Customer loyalty tips lists are designed to help you develop customer loyalty and it’s no surprise that the one tip you will normally see somewhere on every list is to conduct customer surveys.

Infusionsoft put together a helpful list of 7 Things You Must Know About Your Customers:

1. Their Name. Nothing speaks to an individual faster than their first name. Use it to build your relationship with your customer.

“Survey your existing clients” is a common suggestion to help your business grow. We here at SurveyRock know how important surveying your customers is to your success and want your customer satisfaction surveys to help you gain actionable insights you can really use.

The best means of administering a customer survey depends on whether it is a transactional or relationship survey. A transactional survey is conducted at the point of customer contact. Depending on the nature of the customer contact, an in-person, telephone, or online survey may be appropriate. Relationship surveys, on the other hand, are most cost-effectively conducted online.

Savvy business people are finding that the way to be nimble in the marketplace is to build a continuous feedback loop into several places within their tactical business plan.

SurveyRock offers some of the ways that surveys can improve the efficiency, effectiveness and profitability of your business:

Customer satisfaction is tied directly to profitability. If your customers are happy they tend to be loyal. If they’re loyal they not only buy more, they refer other customers. We have a number of customer satisfaction survey templates to get you up and running in minutes.

Brand reputation is largely created through the combined experiences and associations that customers have with your business.

It seems to be becoming a fairly common practice these days (at least in the US) to include a customer satisfaction survey invitation printed on receipts at check-out that offer a discount on a future purchase as the survey incentive.

Sending customer surveys can deliver vital insights that improve the effectiveness of sales, marketing, and customer service reps as well as overall business performance.