{
    "id": 114,
    "date": "2014-11-21T10:17:10",
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    "modified_gmt": "2020-10-19T18:43:00",
    "slug": "look-online-marketing-research",
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    "title": {
        "rendered": "Pohled na online marketingov\u00fd v\u00fdzkum"
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    "content": {
        "rendered": "<p>Pokud chcete z\u016fstat na trhu, mus\u00edte m\u00edt p\u0159ehled o tom, co va\u0161i z\u00e1kazn\u00edci cht\u011bj\u00ed, a marketingov\u00fd pr\u016fzkum na internetu je p\u0159esn\u011b ten zp\u016fsob, jak toho dos\u00e1hnout. Pokud si mysl\u00edte, \u017ee instinkty a odhady jsou lep\u0161\u00ed volbou, pak se velmi m\u00fdl\u00edte. Proto majitel\u00e9 firem a market\u00e9\u0159i p\u0159e\u0161li na online pr\u016fzkumy, aby shrom\u00e1\u017edili pot\u0159ebn\u00e9 \u00fadaje, kter\u00e9 je udr\u017e\u00ed v podnik\u00e1n\u00ed. Tyto typy pr\u016fzkum\u016f lze pou\u017e\u00edt k rozezn\u00e1n\u00ed zp\u011btn\u00e9 vazby o produktech, n\u00e1kupn\u00edch zvyklostech, vyhodnocen\u00ed velikosti marketingu, zji\u0161t\u011bn\u00ed zn\u00e1mosti zna\u010dky a mnoha dal\u0161\u00edch.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>JAK PROFESION\u00c1LOV\u00c9 POU\u017d\u00cdVAJ\u00cd PR\u016eZKUMY ONLINE<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Kontakt s publikem<\/h3>\n\n\n\n<p>Pokud chcete z\u00edskat konkr\u00e9tn\u00ed informace od sv\u00e9 c\u00edlov\u00e9 skupiny, je online pr\u016fzkum rozhodn\u011b nejefektivn\u011bj\u0161\u00edm zp\u016fsobem, jak tohoto \u00fakolu dos\u00e1hnout - pokud m\u00e1te ide\u00e1ln\u00ed vzorky trhu, kter\u00fdm m\u016f\u017eete pr\u016fzkumy doru\u010dit. Mo\u017en\u00e1 si budete muset vytvo\u0159it seznam, nebo ho ji\u017e m\u00e1te, ale m\u00edt kontakty, kter\u00fdm budete pr\u016fzkumy doru\u010dovat, je nutnost\u00ed!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revize cen produkt\u016f a atraktivit<\/h3>\n\n\n\n<p>Z\u00edsk\u00e1n\u00edm zp\u011btn\u00e9 vazby od z\u00e1kazn\u00edk\u016f <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">online pr\u016fzkumy<\/a>, jste schopni vybudovat \u00favahy, kter\u00e9 p\u0159inesou v\u011bt\u0161\u00ed spokojenost z\u00e1kazn\u00edk\u016f, vylep\u0161en\u00ed produkt\u016f a v podstat\u011b i prodej. Pokud chcete optim\u00e1ln\u00ed zp\u011btnou vazbu, pak budete muset kl\u00e1st ot\u00e1zky typu: Jak byste n\u00e1\u0161 produkt vylep\u0161ili? M\u016f\u017eete se tak\u00e9 zeptat z\u00e1kazn\u00edk\u016f, co se jim l\u00edb\u00ed na konkuren\u010dn\u00edm zbo\u017e\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vytvo\u0159en\u00ed techniky a postup\u016f pro soci\u00e1ln\u00ed m\u00e9dia<\/h3>\n\n\n\n<p>D\u00edky online pr\u016fzkum\u016fm rychle pochop\u00edte v\u00fdznam soci\u00e1ln\u00edch m\u00e9di\u00ed. Jejich integrace do va\u0161eho obchodn\u00edho marketingu v\u00e1m v\u00fdrazn\u011b pom\u016f\u017ee uv\u011bdomit si, kter\u00e9 medi\u00e1ln\u00ed zdroje byste m\u011bli sledovat. Z\u00edsk\u00e1n\u00ed \"retweetu\" na Twitteru nebo \"lajku\" na Facebooku m\u016f\u017ee uk\u00e1zat jen tolik, ale online pr\u016fzkumy v\u00e1m pomohou pochopit \"pro\u010d\" a mohou pomoci podn\u00edtit nov\u00fd n\u00e1pad pro v\u00e1\u0161 trh. Chcete-li zjistit, zda by st\u00e1vaj\u00edc\u00ed klienti m\u011bli z\u00e1jem o nov\u011bj\u0161\u00ed funkce nebo klasifikace produkt\u016f, Twitter nebo Facebook mohou b\u00fdt skv\u011bl\u00fdm m\u00edstem pro m\u011b\u0159en\u00ed zv\u011bdavosti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/only-surveys-social-media.jpg\" alt=\"pouze pr\u016fzkumy soci\u00e1ln\u00edch m\u00e9di\u00ed\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Prozkoum\u00e1n\u00ed a posouzen\u00ed c\u00edlov\u00e9ho trhu<\/h3>\n\n\n\n<p>Jedn\u00edm z nejv\u011bt\u0161\u00edch v\u00fddaj\u016f va\u0161\u00ed spole\u010dnosti m\u016f\u017ee b\u00fdt marketing. Ne\u017e za\u010dnete vynakl\u00e1dat prost\u0159edky na nov\u00e9 kampan\u011b, m\u011bli byste si b\u00fdt jisti, \u017ee marketingov\u00e9 techniky, o kter\u00fdch uva\u017eujete, p\u0159inesou p\u0159edpokl\u00e1danou n\u00e1vratnost investic. Online pr\u016fzkumy anal\u00fdzy trhu v\u00e1m pomohou prozkoumat nejlep\u0161\u00ed ceny v\u00fdrobk\u016f, ide\u00e1ln\u00ed m\u00edsta pro maloobchodn\u00ed prodejny a mo\u017enou velikost trhu, na kter\u00e9m se pohybujete. Odhadnout trh d\u0159\u00edve, ne\u017e na n\u011bj vstoup\u00edte, je v\u017edy nejlep\u0161\u00ed zp\u016fsob.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zjist\u011bte, kter\u00e1 m\u00edsta jsou pro klienty nejvhodn\u011bj\u0161\u00ed<\/h3>\n\n\n\n<p>Pot\u0159ebujete odli\u0161it mo\u017en\u00e9 klienty v nov\u00e9 lokalit\u011b? Pomoc\u00ed t\u011bchto dotazn\u00edk\u016f se potenci\u00e1ln\u00edch kupuj\u00edc\u00edch zeptejte na jejich v\u011bk, pohlav\u00ed, p\u0159\u00edjem, lokalitu, m\u00edsta, kde nakupuj\u00ed, kon\u00ed\u010dky, kolik maj\u00ed d\u011bt\u00ed nebo na cokoli jin\u00e9ho. T\u00edmto zp\u016fsobem m\u016f\u017eete zjistit, kde se va\u0161e publikum nej\u010dast\u011bji nach\u00e1z\u00ed a jak se na n\u011b zam\u011b\u0159it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rozd\u011blit trh<\/h3>\n\n\n\n<p>Pot\u0159ebujete-li se p\u0159iklonit na svou stranu, za\u010dn\u011bte uva\u017eovat o segmentaci z\u00e1kaznick\u00e9ho trhu. V podstat\u011b to znamen\u00e1, \u017ee se zam\u011b\u0159\u00edte na men\u0161\u00ed skupiny spot\u0159ebitel\u016f, kter\u00e9 sd\u00edlej\u00ed p\u0159evl\u00e1daj\u00edc\u00ed charakteristiky, jako je geografie, pou\u017e\u00edv\u00e1n\u00ed produkt\u016f, demografick\u00e9 \u00fadaje nebo \u017eivotn\u00ed styl. Online pr\u016fzkum je ide\u00e1ln\u00edm zp\u016fsobem, jak shrom\u00e1\u017edit v\u0161echny tyto pot\u0159ebn\u00e9 informace t\u00edm, \u017ee identifikujete r\u016fzn\u00e9 divize a to, co u v\u00fdrobku nebo slu\u017eby hledaj\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zvolte nejlep\u0161\u00ed strategii<\/h3>\n\n\n\n<p>P\u0159ijali by va\u0161i klienti sp\u00ed\u0161e billboard na d\u00e1lnici nebo online banner? Pokud chcete experimentovat s nov\u00fdm reklamn\u00edm form\u00e1tem, online pr\u016fzkumy v\u00e1m pomohou vyvodit z\u00e1v\u011br o nej\u00fa\u010dinn\u011bj\u0161\u00edch m\u00e9di\u00edch pro osloven\u00ed c\u00edlov\u00e9 skupiny.<\/p>",
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        "rendered": "<p>Pokud chcete z\u016fstat na trhu, mus\u00edte m\u00edt p\u0159ehled o tom, co va\u0161i z\u00e1kazn\u00edci cht\u011bj\u00ed, a marketingov\u00fd pr\u016fzkum na internetu je p\u0159esn\u011b ten zp\u016fsob, jak toho dos\u00e1hnout. Pokud si mysl\u00edte, \u017ee instinkty a odhady jsou lep\u0161\u00ed volbou, pak se velmi m\u00fdl\u00edte. Pr\u00e1v\u011b proto maj\u00ed majitel\u00e9 firem a market\u00e9\u0159i [...]<\/p>",
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