{ "id": 1031, "date": "2021-02-03T12:04:20", "date_gmt": "2021-02-03T11:04:20", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1031" }, "modified": "2021-02-03T12:05:52", "modified_gmt": "2021-02-03T11:05:52", "slug": "distribute-your-survey-with-a-qr-code", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/cs\/distribuce-vaseho-pruzkumu-s-kodem-qr\/", "title": { "rendered": "Distribuce pr\u016fzkumu pomoc\u00ed QR k\u00f3du" }, "content": { "rendered": "

Ned\u00e1vno jsme p\u0159idali nov\u00fd zp\u016fsob p\u0159\u00edstupu respondent\u016f k va\u0161emu pr\u016fzkumu. Kdykoli vytvo\u0159\u00edte distributora webov\u00fdch odkaz\u016f, automaticky vygenerujeme odpov\u00eddaj\u00edc\u00ed QR k\u00f3d. Tento obr\u00e1zek m\u016f\u017eete pou\u017e\u00edt v marketing<\/a> materi\u00e1ly nebo je zahrnout do p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n\n\n\n\n\n\n

QR k\u00f3d je zkratka pro Quick Response code, co\u017e je \u010d\u00e1rov\u00fd k\u00f3d ve tvaru \u010dtverce, kter\u00fd se b\u011b\u017en\u011b umis\u0165uje na obaly v\u00fdrobk\u016f, ti\u0161t\u011bn\u00e9 reklamy a \u00fa\u010dtenky. Po jeho naskenov\u00e1n\u00ed telefonem se obvykle otev\u0159e aplikace nebo webov\u00e1 str\u00e1nka. <\/p>\n\n\n\n

QR k\u00f3dy byly poprv\u00e9 pou\u017eity v Japonsku v roce 1994 p\u0159i sledov\u00e1n\u00ed v\u00fdrobn\u00edho procesu. Od t\u00e9 doby se QR k\u00f3dy rozrostly a roz\u0161\u00ed\u0159ily sv\u016fj z\u00e1b\u011br t\u00e9m\u011b\u0159 do v\u0161ech pr\u016fmyslov\u00fdch odv\u011btv\u00ed d\u00edky sv\u00e9 snadno pochopiteln\u00e9 funk\u010dnosti a mnoha zp\u016fsob\u016fm vyu\u017eit\u00ed.<\/p>\n\n\n\n

Dnes se pou\u017e\u00edvaj\u00ed ke sd\u00edlen\u00ed pr\u016fzkum\u016f spot\u0159ebitelsk\u00fdch zku\u0161enost\u00ed, p\u0159id\u00e1v\u00e1n\u00ed p\u0159\u00e1tel na soci\u00e1ln\u00edch s\u00edt\u00edch, prov\u00e1d\u011bn\u00ed plateb a mnoha dal\u0161\u00edm \u010dinnostem.<\/p>\n\n\n\n

Vzhledem k tomu, \u017ee mobiln\u00ed telefon dnes nos\u00ed v kapse nebo v ta\u0161ce ka\u017ed\u00fd, je vyti\u0161t\u011bn\u00ed a distribuce QR k\u00f3du s odkazem na v\u00e1\u0161 pr\u016fzkum velmi snadn\u00fdm zp\u016fsobem, jak se k n\u011bmu lid\u00e9 dostanou.<\/p>\n\n\n\n

Zobrazen\u00ed QR k\u00f3du v SurveyRock<\/h3>\n\n\n\n

Chcete-li zobrazit k\u00f3d, p\u0159ejd\u011bte na str\u00e1nku distributora kliknut\u00edm na mo\u017enost \"Distribuovat\" v nab\u00eddce v horn\u00ed \u010d\u00e1sti str\u00e1nky. Vytvo\u0159it<\/a> distributora webov\u00fdch odkaz\u016f, pokud jste tak je\u0161t\u011b neu\u010dinili. Vedle adresy URL pr\u016fzkumu je nyn\u00ed tla\u010d\u00edtko \"QR k\u00f3d\".<\/p>\n\n\n\n

\"Kliknut\u00edm<\/figure>\n\n\n\n

Chcete-li zobrazit k\u00f3d, klikn\u011bte na tla\u010d\u00edtko .<\/p>\n\n\n\n

\"Kliknut\u00edm<\/figure><\/div>\n\n\n\n

Pod QR k\u00f3dem je odkaz, kter\u00fd umo\u017e\u0148uje st\u00e1hnout obr\u00e1zek do po\u010d\u00edta\u010de nebo jej otev\u0159\u00edt v jin\u00e9 aplikaci.<\/p>\n\n\n\n

Tipy<\/h3>\n\n\n\n

Pokud pl\u00e1nujete pou\u017e\u00edt tento zp\u016fsob jako prim\u00e1rn\u00ed zp\u016fsob distribuce dotazn\u00edku, m\u011bli byste ho zkr\u00e1tit. Respondenti budou k pr\u016fzkumu p\u0159istupovat ze sv\u00fdch mobiln\u00edch za\u0159\u00edzen\u00ed a nemus\u00ed cht\u00edt, aby vypln\u011bn\u00ed pr\u016fzkumu trvalo dlouho.<\/p>\n\n\n\n

Ide\u00e1ln\u00edm sc\u00e9n\u00e1\u0159em pou\u017eit\u00ed je NPS<\/a> (Net Promoter Score), abyste rychle zjistili, jak z\u00e1kazn\u00edci hodnot\u00ed v\u00e1\u0161 produkt nebo slu\u017ebu. Zuba\u0159 nebo l\u00e9ka\u0159 by mohli k\u00f3d um\u00edstit na dve\u0159e nebo na recepci. Na konci n\u00e1v\u0161t\u011bvy by klient naskenoval obr\u00e1zek sv\u00fdm telefonem a zanechal by zp\u011btnou vazbu.<\/p>\n\n\n\n

\"P\u0159\u00edklad<\/figure><\/div>", "protected": false }, "excerpt": { "rendered": "

Ned\u00e1vno jsme p\u0159idali nov\u00fd zp\u016fsob p\u0159\u00edstupu respondent\u016f k va\u0161emu pr\u016fzkumu. Kdykoli vytvo\u0159\u00edte distributora webov\u00fdch odkaz\u016f, automaticky vygenerujeme odpov\u00eddaj\u00edc\u00ed QR k\u00f3d. Tento obr\u00e1zek m\u016f\u017eete pou\u017e\u00edt v marketingov\u00fdch materi\u00e1lech nebo zahrnout do p\u0159\u00edsp\u011bvk\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>", "protected": false }, "author": 1, "featured_media": 1038, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-1031", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized" ], "yoast_head": "\nDistribuce dotazn\u00edku pomoc\u00ed QR k\u00f3du | SurveyRock<\/title>\n<meta name=\"description\" content=\"P\u0159idali jsme dal\u0161\u00ed zp\u016fsob distribuce odkazu na pr\u016fzkum. 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