr\u016fzkum prov\u00e9st o dv\u011b t\u0159etiny rychleji ne\u017e p\u0159i b\u011b\u017en\u00e9m zp\u016fsobu v\u00fdzkumu. Nemus\u00edte \u010dekat, a\u017e se v\u00e1m vr\u00e1t\u00ed pap\u00edrov\u00e9 dotazn\u00edky, proto\u017ee po\u017eadovan\u00e9 \u00fadaje se shrom\u00e1\u017ed\u00ed automaticky. To znamen\u00e1, \u017ee budete m\u00edt t\u00e9m\u011b\u0159 okam\u017eitou m\u00edru odpov\u011bd\u00ed. Ti, kte\u0159\u00ed jsou specialisty v oblasti online marketingu, uv\u00e1d\u011bj\u00ed, \u017ee odpov\u011bdi, kter\u00e9 hled\u00e1te, je obvykle mo\u017en\u00e9 z\u00edskat b\u011bhem prvn\u00edch t\u0159\u00ed dn\u016f va\u0161eho studijn\u00edho projektu.<\/p>\n\n\n\n

N\u00e1kladov\u011b efektivn\u00ed<\/h3>\n\n\n\n

N\u00e1klady na v\u00fdzkum lze doslova sn\u00ed\u017eit o 80% nebo v\u00edce, pokud vyu\u017eijete dotazn\u00edky online. P\u0159i pou\u017eit\u00ed online dotazn\u00edku nebudete muset zam\u011bstn\u00e1vat pracovn\u00edky ani pou\u017e\u00edvat velk\u00e9 mno\u017estv\u00ed zdroj\u016f. M\u016f\u017eete tak\u00e9 u\u0161et\u0159it finan\u010dn\u00ed prost\u0159edky za po\u0161tovn\u00e9. K v\u00fdsledk\u016fm v\u00fdzkumu se dostanete kdykoli, proto\u017ee zp\u011btn\u00e1 vazba se zpracov\u00e1v\u00e1 automaticky.<\/p>\n\n\n\n

Extra p\u0159esn\u00e9<\/h3>\n\n\n\n

Odpov\u011bdi \u00fa\u010dastn\u00edk\u016f pr\u016fzkum\u016f budou do syst\u00e9mu zad\u00e1ny okam\u017eit\u011b, co\u017e znamen\u00e1, \u017ee je mnohem men\u0161\u00ed pravd\u011bpodobnost chyby. Star\u0161\u00ed techniky pr\u016fzkum\u016f z\u00e1visely na pozornosti pracovn\u00edka, aby spr\u00e1vn\u011b vlo\u017eil ka\u017ed\u00fd detail. To ponech\u00e1v\u00e1 prostor pro spoustu lidsk\u00fdch chyb, zejm\u00e9na proto, \u017ee se jedn\u00e1 o tak zdlouhav\u00fd proces.<\/p>\n\n\n\n

Rychl\u00e9 vy\u0161et\u0159en\u00ed<\/h3>\n\n\n\n

Skv\u011bl\u00e9 na online pr\u016fzkumech je, \u017ee jsou kdykoli p\u0159ipraveny k pou\u017eit\u00ed. P\u0159i zobrazov\u00e1n\u00ed \u00fadaj\u016f lze pou\u017e\u00edt tabulky a grafy a v\u011bt\u0161ina n\u00e1stroj\u016f pro pr\u016fzkumy na internetu poskytuje n\u00e1stroje pro tvorbu tabulek a anal\u00fdzu a tak\u00e9 zdroje pro tvorbu tabulek, kdekoli je to nutn\u00e9.<\/p>\n\n\n\n

Jednoduch\u00e9 pou\u017e\u00edv\u00e1n\u00ed \u00fa\u010dastn\u00edk\u016f<\/h3>\n\n\n\n

Je skute\u010dnost\u00ed, \u017ee krom\u011b pou\u017e\u00edv\u00e1n\u00ed chytr\u00fdch telefon\u016f d\u00e1v\u00e1 90% lid\u00ed s p\u0159\u00edstupem na web p\u0159ednost vypl\u0148ov\u00e1n\u00ed dotazn\u00edk\u016f online. Pro \u00fa\u010dastn\u00edka je vypln\u011bn\u00ed dotazn\u00edku online mnohem rychlej\u0161\u00ed a m\u016f\u017ee jej vyplnit kdykoli, kdy se mu to hod\u00ed. Nav\u00edc pokud \u00fa\u010dastn\u00edk\u016fm n\u011bkter\u00e9 ot\u00e1zky nevyhovuj\u00ed, mohou je jednodu\u0161e p\u0159esko\u010dit.<\/p>\n\n\n\n

\"palec<\/figure>\n\n\n\n

V\u00fdzkumn\u00edci je mohou snadno pou\u017e\u00edvat<\/h3>\n\n\n\n

V\u00fdzkumn\u00edk m\u016f\u017ee u\u0161et\u0159it spoustu \u010dasu pou\u017eit\u00edm online pr\u016fzkum\u016f. Okam\u017eit\u00fd p\u0159\u00edstup k cenn\u00fdm \u00fadaj\u016fm m\u016f\u017ee b\u00fdt pro v\u00fdzkumn\u00e9ho pracovn\u00edka velmi u\u017eite\u010dn\u00fd, proto\u017ee \u00fadaje lze snadno p\u0159en\u00e9st do specializovan\u00e9ho analytick\u00e9ho softwaru nebo do tabulkov\u00e9ho procesoru. To m\u016f\u017ee pomoci p\u0159i vyhodnocov\u00e1n\u00ed \u00fadaj\u016f a tak\u00e9 pomoci v\u00fdzkumn\u00edkovi.<\/p>\n\n\n\n

Pohodln\u00e9 pro styl<\/h3>\n\n\n\n

Pro va\u0161i firemn\u00ed zna\u010dku a webov\u00e9 str\u00e1nky lze online pr\u016fzkumy snadno stylizovat tak, aby jim odpov\u00eddaly. Lze p\u0159idat firemn\u00ed loga a zvolit vlastn\u00ed rozvr\u017een\u00ed a barvy pr\u016fzkumu. Na ot\u00e1zky pr\u016fzkumu lze tak\u00e9 pou\u017e\u00edt video, zvuk a obr\u00e1zky. Doporu\u010dujeme v\u0161ak postupovat opatrn\u011b, proto\u017ee p\u0159\u00edli\u0161n\u00e9 pou\u017eit\u00ed m\u016f\u017ee prodlou\u017eit \u010dekac\u00ed dobu mezi ot\u00e1zkami a zp\u016fsobit jejich pomal\u00e9 na\u010d\u00edt\u00e1n\u00ed. Mnoho lid\u00ed pova\u017euje za p\u0159\u00edli\u0161 dlouh\u00e9 \u010dek\u00e1n\u00ed na dal\u0161\u00ed ot\u00e1zku za obrovsk\u00fd zlom a p\u0159ek\u00e1\u017eku.<\/p>\n\n\n\n

Zna\u010dn\u011b up\u0159\u00edmn\u00fd<\/h3>\n\n\n\n

Del\u0161\u00ed a obs\u00e1hlej\u0161\u00ed odpov\u011bdi zaznamenali pr\u016fzkumn\u00edci trhu z online pr\u016fzkum\u016f. Je to proto, \u017ee u\u017eivatel\u00e9 online se v anonymn\u00edm prost\u0159ed\u00ed c\u00edt\u00ed bezpe\u010dn\u011bji, a proto jsou ochotni odpov\u00eddat pravdiv\u011bji.<\/p>\n\n\n\n

V\u00edce Exkluzivn\u00ed<\/h3>\n\n\n\n

\u00da\u010dastn\u00edci online pr\u016fzkum\u016f mohou b\u00fdt p\u0159edem prov\u011b\u0159eni, aby se vylou\u010dili ti, kte\u0159\u00ed nemaj\u00ed ide\u00e1ln\u00ed profil pro \u00fa\u010dast v pr\u016fzkumech. T\u00edmto zp\u016fsobem m\u016f\u017eete vy\u0159adit ty \u00fa\u010dastn\u00edky, jejich\u017e \u00fadaje nebudou p\u0159\u00ednosn\u00e9.<\/p>\n\n\n\n

V\u0161estrann\u011bj\u0161\u00ed<\/h3>\n\n\n\n

Online pr\u016fzkumy lze snadno p\u0159izp\u016fsobit ka\u017ed\u00e9mu \u00fa\u010dastn\u00edkovi v pr\u016fb\u011bhu pr\u016fzkumu. V z\u00e1vislosti na odpov\u011bdi \u00fa\u010dastn\u00edka na p\u0159edchoz\u00ed ot\u00e1zku lze zm\u011bnit po\u0159ad\u00ed ot\u00e1zek nebo n\u011bkter\u00e9 ot\u00e1zky zcela vynechat.<\/p>", "protected": false }, "excerpt": { "rendered": "

Pokud jste majitelem firmy a pr\u00e1v\u011b za\u010d\u00edn\u00e1te, bylo by rozumn\u00e9 v\u00e1\u017en\u011b zv\u00e1\u017eit prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f. Jsou vhodn\u00e9 pro pr\u016fzkum trhu, proto\u017ee nestoj\u00ed tolik jako standardn\u00ed pap\u00edrov\u00e9 pr\u016fzkumy, jsou rychlej\u0161\u00ed a umo\u017e\u0148uj\u00ed mnohem \u0161ir\u0161\u00ed \u0161k\u00e1lu ot\u00e1zek. N\u00ed\u017ee je uveden seznam [...]<\/p>", "protected": false }, "author": 1, "featured_media": 119, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-118", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nV\u00fdhody pou\u017e\u00edv\u00e1n\u00ed online pr\u016fzkum\u016f - SurveyRock Articles<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/cs\/vyhody-online-pruzkumu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"V\u00fdhody pou\u017e\u00edv\u00e1n\u00ed online pr\u016fzkum\u016f - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Pokud jste majitelem firmy a pr\u00e1v\u011b za\u010d\u00edn\u00e1te, bylo by rozumn\u00e9 v\u00e1\u017en\u011b zv\u00e1\u017eit prov\u00e1d\u011bn\u00ed online pr\u016fzkum\u016f. 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