Analyzing Survey Data: How Does It Play In Peoria?

The saying “Will it play in Peoria?” originated in the early ’20s and ’30s during the US vaudeville era and is used to ask whether a given product, person, promotional theme, or event will appeal to mainstream America, or across a broad range of demographic/psychographic groups. The success of this resilient phrase can be attributed to the fact that the population of Peoria was fairly representative of the country as a whole.

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Differences Between Male And Female Survey Respondents

Experts have discovered that there are actually differences in the way women’s and men’s brains are structured and in the way they react to events and stimuli. A study from the San José State University highlights how gender influences online survey participation:

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