{
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    "date": "2014-11-14T20:01:15",
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    "modified": "2020-10-19T20:44:48",
    "modified_gmt": "2020-10-19T18:44:48",
    "slug": "market-surveys-help-understanding-customers",
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    "link": "http:\/\/www.surveyrock.com\/blog\/cs\/pruzkumy-trhu-pomahaji-pochopit-zakazniky\/",
    "title": {
        "rendered": "Jak pr\u016fzkumy trhu pom\u00e1haj\u00ed porozum\u011bt va\u0161im z\u00e1kazn\u00edk\u016fm?"
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        "rendered": "<p>Pr\u016fzkumy trhu jsou nej\u00fa\u010dinn\u011bj\u0161\u00ed a nej\u010dast\u011bji pou\u017e\u00edvanou metodou z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed o trhu pro organizace. Pr\u016fzkumy umo\u017e\u0148uj\u00ed va\u0161\u00ed firm\u011b porozum\u011bt sv\u00fdm trh\u016fm, klient\u016fm a z\u00e1kazn\u00edk\u016fm. Umo\u017e\u0148uj\u00ed v\u00e1m tak\u00e9 navrhnout a realizovat marketingov\u00e9 strategie, kter\u00e9 v\u00e1m umo\u017en\u00ed nejen udr\u017eet si sv\u00e9 jm\u00e9no a pod\u00edl na trhu, ale tak\u00e9 vstoupit na nov\u00e9 trhy a dokonce vytvo\u0159it vlastn\u00ed trh (vytvo\u0159en\u00ed popt\u00e1vky po va\u0161ich v\u00fdrobc\u00edch a slu\u017eb\u00e1ch).<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/green_check.jpg\" alt=\"Pr\u016fzkum Zelen\u00e9 za\u0161krtnut\u00ed\" width=\"390\" height=\"359\"\/><\/figure><\/div>\n\n\n\n<p>S n\u00e1r\u016fstem soci\u00e1ln\u00edch m\u00e9di\u00ed a rostouc\u00ed globalizac\u00ed budete v nev\u00fdhod\u011b, pokud nebudete svou organizaci aktualizovat s ohledem na nejnov\u011bj\u0161\u00ed technologick\u00e9 aktualizace a zm\u011bny. Vzhledem k tomu, \u017ee se st\u00e1le v\u00edce lid\u00ed st\u00e1v\u00e1 technicky zdatn\u00fdmi, je pro va\u0161i organizaci nezbytn\u00e9, aby se oslovila na osobn\u00ed \u00farovni. To v\u00e1m umo\u017en\u00ed l\u00e9pe jim porozum\u011bt a pom\u016f\u017ee v\u00e1m to p\u0159izp\u016fsobit va\u0161i organizaci jejich pot\u0159eb\u00e1m.<\/p>\n\n\n\n<p>Online pr\u016fzkumy trhu v\u00e1m poskytnou p\u0159\u00edle\u017eitost l\u00e9pe poznat sv\u00e9 z\u00e1kazn\u00edky. Zde se dozv\u00edte, jak\u00e9 v\u00fdhody v\u00e1m online pr\u016fzkumy trhu p\u0159in\u00e1\u0161ej\u00ed:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zjist\u011bte, co cht\u011bj\u00ed<\/h3>\n\n\n\n<p>\u0158ekn\u011bme, \u017ee pl\u00e1nujete dod\u00e1vat mra\u017een\u00e1 ku\u0159ata, ale va\u0161e publikum a z\u00e1kazn\u00edci jsou vegani. Co te\u010f ud\u011bl\u00e1te? Pom\u016f\u017ee proveden\u00ed online pr\u016fzkumu trhu p\u0159ed n\u00e1vrhem a uveden\u00edm v\u00fdrobku na trh. Pom\u016f\u017ee v\u00e1m to p\u0159edem identifikovat va\u0161e z\u00e1kazn\u00edky a jejich preference. Takto navr\u017een\u00fd v\u00fdrobek bude l\u00e9pe p\u0159izp\u016fsoben pot\u0159eb\u00e1m z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n<p>Nav\u00edc v\u011bt\u0161ina va\u0161ich z\u00e1kazn\u00edk\u016f je po\u010d\u00edta\u010dov\u011b gramotn\u00e1 a pravd\u011bpodobn\u011b bude rad\u011bji odpov\u00eddat na online dotazn\u00edky ne\u017e na \u00fastn\u00ed nebo ti\u0161t\u011bn\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Snadn\u00e1 odpov\u011b\u010f<\/h3>\n\n\n\n<p>P\u0159edstavte si, \u017ee sv\u00fdm z\u00e1kazn\u00edk\u016fm po\u0161lete ti\u0161t\u011bn\u00fd dotazn\u00edk, kter\u00fd se v\u00e1m vr\u00e1t\u00ed bez odpov\u011bdi. Pokud v\u00e1m to p\u0159ipad\u00e1 otravn\u00e9, p\u0159edstavte si, jak otravn\u00e9 mus\u00ed b\u00fdt pro va\u0161eho z\u00e1kazn\u00edka vz\u00edt pero, odpov\u011bd\u011bt na va\u0161e ot\u00e1zky a napsat n\u00e1vrhy vlastn\u00ed rukou! V\u017edy\u0165 kdo to je\u0161t\u011b d\u011bl\u00e1? P\u0159edstavte si, jak otravn\u011b mus\u00ed zn\u00edt, kdy\u017e v\u00e1\u0161 dotazn\u00edk za\u010d\u00edn\u00e1 v\u011btou: \"U\u017e jste n\u011bkdy pou\u017eili n\u00e1\u0161 v\u00fdrobek? Pokud ano, p\u0159ejd\u011bte k dal\u0161\u00ed ot\u00e1zce.\" A pak u\u017e se jen pt\u00e1te, co jste d\u011blali. A z\u00e1kazn\u00edk odpov\u00ed \"Ne, nepou\u017e\u00edval!\".<\/p>\n\n\n\n<p>V dne\u0161n\u00edm elektronick\u00e9m sv\u011bt\u011b tyto metody nikdy nep\u0159inesou \u017e\u00e1dn\u00e9 pozitivn\u00ed v\u00fdsledky. Online pr\u016fzkumy m\u016f\u017eete rozes\u00edlat sv\u00fdm z\u00e1kazn\u00edk\u016fm, kte\u0159\u00ed na n\u011b mohou odpov\u00eddat kdykoli uznaj\u00ed za vhodn\u00e9. K zodpov\u011bzen\u00ed p\u00edsemn\u00fdch ot\u00e1zek pot\u0159ebuj\u00ed jednoduch\u00e9 mo\u017enosti \"dotykem vybrat\" na sv\u00fdch chytr\u00fdch telefonech a typ kl\u00e1vesnice\/kl\u00e1vesnice. T\u00edm je zaji\u0161t\u011bno, \u017ee se v\u00e1m v\u0161echny dotazn\u00edky vr\u00e1t\u00ed vypln\u011bn\u00e9 a vy tak z\u00edsk\u00e1te d\u016fkladn\u00e9 informace o jejich p\u0159\u00e1n\u00edch a pot\u0159eb\u00e1ch, ani\u017e byste je museli h\u00e1dat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sn\u00ed\u017een\u00ed po\u010dtu lidsk\u00fdch chyb<\/h3>\n\n\n\n<p>Offline dotazn\u00edky jsou mnohem n\u00e1chyln\u011bj\u0161\u00ed k lidsk\u00fdm chyb\u00e1m. Zaznamenan\u00e9 odpov\u011bdi jsou z\u00e1visl\u00e9 na pozornosti a soust\u0159ed\u011bn\u00ed tazatele, co\u017e omezuje jejich d\u016fv\u011bryhodnost p\u0159i ur\u010dov\u00e1n\u00ed trend\u016f z\u00e1kazn\u00edk\u016f a trhu.<\/p>\n\n\n\n<p>Online pr\u016fzkumy trhu odes\u00edlaj\u00ed zp\u011btnou vazbu od z\u00e1kazn\u00edk\u016f p\u0159\u00edmo do softwaru, ani\u017e by proch\u00e1zela p\u0159es t\u0159et\u00ed stranu. To umo\u017en\u00ed p\u0159\u00edmou komunikaci mezi v\u00e1mi a va\u0161imi z\u00e1kazn\u00edky. Pom\u016f\u017ee v\u00e1m tak\u00e9 p\u0159\u00edmo z\u00edskat vhodnou zp\u011btnou vazbu, ani\u017e byste museli z\u00e1kazn\u00edky bombardovat pap\u00edry a listy.<\/p>\n\n\n\n<p>Chcete-li se dozv\u011bd\u011bt v\u00edce o v\u00fdhod\u00e1ch online pr\u016fzkum\u016f trhu a o tom, jak v\u00e1m pomohou l\u00e9pe porozum\u011bt va\u0161im z\u00e1kazn\u00edk\u016fm, nav\u0161tivte na\u0161e str\u00e1nky. <a href=\"https:\/\/www.surveyrock.com\/home\/features.html\">str\u00e1nka s funkcemi<\/a>.<\/p>",
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