How to Administer Your Customer Survey

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

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Customer Satisfaction Survey Incentives

It seems to be becoming a fairly common practice these days (at least in the US) to include a customer satisfaction survey invitation printed on receipts at check-out that offer a discount on a future purchase as the survey incentive.

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