Survey Filters: What They Are And Why You Need Them

March 14, 2016

Having too much data can sometimes be as big of a problem as not having enough data. By using filters with your survey data you can look at specific pieces of your data to spot patterns or actionable information.

  • Filtering is a quick and powerful way to segment your survey results
  • When you apply a filter, you see only the survey results that meet your filter criteria

 

filter

Why filter?

The survey results overview displays the results for all completed surveys and provides a summary of your data. However, you may need to know how a specific group of your survey respondents answered your survey. Any time you need to dig deeper into your data to analyze a subset of your respondents, you can apply a filter.

 

What types of questions can filtering answer?

For customer satisfaction surveys, filters can help you find out:

  • Who are our biggest advocates? Who says they are very satisfied and likely to purchase from us again and would recommend us?
  • Why are they our biggest advocates? Why do they say they would recommend us?
  • Why do dissatisfied customers feel that way? How do they answer our open-ended questions?

 

For employee surveys, filters can help you find out:

  • How do employees in specific departments feel about our company?

 

For awareness and usage surveys, filters can help you find out:

  • What are the demographic characteristics of those who purchase my brand?
  • What are the demographic characteristics of those who purchase my competitors’ brands?

 

The filtering feature is available to SurveyRock Premium subscribers. If you have a SurveyRock Basic (free) account, learn more about the benefits of upgrading now.

 

To learn how to use SurveyRock filters, view our Filter Survey Results Tutorial

 

SurveyRock also provides you with professionally designed survey templates to help you create a best-in-class survey in minutes. With SurveyRock, you can quickly and easily create online surveys and receive the fast feedback you need to make important decisions. Remember: the information you need is only a survey away!

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